Old Brighton Grammarians Football Club

What Old Brighton Grammarians Football Club does

Old Brighton Grammarians Football Club (OBGFC) is an incorporated, not-for-profit community amateur Australian rules football club based at Brighton Beach Oval in Brighton, Victoria, Australia. Founded in 1957 and affiliated with the Victorian Amateur Football Association (VAFA), the club fields a record seven teams in the 2025 season — five men's teams and two women's teams — and is the alumni football arm of Brighton Grammar School. Its playing pathway draws from the school and from the broader Brighton bayside community, with operational support provided by a large volunteer base supplemented by a small paid staff of approximately eight people.

Revenue is generated through a diversified mix of membership and player fees, individual player sponsorships (A$850 per season) and family sponsorships (A$750), a tiered corporate partnership program featuring named principal partners TLC Healthcare, Hodges Real Estate, Lexus Brighton and Ridgemont Partners, and event-based income across venues including Brighton Beach Oval, Lakeside Pavilion and Lamaro's Hotel. The club received record sponsorship and membership support in 2023, and on-field results have strengthened materially: the women's program has won back-to-back premierships (2024 and 2025), and the men's A-Grade team secured its first-ever Senior premiership in 2025.

Governance is delivered by an elected committee; recent leadership changes include the appointments of senior coaches Daniel Donati (2023) and Marcel Bruin (2024) and the election of Marshall Hill as Club President in 2026, succeeding Tom Clarke. The club's strategic priorities centre on broadening participation, deepening the women's program, retaining and expanding corporate partnerships, and leveraging the Brighton Grammar School pipeline to sustain on-field competitiveness in the VAFA Premier Division.

Name

Old Brighton Grammarians Football Club

Legal name

Old Brighton Grammarians Football Club

Website

https://obgfc.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Brighton Grammarians Football Club is a not-for-profit community amateur Australian rules football club in Brighton, Victoria, founded in 1957 as the alumni arm of Brighton Grammar School, fielding a record seven teams in the VAFA Premier Division in 2025. It serves players, families and sponsors through memberships, team fees, and tiered corporate partnerships.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Community sports club
• Football membership programs
• Corporate sports sponsorship
• Amateur athletic competition

Headquarters

HQ city

Brighton

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from players across men's, women's, and junior teams. Tiers include Gold membership, Past player membership, and Tonner membership.
2. Player Sponsorship: Individual player sponsorships at $850 per season, covering player registration, marketing exposure for sponsors, event hospitality, and club support.
3. Family Sponsorship: Family sponsorships at $750 covering one nominated player's registration and newsletter features.
4. Corporate Partnerships: Multi-tiered sponsorship program including Principal Partners, Major Partners, Platinum, Gold, Silver, and Bronze sponsors. Partners receive marketing exposure, event hospitality, and business directory listings.
5. Events and Functions: Revenue from club events including Best & Fairest Presentation Night, Past Players Lunches, corporate luncheons, and Mother's Day events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Old Brighton Grammarians Football Club is a community amateur Australian rules football club that fields competitive men's, women's and Under-19 teams in the VAFA Premier Division. Beyond on-field competition, it sells memberships, player and corporate sponsorships, club merchandise and hosts a calendar of community events and corporate functions. Revenue is reinvested into player development, coaching, facilities and community engagement in the Bayside area of Melbourne.

Product overview

Old Brighton Grammarians Football Club is a community football club offering Australian rules football programs for men and women across multiple teams in the VAFA competition. The club operates as a unified organization with a Men's Football Program (fielding up to 7 teams including seniors, reserves, U19s, Thirds, and Fourths) and a Women's Football Program (established 2017, Premier B). Beyond football, the club provides membership programs, player sponsorship opportunities, corporate partnership packages, merchandise sales, and community events including lunches, presentation nights, and networking functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Football Program
• Women's Football Program
• Membership Program
• Player Sponsorship
• Family Sponsorship
• Corporate Partnership Program
• OBGFC Store
• Club Events

Quantifiable outcome

• Fielded 7 teams for first time in club history
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered principal partner - highest tier sponsorship, major partner, principal partner, platinum partner, core - player pathway partnership, minor - player placement arrangement, core - competition governance and gold partner.

• TLC Healthcareprincipal partner - highest tier sponsorshipGTM or Marketing PartnerPrincipal Partner of OBGFC. Sponsors the annual Best & Fairest Presentation Night. TLC Healthcare is a healthcare provider committed to aged care across Australia.
• Hodges Real Estateprincipal partner - highest tier sponsorshipGTM or Marketing PartnerLong-standing Principal Partner of the club. Hodges is a real estate agency in Brighton.
• Brighton Beach Hotelmajor partnerGTM or Marketing PartnerMajor Partner of OBGFC. Hospitality venue in Brighton providing sponsor support.
• Lexus Brightonprincipal partnerGTM or Marketing PartnerPrincipal Partner of OBGFC. Automotive dealership in Brighton.
• Ewert Leafplatinum partnerGTM or Marketing PartnerPlatinum Partner of the club.
• InForm Designplatinum partnerGTM or Marketing PartnerPlatinum Partner of the club. Design/interior design firm.
• Lighting Optionsplatinum partnerGTM or Marketing PartnerPlatinum Partner of the club. Lighting solutions provider.
• Brighton Grammar Schoolcore - player pathway partnershipStrategic or Co-development PartnerStrong pipeline partnership with Brighton Grammar School. School produces talented players who join OBGFC. The school coach Simon McPhee was approached to become Director of Football. Partnership ensures continuous talent flow to the club.
• MCC Women's Football Programminor - player placement arrangementStrategic or Co-development PartnerArrangement where OBGFC women who miss selection can play for MCC. Ensures players get game time.
• VAFA (Victorian Amateur Football Association)core - competition governanceStrategic or Co-development PartnerOBGFC competes in VAFA Premier Division. The association governs the competition and provides representative football opportunities (Big V).
• Marine Hotelmajor partnerGTM or Marketing PartnerMajor Partner offering member discounts and hosting club events including AGMs and presentation days.
• Cornerstone HRgold partnerGTM or Marketing PartnerGold Partner of the club. HR consulting firm.
• CVA Propertygold partnerGTM or Marketing PartnerGold Partner of the club. Property services company.
• Sumo Strengthplatinum partnerGTM or Marketing PartnerPlatinum Partner who helped upgrade the club gym with equipment and expertise.
• Ridgemont Partnersprincipal partnerGTM or Marketing PartnerPrincipal Partner of the club.
• Bayley Stuart Capitalgold partnerGTM or Marketing PartnerGold Partner of the club.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Old Caulfield Grammarians Football Club: VAFA Premier Division amateur football club with a Caulfield Grammar School alumni heritage. Closely comparable to OBGFC as both are 'Grammarians' amateur clubs with similar school-talent pipeline, multi-tier sponsorship, and event-driven revenue.
• Old Haileybury Football Club: VAFA Premier Division amateur football club with a Haileybury College alumni pipeline. Direct peer in same league with similar 'old boys' community model, multi-team structure, and corporate sponsor base.
• Caulfield Grammarians Football Club: VAFA Premier Division amateur football club. Direct peer with similar structure, though with a different school affiliation; competes in the same league with comparable operating model.
• Old Xaverians Football Club: VAFA Premier Division amateur Australian rules football club based in Melbourne's inner east. Directly comparable as a historic 'old boys' amateur club competing in the same VAFA Premier Division with similar membership, sponsorship, and community-event revenue models.
• University Blacks Football Club: VAFA Premier Division amateur football club affiliated with the University of Melbourne. Direct peer competing in the same league with a similar school-alumni-driven membership pipeline, multi-team structure, and corporate sponsorship model.
• Old Scotch Football Club: VAFA Premier Division amateur football club with a Scotch College alumni heritage. Directly comparable as a 'old boys' community club competing in the same league with a similar talent pipeline from its feeder school.
• Old Melburnians Football Club: VAFA Premier Division amateur football club with a Melbourne Grammar alumni pipeline. Comparable 'old boys' model with school feeder, multi-tier sponsorship, and community-event revenue.
• AJAX Football Club: VAFA Premier Division amateur football club. Comparable as a long-established community amateur club competing in the same league with similar membership, sponsorship, and event-driven revenue streams.
• Collegians Football Club (VAFA): VAFA Premier Division amateur football club competing at the top of Victorian amateur football. Direct peer in the same league with comparable competitive positioning and community club structure.
• St Kevin's Old Boys Football Club: VAFA Premier Division amateur football club with a St Kevin's College alumni pipeline. Comparable in operating model — school-affiliated amateur club with multi-tier sponsorship, membership dues, and community events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/obgfc
• Facebookfacebook.com/OBGFC
• Instagraminstagram.com/obgfc
• LinkedInlinkedin.com/company/oldbrightonfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Brighton Grammarians Football Club