St Kilda City Junior Football Club

Name

St Kilda City Junior Football Club

Legal name

St Kilda City Junior Football Club

Website

https://stkildacityjfc.com.au

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Junior Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Junior football club
• Community sports programs
• Australian rules football
• Youth athletic programs
• Amateur football league

Headquarters

HQ city

Elwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. Player Registration Fees: Seasonal registration fees from players across Girls (U8-U18), Mixed (U8-U14), and Boys (U15-U17.5) teams. Includes early bird discounts and sibling discounts. Registration covers playing jumpers for all players and training tops for new players.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

St Kilda City Junior Football Club (SKCJFC) is a community-run junior Australian Rules Football club offering structured team competition across Girls (U8–U18), Mixed (U8–U14), and Boys (U15–U17.5) age groups in the South Metro Junior Football League (SMJFL). The club also runs the Elwood Auskick Centre entry-level program for children aged 5–9 and provides supplementary injury and concussion management services to its playing members.

Product overview

St Kilda City Junior Football Club is a community-based junior Australian Rules Football club providing a multi-level team structure. The club operates as a unified program consisting of competitive team offerings (Girls U8-U18, Mixed U8-U14, Boys U15-U17.5) competing in the SMJFL, supplemented by the Elwood Auskick Centre introductory program for ages 5-9. Additional services include injury management partnerships and concussion management protocols. The club participates in the South Metro Junior Football League from its headquarters at Wattie Watson Oval, Elwood Foreshore Reserve.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Australian Rules Football Teams Seasonal junior Australian Rules Football team competition for children and adolescents aged 5–18, fielded across Girls, Mixed, and Boys divisions in the SMJFL, based at Wattie Watson Oval, Elwood Foreshore Reserve.
• Elwood Auskick Centre Entry-level NAB Auskick program for children aged 5–9 years, run by parent volunteers at Wattie Watson Oval, teaching AFL skills in a fun and safe environment during the April–June season.
• Injury Management Services Sports medicine and injury management services provided to SKCJFC members through partner Physiosports Brighton, including physiotherapy, podiatry, massage therapy, rehabilitation, and concussion-specific treatment.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• McGrath Real Estate St KildacoreGTM or Marketing PartnerMajor naming rights sponsor for Season 2026, having supported the club for 9 consecutive seasons. Led by Nicole Prime, McGrath St Kilda provides financial sponsorship, particularly supporting the club through COVID-19 impacts in seasons 2020 and 2021. The club urges members to consider McGrath when thinking real estate.
• Bendigo Bank - Community Bank ElwoodcoreGTM or Marketing PartnerPlatinum sponsor of St Kilda City JFC.
• Physiosports BrightoncoreStrategic or Co-development PartnerInjury management partner providing sports medicine services including physio, podiatry, massage therapy, sports medicine, rehab and concussion-specific treatment and education. Many practitioners have special interest in growth-related injuries in children and adolescents. Club discount offered to members.
• Lamaros HotelminorGTM or Marketing PartnerGold sponsor of the club.
• The Leaf StoreminorGTM or Marketing PartnerGold sponsor of the club.
• Elwood BathersminorGTM or Marketing PartnerGold sponsor of the club.
• ChatimeminorGTM or Marketing PartnerAward sponsor for the club.
• Chargrill CharliesminorGTM or Marketing PartnerAward sponsor for the club.
• CicciolinaminorGTM or Marketing PartnerAward sponsor for the club.
• Elwood TavernminorGTM or Marketing PartnerAward sponsor for the club.
• Rippers (3185)minorGTM or Marketing PartnerAward sponsor for the club.
• Grill'd ElsternwickminorGTM or Marketing PartnerAward sponsor for the club.
• YoChiminorGTM or Marketing PartnerAward sponsor for the club.
• Party BazaarminorGTM or Marketing PartnerBronze sponsor and award sponsor of the club.
• Murdoch Children's Research InstitutecoreStrategic or Co-development PartnerCo-developed HeadCheck concussion assessment app with Royal Children's Hospital and AFL to help recognise concussion symptoms in children aged 5-18.
• Royal Children's HospitalcoreStrategic or Co-development PartnerCo-developed HeadCheck concussion assessment app with Murdoch Children's Research Institute and AFL.
• Australian Football League (AFL)coreStrategic or Co-development PartnerCo-developed HeadCheck concussion assessment app with Murdoch Children's Research Institute and Royal Children's Hospital. SKCJFC adopts AFL concussion management protocols.
• Get Active Kids (Victorian Government)minorGTM or Marketing PartnerVictorian Government initiative providing $200 vouchers for eligible families to assist with sport participation costs. Club promotes this to help families with registration fees.
• Team Sports 4 AllminorGTM or Marketing PartnerFinancial assistance organization for families who are pension/healthcare card holders, live in public housing, or are seeking asylum. Club refers eligible families for assistance with fees and associated costs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• St Kilda Football Club: The senior AFL club based in the same St Kilda region. It is a broader incumbent in the same sport and geography, providing the AFL pathway context for SKCJFC's junior players and operating community programs that overlap with the club's catchment.
• AFL Victoria: The governing body for Australian Rules Football in Victoria, overseeing leagues including the SMJFL in which SKCJFC competes. Acts as both a regulator and a service provider that supports community clubs' operations, policies, and participation initiatives.
• Melbourne Football Club (AFL): Senior AFL club serving the broader Melbourne metropolitan area. Operates community football and junior pathways that partially overlap with SKCJFC's role in developing young Australian Rules Football players.
• NAB AFL Auskick: National AFL introductory program for children aged 5-9 that SKCJFC's Elwood Auskick Centre directly delivers. It is the broader incumbent program that defines the participation pathway the club operates within.

Direct peers

• Sandringham Football Club: Local VFL/AFL-affiliated football club in Melbourne's south. Operates a junior football program through the same SMJFL region and competes for junior players and community sponsorship in the same bayside catchment as SKCJFC.
• Old Brighton Football Club: Long-established community football club in Melbourne's bayside suburbs. Operates a comparable multi-age-group junior football program with a membership-based model, similar Concussion/safety protocols, and local sponsorship structure.
• Caulfield Bears Junior Football Club: Junior Australian Rules Football club in Melbourne's south-east competing in the SMJFL. Provides a directly comparable age-group team structure (Auskick through U18), community-led governance, and similar registration/sponsorship model targeting local families.
• Hampton Junior Football Club: Another junior Australian Rules Football club in Melbourne's south-eastern bayside area competing in a similar league. Operates a comparable structure with Auskick, age-group teams, registration fees, and community sponsorship model serving local families.

Emerging players

• Melbourne Girls Football Club: Specialized community football club focused on girls' and women's Australian Rules Football in Melbourne. Overlaps with SKCJFC's Girls U8-U18 programs and represents an emerging alternative for girls' football participation in the same geography.

Others

• Physiosports Brighton: Sports medicine partner of SKCJFC providing physiotherapy, podiatry, massage, and concussion treatment. It is an ecosystem partner rather than a competitor, but exemplifies community youth-sport allied-service providers comparable in role to those supporting peer clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stkildacityjfc
• LinkedInlinkedin.com/company/st-kilda-city-junior-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Kilda City Junior Football Club