The Stirling Cellars & Patisserie

What The Stirling Cellars & Patisserie does

The Stirling Cellars & Patisserie operates as the hospitality arm of The Stirling Hotel, a heritage venue in Stirling, South Australia, situated in a 110-year-old hotel building in the Adelaide Hills. The business runs six distinct consumer-facing concepts from a single site at 52 Mount Barker Road: the Stirling Bistro (casual dining with retractable-roof outdoor deck and weekend live music), the Wine Bar & Dining Room (fine dining with a Parisian-style verandah), Stirling Pizza (stone-baked), the Patisserie (award-winning in-house roasted coffee using Five Senses Coffee beans), the Cellars bottleshop (one of the largest boutique wine ranges in South Australia focused on Adelaide Hills artisan producers), and five boutique ultra-lux accommodation rooms that have won national awards. Functions and ticketed premium events (including a $350-per-person Felton Road winemaker dinner) layer additional revenue on top of the core venue mix.

The underlying technology stack is conventional hospitality SaaS: Sevenrooms for dining and event reservations, CloudBeds for accommodation booking, Sip N Save for online retail and delivery of the Cellars bottleshop, and MeandU/Mr Yum for takeaway ordering. The Patisserie operates a proprietary mobile loyalty program called First Draught (10th coffee free), and Matterport/Captur3d virtual tours cover every venue and accommodation room. Customer segments split between Adelaide Hills tourists, local Stirling residents, and corporate/event bookers, with revenue drawn from on-premise F&B, retail wine and craft beer (32 beers on tap), accommodation, and events. Pricing is unit-based across F&B and event tiers, with a recurring accommodation stream and modest takeaways on premium offerings.

The business is privately held with no disclosed institutional investment or external ownership, generating revenue across F&B (bistro, wine bar, pizza, patisserie), retail wine/beer, accommodation, and events. Distribution is anchored on physical venue traffic at the single site, augmented by online ordering for bottleshop and takeaway, and direct booking for accommodation and dining.

Name

The Stirling Cellars & Patisserie

Legal name

The Stirling Hotel

Website

https://stirlinghotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Stirling Cellars & Patisserie is a multi-venue hospitality business operating from a 110-year-old heritage hotel in Stirling, South Australia, offering casual and fine dining, artisan patisserie, a boutique wine bottleshop, and five luxury accommodation rooms to Adelaide Hills visitors and local residents.

Ownership category

akta.pro rank

Product category

Hospitality and Food Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Hospitality dining services
• Boutique wine retail
• Artisan patisserie cafe
• Stone-baked pizza
• Luxury accommodation

Headquarters

HQ city

Stirling

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage Sales: Dining revenue from multiple venues - Bistro (award-winning casual dining), Wine Bar & Dining Room (fine dining with Parisian-style verandah), Stirling Pizza (stone-baked authentic pizza), and Patisserie (sweet and savoury options). Operating hours vary by venue with lunch and dinner service.
2. Wine & Beer Retail (Cellars): One of the largest boutique wine ranges in SA with focus on Adelaide Hills artisan producers. Craft beer, spirits, Burgundy, and French champagne sections. Includes premium bunker wine releases and online ordering via Sip N Save partnership.
3. Accommodation: Five boutique ultra-lux rooms nestled in treetops in 110-year-old hotel building. Rooms have won national awards. Bookings via CloudBeds platform.
4. Functions & Events: Private functions, corporate events, and special ticketed events (wine tastings, winemaker dinners). Function area with dedicated outdoor deck. Premium events like Felton Road tasting at $350/person.
5. Takeaway & Delivery: Takeaway pizza, meals, and Patisserie items. Weeknight meal deals (Sunday-Thursday, $40 for two pizzas + garlic bread). Delivery via Sip N Save partnership with delivery from as little as two hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Stirling Cellars & Patisserie operates a multi-concept hospitality venue within the 110-year-old heritage Stirling Hotel building in Stirling, South Australia. It offers five distinct dining experiences (Bistro, Wine Bar & Dining Room, Stirling Pizza, Patisserie) along with a boutique bottleshop (Cellars), five luxury accommodation rooms, and function/event spaces. The Patisserie serves award-winning in-house roasted coffee using Five Senses Coffee beans, while the Cellars stocks one of the largest boutique wine ranges in South Australia with a focus on Adelaide Hills artisan producers.

Product overview

The Stirling Cellars & Patisserie operates as part of The Stirling Hotel, a hospitality venue offering multiple dining concepts including the Stirling Bistro, Wine Bar & Dining Room, Stirling Pizza, and Patisserie. The venue includes Cellars bottleshop for boutique wines, craft beers and spirits, five boutique luxury accommodation rooms, and function/event spaces. The hospitality business integrates with Sip N Save for online ordering and delivery, SevenRooms for event bookings, Cloudbeds for accommodation booking, and MeandU/Mr Yum for takeaway ordering. The Patisserie uses Five Senses Coffee for its award-winning in-house roasted coffee.

Differentiator

Problem solved

Functional benefit

Products and services

• Stirling Bistro Casual yet stylish dining venue offering award-winning food with indoor seating and an outdoor deck under a retractable roof, complemented by live acoustic music on weekends. Serves as a popular meeting place for locals and visitors.
• Wine Bar & Dining Room Fine dining restaurant featuring a stylish wine bar that flows onto a Parisian-style verandah, offering indulgent dining experiences. Designed for premium dining occasions.
• Stirling Pizza Authentic stone-baked pizza venue offering unique toppings such as pulled Sichuan duck and mushroom with tarragon veloute. Available for dine-in and takeaway.
• Patisserie Cafe and pastry shop offering sweet and savoury options made in-house or by local artisans, featuring award-winning in-house roasted coffee using Five Senses Coffee beans. Serves as a meeting point for locals and tourists with the First Draught loyalty app (10th coffee free).
• Cellars Bottleshop Bottleshop featuring one of the largest ranges of boutique wines in South Australia with a focus on artisan producers in the Adelaide Hills, plus craft beer (32 on tap) and spirits sections. Available in-store and via Sip N Save online ordering with click & collect and delivery.
• Accommodation Five boutique ultra-lux rooms nestled amidst treetops in a 110-year-old heritage hotel building, with national award recognition. Bookable via CloudBeds and direct booking.
• Functions and Events Private functions, corporate events, and ticketed special events including wine tastings and winemaker dinners (e.g., Felton Road event at $350 per person). Includes a function area with its own outdoor deck.

Quantifiable outcome

• Five luxury accommodation rooms in 110-year-old hotel winning national awards
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sip N SavecoreChannel Partner/ Reseller/ DistributorOnline ordering partnership for Cellars bottleshop. Provides click & collect and delivery service throughout the region. Orders processed through Sip N Save online store with delivery from as little as two hours. Core range already operational with expansion to include more obscure products in stock.
• Five Senses CoffeecoreOthersExclusive coffee blend supplier for Patisserie. In-house roasted coffee has won awards for quality. Uses Five Senses Coffee beans for all espresso and coffee beverages served.
• SevenroomscoreTechnology or IntegrationRestaurant reservation and event booking platform. Used for dining reservations across all venues and for ticketed special events like Felton Road tastings.
• CloudBedscoreTechnology or IntegrationAccommodation booking platform for five luxury rooms at The Stirling Hotel. Handles online reservations and payment processing.
• StockpotminorOthersHeat & eats food products supplier for Patisserie. Makes midweek dinners easy for customers on the go.
• The Ivy ShedminorOthersFlorist partner providing flower arrangements sold as gifts in the Patisserie/Cellars retail space.
• Bramble PotteryminorOthersHandcrafted pottery vendor providing artisan gifts sold at Cellars retail space.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Hentley Farm: Barossa Valley luxury vineyard, restaurant, and boutique accommodation estate. Comparable as a South Australian premium wine-destination venue with F&B, lodging, and curated experiences, though located in the Barossa rather than the Hills.
• The Old Clare Hotel: Boutique heritage hotel in Sydney with multiple bars, restaurants, and a rooftop venue. Comparable as a multi-concept heritage boutique hotel, though based in a different city and market.
• Seppeltsfield Estate: Barossa Valley heritage wine estate with cellar door, restaurants, accommodation, and events. Comparable as a South Australian heritage wine-destination venue with multi-revenue F&B, lodging, and experiences.
• d'Arenberg Cube: McLaren Vale wine, dining, and art destination combining a winery, fine-dining restaurant, and immersive experiences. Comparable as a South Australian destination venue with wine, dining, and event components, though in a different wine region.

Direct peers

• Crafers Hotel: Historic Adelaide Hills pub, dining, and accommodation venue in the same Stirling/Crafers corridor. Comparable as a heritage multi-concept Hills venue offering food, beverage, and lodging under one roof.
• The Lane Vineyard: Adelaide Hills winery and restaurant destination combining a tasting room, restaurant, and event venue. Comparable as an Adelaide Hills food-and-wine destination with on-site dining and event-driven revenue.
• Mount Lofty House: Boutique luxury hotel and fine-dining destination in the Adelaide Hills (Crafers), also offering multiple F&B venues, cellar, and event spaces. Directly comparable as a heritage Adelaide Hills hospitality property with multi-concept F&B, accommodation, and wedding/events business.
• Bridgewater Mill: Adelaide Hills restaurant and function venue set in a restored mill, offering fine dining and events. Comparable as a heritage Adelaide Hills food-and-event destination.
• The Haus Studio Hahndorf: Premium restaurant and bar in Hahndorf in the Adelaide Hills, focused on curated food, wine, and cocktail experiences. Comparable as a Hills venue competing for the same food-and-wine enthusiast segment.

Broad incumbents

• Penfolds Magill Estate: Iconic Adelaide-based Penfolds winery and restaurant with fine dining and tours. Comparable as a premium South Australian wine-hospitality destination, though at materially larger scale and owned by Treasury Wine Estates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-stirling-cellars-&-patisserie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stirling Cellars & Patisserie