Still Aware
- Company typePrivate
- Founded2014
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Still Aware firmographics
Firmographics- Name
- Still Aware
- Legal name
- Still Aware Inc
- Website
- https://stillaware.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Still Aware industry classification
Industry- Product category
- Stillbirth Prevention Education and Maternal Health Awareness
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)
Keywords
Where Still Aware is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Still Aware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Charitable donations from individuals and organizations supporting stillbirth prevention initiatives. Still Aware is a tax-deductible donation recipient with DGR Tier 1 status.
- Fundraising Events: Annual gala dinners and community fundraising events. Gala 2025 raised $216,207; Gala 2024 raised over $200,000.
- Merchandise Sales: Sale of merchandise including Hand Heart crafts ($30), and clinical training webinar recordings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free resources for clinicians and families |
| Unit Pricing | One time | Merchandise items |
| One time/ perpetual license | One time | Clinical training recordings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Still Aware product offering
Product offeringCore offering
Still Aware is an Australian non-profit charity that provides free evidence-based educational brochures, posters, and stickers to healthcare providers and expectant families for stillbirth prevention. The organization also delivers paid clinician training workshops (online and face-to-face) and sells memorial merchandise, funding operations entirely through donations and corporate sponsorships.
Product overview
Still Aware is Australia's first and only charity dedicated to stillbirth prevention, operating as a not-for-profit organization supported entirely by donations. The organization provides a portfolio of free and paid educational products and services centered on stillbirth awareness and prevention. Core free offerings include the 'Your Pregnancy' Brochure (available in English and culturally diverse versions including Arabic, Mandarin, and Vietnamese), the 'Safe Bubba Brochure' for Aboriginal and Torres Strait Islander families, the 'Daily Actions' Sticker, and Clinic Posters. Paid offerings include clinician training workshops (available as online recordings or face-to-face sessions) that translate evidence-based research into practical tools for healthcare providers. The organization also hosts the annual Still Aware Gala as a major fundraising event. All offerings are backed by a Clinical Advisory Board and Consumer Advisory Board to ensure scientific accuracy and community relevance.
Differentiator
Problem solved
Functional benefit
Products and services
- Your Pregnancy Brochure Free evidence-based safe pregnancy brochure providing up-to-date information, advice, and guidance for clinicians and families on stillbirth prevention and monitoring baby's movements.
- Safe Bubba Brochure Free safe pregnancy resource helping Aboriginal and Torres Strait Islander families be aware of ways to keep babies safe and strong.
- Daily Actions Sticker Free daily reference tool for expectant parents to track pregnancy actions and stay aware of stillbirth prevention practices.
- Clinic Poster Free educational poster for clinical settings to promote stillbirth awareness and safe pregnancy practices.
- Culturally and Linguistically Diverse Safe Pregnancy Packs (Arabic, Mandarin, Vietnamese) Free translated safe pregnancy brochures developed with clinicians, cultural advisors, and communities nationwide. Underwent national clinical review, NAATI-accredited translation, community consultation, and re-verification by language-speaking clinicians and cultural advisors.
- Hand Heart Memorial handcrafted heart from olive trees in Bethlehem, sold for $30, provided in memory of babies lost to stillbirth.
- Clinician Training Workshop (Recording) Online recorded training for healthcare providers covering stillbirth prevention, how to talk to women about stillbirth, understanding fetal movements, and effectively communicating with expectant parents. Evidence-based research translated into easy-to-understand, measurable tools for clinical and consumer practice.
- Face-to-Face Clinician Sessions Personalized in-person training sessions for clinicians and midwives on stillbirth prevention education.
- Online Webinars for Parents Free online educational webinars for parents and expectant parents on safe pregnancy practices and stillbirth prevention.
- In-Person Workplace Training In-person training sessions for nurses and midwives at healthcare workplaces on stillbirth awareness and prevention.
Quantifiable outcome
- Still Aware clinical education has directly contributed to saving babies - documented case where midwife intervention after using education resources resulted in emergency delivery and baby survival
- +1 more outcomes
Companies that use Still Aware
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Still Aware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Still Aware partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- SandsminorAffiliated organization providing grief support for those affected by stillbirth. Still Aware focuses on prevention while partnering with Sands for support services.
- Red NoseminorAffiliated organization providing grief support and stillbirth/SIDS research. Still Aware maintains partnership for comprehensive support offerings.
- Angel Gowns AustraliaminorAffiliated organization providing angel gowns for babies. Partnership provides comprehensive support network for families affected by stillbirth.
- Australian Preterm Birth Prevention AllianceminorCollaborative relationship in awareness campaigns related to preterm birth and stillbirth prevention guidelines.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Still Aware competitors and assessment
Company assessmentDirect peers
- Sands Australia: National miscarriage, stillbirth, and neonatal death support organization; closely aligned mission around stillbirth, overlapping clinical and family audiences, and a Still Aware affiliate.
- Star Legacy Foundation: US nonprofit dedicated to stillbirth awareness, research, and family support, with similar emphasis on education for clinicians and expectant parents and comparable funding model.
- Red Nose Australia: Australia's leading charity for SIDS, stillbirth, and safe sleep; overlaps with Still Aware on stillbirth awareness and shares clinician training and bereavement support audiences, and is a formal partner.
- Tommy's: UK-based charity funding research and providing pregnancy-health information including stillbirth prevention; comparable operating model combining evidence-based education, clinician tools, and fundraising.
- Count the Kicks: US stillbirth prevention nonprofit focused on fetal movement awareness and clinician engagement; directly comparable educational mission and target audience of expectant parents and providers.
Emerging players
- International Stillbirth Alliance: Global umbrella body convening researchers, clinicians, and charities working on stillbirth; overlapping audience and potential collaborator/peer in shaping prevention standards.
- Pregnancy Loss and Infant Death Alliance: US-based support and education network for families affected by pregnancy and infant loss; adjacent mission and overlapping clinical/provider audience.
- MAMA Academy: UK charity working to reduce stillbirth and improve maternity care through midwife training and parent education; directly comparable B2B clinician training proposition.
Regional players
- Australian Preterm Birth Prevention Alliance: Australian collaborative focused on preterm birth and stillbirth prevention guidelines; shares clinician education audiences and is a formal Still Aware collaborative partner.
Others
- Angel Gowns Australia: Australian charity providing gowns for babies lost to stillbirth; adjacent bereavement-support audience and formal Still Aware affiliate rather than a direct education competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Still Aware social profiles
Digital presenceStill Aware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Still Aware leadership team
Management profileNumber of profiles
Profiles2 records
Still Aware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Still Aware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Still Aware
What does Still Aware do?
Still Aware is an Australian non-profit charity that provides free evidence-based educational brochures, posters, and stickers to healthcare providers and expectant families for stillbirth prevention. The organization also delivers paid clinician training workshops (online and face-to-face) and sells memorial merchandise, funding operations entirely through donations and corporate sponsorships.
Is Still Aware a public or private company?
Still Aware is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Still Aware founded?
Still Aware was founded in 2014. It employs 1 to 10 people.
Where is Still Aware based?
Still Aware is headquartered in Adelaide, Australia, in the Oceania region.
How does Still Aware make money?
Three revenue lines are on record. Donations are the primary driver. The others are fundraising Events and merchandise Sales.
Who are Still Aware's main competitors?
Direct peers on record are Sands Australia, Star Legacy Foundation, Red Nose Australia, Tommy's and Count the Kicks. Emerging players are International Stillbirth Alliance, Pregnancy Loss and Infant Death Alliance and MAMA Academy. Australian Preterm Birth Prevention Alliance is listed as a regional player. Angel Gowns Australia is listed as an others.
Does Still Aware have an API?
No public API is recorded for Still Aware.
What industry is Still Aware in?
Still Aware's product category is Stillbirth Prevention Education and Maternal Health Awareness. Its primary akta.pro industry code is EDAAAEAH, Health, Wellness & Lifestyle Noncredit Programs. Its NAICS code is 611 and its SIC code is 8200.