St John Brigade Singapore
St John Brigade Singapore is a non-profit volunteer organisation founded in 1885 that delivers accredited first aid training, event ambulance coverage, youth Cadet programmes, and dementia day care to individuals, corporates, schools, and government clients across Singapore.
- Company typePrivate
- Founded1885
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What St John Brigade Singapore does
St John Brigade Singapore is a non-profit charitable organisation and one of four operating divisions of St John Singapore, a registered society and Institution of Public Character governed by the National St John Council of Singapore. Founded in 1885 and elevated to Priory status within the Order of St John International in 2014, it is the oldest First Aid charity in Singapore. It provides uniformed volunteer first aid and ambulance coverage at national, community, corporate, and school events (minimum four first aiders per duty), manages youth development through Cadet (secondary school) and Badger (primary school) programmes in 50+ schools across five districts, and runs an Adult Corps programme with operational units such as the St John Responder Unit and Jurong Town Adult Corps. Technical scope is centred on SRFAC- and SAC-accredited first aid curricula plus a newer Mental Health First Aid course developed in partnership with NAEMT-equivalent standards.
The organisation generates revenue through four streams: training course fees (Standard First Aid, Occupational First Aid, Child First Aid, BCLS+AED, CPR+AED, instructor certification, and MHFA), fee-based first aid coverage for commercial events (free for charitable organisations with donation pledges), donations from individuals and corporates under its IPC tax-deductible status, and fee-based dementia day care services delivered through a separate St John Singapore Dementia Centre. Distribution is multi-channel: two physical training sites (Beach Road HQ and Jurong Centre), an ePortal for self-service individual and corporate course registration, a member-only Brigade Portal, and on-site event deployment. The business model is operationally lean (30 staff) but relies on a 10,000+ volunteer base and 200,000+ cumulative trainees for delivery capacity. Certification stack includes ISO 29993:2017, ISO 29990:2010, ISO 45001, bizSAFE Level 4, Cyber Trust Mark, and Cyber Essentials, differentiating it from non-accredited training providers.
St John Brigade Singapore firmographics
Firmographics- Name
- St John Brigade Singapore
- Legal name
- St. John Singapore
- Website
- https://stjohn.org.sg
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St John Brigade Singapore is a non-profit volunteer organisation founded in 1885 that delivers accredited first aid training, event ambulance coverage, youth Cadet programmes, and dementia day care to individuals, corporates, schools, and government clients across Singapore.
- Ownership category
- akta.pro rank
St John Brigade Singapore industry classification
Industry- Product category
- First Aid Training and Emergency Response Services
- NAICS
- Educational Services (61), Home Health Care Services (62161), Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)
Keywords
Where St John Brigade Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
St John Brigade Singapore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training Course Fees: Revenue from accredited first aid and life support courses offered to individuals and organizations. Courses include Standard First Aid, Occupational First Aid, Child First Aid, BCLS+AED, and instructor training courses.
- Donations and Fundraising: Donations from individuals, corporate donors, and members of the Board of Presidents. Registered as Institution of Public Character (IPC) allowing tax deductions for donors.
- First Aid Coverage Services: Free coverage for charitable/non-profit organizations with donation requests to defray costs. Commercial/profit-making events receive quotations for fee-based services.
- Dementia Day Care Services: Day care services for persons with dementia including monitoring, daily programmes, and caregiver training support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Charitable/Non-Profit Event Coverage |
| Other | Pay-as-you-go | Commercial/Profit-Making Event Coverage |
| One time/ perpetual license | Pay-as-you-go | Fellowship Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
St John Brigade Singapore product offering
Product offeringCore offering
St John Singapore delivers accredited first aid and life support training courses (Standard First Aid, Occupational First Aid, Child First Aid, BCLS+AED, CPR+AED, AMLS, Mental Health First Aid), provides on-site first aid and ambulance coverage at national, community, corporate, and school events through volunteer deployment, and runs youth development programmes (Cadet for secondary schools, Badger for primary schools, Adult Corps for ages 17+). It also operates the St John Singapore Dementia Centre, providing person-centred day care for persons with dementia. Training and services are delivered across four divisions — Association (training), Brigade (uniformed volunteers), Fellowship (alumni), and Dementia Centre.
Product overview
St John Brigade Singapore is a non-profit charitable organization providing first aid training, ambulance services, and youth development programs. The organization operates through four divisions: St John Association (training wing), St John Brigade (uniformed volunteer branch), St John Fellowship (alumni association), and St John Dementia Centre (healthcare services). The core product portfolio includes first aid and life support training courses (Standard First Aid, Occupational First Aid, Child First Aid, BCLS+AED, CPR+AED, AMLS, Mental Health First Aid), instructor certification programs, first aid coverage and ambulance services for events, and youth development programs including Cadet and Badger programmes, Adult Corps, and Leadership Courses. The St John ePortal serves as the digital registration platform for course enrollment. The organization holds multiple ISO certifications (ISO 29993, ISO 45001) and is accredited by Singapore Resuscitation and First Aid Council (SRFAC) and Singapore Accreditation Council.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard First Aid Course
Quantifiable outcome
- 200,000+ individuals trained in first aid and life support
- +2 more outcomes
Companies that use St John Brigade Singapore
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
St John Brigade Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
St John Brigade Singapore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Order of St John InternationalcoreSt John Singapore is part of the Order of St John International, the oldest Order of Chivalry in the world with 900+ years of history. Elevated to Priory status in 2014, joining Grand Council in London and gaining voice in international direction.
- Ministry of Education (MOE) - Singapore SchoolscoreCadet and Badger programmes integrated into school CCA activities across 50+ secondary and primary schools, based on MOE's 21st Century Core Competencies through Character and Citizenship Education framework.
- National Association of Emergency Medical Technicians (NAEMT)coreAdvanced Medical Life Support (AMLS) course developed by NAEMT and endorsed by NAEMSP, offered as gold standard prehospital medical assessment training.
- Charitable Homes and OrganizationsminorPartnership with charitable homes including Jamiyah Nursing Home, Ju Eng Home for Senior Citizens, Ning Chong Comfort Home, Pertapis Senior Citizens' Fellowship Home, St John's Home For Elderly for community service activities.
- Overseas St John Organizations (Cambodia, Indonesia)minorRegional outreach programme with affiliations with Adult Corps in Phnom Penh, Cambodia and Batam, Indonesia.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
St John Brigade Singapore competitors and assessment
Company assessmentBroad incumbents
- American Red Cross: Largest humanitarian charity in the US delivering first aid/CPR/AED training, disaster response, and youth programmes; broader in scope but directly comparable to St John Singapore in its training and community service functions.
- Singapore Civil Defence Force (SCDF): Government agency in Singapore responsible for emergency medical services and firefighting; SCDF is both a customer of St John Singapore (for training) and a broader incumbent setting the standards (e.g., SRFAC) within which St John operates.
Direct peers
- Singapore Red Cross: Humanitarian charity in Singapore offering first aid and CPR training, blood donor services, and youth programmes; competes directly with St John Singapore in the local first aid training and volunteer-driven community services market.
- St John Ambulance (UK): Parent organisation of the Order of St John movement and the largest St John Ambulance entity globally; offers identical product categories (first aid training, event coverage, youth programmes, ambulance services) under the same international Order.
- St John Ambulance Australia: Australian Priory of the Order of St John delivering first aid training, event health services, youth programmes, and community care; operates the same product mix as St John Singapore under a shared international framework.
Emerging players
- NTUC LearningHub: Major commercial training provider in Singapore offering accredited first aid, workplace safety, and healthcare courses to corporates; competes with St John Singapore for Occupational First Aid and BCLS+AED contracts.
Others
- Health Promotion Board (Singapore): Government statutory board under Singapore's Ministry of Health driving national health promotion and screening; adjacent to St John's training and dementia care focus as a public-sector ecosystem participant.
- National Resuscitation Council (Singapore): Accreditation body setting standards for resuscitation and first aid training in Singapore; St John Singapore's training courses are accredited under SRFAC, making it an enabling/standards authority rather than a direct competitor.
- Order of Malta - Singapore: International Catholic charitable order with healthcare and humanitarian activities in Singapore including ambulance services; thematic peer within the global chivalric/charitable order ecosystem alongside the Order of St John.
Regional players
- St John Ambulance Malaysia: Malaysian counterpart of the Order of St John offering similar first aid training, ambulance, and youth development programmes; a regional peer within Southeast Asia that St John Singapore occasionally engages through cross-border activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
St John Brigade Singapore social profiles
Digital presenceSt John Brigade Singapore compliance and trust
Trust signalCompliance7 records
St John Brigade Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
St John Brigade Singapore leadership team
Management profileNumber of profiles
Profiles10 records
St John Brigade Singapore subsidiaries and ownership
Company hierarchySubsidiaries4 records
St John Brigade Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St John Brigade Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St John Brigade Singapore
What does St John Brigade Singapore do?
St John Singapore delivers accredited first aid and life support training courses (Standard First Aid, Occupational First Aid, Child First Aid, BCLS+AED, CPR+AED, AMLS, Mental Health First Aid), provides on-site first aid and ambulance coverage at national, community, corporate, and school events through volunteer deployment, and runs youth development programmes (Cadet for secondary schools, Badger for primary schools, Adult Corps for ages 17+). It also operates the St John Singapore Dementia Centre, providing person-centred day care for persons with dementia. Training and services are delivered across four divisions — Association (training), Brigade (uniformed volunteers), Fellowship (alumni), and Dementia Centre.
Is St John Brigade Singapore a public or private company?
St John Brigade Singapore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St John Brigade Singapore founded?
St John Brigade Singapore was founded in 1885. It employs 11 to 50 people.
Where is St John Brigade Singapore based?
St John Brigade Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does St John Brigade Singapore make money?
Four revenue lines are on record. Training Course Fees are the primary driver. The others are donations and Fundraising, first Aid Coverage Services and dementia Day Care Services.
Who are St John Brigade Singapore's main competitors?
Broad incumbents on record are American Red Cross and Singapore Civil Defence Force (SCDF). Direct peers are Singapore Red Cross, St John Ambulance (UK) and St John Ambulance Australia. NTUC LearningHub is listed as an emerging player. Others are Health Promotion Board (Singapore), National Resuscitation Council (Singapore) and Order of Malta - Singapore. St John Ambulance Malaysia is listed as a regional player.
Does St John Brigade Singapore have an API?
No public API is recorded for St John Brigade Singapore.
What industry is St John Brigade Singapore in?
St John Brigade Singapore's product category is First Aid Training and Emergency Response Services. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 61 and its SIC code is 8200.