Una St Ives

What Una St Ives does

Una St Ives operates a spa and leisure resort at Carbis Bay near St Ives, Cornwall, serving holidaymakers and staycation guests, local residents, day visitors, fitness users, and customers of on-site food and beverage services. Its core offering combines accommodation, The Spa at Una, leisure and fitness facilities, Una Lido, and Carbis Cafe. Carbis Bay Ltd operates the resort website, while the leisure facilities are owned by Carbis Club Limited and remained open after Kingfisher Una Resort Limited entered administration in October 2024 and ceased trading.

The operating infrastructure includes a naturally lit 15-metre indoor infinity pool, a children's pool, a jacuzzi, a cedar-lined sauna, a steam room, Life Fitness gym equipment, four spa treatment rooms using Elemis products, and a seasonal heated 20-metre outdoor Lido. Customers can book leisure, spa, and treatment services through Una's OneJourney booking system, by phone, or by email, while privately owned lodges and villas are distributed through numerous third-party accommodation agents.

Revenue is generated through unit-priced day passes, spa treatments, spa days, food and beverage, afternoon tea, and locally partnered experiences, supplemented by monthly club memberships collected by direct debit. Accommodation bookings operate primarily as an affiliate or facilitation model rather than as direct lodging provision. Publicly disclosed leisure pricing includes £20 winter and £40 standard adult day passes, with lower or free child entry depending on age, but no disclosed revenue, occupancy, utilization, or membership volume is available.

Name

Una St Ives

Legal name

Carbis Bay Ltd

Website

https://unastives.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Una St Ives operates a spa and leisure resort in Carbis Bay, Cornwall, serving resort guests, holidaymakers, local residents, and day visitors with accommodation, wellness, fitness, swimming, dining, and local experiences.

Ownership category

akta.pro rank

Product category

Luxury Spa & Leisure Resort

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Style Extended-Stay Properties (THAGAEAL), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Spa resort
• Leisure club
• Holiday accommodation
• Day spa
• Fitness membership

Headquarters

HQ city

St Ives

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Spa Treatments and Days: Individual spa treatments and spa day packages using Elemis products, offered in four treatment rooms with opening hours Monday-Friday 9am-6pm and Saturday-Sunday 10am-5pm.
2. Leisure Day Passes: Day passes for access to indoor pool, jacuzzi, sauna, steam room, gym, and outdoor Lido. Pricing varies by age category.
3. Membership Subscriptions: Club membership providing unlimited access to leisure club with discounts on spa treatments and café products. Direct debit payment scheme available for spreading payments.
4. Spring Reset Pass: £20 pass offering full access to leisure facilities plus complimentary hot drink. Limited-time seasonal offer.
5. Carbis Cafe Food and Beverage: Café serving barista-made coffee, tea, cakes, and light meals. Open daily from 7:30am.
6. Watersport Experiences: Partnership with St Ives Surf School offering surfing lessons, coasteering, and sea kayaking. Guests receive 10% discount.
7. Afternoon Tea: Afternoon Tea service at £20 per person, served Monday-Saturday 2:30-4:30pm.
8. Accommodation Bookings: Privately owned lodges and villas at the resort are booked through third-party booking agents and direct owner bookings. The resort facilitates these bookings but is not the direct provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Una St Ives is a luxury spa and leisure resort at Carbis Bay, Cornwall, offering self-catering lodges and villas, an indoor 25-metre infinity pool, an outdoor heated Lido, the Spa at Una (Elemis treatments), a Life Fitness gym, sauna, steam room, jacuzzi, and the Carbis Cafe. The site also operates a leisure membership programme, day spa packages, and a photography experience, combined with accommodation marketed to holidaymakers, staycation guests, and local residents.

Product overview

Una St Ives is a spa and leisure resort at Carbis Bay, Cornwall, offering a unified hospitality experience combining accommodation, wellness, dining, and leisure. The core product portfolio includes The Spa at Una (with four treatment rooms using Elemis products, an indoor infinity pool, jacuzzi, sauna, and steam room), Una Lido (a seasonal 20m heated outdoor pool), Leisure & Fitness (Life Fitness gym, indoor/outdoor pools), Carbis Cafe (café and health-focused dining), and accommodation in privately owned luxury lodges and villas. Additional offerings include spa day packages, day passes, membership programmes, photography experiences, and gift vouchers. The resort is owned by Carbis Club Limited, having undergone administration of Kingfisher Una Resort Limited in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Carbis Cafe: On-site cafe serving artisan coffees, Cornish Creams Teas, cakes, and light meals.
• The Spa at Una
• Una Lido

Products and services

• Self-catering Lodges & Villas Cliff-top, sea-view self-catering lodges and villas available for short breaks and holidays, targeting UK holidaymakers, families, and groups.
• Spa & Leisure Membership Recurring membership providing access to the pool, gym, Lido, sauna, steam room, jacuzzi, and selected spa benefits for local residents and regular visitors.
• Una Lido (Outdoor Heated Lido) Outdoor heated swimming pool with views over Carbis Bay beach, available to guests, day visitors, and members.
• Carbis Cafe On-site cafe serving food and drinks to guests, day visitors, and walk-in customers.
• Spa Days & Treatments at the Spa at Una Elemis-branded spa treatments and packaged spa days including the Spring Reset Pass, available to guests and day visitors.
• Leisure Day Pass Single-day access to the indoor pool, Lido, gym, sauna, steam room, and jacuzzi for non-staying visitors.
• Spring Reset Pass Seasonal spa day package combining access to leisure facilities with Elemis spa treatments.
• Photography Experiences Curated photography experiences including weddings and milestone shoots, taking advantage of the cliff-top location above Carbis Bay beach.
• Gift Vouchers Denomination-based gift vouchers redeemable against accommodation, spa treatments, and leisure experiences at Una St Ives.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• St Ives Surf SchoolcoreStrategic or Co-development PartnerPreferred watersport partner offering discounted experiences including surfing lessons, coasteering adventures, and sea kayaking tours. Regarded as one of the best places to learn to surf in Cornwall. 10% discount offered to Una guests. Activities operate from two beach locations in St Ives.
• Lizard AdventureminorStrategic or Co-development PartnerAdventure activity provider offering coasteering, kayaking, paddleboarding, climbing and survival skills sessions at various locations on the Lizard Peninsula and in Hayle. With over 30 years of experience in outdoor adventure holidays.
• Kennack DivingminorStrategic or Co-development PartnerPADI five-star diving resort on the Lizard peninsula offering beginner trial dives and sea diving experiences for ages 8-80.
• Diorama Days Landscape PhotographyminorStrategic or Co-development PartnerPhotography workshop provider offering landscape photography workshops along the wild west coast of Cornwall near St Ives. Bespoke mentoring for technical skill development.
• St Ives Surf SchoolcoreStrategic or Co-development PartnerLocal watersports company offering paddle boarding, coasteering and kayaking, as well as surfing experiences.
• Cottages.comcoreChannel Partner/ Reseller/ DistributorThird-party accommodation booking platform for privately owned lodges and villas at Una St Ives.
• HoseasonscoreChannel Partner/ Reseller/ DistributorThird-party holiday accommodation booking platform for Una St Ives lodges and villas.
• AirbnbcoreChannel Partner/ Reseller/ DistributorGlobal accommodation marketplace listing Una St Ives privately owned properties.
• Sykes CottagesminorChannel Partner/ Reseller/ DistributorHoliday cottage booking agent for Una St Ives accommodation.
• Cornish EscapesminorChannel Partner/ Reseller/ DistributorRegional Cornish holiday accommodation specialist.
• Carbis Bay HolidaysminorChannel Partner/ Reseller/ DistributorLocal Carbis Bay area accommodation specialist.
• Carbis Bay LodgeminorChannel Partner/ Reseller/ DistributorLocal accommodation provider for Una St Ives.
• Luxury CoastalminorChannel Partner/ Reseller/ DistributorLuxury coastal accommodation specialist listing Una St Ives lodges.
• Original CottagesminorChannel Partner/ Reseller/ DistributorHoliday cottage booking agent for Una St Ives.
• HolidayCottages.co.ukminorChannel Partner/ Reseller/ DistributorHoliday cottage booking platform.
• Cornwall HideawaysminorChannel Partner/ Reseller/ DistributorCornwall-focused accommodation specialist.
• Lizard AdventureminorStrategic or Co-development PartnerOutdoor adventure company based at locations in Hayle and on the Lizard Peninsula offering SUP yoga, paddle boarding and sea kayaking.
• ElemiscoreOthersAward-winning spa product house used exclusively in all face and body treatments at The Spa at Una. Brings together nature and science for optimal treatment benefits.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• The Gainsborough Bath Spa: Five-star luxury hotel in Bath with the only natural thermal spa in the UK. Comparable as a UK luxury wellness resort combining high-end accommodation with a destination spa offering.
• Calcot Manor: Gloucestershire luxury country house hotel with spa (The Spa at Calcot), multiple restaurants, and family amenities. Comparable as an established UK regional luxury hotel-resort with spa, leisure, and dining combination.
• Coworth Park: Five-star Dorchester Collection country-house hotel in Berkshire with spa, equestrian centre, and fine dining. Comparable as a UK luxury leisure resort with spa, country pursuits, and premium pricing positioning.

Regional players

• Carbis Bay Hotel & Estate: Adjacent luxury hotel estate at Carbis Bay, the same bay where Una St Ives is located, featuring spa, beach access, and lodges. Direct geographic competitor sharing the G7 Summit location and similar Cornish leisure positioning.

Direct peers

• The Nare Hotel: Country-house style coastal hotel on the Roseland Peninsula, Cornwall, offering spa treatments, indoor pool, and fine dining. Comparable luxury Cornish leisure property targeting traditional high-end UK holidaymakers.
• St Moritz Hotel: Contemporary seaside hotel and spa in Rock, North Cornwall, owned by Kingfisher Resorts — the same parent as Una St Ives prior to administration. Operates a similar mixed-use leisure/accommodation/spa model with multiple pools and dining outlets.
• Bedruthan Hotel & Spa: Family-friendly cliff-top hotel and spa in Mawgan Porth, Cornwall, with multiple pools, kids' clubs, and spa treatments. Similar resort model combining accommodation, leisure facilities, and food & beverage under one Cornish property.
• The Headland Hotel & Spa: Iconic Victorian luxury hotel overlooking Fistral Beach, Newquay, with onsite spa, multiple restaurants, and surfing partnerships. Comparable Cornish coastal luxury resort with spa and leisure offerings plus accommodation.
• The Scarlet Hotel: Adult-only luxury eco-spa hotel in Mawgan Porth, Cornwall, offering spa treatments, indoor pool, and cliff-top yoga. Directly comparable as a premium Cornish wellness retreat targeting couples and affluent wellness travellers.
• Gwel an Mor: Luxury cliff-top resort near Portreath, Cornwall, with a spa, restaurant, lodges, and leisure facilities. Comparable premium Cornish resort offering combining self-catering accommodation, spa, and outdoor pursuits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/unastives
• Facebookfacebook.com/UnaStIves
• Instagraminstagram.com/una.stives
• LinkedInlinkedin.com/company/una-st-ives

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Una St Ives