Stichting Weekje Weg
Stichting Weekje Weg is a Dutch ANBI-status foundation founded in 1980 that delivers fully organized one-week summer holidays door-to-door for minimum-income families with children aged 0-12, funded by 20 participating municipalities, donations, and civic fundraising, and operated by three part-time staff and ~80 trained volunteers at four nature-based recreation sites.
- Company typePrivate
- Founded1980
- HeadquartersVierhouten, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stichting Weekje Weg does
Stichting Weekje Weg is a Dutch non-profit foundation (Stichting) founded in 1980 and headquartered at 't Frusselt 30 in Vierhouten, Gelderland, that delivers fully organized one-week summer holidays to economically disadvantaged (minimum-income) families with children aged 0-12 across the Netherlands. The charity operates under ANBI status and is co-located with parent-affiliate Stichting Paasheuvelgroep, which provides office space and hosts three of the four delivery locations: Paasheuvelgroep Vierhouten (including new purpose-built group accommodations Het Edelhert and Boshuis), Heidepark Veluwsch Karakter in Vierhouten, De Wolfskuil in Ommen, and Huntershof in Diever. Service delivery is door-to-door: families are collected by touringcar, accommodated in nature-based group facilities, Finnish cabins, or static caravans, fed, supervised by trained volunteers, and provided with bike rental, activities, and outings. There is no proprietary technology product; the operational layer is human-mediated by three part-time paid staff (60 combined hours/week) and approximately 80-100 trained volunteers organized into four specialized roles (Begeleider, Animator, Campingcontactpersoon, Regioconsulent).
The go-to-market is exclusively channel-based. Families cannot self-enroll; they are identified and referred by 20 participating Dutch municipalities (Amsterdam, Rotterdam, Den Haag, Utrecht, Groningen, Almere, Amersfoort, Arnhem, Assen, Den Bosch, Ermelo, Haarlem, Maassluis, Nijmegen, Nunspeet, Schiedam, Smallingerland, Tilburg, Vlaardingen, Zwolle) and partner intermediary organizations including Quiet communities, food banks, clothing banks, Stichting Verborgen Armoede, and VluchtelingenWerk Nederland for refugee families. Each municipality co-finances the placements and determines volume, format (group vs. individual), and any optional family contribution. In 2024, the charity served roughly 300-400 families (target 345 for 2026) on total income of €534,765, including €279,098 in donations and foundation grants, €234,532 in municipal and organizational contributions, €15,990 from the Vriendenloterij charity lottery, and €5,145 in participant fees.
The revenue model is a mix of donations, municipal co-financing, lottery proceeds, and minimal participant fees. Funding diversification is improving through recurring civic fundraising: JCI Eemland's annual Dragon Boat Race (€9,477 in 2024, €7,316 in 2025), Kiwanis Club Nijmegen's kerststollen campaign (€5,000 in 2025), Lions Club Nunspeet's volunteer support (2025), and Green Leisure Group's year-end charity selection (€1,000 in 2025). All holidays are free for qualifying families; there is no paid B2C product. Marketing is non-paid and indirect via the charity website, Facebook, LinkedIn, and earned media coverage (NOS Journaal 2022, RTL Nieuws 2018).
Stichting Weekje Weg firmographics
Firmographics- Name
- Stichting Weekje Weg
- Legal name
- Stichting Weekje Weg
- Website
- https://stichtingweekjeweg.nl
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Weekje Weg is a Dutch ANBI-status foundation founded in 1980 that delivers fully organized one-week summer holidays door-to-door for minimum-income families with children aged 0-12, funded by 20 participating municipalities, donations, and civic fundraising, and operated by three part-time staff and ~80 trained volunteers at four nature-based recreation sites.
- Ownership category
- akta.pro rank
Stichting Weekje Weg industry classification
Industry- Product category
- Social Welfare Vacation Services
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Social Services (8300)
- akta.pro primary industry
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
Keywords
Where Stichting Weekje Weg is headquartered
LocationHeadquarters
- HQ city
- Vierhouten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stichting Weekje Weg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Municipal and organizational contributions: The largest revenue stream (€234,532 in 2024). Participating Dutch municipalities co-finance the holiday weeks for their low-income residents, supplemented by contributions from VluchtelingenWerk Nederland for refugee family holidays.
- Donations and fundraised income: Donations and funds from donors and foundations totaled €279,098 in 2024. Income comes from individual donors, foundation grants, and one-time contributions from celebrations (jubilees, birthdays).
- Vriendenloterij (Charity Lottery): Vriendenloterij lottery tickets (€15 per draw, 15 draws per year) generate income — half of each ticket's cost goes to the charity. In 2024 this contributed €15,990.
- Participant contributions: Families contribute a small fee (€5,145 total in 2024) to the holiday, at the municipality's discretion regarding whether and how much is charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time per holiday | Fully subsidized holiday for low-income (minimum income) families |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Stichting Weekje Weg product offering
Product offeringCore offering
Stichting Weekje Weg organizes fully subsidized door-to-door one-week social vacations for low-income (minimum income, bijstandsuitkering) single-parent and two-parent families with children aged 0-12 in the Netherlands. The package includes bus transport from the family's municipality, accommodation in nature-based recreation parks (group accommodations or individual Finnish cabins/static caravans), all meals, bike rental, supervised activities and outings, and 24/7 volunteer guidance. The organization also delivers dedicated holiday weeks for refugee families referred through VluchtelingenWerk Nederland, and shorter midwinter group holidays for low-income adults aged 45+ from Zwolle.
Product overview
Stichting Weekje Weg is a non-profit organization offering a unified social vacation service for low-income (one-parent) families. The core offering consists of fully organized vacation packages (door-to-door) that include group accommodations (Het Edelhert, De Jorishoeve), Finnish cabins, and static caravans at recreation sites in Vierhouten and Ommen. Services include transportation by touring car, full or partial catering, bike rentals, activities, and outings. Vacation support is provided by trained volunteers in four roles: Begeleider (companion), Animator (children's activities), Campingcontactpersoon (site liaison), and Regioconsulent (family recruiter). Two vacation formats are offered: group vacations with shared accommodation and meals, and individual vacations in cabins or caravans.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 40+ years, thousands of families provided holidays. Approximately 300 families (~1,000 individuals) served per summer in recent years.
- +2 more outcomes
Companies that use Stichting Weekje Weg
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Stichting Weekje Weg technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stichting Weekje Weg partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Lions Club NunspeetcoreLions Club Nunspeet has been a long-term supporter of Weekje Weg. They funded a champagne tasting event enabling families from Nunspeet to participate, and organized repair of all children's bikes at the Vierhouten depot. They also assist with transport of materials from Vierhouten to Ommen. A group of approximately 10 members performed bike repairs on Saturday April 25.
- Kiwanis Club NijmegenminorKiwanis Club Nijmegen raised €5,000 for Weekje Weg through a Christmas stollen (kerststollen) baking and sales campaign. Members were supplemented by Weekje Weg's board chair and treasurer. This enabled 10 families from Nijmegen to participate in a holiday. Families were recruited through Quiet Nijmegen.
- Green Leisure GroupminorGreen Leisure Group is a network cooperative for practical and strategic sustainability of tourism, hospitality, cultural institutions, events, and sports clubs. Their advisors are involved in international certifications including Green Key for recreation companies. At year-end, employees choose a charity to support, and chose Weekje Weg in 2025, presenting a €1,000 cheque.
- VDB Holiday / Heidepark Veluwsch KaraktercoreVDB Holiday owns Heidepark Veluwsch Karakter, one of the primary holiday locations. The owner of VDB Holiday fully sponsored the volunteer appreciation day on November 15, treating Weekje Weg volunteers to a day at recreatiepark De Paalberg in Ermelo, citing admiration for the volunteers' unpaid work with vulnerable families.
- JCI Eemland (Junior Chamber International Eemland)coreJCI Eemland organized a dragon boat race in the Eemhaven of Amersfoort for companies to sponsor, choosing Weekje Weg as the beneficiary charity. The 2024 event raised €9,477, enabling the first participation of Amersfoort families in Weekje Weg. In 2025, the event raised €7,316.36, funding 10 more Amersfoort families for 2026.
- VluchtelingenWerk NederlandcoreWeekje Weg provides holidays for single-parent refugee families referred through VluchtelingenWerk Nederland. This is a structured partnership with dedicated funding, allowing the charity to extend its reach beyond Dutch municipal residents to recognized refugees across the Netherlands (not region-bound).
- Stichting PaasheuvelgroepcorePaasheuvelgroep is the parent organization, having operated since 1934. Weekje Weg originated from De Voorpost under Paasheuvelgroep in 1980 and maintains a close relationship. Paasheuvelgroep provides office space for Weekje Weg at 't Frusselt 30 in Vierhouten and is the primary holiday location (Camping De Paasheuvel and Heidepark Veluwsch Karakter). New group accommodation Het Edelhert and Boshuis have been built on Paasheuvelgroep's site specifically for Weekje Weg use.
- 20 Dutch municipalities (including Amsterdam, Rotterdam, Den Haag, Utrecht, Groningen, etc.)core20 Dutch municipalities co-finance and refer eligible low-income families for Weekje Weg holidays. Each municipality determines the number of placements, the holiday format, and whether to charge a family contribution. Municipal social welfare organizations and partners (Quiet, food banks, welfare organizations) identify families. Some municipalities have participated for over 20 years.
- Stichting Het Vergeten KindminorStichting Het Vergeten Kind provided an inspiration session on 'Climate of Attention' (Klimaat van Aandacht) as part of the volunteer training weekend in April 2026.
- ANBI (Algemeen Nut Beogende Instelling)coreWeekje Weg holds ANBI status, making it exempt from inheritance tax and allowing donors to make tax-deductible contributions. This regulatory status is displayed on the website as a trust signal and key organizational attribute.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Stichting Weekje Weg competitors and assessment
Company assessmentDirect peers
- Stichting Het Vergeten Kind: Dutch charity focused on children growing up in poverty and instability. Overlaps heavily with Weekje Weg's target demographic (vulnerable Dutch children) and has provided training collaboration (Climate of Attention session for volunteers). Comparable mission and fundraising model, though broader scope (not vacation-specific).
- Stichting Leergeld Nederland: Dutch national network of local Leergeld foundations that enable children in low-income families to participate in school, sport, and leisure activities. Operates through the same municipal/local-organization referral channel and serves the same target demographic of bijstandsgezinnen that Weekje Weg serves.
- Steunpunt Kindervakanties: Dutch national umbrella network of children's vacation charities. Steunpunt coordinates and advocates for the very type of social-vacation provider that Weekje Weg is, and Weekje Weg displays Steunpunt's logo as an affiliated member. They share the same beneficiary demographic, referral model, and policy context.
- Jarige Job: Dutch charity that provides birthday packages and small treats for children in families on minimum income, addressing the same 'no vacation story / no celebration story' social exclusion that Weekje Weg targets. Same beneficiary identification pathway (municipal welfare referrals) and similar donor base.
- Nationaal Fonds Kinderhulp: Dutch national fund providing direct financial and material support to children in poverty, including vacation and outing subsidies. Overlaps on the 'children in poverty / cannot afford a vacation' problem that Weekje Weg addresses through a delivery model rather than vouchers.
- Family Holiday Association: UK charity providing free holidays for families on low income who would not otherwise be able to take a break. Near-identical mission, funding model (donor-funded plus partner referrals), and beneficiary profile to Weekje Weg; useful as a closest international comparable.
- Stichting Kinderen Krijgen Kansen: Dutch foundation supporting disadvantaged children through outings, camps, and holiday experiences. Directly comparable activity (free leisure experiences for low-income Dutch children), beneficiary demographic, and channel model through municipal welfare partners.
Broad incumbents
- Jantje Beton: Larger, established Dutch charity funding playgrounds and outdoor play for children, with lottery-funded donation model (SBS Loten / Vriendenloterij partnership similar to Weekje Weg's). Comparable beneficiary focus (children's wellbeing) but broader scope and national scale; operates as an incumbent in the Dutch children's-charity space.
Others
- Stichting VluchtelingenWerk Nederland: National Dutch organization supporting refugees with legal, social, and integration services. Not a competitor — Weekje Weg is a partner — but operates in the same 'social support to vulnerable populations' ecosystem with comparable donor base and government relations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Stichting Weekje Weg social profiles
Digital presenceStichting Weekje Weg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Weekje Weg leadership team
Management profileNumber of profiles
Profiles8 records
Stichting Weekje Weg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Weekje Weg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Weekje Weg
What does Stichting Weekje Weg do?
Stichting Weekje Weg organizes fully subsidized door-to-door one-week social vacations for low-income (minimum income, bijstandsuitkering) single-parent and two-parent families with children aged 0-12 in the Netherlands. The package includes bus transport from the family's municipality, accommodation in nature-based recreation parks (group accommodations or individual Finnish cabins/static caravans), all meals, bike rental, supervised activities and outings, and 24/7 volunteer guidance. The organization also delivers dedicated holiday weeks for refugee families referred through VluchtelingenWerk Nederland, and shorter midwinter group holidays for low-income adults aged 45+ from Zwolle.
Is Stichting Weekje Weg a public or private company?
Stichting Weekje Weg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Weekje Weg founded?
Stichting Weekje Weg was founded in 1980. It employs 11 to 50 people.
Where is Stichting Weekje Weg based?
Stichting Weekje Weg is headquartered in Vierhouten, Netherlands, in the Europe region.
How does Stichting Weekje Weg make money?
Four revenue lines are on record. Municipal and organizational contributions are the primary driver. The others are donations and fundraised income, vriendenloterij (Charity Lottery) and participant contributions.
Who are Stichting Weekje Weg's main competitors?
Direct peers on record are Stichting Het Vergeten Kind, Stichting Leergeld Nederland, Steunpunt Kindervakanties, Jarige Job, Nationaal Fonds Kinderhulp, Family Holiday Association and Stichting Kinderen Krijgen Kansen. Jantje Beton is listed as a broad incumbent. Stichting VluchtelingenWerk Nederland is listed as an others.
Does Stichting Weekje Weg have an API?
No public API is recorded for Stichting Weekje Weg.
What industry is Stichting Weekje Weg in?
Stichting Weekje Weg's product category is Social Welfare Vacation Services. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts. Its NAICS code is 72119 and its SIC code is 7000.