What Five Senses Coffee does

Five Senses Coffee is an Australian specialty coffee roaster, privately held and independently owned, operating from Western Australia (Perth CBD/Rockingham) since the late 1990s/early 2000s. The company roasts single-origin and blended coffees sourced through direct trade relationships across Ethiopia, Tanzania, Colombia, Panama, Guatemala, Brazil, and other origins, offering a catalog of over 450 SKUs that includes roasted beans, brewing equipment (grinders, scales, espresso machines), accessories, and consumables.

The business runs a hybrid go-to-market model with three primary revenue streams: direct-to-consumer e-commerce through fivesenses.com.au with monthly coffee subscriptions; B2B wholesale distribution to cafes, offices, grocery retailers, and international partners via a dedicated wholesale portal; and professional barista training delivered through the Five Senses Barista Academy across five Australian states (VIC, WA, NSW, SA, QLD). Pricing is unit-based with 250g single-origin bags starting at $19.00 AUD and equipment ranging from under $10 to $2,860 AUD. The company holds B Corporation and Carbon Neutral certifications and emphasizes direct trade, community impact (Tiga Raja Mill, Reconciliation Action Plan), and specialty coffee education as its value proposition.

Name

Five Senses Coffee

Legal name

Five Senses Coffee

Website

https://fivesenses.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Senses Coffee is an Australian specialty coffee roaster that sells freshly roasted beans, blends, equipment, and accessories via DTC e-commerce, wholesale, and barista training across five Australian states, serving home enthusiasts, cafes, and offices.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Barista training courses
• Coffee subscription service
• Coffee brewing equipment

Headquarters

HQ city

Rockingham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail: Direct online sales of roasted coffee beans, brewing equipment, accessories, and merchandise to consumers. One-time purchases with options for grind type and roast preferences.
2. Coffee Subscriptions: Recurring subscription model offering regular deliveries of coffee beans (single origins and blends) with flexible frequency options.
3. Wholesale Distribution: B2B wholesale program supplying cafes, restaurants, offices, and grocery retailers with commercial quantities of freshly roasted coffee. Includes dedicated wholesale portal.
4. Barista Training: Professional barista training courses conducted across multiple Australian states (VIC, WA, NSW, SA, QLD) using state-of-the-art equipment and fresh locally roasted coffee.
5. Equipment Sales: Sale of coffee brewing equipment including espresso machines, grinders, scales, accessories, and cleaning agents from brands like Acaia, 1Zpresso, Baratza, and Synesso.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Five Senses Coffee is a specialty coffee roaster that sells freshly roasted coffee beans (blends and single origins), brewing equipment and accessories through an online store, wholesale B2B channels, and subscription deliveries. The company also operates the Five Senses Barista Academy offering barista training courses across five Australian states and provides equipment servicing for both commercial and home customers.

Product overview

Five Senses Coffee is a specialty coffee roaster operating primarily in Australia with a multi-channel business model. The core offering centers on freshly roasted specialty coffee beans available through retail (online and in-store), coffee subscriptions, and wholesale channels. The product portfolio includes signature blends (Dark Horse Blend, Crompton Road Blend, Hi Fidelity Blend, Wallflower Decaf, 3 Sisters Blend), seasonal offerings (Cabin Fever Winter Blend, Trust the Process Colombian Collection), and a diverse range of single origin coffees from Ethiopia, Tanzania, Brazil, Guatemala, Colombia, Nicaragua, El Salvador, Panama, Timor-Leste, and India. Supporting the coffee business, the company offers coffee equipment including hand grinders (1Zpresso series), precision scales (Acaia Lunar, Pearl S, Pearl), espresso-related equipment (Acaia Orbit Grinder, Orion Bean Doser), and brewing accessories (Aeropress, AeroPress Go, Brew Dice, Travel Bags). Five Senses also operates the Five Senses Barista Academy offering barista training courses across five Australian states (VIC, WA, NSW, SA, QLD), and provides wholesale coffee services for cafes, offices, and international partners. The company holds B Corporation certification and Carbon Neutral certification, reflecting its commitment to sustainability and ethical business practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Dark Horse Blend House blend coffee featuring a complex flavor profile suitable for espresso preparation, sold at $19.00 per 250g.
• Crompton Road Blend Signature house blend named after the company's original location, priced at $19.00 per 250g.
• Hi Fidelity Blend Premium blend offering consistent and precise flavor profile for coffee enthusiasts, priced at $19.00 per 250g.
• Wallflower Decaf Decaffeinated coffee blend for those seeking coffee flavor without caffeine, priced at $21.00 per 250g.
• 3 Sisters Blend Blend celebrating women producers, featuring syrupy-sweet praline and ripe pineapple flavors. Available in 250g and 1kg sizes.
• Trust the Process Colombian Collection 8 Leonid Ramirez's Colombian coffee collection featuring three processing methods (Anaerobic Washed, Honey, and Natural), now in its eighth annual release.
• Cabin Fever Winter Blend Seasonal winter blend with notes of brown sugar, sweet malt, and cinnamon, available for a limited time.
• Single Origin Coffees Specialty single origin coffees from Ethiopia, Tanzania, Brazil, Guatemala, Colombia, Nicaragua, El Salvador, Panama, Timor-Leste, and India, available in multiple processing methods (Washed, Honey, Natural, Anaerobic) and roast types (Filter, Espresso).
• Coffee Subscriptions Recurring delivery service for specialty coffee beans (single origins and blends) with flexible frequency options, starting from $19.00 AUD monthly.
• Wholesale Coffee Program B2B coffee supply service for cafes, restaurants, offices, and grocery retailers, featuring freshly roasted coffee beans, a dedicated wholesale order portal, and an international coffee program.
• Five Senses Barista Academy Professional barista training courses offered across VIC, WA, NSW, SA, and QLD using state-of-the-art equipment and fresh locally roasted coffee. Includes Fundamentals: Espresso & Milk course and other specialty programs.
• Equipment Service Repair and maintenance services for both commercial equipment (cafes) and home coffee equipment, with online booking available.
• Brewing Equipment and Accessories Coffee brewing equipment sold through the online store including hand grinders (1Zpresso series), precision scales (Acaia Lunar, Pearl S, Pearl), espresso grinders (Acaia Orbit, Orion Bean Doser), AeroPress brewers, travel bags, and related accessories from brands such as Acaia, 1Zpresso, Baratza, and Synesso.

Quantifiable outcome

• Barista training available across 5 Australian states (VIC, WA, NSW, SA, QLD)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Woon FilipinotownminorGTM or Marketing Partner · 10 October 2025Host venue for Senses Coffee Pop Up Vol. 3 event from October 10-12. Mikey from Senses Coffee operated the front bar during lunch hours, featuring specialty coffee and espresso drinks.
• La Veen Coffee & KitchencoreChannel Partner/ Reseller/ DistributorPart of the Five Senses Cafe Family network. Located in a heritage-listed building on the corner of King and Wellington Streets in the Perth CBD. Features a powder coated six group, 2nd generation Synesso Hydra espresso machine serving Five Senses coffee.
• Old Wives AlesminorStrategic or Co-development PartnerBeer collaboration producing 'An Ode to Agent Cooper' - a cherry porter melding Five Senses Coffee's Ardi from Ethiopia with rich, dark chocolatey flavors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Padre Coffee: Australian specialty roaster with wholesale, DTC, and training offerings. Comparable on size, geography, and multi-channel specialty model.
• Code Black Coffee: Melbourne specialty roaster with cafe, wholesale, and DTC operations competing in the same Australian specialty category.
• Market Lane Coffee: Melbourne-based specialty roaster with comparable DTC, wholesale, and cafe operations and a similar emphasis on direct trade sourcing and origin storytelling.
• St Ali Coffee: Australian specialty coffee roaster with integrated cafe, wholesale, and DTC operations. Comparable on product category, target customers, and cafe-family/wholesale model.
• Single O: Sydney-based specialty roaster operating wholesale, DTC, and a cafe, with comparable focus on single-origin sourcing and training programs.
• Campos Coffee: Australian specialty coffee roaster with a similar multi-channel model spanning DTC, wholesale, cafes, and barista training. Closely comparable on product, customer base (Australian cafes and home enthusiasts), and brand positioning.
• Ona Coffee: Australian specialty roaster competing directly with Five Senses in the cafe wholesale, DTC subscription, and barista training segments. Both emphasise origin transparency and specialty processing.
• Counter Culture Coffee: US specialty roaster with strong direct trade and training programs. Comparable focus on sustainability certifications, origin transparency, and wholesale-to-cafe distribution.

Broad incumbents

• Stumptown Coffee Roasters: US-based specialty roaster (now owned by a larger beverage group) operating DTC, wholesale, and cafes at greater scale. Comparable product category and go-to-market mix, but materially larger and internationally distributed.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with national DTC, subscription, wholesale, and cafe operations. Comparable product category and customer base but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/5Senses
• YouTubevimeo.com/user978656
• Facebookfacebook.com/FiveSensesCoffeeAUS
• Instagraminstagram.com/5sensescoffee
• Pinterestpinterest.com/5sensescoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Senses Coffee