STIEBEL ELTRON UK LTD

What STIEBEL ELTRON UK LTD does

STIEBEL ELTRON UK LTD is the UK sales, marketing and distribution subsidiary of the German family-owned STIEBEL ELTRON GmbH & Co. KG, headquartered in Bromborough, Wirral, with 28 employees. It distributes a portfolio of heating, cooling and hot water products — principally air-to-water and ground-source heat pumps, the integrated LWZ air source/MVHR unit, electric room and storage heaters, instantaneous and stored water heaters, and ventilation systems — engineered and manufactured at the parent's German facilities in Holzminden and Höxter, with additional production in Sweden, Slovakia and China. The newer product generations (hpnext) use R290 (propane) natural refrigerant and achieve A+++ efficiency with COP up to 5.5.

The company operates a two-tier go-to-market model: certified installers purchase through UK wholesalers, with the company actively building installer capability through the free Heat Pump Pass training programme, the Toolbox sizing tool, the MyStiebel app and the 2025-launched Partner Programme. A separate specification team supports architects, developers and large refurbishment projects directly. End customers are primarily residential homeowners (including new-build and replacement-of-oil/LPG scenarios eligible for UK Boiler Upgrade Scheme grants of up to £9,000), with secondary demand from commercial and public-sector specifiers. Revenue is generated almost entirely from hardware sales through the installer/wholesaler channel, complemented by free professional services (training, specification) that function as channel-enablement rather than billed revenue streams.

Name

STIEBEL ELTRON UK LTD

Legal name

STIEBEL ELTRON UK LTD

Website

https://stiebel-eltron.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

UK subsidiary of German family-owned STIEBEL ELTRON, distributing R290 heat pumps, hot water and ventilation products to residential and commercial customers via certified installers, wholesalers and direct specification services.

Ownership category

akta.pro rank

Product category

Heat Pumps and Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Heat pump manufacturing
• Renewable heating systems
• Hot water solutions
• Ventilation systems
• Electric heating

Headquarters

HQ city

UK Operations

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Heat Pump Sales: Sale of air source, ground source, and water source heat pumps for residential and commercial heating/cooling applications. Revenue from complete unit sales with associated accessories.
2. Hot Water Products: Instantaneous water heaters, storage water heaters, cylinders, taps, and water boilers for domestic and commercial hot water needs.
3. Electric Heating Products: Electric room heaters including convector, fan, and radiant heaters for decentralized heating applications.
4. Installer Training Services: Heat Pump Pass training programme providing on-demand video courses for heating engineers transitioning to heat pump installation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

STIEBEL ELTRON UK LTD manufactures and distributes heat pumps (air source, ground source, and integrated MVHR units), electric room and storage heaters, instantaneous and stored water heaters, ventilation systems with heat recovery, and system cylinders. The company serves UK residential and commercial customers through a network of certified installers and wholesale distribution partners, backed by installer training and project specification services.

Product overview

STIEBEL ELTRON UK LTD offers a comprehensive portfolio of heating, cooling, and hot water products. The core offering consists of air source heat pumps (HPA-O Plus, HPA-O Trend), ground source heat pumps (WPE-I Plus), and integrated units combining air source with MVHR (LWZ). These systems provide space heating, cooling, and domestic hot water using renewable energy. The portfolio also includes electric room heaters (convector, fan, radiant types), storage heating, instantaneous and cylinder water heaters, ventilation systems with heat recovery, and system cylinders. Supporting products include the MyStiebel-App for remote control, Toolbox planning software for installers, and Heat Pump Pass training courses. The company positions itself as offering complete solutions from heating/cooling equipment through to accessories like taps and hand dryers. Products use R290 natural refrigerant in newer models and are manufactured with German engineering expertise.

Differentiator

Problem solved

Functional benefit

Brands

• hpnext: Next generation heat pump product line featuring R290 refrigerant, including monobloc air source, ground source, and integrated air source with MVHR units.
• Heat Pump Pass

Products and services

• HPA-O Plus (Air Source Heat Pump) Monobloc air-to-water heat pump for outdoor installation providing heating, cooling, and domestic hot water. Achieves A+++ energy efficiency class with COP up to 5.5 at A7/W35. Designed for residential new builds and refurbishments.
• HPA-O Trend (Air Source Heat Pump) Monobloc air-to-water heat pump similar to the Plus variant, featuring intelligent silent mode and COP up to 5.5 at A7/W35 for residential heating, cooling, and hot water generation.
• WPE-I Plus (Ground Source Heat Pump) Brine-to-water ground source heat pump with up to 70°C flow temperature, wide modulation, cascade capability up to 6 units, and COP up to 4.87 at B0/W35. Designed for residential and commercial installations.
• LWZ (Integrated Air Source Heat Pump with MVHR) Indoor air source heat pump unit with integral Mechanical Ventilation with Heat Recovery (MVHR) combining heating, cooling, ventilation, air purification and hot water in a single compact 1.1m footprint product. Designed for new builds up to 200m² and 5 bedrooms.
• Instantaneous Water Heaters Electric instantaneous water heaters providing hot water on demand for kitchen, WCs, bath and shower rooms in residential properties.
• Small Water Heaters, Wall and Floor Mounted Cylinders Domestic hot water cylinders and water heaters for various installation requirements in residential properties, including wall and floor mounted options.
• Electric Heaters Decentralised electric room heating products including fast-acting convector, fan, and duo convector/radiant heaters for residential spaces.
• Storage Heating Electric storage heating systems for efficient room heating utilizing off-peak electricity tariffs in residential properties.
• Ventilation Systems Energy-efficient ventilation systems including Mechanical Ventilation with Heat Recovery (MVHR) units for residential applications.
• System Cylinders Cylinders for heat pump systems including DHW (domestic hot water) cylinders for storing and supplying hot water in heat pump installations.
• Water Boilers / Automatic Water Heaters Automatic water boilers for commercial and residential hot water provision requirements.
• Controller / Energy Management WPM heat pump manager and energy management systems for controlling and optimizing heat pump operation in residential installations.

Quantifiable outcome

• COP up to 5.5 at A7/W35 (EN 14511)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Certified Installer PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of certified heating engineers and installers trained by STIEBEL ELTRON through the Heat Pump Pass programme. Installers receive access to training, marketing support, and lead referrals through the website installer search.
• Wholesale Distribution PartnerscoreChannel Partner/ Reseller/ DistributorUK merchants and specialist heating distributors supplying STIEBEL ELTRON products to certified installer network. Supported by wholesaler search functionality on company website.
• EQS Integrity LineminorOthersThird-party whistleblowing system provider for compliance reporting. Anonymous reporting platform for compliance violations and concerns.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ideal Heating: Ideal Heating (part of Groupe Atlantic) sells the Logic Air heat pump range alongside its dominant UK boiler business, with a similar hybrid installer/wholesaler channel and direct overlap on R290 positioning in the residential UK market.
• Viessmann UK: Viessmann is a German heating manufacturer with a UK presence selling Vitocal air source and ground source heat pumps — directly comparable to STIEBEL ELTRON on German engineering heritage, A+++ efficiency ratings, and installer-led channel model.
• Vaillant UK: Vaillant is a major UK heat pump and boiler brand (German heritage, similar to STIEBEL ELTRON), offering aroTHERM air source and ground source heat pumps through a comparable installer network — a direct head-to-head competitor in residential heat pumps.
• Daikin UK: Daikin UK is the UK arm of the Japanese global HVAC leader and sells air source and ground source heat pumps, plus air conditioning, directly competing with STIEBEL ELTRON across residential and light-commercial heat pump segments in the UK market.
• Samsung Climate Solutions UK: Samsung sells the EHS Mono and Split air source heat pump ranges in the UK with R290 refrigerant, directly overlapping with STIEBEL ELTRON's hpnext portfolio on natural refrigerant positioning and installer-channel go-to-market.
• Bosch Thermotechnology (Worcester) UK: Worcester Bosch sells the Compress 7000i/6000 AWF air source and ground source heat pump ranges alongside its dominant UK boiler business, competing directly with STIEBEL ELTRON on installer relationships, R290/traditional refrigerants, and new-build specifications.
• NIBE Energy Systems UK: NIBE is a Swedish manufacturer of air source, ground source, and exhaust-air heat pumps sold in the UK through a similar installer-partner model, with directly comparable product lines to STIEBEL ELTRON's hpnext air source and WPE-I ground source units.
• Panasonic Heating & Cooling UK: Panasonic sells Aquarea air-to-water heat pumps in the UK with R290 options, targeting the same residential refurbishment and new-build segments as STIEBEL ELTRON with overlapping installer and wholesaler channels.
• Grant UK: Grant UK manufactures and distributes the Aerona air source and GSHP ground source heat pump ranges through a UK-based installer/wholesaler network, competing directly with STIEBEL ELTRON for heat pump specification in UK new-build and refurbishment projects.
• Mitsubishi Electric (Ecodan) UK: Mitsubishi Electric sells the Ecodan air source and ground source heat pump range in the UK through a similar installer-distributor channel model, directly overlapping with STIEBEL ELTRON's hpnext and WPE-I product lines on efficiency, noise, and installer training positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/Stiebel-Eltron-UK-Ltd-108162140787598
• YouTubeyoutube.com/user/StiebelEltronuk
• Facebookfacebook.com/Stiebel-Eltron-UK-Ltd-108162140787598
• LinkedInlinkedin.com/company/stiebel-eltron-uk
• Instagraminstagram.com/stiebeleltronuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIEBEL ELTRON UK LTD