Stieglitz

What Stieglitz does

Stieglitz is a privately held, Amsterdam-based women's fashion label founded by Pien Stieglitz, operating as a direct-to-consumer apparel and accessories brand. The company sells through its own Shopify-powered e-commerce storefront at stieglitz.nl (offering checkout in 100+ countries, Dutch and English localization, and shipping via PostNL, DHL, FedEx, and DPD) plus a single flagship retail store at Wolvenstraat 23 in Amsterdam. The catalog spans 222 SKUs across T-shirts, longsleeves, sweaters, knitwear, trousers, jeans, skirts, dresses, jackets, co-ord sets, basics, maternity, accessories, and gift cards, with unit pricing from approximately €13 (socks) to €399 (leather jackets) and gift cards ranging from €25 to €200. All products are designed in Amsterdam and manufactured in Turkey, and the brand differentiates through a distinctive bold-print, oversized-fit aesthetic and a destination-inspired seasonal storytelling framework (Madeira, Marseille, Sierra Nevada, Scotland, Italy, Spain).

The commercial engine is layered: organic social on Instagram, TikTok, Facebook, and Pinterest; an email newsletter offering 10% off first purchases; a "Behind the Brand" editorial blog; and a continuously rotating Stieglitz Creators program of named capsule collaborations with more than 15 artists, photographers, athletes, musicians, and other brand partners (e.g., Sisters Janssen, PAL Sporting Goods, Marie Wynants, Caetana, Tine Vcb, Romy Boomsma, Ateljé, Kilometre Paris, Núnoo, Felt, BARTS/ANIMO for SKIGLITZ). Product technology is non-proprietary; the store runs on Shopify with two third-party integrations (Rebuy for personalization, Returnista for returns) and free shipping is offered above €120 in the Netherlands, Germany, and Belgium.

Stieglitz employs 11-50 people, has not raised institutional funding per the available data, and remains founder-led after more than a decade of operation (10-year anniversary celebrated in 2024). Its primary customer segments are fashion-forward women seeking statement wardrobe pieces and expecting mothers (via a dedicated maternity line), with no disclosed enterprise or wholesale customers, making the revenue base a function of consumer demand across its DTC footprint and the temporal appeal of each new seasonal and collaboration drop.

Name

Stieglitz

Legal name

Stieglitz

Website

https://stieglitz.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury Streetwear & Contemporary Designer (CRAAAFAH)

Keywords

• Women's apparel
• Fashion brand
• Direct-to-consumer fashion
• Designer clothing
• E-commerce clothing

Headquarters

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Stieglitz generates revenue through direct sales of apparel and accessories via their e-commerce website (stieglitz.nl) and their physical retail store in Amsterdam. Products include T-shirts, longsleeves, sweaters, trousers, jeans, skirts, dresses, jackets, knitwear, and accessories. The brand also sells gift cards in denominations of €25, €50, €75, €100, €150, and €200.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Stieglitz is a Dutch direct-to-consumer fashion brand that designs and sells women's clothing and accessories. Products are designed in Amsterdam and manufactured in Turkey, distributed through a Shopify-powered e-commerce site (stieglitz.nl) shipping to 100+ countries and a flagship retail store in Amsterdam. The brand differentiates through seasonal destination-inspired collections (Madeira, Marseille, Sierra Nevada, Italy) and an extensive Stieglitz Creators collaboration program featuring capsule collections with artists, photographers, and influencers.

Product overview

Stieglitz is a Dutch fashion brand founded by Pien Stieglitz, operating as a direct-to-consumer e-commerce business powered by Shopify. The brand offers a diverse clothing and accessories portfolio centered around T-shirts, longsleeves, sweaters, trousers, jeans, dresses, jackets, and accessories. Products are designed in Amsterdam and manufactured in Turkey. The brand differentiates through seasonal collections inspired by global destinations (Madeira, Marseille, Sierra Nevada, Italy) and an extensive Stieglitz Creators collaboration program featuring exclusive capsule collections with artists, photographers, and influencers. The total catalog spans 222 products across categories including Basics, Maternity clothing, and Co-ord Sets. The brand operates a flagship Amsterdam store and ships internationally from the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Stieglitz Creators: Exclusive capsule collections co-designed with world talents and artists.

Products and services

• T-shirts & Tops Core clothing category featuring various t-shirt styles including oversized, regular, and fitted cuts in multiple colors and prints. The category includes 43 products for women.
• Longsleeves, Blouses & Pullis Tops category featuring longsleeve shirts, blouses, and pullovers with various fits including wide skate, regular, and oversized styles. The category includes 31 products.
• Sweaters Sweater collection featuring various styles including oversized, regular, and off-shoulder fits. The category includes 11 products.
• Trousers Pants and trousers category featuring balloon pants, cargo jeans, maternity pants, and various fits. The category includes 25 products.
• Jeans Denim collection featuring various jean styles including balloon, wide leg, straight leg, and high rise fits. The category includes 15 products in multiple washes and colors.
• Dresses Dress collection featuring various styles including short dresses, mesh dresses, and spaghetti strap designs. The category includes 5 products.
• Jackets Outerwear category featuring denim jackets, leather jackets, puffer jackets, and wind jackets. The category includes 6 products.
• Accessories Accessories category featuring bags, caps, socks, sunglasses, notebooks, journals, and ski accessories (fanny packs, balaclavas, beanies, goggles). The category includes 35 products.
• Basics Basic essentials collection featuring fundamental wardrobe pieces in consistent styles. The category includes 12 products.
• Maternity Maternity-specific clothing line featuring flared leggings, palazzo pants, and pregnancy-friendly designs. The category includes 4 products.
• Co-ord Sets Coordinated outfit sets featuring matching tops and bottoms designed to be worn together. The category includes 15 products.
• Stieglitz Gift Card Digital gift cards available in denominations of 25, 50, 75, 100, 150, and 200 EUR. Gift cards are valid for 5 years from purchase date.
• SKIGLITZ Ski-focused collection featuring bold, statement-making winter sports apparel including ski pants, bomber jackets, hoodies, and accessories designed for the slopes.
• Stieglitz Creators Collaborations Exclusive capsule collections co-designed with various artists, designers, and influencers including Sisters Janssen, PAL Sporting Goods, Marie Wynants, Caetana, Romy Boomsma, Ateljé, and many others.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Sisters Janssen (Tisja and Ziarah)coreStrategic or Co-development Partner · 1 January 2024Amsterdam-based artists and sisters collaboration created in celebration of International Women's Day. A collaboration rooted in creativity, sisterhood, and the power of women supporting women. What started at the very beginning of Stieglitz comes full circle.
• PAL Sporting GoodscoreStrategic or Co-development PartnerSports-inspired collaboration collection featuring clothing and accessories. The collection moves from city streets to mountain air with familiar silhouettes reimagined through Stieglitz prints. Includes keychain, cap, bandana, multi-pocket bag, pants, baby tee, half zip, and jacket items.
• Marie WynantscoreStrategic or Co-development PartnerBelgian photographer and visual artist known for surreal, cinematic aesthetic. Has worked with Vogue, PeggyGou, Charlotte de Witte, Chanel, Cartier, and Gucci. The collaboration explores contrast becoming chemistry between Stieglitz's color and energy and Marie's shadow and silence aesthetic.
• CaetanacoreStrategic or Co-development PartnerCreator collaboration featuring Caetana's unique style and performance-oriented fashion approach. The collaboration builds on her fit checks and how she moves in clothing, turning outfits into performances.
• Tine Vcb (Tine Van Cauwenberghe)minorStrategic or Co-development PartnerMinimalist aesthetic collaboration where Stieglitz went white for the first time. Tine's unique take on style pushed the brand to explore a new side with stripped-back essentials.
• Romy BoomsmaminorStrategic or Co-development PartnerFriend and muse of Pien Stieglitz. Collection inspired by Romy's dragon tattoo, capturing the mystical allure of dragons and timeless style with a contemporary edge.
• AteljéminorStrategic or Co-development PartnerLimited-edition capsule collection inspired by vibrant colors and mesmerizing patterns of fishes and florals found in the deep ocean depths, representing complete freedom and fantasy.
• Kilometre ParisminorStrategic or Co-development PartnerCapsule collaboration inspired by Marseille's spirit, featuring 20 hand-embroidered t-shirt designs, jeans, and bold bags in limited quantities. Dropped May 15, exclusively on stieglitz.nl.
• NúnoominorStrategic or Co-development PartnerCopenhagen bag brand collaboration combining Copenhagen street style with signature Stieglitz energy. Pien curated bags selected to complete wardrobes with effortless edge.
• SKIGLITZ (BARTS & ANIMO)minorStrategic or Co-development PartnerSki collection collaboration with BARTS for accessories (chic and cozy) and ANIMO for goggles. Bold, statement-making collection designed for the slopes.
• Because We CarryminorStrategic or Co-development PartnerAmsterdam-based foundation supporting mums fleeing conflict. Collaboration from the heart aligned with Stieglitz's core mission of empowering women.
• Felt (Amsterdam jewelry brand)minorStrategic or Co-development PartnerFirst ever jewelry line collaboration. Co-designed earrings (Bella and Emilia) based on colors and prints from the AW21 Sicily collection. Handmade with resin and stainless steel in Felt's Amsterdam atelier.
• Rosa de WeerdminorStrategic or Co-development PartnerAmsterdam-based artist/illustrator collaboration featuring colorful animal and flower illustrations with psychedelic touches. Multiple collections across different seasons.
• Maan (Dutch singer)minorStrategic or Co-development PartnerMultiple capsule collections with Dutch singer sensation Maan. Prints and colors inspired by sunset, described as very personal to Maan.
• Saheli WomenminorStrategic or Co-development PartnerIndian-based female atelier founded by Madhu Vaishnav. Social enterprise creating employment for women in ethical fashion manufacturing. Run in joint venture with International Partnership for Human Development (IPHD).
• Charlie Chan DageletminorStrategic or Co-development PartnerActress and Pien Stieglitz's best friend. Collection described as playful, sexy and tough. Met during studies in Seville, Spain.
• Suzanne SchultingminorStrategic or Co-development PartnerDutch speed skater and Olympic medalist. Capsule collection of 5 pieces with bright, striking colours. Pien says Stieglitz symbolizes the power that women radiate.
• Anna + NinaminorStrategic or Co-development PartnerDutch brand collaboration resulting in 'Hollands Glorie' collection. Shared vision of authenticity and empowerment through self-expression.
• Ruta IbizaminorStrategic or Co-development PartnerIbiza fashion store founded by Stephanie Grunberger. Collection inspired by 80s magazines with bold colours, striking typography, and iconic cutouts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sézane: French DTC contemporary womenswear brand with global shipping, capsule collaborations, and a Paris-based founder. Comparable in DTC-first European fashion model with broad geographic reach.
• Rixo: London-based contemporary womenswear brand famous for vibrant prints, dresses, and co-ord sets. Direct overlap with Stieglitz's bold-print, female-led, creator-friendly design DNA.
• Kitri Studio: London independent contemporary womenswear label with bold patterns, limited drops, and a strong founder-led brand. Closely matches Stieglitz's scale, aesthetic, and DTC positioning.
• Ganni: Danish contemporary womenswear label known for bold prints, oversized silhouettes, and destination-inspired drops. Highly comparable in aesthetic, DTC-plus-wholesale model, and Scandinavian/Northern European positioning.
• NA-KD: Swedish digitally-native contemporary fashion brand selling globally with frequent influencer-led drops and trend-driven women's apparel. Comparable in DTC scale, global shipping, and social-media-led growth.
• Damson Madder: UK-based contemporary womenswear brand focused on bold prints, sustainable sourcing, and independent founder DNA. Strong aesthetic and ethical-manufacturing overlap with Stieglitz.

Broad incumbents

• COS: H&M-owned contemporary womenswear and menswear label. Competes for the same contemporary fashion customer but with a broader portfolio and substantially more scale and capital.
• &Other Stories: H&M Group's contemporary womenswear label offering apparel, accessories, and creator collaborations at a similar price tier. Represents the scaled, well-capitalized incumbent competing for the same customer.
• Toast (UK): Established UK contemporary brand with broader lifestyle and home offerings. Comparable in independent heritage, destination-inspired collections, and artisanal positioning.

Emerging players

• Núnoo: Copenhagen-based bag and accessories label that has collaborated directly with Stieglitz. Represents an adjacent emerging player in the Stieglitz ecosystem with overlapping design sensibilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stieglitzlabel
• Instagraminstagram.com/stieglitzlabel/?hl=en
• Pinterestnl.pinterest.com/stieglitzlabel
• TikToktiktok.com/@stieglitzlabel
• LinkedInlinkedin.com/company/stieglitz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stieglitz