What Stichting Opwijs does

Stichting Opwijs is a Dutch non-profit foundation operating integrated childcare and primary education services through four child centers (Kindcentrum De Heijberg, Kindcentrum Emma, IKC Wonderwijs, and Hildegaert Kindcentrum) located exclusively in the Hillegersberg and Schiebroek districts of Rotterdam Noord. The foundation, originally established as Stichting Protestants Christelijk Onderwijs Hillegersberg Schiebroek and rebranded to Stichting Opwijs with ANBI (Public Benefit Organization) status obtained in January 2020, serves children from birth to age 13 through a continuous development line that combines Kinderdagopvang (daycare 0-4), Peuteropvang (toddler care from age 2), and Buitenschoolse Opvang / BSO (after-school care until 18:30). Its core products include the proprietary educational concepts Weetwijs (thematic reading and basic skills), Doewijs (rules and routines for social skills), and Talentwijs (talent development through specialist lessons in art, dance, music, digital skills, nature, and sports), delivered by approximately 160 staff across the four centers. Specialized programs include Taalklassen (Dutch language classes for newcomer children aged 6-12, including expats and Ukrainian refugees, at IKC Wonderwijs) and the Pientere Peuters program for toddlers with developmental advancement (launched May 2024 in collaboration with Stichting IQ Plus).

The business model is a regulated Dutch government-funded non-profit structure. Revenue is sourced primarily from the national government (Rijksoverheid) as the largest stream, supplemented by municipal contributions for educational and childcare services and parent contributions (including parent fees and rental income). The 2020 ANBI annual report disclosed total revenue (baten) of €10,574,277. Childcare pricing operates under the Dutch government childcare subsidy regime with published monthly rate sheets and a standard rate calculator on the website, with a 2026 tariff sheet publicly available. The foundation operates a direct-to-consumer go-to-market with no intermediary distribution channels: families enroll directly through the Jaamo registration system or by visiting child centers for guided tours. Distribution is wholly domestic (Netherlands), with all operations in Rotterdam. The foundation separates educational operations (Stichting Opwijs) from childcare operations (wholly-owned subsidiary Stichting Opwijs Opvang) for regulatory and structural clarity. Marketing relies on the organizational website, four per-center websites, a quarterly parent newsletter, guided tours, and word-of-mouth within the local community.

Name

Stichting Opwijs

Legal name

Stichting Protestants Christelijk Onderwijs Hillegersberg Schiebroek

Website

https://stichtingopwijs.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Opwijs is a Dutch Protestant-Christian non-profit foundation operating four integrated child centers in Rotterdam's Hillegersberg and Schiebroek districts, delivering childcare and primary education for children aged 0-13, funded primarily through Dutch government subsidies and parent contributions.

Ownership category

akta.pro rank

Product category

Primary Education & Childcare Services

NAICS

Child Care Services (62441), Child Care Services (624410), Elementary and Secondary Schools (611110), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Inclusive Early Intervention & Transition-to-Preschool Services (EDACAFAM)

akta.pro secondary industries

Center-Based Toddler Care (18–36 months) (EDACAGAB), Part-Time / Drop-In Preschools (EDACABAN)

Keywords

• Integrated childcare education
• Primary education services
• After-school care
• Early childhood education
• Toddler daycare services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Government Funding: Primary income from the national government (Rijksoverheid). The largest portion of organizational revenue.
2. Municipal Contributions: Smaller portion of income from municipal contributions for educational and childcare services.
3. Parent Contributions: Parental contributions and other income including parent fees and rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Stichting Opwijs operates four integrated child centers (kindcentra) in Rotterdam Noord (Hillegersberg and Schiebroek) that combine childcare (kinderdagopvang for 0-4 years, peuteropvang for toddlers, and buitenschoolse opvang/BSO after-school care) with primary education for children aged 4-13 under a single organizational umbrella. The foundation delivers these services through proprietary educational concepts (Weetwijs, Doewijs, Talentwijs) and specialized programs (Pientere Peuters for gifted toddlers, Taalklassen for newcomer children), with families enrolling directly through the organization's locations and Jaamo registration system.

Product overview

Stichting Opwijs operates four child centers (Kindcentrum De Heijberg, Kindcentrum Emma, IKC Wonderwijs, and Hildegaert Kindcentrum) providing integrated education and childcare services for children from 0 to 13 years. The organization offers a unified childcare and education platform including Kinderdagopvang (daycare for 0-4), Peuteropvang (toddler care from 2 years), Buitenschoolse Opvang (after-school care), and specialized programs like Pientere Peuters (for gifted/talented toddlers) and Taalklassen (language classes for newcomers). Educational concepts include Weetwijs (thematic learning), Doewijs (rules and routines), and Talentwijs (talent development through specialist lessons).

Differentiator

Problem solved

Functional benefit

Brands

• Kindcentrum De Heijberg: Kleinschalig kindcentrum midden in een groene oase in Rotterdam
• Kindcentrum Emma
• IKC Wonderwijs
• Hildegaert Kindcentrum
• Stichting Opwijs Opvang
• Pientere Peuters

Products and services

• Kindcentrum De Heijberg A small-scale child center in Hillegersberg located in a green area, offering integrated childcare and primary education with emphasis on outdoor living, nature, and combining knowledge with creativity for children aged 0-13.
• Kindcentrum Emma An open Christian child center in Hillegersberg offering traditional education in a modern setting with emphasis on language development, reading, math, and technology including EmmaXplore talent lessons, for children aged 0-13.
• IKC Wonderwijs An integrated child center (Integraal Kindcentrum) in Schiebroek offering education and childcare built on the Weetwijs, Doewijs, and Talentwijs concepts, including Taalklassen language classes for newcomer children aged 6-12.
• Hildegaert Kindcentrum A child center in Hillegersberg focused on safety, talent discovery, and individual growth, offering education and childcare with special programs including Nautilus Plusklas for gifted children.
• Kinderdagopvang (0-4 jaar) Daycare for children from birth to 4 years, providing a warm, safe, and trusted environment with guidance on social, emotional, and cognitive development. Delivered under Stichting Opwijs Opvang (wholly-owned subsidiary).
• Peuteropvang (Toddler Care) Toddler care for children from age 2, focusing on play, discovery, and development in a safe and stimulating environment, forming the foundation for a successful school career, with guaranteed placement at Opwijs primary schools and associated BSO.
• Buitenschoolse Opvang (BSO) After-school care for children attending school, offering relaxation, play, and creativity in a warm environment until 18:30 on school days and during school holidays, available at all locations.
• Pientere Peuters Specialized toddler group for children with developmental advancement (ontwikkelingsvoorsprong), providing extra challenge, depth, and space for playful discovery and learning, offered in collaboration with Stichting IQ Plus.
• Taalklassen (Language Classes) Dutch language classes at IKC Wonderwijs providing Dutch language education for newcomer children aged 6-12, enabling them to transition to regular Dutch schools.

Quantifiable outcome

• Guaranteed placement at Opwijs schools and BSO for children enrolled in toddler care
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Stichting IQ PluscoreStrategic or Co-development PartnerCollaboration with Stichting IQ Plus to provide specialized attention and programs for toddlers with developmental advancement (ontwikkelingsvoorsprong). Together they create attention and offerings for toddlers with suspected developmental advancement. The partnership enables early recognition and proper guidance of gifted toddlers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Optimus Onderwijs: Protestant-Christian primary education foundation in the Netherlands operating multiple schools with affiliated childcare. Highly comparable to Opwijs's foundation structure, faith-based identity, and integrated education + childcare operating model.
• Partou: One of the largest Dutch childcare chains, offering kinderdagopvang, peuteropvang, and BSO. Comparable to Opwijs on service mix and Dutch subsidy revenue model, though at significantly larger scale and as part of a national chain.
• PCOU Willibrord: Protestant-Christian education foundation in Utrecht region running primary schools and integrated childcare. Comparable to Opwijs on Protestant-Christian foundation model, ANBI-eligible non-profit status, and integrated kindcentrum-style delivery.
• Humankind: Large Dutch non-profit organization offering integrated childcare, education, and youth services across the Netherlands. Highly comparable to Stichting Opwijs as both operate non-profit foundation models with combined childcare + education offerings, ANBI-style missions, and recurring government subsidy revenue.
• Kind & Co Kinderopvang: Dutch childcare organization providing daycare, after-school care (BSO), and toddler care across multiple locations. Direct peer to Opwijs in core childcare delivery model, government-funded revenue structure, and multi-site center-based operations.
• Smallstepps: Dutch childcare chain (formerly Eigen&Wijzer) operating multiple centers across the Netherlands. Direct comparable to Opwijs in center-based daycare, BSO, and toddler care delivery under the Dutch government subsidy framework.
• Berend Botje: Dutch childcare organization operating daycare centers, toddler groups, and BSO across multiple regions. Comparable to Opwijs as a multi-site Dutch childcare provider in the regulated childcare subsidy ecosystem.
• Bliss Kinderopvang: Dutch childcare operator running daycare, BSO, and toddler care locations. Comparable to Opwijs as a Dutch multi-site childcare provider operating under the same national subsidy and licensing regime.
• Korein Kinderplein: Dutch childcare organization providing daycare and out-of-school care across multiple centers. Direct peer to Opwijs in center-based delivery model, government-subsidized revenue mix, and multi-location Dutch footprint.

Broad incumbents

• KidsFoundation: Dutch holding company that owns multiple childcare brands including Partou. Broad incumbent comparable to Opwijs's core service offerings at significantly greater scale, with overlapping child daycare, BSO, and toddler care products across the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/bOtiGEYqOac?autoplay=1&playsinline=1&rel=0
• LinkedInlinkedin.com/company/stichting-opwijs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Opwijs