Stiebel Eltron GmbH & Co. KG

What Stiebel Eltron GmbH & Co. KG does

Stiebel Eltron GmbH & Co. KG is a German manufacturer of water heating, space heating, and ventilation equipment founded in 1924 by Dr. Theodor Stiebel, the inventor of the world's first cylindrical immersion heater. Headquartered in Holzminden, Germany, the company is a privately held family enterprise operating under the German GmbH & Co. KG legal structure, with 27 subsidiaries, 9 production complexes across Germany, Slovakia, China, Thailand, and Sweden, and representations in more than 120 countries. The product portfolio centers on domestic hot water production and space heating, comprising instantaneous flow water heaters (DCE, EIL, HDB-E, DDH, PEO, PER series), storage water heaters (PSH Universal EL, PSH Trend, SHZ LCD, SHW, SHO AC, SB, HFA, SHD series) ranging from 30 to 1,000 liters, electric convectors (CNS Trend M), fan heaters (CK Trend), high-speed hand dryers (Ultronic), and heat pump systems (SBP, WDH, HP-SB). Group turnover reached approximately €1.2 billion in 2023 with 6,000+ employees globally.

Products are built around proprietary control technologies marketed as i-Technologies (2i, 3i, and 4i intelligent control systems), which combine flow sensors, inlet/outlet temperature sensors, and motorized valves to achieve temperature precision of ±0.5°C to ±1°C. Additional proprietary features include spiral heating elements resistant to hard water and scale buildup, ceramic dry heating elements ("dry" ТЭН in enamel casing) used in the PSH Universal series, PROFI RAPID quick-mount technology, Optimal Mix Water technology for uniform temperature distribution, and active titanium anodes that eliminate the need for anode replacement. Energy efficiency is delivered via ECO modes (ECO Plus, ECO Comfort, ECO Dynamic), wellness programs, and compatibility with hard water — features that target both residential and commercial applications.

Stiebel Eltron operates a hybrid business model that combines direct-to-consumer e-commerce, professional installer partnerships, and project-based enterprise sales. Revenue is generated predominantly through one-time equipment sales priced across multiple SKUs in rubles for the Russian market, supplemented by spare parts, accessories (flanges, safety valve groups, thermal insulation), professional training services via the Academy platform, and post-sale service. Distribution spans the official online store (stiebel-eltron.ru), a central Moscow showroom, warehouse pickup points, an authorized partner retail network, and third-party delivery integrations (CDEK, Ozon, Yandex Market, Magnit Post). The Russian market is served through a wholly-owned subsidiary (OOO Shthibel Eltron) established in 2007, with installment payment partnerships through Tinkoff Bank (6–24 months) and Yandex Split, and a Professionals Club loyalty program offering 18% base discounts (up to 40% with accumulated points) to installation contractors.

Name

Stiebel Eltron GmbH & Co. KG

Legal name

STIEBEL ELTRON GmbH & Co. KG

Website

https://stiebel-eltron.ru

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded 1924, German manufacturer Stiebel Eltron produces water heaters, heating equipment, hand dryers, and heat pump systems. The private family enterprise operates 9 production facilities across 5 countries and serves customers in 120+ countries via direct, partner, and project sales channels.

Ownership category

akta.pro rank

Product category

Water Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

akta.pro secondary industries

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Electric water heaters
• Instantaneous water heaters
• Storage water heaters
• Heat pump water heaters
• Space heating equipment

Headquarters

HQ city

Holzminden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water heater sales: Direct sales of water heating equipment including instant (flow-through) and storage water heaters to consumers and professionals through official online store and partner network
2. Heating equipment sales: Sales of electric convectors (CNS series), thermal fans (CK series), and infrared heaters
3. Spare parts and accessories: Sales of replacement heating elements, safety groups, flanges, thermal insulation, and other components for water heaters
4. Hand dryers and accessories: Sales of Ultronic series hand dryers and related accessories
5. Professional services and training: Seminars, training programs, and project sales services for professional partners

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

STIEBEL ELTRON manufactures and sells electric water heating, space heating, and ventilation equipment through its Russian subsidiary's online store, showroom, and partner network. The product range spans instantaneous flow-through water heaters, storage water heaters (30–1000L), electric convectors, fan heaters, hand dryers, and heat pump water heaters for residential, commercial, and industrial customers. Distribution includes direct e-commerce, professional installer programs, and project sales with installment payment options.

Product overview

Stiebel Eltron is a German manufacturer of water heating, heating, and ventilation equipment with a 100-year history (founded 1924). The product portfolio centers on domestic hot water production and space heating, comprising instantaneous flow water heaters (DCE-X Premium, DCE-C Trend, DCE-S Plus, DCE 11/13, EIL, HDB-E, DDH, PEO, PER series), storage water heaters (PSH Universal EL, PSH Trend, SHZ LCD, SHW, SHO AC, SB, HFA, SHD series), electric convectors (CNS Trend M), fan heaters (CK Trend), hand dryers (Ultronic), and heat pump systems (SBP, WDH, HP-SB). The company operates the official Russian e-commerce store at stiebel-eltron.ru, offering installment payments through Yandex Split and various delivery options. Products feature proprietary i-Technologies (2i/3i/4i) for intelligent temperature control, with key differentiators being German/Slovak manufacturing, energy efficiency ratings (A-C), and durability features like enamel-coated tanks and titanium anodes. The portfolio includes core appliances and accessories (flanges, safety valves, insulation) serving residential, commercial, and industrial segments.

Differentiator

Problem solved

Functional benefit

Products and services

• DCE-X Premium Instantaneous Water Heater

Quantifiable outcome

• More than 99% equipment reliability with less than 1% complaints rate since 2007
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Gidrolock (Гидролок)minorStrategic or Co-development Partner · 9 July 2026Joint seminar partnership - water leak protection systems company conducting combined educational seminars with STIEBEL ELTRON for professional installers
• Tinkoff Bank (Тинькофф Банк)coreGTM or Marketing PartnerInstallment payment (рассрочка) partnership offering 6-24 month installment plans without overpayment and hidden commissions on all water heating and heating equipment models
• Yandex Split (Яндекс Сплит)coreGTM or Marketing PartnerPayment installment service allowing customers to split purchases into manageable payments using Yandex Pay platform
• CDEK (СДЭК)minorChannel Partner/ Reseller/ DistributorLogistics and delivery partner for order fulfillment across Russia
• OzonminorChannel Partner/ Reseller/ DistributorPickup point partner for order delivery through Ozon logistics network
• Yandex Market (Яндекс.Маркет)minorChannel Partner/ Reseller/ DistributorMarketplace partner for product distribution and sales
• Magnit Post (Магнит Пост)minorChannel Partner/ Reseller/ DistributorPickup point partner for order delivery through Magnit retail network
• MegaFon (МегаФон)minorGTM or Marketing PartnerSMS and email marketing services for sending service and promotional notifications to customers

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ariston Group: Italian global leader in water heating and heating systems with strong presence in Russia/CIS. Directly competes in storage and instantaneous electric water heaters, with comparable channel and installer-partner strategies.
• A. O. Smith Corporation: US-based global water heater and boiler manufacturer. Closely comparable in electric and gas water heaters, commercial hot-water systems, and increasingly in heat-pump water heaters.
• Vaillant Group: German-headquartered heating, hot-water, and ventilation manufacturer owned by Groupe Atlantic. Directly competes with Stiebel Eltron across residential and commercial water-heating and space-heating product lines in Europe and Russia.
• Ferroli Group: Italian heating and water-heating equipment manufacturer with strong Eastern European and CIS presence. Direct competitor in residential boilers, electric water heaters, and radiators.
• Rheem Manufacturing: US-based manufacturer of water heaters, heating, cooling, and commercial refrigeration products. Closely comparable in storage and tankless electric/gas water heaters, with growing heat-pump water-heater offerings.
• BDR Thermea Group: European heating manufacturer (brands: Baxi, Remeha, De Dietrich) headquartered in the Netherlands. Comparable across residential/commercial boilers, water heaters, and heat pumps across European and CIS markets.
• Rinnai Corporation: Japanese manufacturer of gas and electric water heaters, heating appliances, and kitchen equipment. Directly comparable in instantaneous water-heater technology, precision temperature control, and global distribution model.
• Viessmann: German family-founded heating, industrial and refrigeration systems manufacturer (now owned by Carrier). Closely comparable to Stiebel Eltron in residential/commercial water heating, heat pumps, and HVAC integration.

Broad incumbents

• Bosch Thermotechnology: Division of Robert Bosch GmbH covering water heaters, heating, and heat pumps. Overlaps substantially with Stiebel Eltron's product portfolio but operates as part of Bosch's much broader appliance and industrial portfolio.
• Daikin Industries: Japanese global HVAC leader with rapidly expanding heat-pump and water-heating portfolio. Broad incumbent in heating/cooling that increasingly competes with Stiebel Eltron in heat-pump-based domestic hot water and integrated HVAC solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stiebel-eltron-gmbh-&-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiebel Eltron GmbH & Co. KG