Stillegno

What Stillegno does

Stillegno is the consumer-facing home and garden furnishings division of Imola Legno S.p.A., a privately held Italian wood products company founded in 1977 and headquartered in Imola, Bologna. The division operates a retail showroom at Via Don Luigi Sturzo 10 in Imola — relaunched in 2017 on the group's 40th anniversary — selling interior furnishings, outdoor furniture, doors, windows, parquet, and DIY wood materials. Its service model bundles free on-site surveys, design assistance, custom cutting, delivery, and professional installation into a single offering for retail customers and construction professionals across Italy and Europe.

The division draws on Imola Legno's broader product ecosystem, which sources approximately 1,500 different wood products globally — hardwoods, softwoods, exotic species, engineered panels (CLT, finger-jointed, MDF, OSB, plywood), and pressure-treated lumber — and distributes branded lines including Accoya, Panguaneta, and Riva 1920. Technical capability extends to certified CLT (cross-laminated timber) production in American tulipwood, demonstrated through high-profile architectural installations with the American Hardwood Export Council (AHEC), including the 2013 Endless Stair at Tate Modern, the 2014 Scale Infinite installation at Milan Design Week (Wood Awards Special Jury Prize), and the 2022 "A Seat at the Table" show at Triennale Milano. Production facilities in Imola and Lugo hold FSC Chain of Custody (2012), EN AWPA (2018), CE marking (2021), and EN 975-1 structural grading (2021) certifications.

Stillegno monetizes through one-time product sales and ancillary professional services, with pricing communicated via free, no-obligation quotes rather than published rates. The go-to-market motion is showroom-led, supported by Imola Legno's corporate website (Italian, English, German, French), social media presence on Facebook and LinkedIn, trade show participation at Klimahouse, MADE EXPO, and Milan Design Week, and sponsorship of professional training for architects and engineers through Promolegno. Ownership remains with the Poli family, who control the parent group with Enzo Poli as President of the Board and Matteo Poli as CEO.

Name

Stillegno

Legal name

Imola Legno S.p.A. socio unico

Website

https://stillegnoimola.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Stillegno is the home and garden furnishings division of Imola Legno S.p.A., a 1977-founded Italian wood products group. It operates an Imola showroom selling interior furnishings, outdoor furniture, doors, windows, and DIY materials with bundled design, delivery, and installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wood Products Sales: Sale of wood products including lumber, panels, flooring, and construction timber to retail customers and construction professionals.
2. Installation and Assembly Services: Complete service from site survey and design through to delivery and professional installation of wood products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stillegno is the home and garden division of Imola Legno S.p.A., selling interior furnishings, outdoor furniture, doors, windows, parquet flooring, and DIY wood products through its Imola showroom. The division delivers a 360° service covering free on-site surveys, design assistance, custom cutting, delivery, and professional installation for residential customers and construction professionals.

Product overview

Stillegno is a division of Imola Legno S.p.A. dedicated to home and garden products and services. It operates as a showroom (via Don Luigi Sturzo 10, Imola) offering interior furnishings, outdoor furniture, doors, windows, parquet flooring, and building materials. The division provides a 360° service encompassing site surveys, free planning assistance, delivery, and professional installation. It serves both customers seeking innovation and those preferring traditional solutions, emphasizing quality, comfort, and energy efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Stillegno: Division dedicated to home and garden furniture, transport, and assembly of chosen merchandise, with decorator advice for interior design.
• Green Arrow
• Building Division
• Texture Collection
• Accoya

Products and services

• Interior Furnishings (Arredamento per interni)

Quantifiable outcome

• 40+ years of market leadership in Italy
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Riva 1920coreStrategic or Co-development Partner · 1 June 2022Partnership for the 'A Seat at the Table' installation at Triennale Milano (June 2022). The collaboration with AHEC showcased American hardwood applications in contemporary design, with Imola Legno contributing wood products and expertise for the exhibition.
• American Hardwood Export Council (AHEC)coreStrategic or Co-development Partner · 14 September 2013Long-standing partnership for promoting American hardwood species in European markets. AHEC commissioned Imola Legno to produce CLT panels in American tulipwood for iconic projects including the Endless Stair installation at Tate Modern (London Design Festival 2013) and the Scale Infinite installation at Milan Design Week 2014. Imola Legno has been instrumental in demonstrating the structural capabilities of tulipwood in engineered wood applications.
• PanguanetaminorStrategic or Co-development PartnerAlliance with Panguaneta representing collaboration between wood industry excellence companies. The partnership exemplifies a culture of making connections and constructive dialogue between Italian wood sector leaders.
• Gruppo Artigiani Romagnoli (GAR)minorStrategic or Co-development PartnerImola Legno participates in the Gruppo Artigiani Romagnoli, contributing to collaborative projects such as the ObiCa smart home and Gaia 3D-printed house. The group focuses on sustainable construction and innovative building technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OBI Italia: International DIY and home improvement chain with significant Italian presence, offering home, garden, and building material categories that directly compete with Stillegno's retail showroom assortment at mass-market price points.
• Leroy Merlin Italia: Italy's largest home improvement and DIY retailer, part of the Adeo group, with 50+ stores selling building materials, flooring, doors, windows, and garden products — directly overlapping with Stillegno's category at much greater scale and price competitiveness.
• BRICO Io: Italian DIY and home improvement chain with 80+ stores offering building materials, tools, garden, and home furnishings, directly competing with Stillegno on DIY and renovation customers in regional Italian markets.
• Bricoman Italia: Building materials and professional/DIY retail chain (Adeo group) in Italy, selling lumber, panels, doors, windows, and flooring to tradespeople and consumers — the same core product categories as Stillegno but with multi-store scale and trade-focused positioning.
• Bricomart: Italian building materials retail chain focused on construction professionals and serious DIYers, offering lumber, panels, doors, windows, and flooring at warehouse-scale pricing — overlapping with Stillegno's construction-professional and DIY customer segments.

Direct peers

• Panguaneta: Italian plywood and engineered wood panel manufacturer — listed as a strategic partner of Imola Legno and operating in overlapping wood-product supply, distribution, and specification channels relevant to Stillegno's broader product ecosystem.
• Pianca: Italian contemporary furniture manufacturer with strong design, wood-based product range, and presence in design-conscious residential and contract channels — comparable in material specialization, design-led positioning, and customer overlap with Stillegno's home furnishings offer.
• Porada: Italian premium wood furniture manufacturer using solid hardwoods (walnut, ash, oak) for the design-conscious residential customer — closely aligned with Stillegno's quality/elegance positioning and overlapping target buyer in the Italian design-furniture segment.
• Calligaris: Italian furniture manufacturer and retailer with broad home furnishings assortment targeting style-conscious residential customers — comparable target market and quality positioning to Stillegno's interior furnishings offering, with overlapping wood and material categories.
• Riva 1920: Italian solid-wood furniture manufacturer (Brianza) with similar high-craftsmanship positioning and overlap on American hardwood species, including tulipwood via the same AHEC ecosystem. Stillegno's parent has executed joint installations with Riva 1920 at Triennale Milano.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ImolaLegno
• LinkedInlinkedin.com/company/stillegno

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stillegno