St Ives Surf School
- Company typePrivate
- Founded-
- HeadquartersSt Ives, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
St Ives Surf School firmographics
Firmographics- Name
- St Ives Surf School
- Legal name
- St Ives Surf School
- Website
- https://stivessurfschool.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
St Ives Surf School industry classification
Industry- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industry
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where St Ives Surf School is headquartered
LocationHeadquarters
- HQ city
- St Ives
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
St Ives Surf School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Activity Lessons and Tours: Revenue from surf lessons, paddleboarding, coasteering, and kayak tours. Lessons range from 2 hours to multi-day packages. Pricing varies by group size and activity type.
- Equipment Rental: Surfboards, wetsuits, paddleboards, and kayaks available for hire from both beach locations.
- Merchandise Sales: Online shop selling clothing, accessories, wetsuits, and branded merchandise. Orders shipped UK-wide with free shipping over £50.
- Gift Vouchers: Activity gift vouchers and surf shop vouchers sold in denominations from £20 to £200.
- Surf and Wellbeing Retreats: Multi-day luxury retreats combining surfing, yoga, breathwork, and accommodation. Partnered with Una St Ives for venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beginner/Improver Surf Lessons (2 hours) |
| Unit Pricing | Pay-as-you-go | Any 3 Activities Package |
| Unit Pricing | Pay-as-you-go | Any 5 Activities Package |
| Unit Pricing | Pay-as-you-go | 5 Surf Lessons Package |
| Unit Pricing | Pay-as-you-go | SUP Guided Tour (1.5 hours) |
| Unit Pricing | Pay-as-you-go | Group Coasteering (1.5-2 hours) |
| Transaction based/ take rate | Multi-year contract | Private Group Coasteering |
| Unit Pricing | Pay-as-you-go | Surf and Wellbeing Retreat 2024 |
| Unit Pricing | Pay-as-you-go | Surf Shop Gift Voucher |
| Unit Pricing | Pay-as-you-go | Equipment Hire |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
St Ives Surf School product offering
Product offeringCore offering
St Ives Surf School is a multi-location watersports operator delivering surf lessons, coasteering, stand-up paddleboarding, and sea kayak tours from two beachfront sites in St Ives, Cornwall. The company also rents equipment (surfboards, wetsuits, bodyboards, paddleboards, kayaks), sells branded merchandise and gift vouchers through its online shop, and runs luxury multi-day surf-and-wellbeing retreats at Una St Ives resort.
Product overview
St Ives Surf School operates a multi-location watersports business offering five core activity products: surf lessons (5 progressive levels), coasteering, stand-up paddleboarding, kayak tours, and equipment hire. The business runs from Porthmeor Beach (surf school, surf hire) and Porthminster Beach (watersports centre for kayaking, paddleboarding, coasteering). Supporting products include an e-commerce surf shop selling branded clothing and accessories, gift vouchers (activity and shop), and luxury retreat experiences (Salt Water Retreat and Surf and Wellbeing Retreat). Multi-activity package bundles allow customers to combine multiple activities at discounted rates.
Differentiator
Problem solved
Functional benefit
Companies that use St Ives Surf School
Customer profileNamed customers3 records
Segments4 records
St Ives Surf School technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
St Ives Surf School partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Surfers Against SewagecoreLong-standing representatives for Surfers Against Sewage in West Cornwall. Spearheaded major beach and coastal clean movement in St Ives. Raised thousands of pounds through fundraising events. Proud members of St Ives Plastic Free campaign.
- The Wave ProjectcoreGround-breaking surf therapy charity for young adults and children. Nine-year partnership. Strives to change lives through surfing.
- Una St IvesminorLuxury resort partner for surf and wellbeing retreats. Provides venue, accommodation, spa facilities, and award-winning restaurant for retreat guests.
- Andrew BlakeminorHealth guru and personal trainer, yoga teacher, sport-science lecturer, physical therapist and breathwork coach. Co-hosts surf and wellbeing retreats focusing on physical and mental preparation.
- Saints BoardriderscoreCommunity surf club co-founded by St Ives Surf School to make surfing accessible for everyone. Over 150 active members. All coaches offer free weekend coaching for kids. Recently funded and built a purpose-built surf house overlooking Porthmeor Beach.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
St Ives Surf School competitors and assessment
Company assessmentDirect peers
- Fistral Beach Surf School: Newquay-based surf school offering lessons and equipment hire at Fistral Beach, one of the UK's most recognised surf locations. Comparable in lesson-based product, beginner focus, and Cornwall geography.
- Big Blue Surf School: Surf school based in Croyde, Devon offering progressive surf lessons, coasteering, and equipment hire. Closely comparable product set, structure, and beginner-to-intermediate learner focus on a South-West UK beach.
- Wavehunters Surf School: Cornwall surf school offering lessons and guided experiences to UK tourists learning to surf. Comparable as a small, instructor-led Cornish surf school competing in the same local market.
- Watergate Bay Surf School: Cornwall surf school and beach activity operator at Watergate Bay offering lessons, equipment hire and group sessions. Directly comparable in geography, target customers, and progressive lesson programmes.
- Escape Surf School: Newquay-based surf school offering lessons, coasteering, and equipment hire on Cornish beaches. Directly comparable in product mix (surf, coasteering, SUP) and target market (UK tourists learning to surf in Cornwall).
- Newquay Activity Centre: Multi-activity watersports operator in Newquay offering surfing, coasteering, kayaking, SUP and bodyboarding. Closely comparable in bundled multi-activity product model and Cornish tourist customer base.
- Bear Surfing: Cornwall-based surf school with progressive lesson programmes and instructor-led sessions. Comparable as a small operator targeting the same South-West UK beginner surf market.
Broad incumbents
- The Wave: Artificial inland surfing lake and surf school in Bristol offering lessons and equipment hire in a controlled environment. Overlaps in surf instruction product but operates an entirely different technology and venue model — useful as a brand/lesson-programme reference point.
Others
- Surfers Against Sewage: UK marine conservation charity of which St Ives Surf School is a regional representative. Not a competitor but an ecosystem partner; comparable in surf culture reach and Cornish beach community presence.
Emerging players
- Salt Surf (Cornwall): Cornwall surf and lifestyle brand offering lessons and surf-camp experiences. Partial overlap with St Ives Surf School's surf school and Salt Water Retreat product lines, particularly the lifestyle/retreat segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights1 record
Customer concentration
St Ives Surf School social profiles
Digital presenceSt Ives Surf School compliance and trust
Trust signalCompliance4 records
St Ives Surf School financial estimates
Financial estimateRevenue estimate
Valuation estimate
St Ives Surf School leadership team
Management profileNumber of profiles
St Ives Surf School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St Ives Surf School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St Ives Surf School
What does St Ives Surf School do?
St Ives Surf School is a multi-location watersports operator delivering surf lessons, coasteering, stand-up paddleboarding, and sea kayak tours from two beachfront sites in St Ives, Cornwall. The company also rents equipment (surfboards, wetsuits, bodyboards, paddleboards, kayaks), sells branded merchandise and gift vouchers through its online shop, and runs luxury multi-day surf-and-wellbeing retreats at Una St Ives resort.
Is St Ives Surf School a public or private company?
St Ives Surf School is a private company. It is currently operating.
When was St Ives Surf School founded?
St Ives Surf School was founded in -1. It employs 1 to 10 people.
Where is St Ives Surf School based?
St Ives Surf School is headquartered in St Ives, United Kingdom, in the Europe region.
How does St Ives Surf School make money?
Five revenue lines are on record. Activity Lessons and Tours are the primary driver. The others are equipment Rental, merchandise Sales, gift Vouchers and surf and Wellbeing Retreats.
Who are St Ives Surf School's main competitors?
Direct peers on record are Fistral Beach Surf School, Big Blue Surf School, Wavehunters Surf School, Watergate Bay Surf School, Escape Surf School, Newquay Activity Centre and Bear Surfing. The Wave is listed as a broad incumbent. Surfers Against Sewage is listed as an others. Salt Surf (Cornwall) is listed as an emerging player.
Does St Ives Surf School have an API?
No public API is recorded for St Ives Surf School.
What industry is St Ives Surf School in?
Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its SIC code is 8200.