湖北盛天网络技术股份有限公司

What 湖北盛天网络技术股份有限公司 does

Hubei Century Network Technology Inc. (盛天网络, Shenzhen GEM ticker 300494) is a China-based digital entertainment platform operator founded in 2006 and listed on the Shenzhen Stock Exchange Growth Enterprise Market in December 2015 as the first listed internet company in Hubei Province. The company operates an integrated "platform + content + service" model spanning cloud gaming (随乐游, Suileyoo), internet bar management (易乐游, Yileyoo), esports hotel services (易乐途, Yiletoo), multi-game operations (易乐玩, Yilewan, with 30M+ registered users across 20+ countries in 5 languages), AI music social (给麦, Geimai), and esports social (带带电竞, Daidai). It publishes games through subsidiary 盛天游戏 (Shengtian Games) and Paras Games, holds exclusive IP licensing from Koei Tecmo for the Dynasty Warriors and Romance of the Three Kingdoms franchises, and self-developed the original IP Star Wings (星之翼).

Underlying the platform layer is a proprietary technology stack including the EYOONET V5 game distribution engine with UDPX/TCPX transport protocols, MirrorJet and CacheJet CDN acceleration engines, and GPU intelligent computing nodes. The company has built the VRACE AI platform with three modules—Dunhuang AI (text-to-image, image colorization, style transfer), Bayin AI (speech recognition, synthesis, voice cloning), and Xingyun AI (multimodal text generation)—integrating third-party foundation models from DeepSeek, MiniMax, ByteDance Doubao, and Moonshot Kimi. These capabilities are deployed internally for game art production and externally through consumer products. The cloud gaming platform is integrated into smart cockpits of six major Chinese EV manufacturers (NIO, Voyah, Changan, Geely, Li Auto, XPeng), embedding in-car gaming and social features into OEM infotainment systems with deep adaptation for touch controls, QR payment, and ambient lighting.

Revenue is generated through a diversified mix: (1) game publishing and IP operations, including self-developed games like Star Wings and 真·三国无双 天下, licensed IP titles, and indie publishing through Paras Games; (2) internet advertising leveraging a daily hundred-million-level impression pool; (3) cloud gaming subscriptions and platform fees; (4) IP licensing and royalty income from Koei Tecmo franchises; and (5) AI social products on a freemium model. The business is dual-sided, combining B2C consumer platforms with B2B enterprise relationships, particularly with automotive OEMs and gaming advertisers. Headquartered in Wuhan with 188 employees, the company reported H1 2025 revenue of RMB 633 million (+17.23% YoY) and net profit of RMB 52.3 million (+1,186.02% YoY against a low base).

Name

湖北盛天网络技术股份有限公司

Legal name

湖北盛天网络技术股份有限公司

Website

https://stnts.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Hubei Century Network Technology (盛天网络, 300494.SZ) is a China-listed digital entertainment platform operator providing cloud gaming, internet bar management, game publishing, IP operations, and AI-powered social products for Z-generation consumers and automotive OEM partners.

Ownership category

akta.pro rank

Product category

Digital Entertainment Platform

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

White-Label Cloud Gaming Platforms for Publishers/Telecoms (MPAFAHAI)

akta.pro secondary industries

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Cloud Gaming Integration & Porting Services (Cloud builds, compatibility, QA) (MPAFAHAJ), Gaming & Virtual World Communities (BPAMABAE)

Keywords

• Cloud gaming platform
• Internet bar management
• Game publishing services
• IP licensing operations
• Digital entertainment platform

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Publishing & IP Operations: Revenue from publishing and operating self-developed games (《星之翼》), licensed IP games (《真・三国无双 天下》), and indie game publishing through Paras Games. Includes 《活侠传》, 《剑与骑士团》, 《风暴怕死队》. Revenue growth driven by overseas expansion with 13.95% YoY increase in game overseas revenue (2025).
2. Internet Advertising: Over a decade serving the gaming industry, the company has built a daily hundred-million-level impression traffic pool and a strong PGC content production team. Serves as a core partner for mainstream live streaming and short video platforms.
3. Cloud Gaming Platform (随乐游): Cloud gaming platform generating revenue through cloud game streaming subscriptions and gameplay time charges. Platform integrated into smart cockpits (蔚来, 理想, 岚图, 吉利, 长安, 小鹏) and consumer devices (PC, mobile, TV, car systems).
4. IP Licensing & Royalty: Revenue from licensed IP operations including 光荣特库摩's Dynasty Warriors and Romance of the Three Kingdoms series, IP co-development, and derivative product licensing.
5. Platform Services (易乐玩, 易乐途, 带带电竞, 给麦): Multi-platform services covering game operations, esports social networking, AI music social networking, and esports hotel scenarios. 易乐玩 platform has 30M+ registered users across 20+ countries in 5 languages.
6. AI Social Products: Revenue from AI-powered music social app 给麦 and social gaming products (带带电竞). AI integration includes DeepSeek, MiniMax, ByteDance Doubao, Moonshot Kimi models for emotional analysis, voice/text recognition.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Century Network operates a scene-based digital entertainment platform combining proprietary cloud gaming infrastructure (Suileyoo), internet bar management software (Yileyoo), multi-game operations platform (Yilewan), esports hotel platform (Yiletoo), and AI music social app (Geimai). The company self-develops and publishes games (Star Wings, True Three Kingdoms: Tianxia), distributes licensed IP titles (Koei Tecmo's Dynasty Warriors and Romance of the Three Kingdoms), and integrates cloud gaming and entertainment into automotive smart cockpits for major Chinese EV OEMs. Revenue is generated through game publishing, IP licensing, advertising, platform subscriptions, and AI-powered content generation services.

Product overview

盛天网络是国内领先的场景化泛娱乐平台，采用平台+内容+服务的一体化运营体系。平台层包括：随乐游云游戏平台、易乐游网吧管理系统、易乐玩游戏运营平台、易起游场景营销平台；内容层包括：盛天游戏（游戏研发发行）、Paras Games独立游戏发行、易乐玩游戏平台；未来生态包括：VRACE AI平台（敦煌AI、八音AI、星云AI三大模块）、盛天云基础设施、易乐途电竞酒店、给麦AI音乐社交、带带电竞社交。旗下拥有自研原创IP《星之翼》、自研授权IP《真·三国无双 天下》等核心游戏产品。

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 《星之翼》 overseas revenue accounts for over 80% of its total revenue, with Japan alone contributing over 60%
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, key and minor.

• 光荣特库摩 (Koei Tecmo)coreOEM/ Whitelabel/ Licensing Partner盛天网络 holds a strategic IP licensing partnership with 光荣特库摩 for the Dynasty Warriors (真・三国无双) and Romance of the Three Kingdoms (三国志) series. The company independently developed and launched 《真・三国无双 天下》 (June 2026), building on years of Dynasty Warriors IP co-development experience. Multiple 光荣特库摩 IP products have been successfully operated by 盛天网络.
• 蔚来汽车 (NIO)coreTechnology or Integration随乐游 cloud gaming platform integrated into NIO's Banyan榕 3.0.0 intelligent system (August 2024 launch). Supports in-car cloud gaming with optimized network/interaction experience and QR-code smartphone controller functionality. Part of broader smart cockpit entertainment collaboration.
• 岚图汽车 (Voyah)coreTechnology or IntegrationStrategic cooperation with Voyah to advance the Xiaoyao cockpit pan-entertainment ecosystem. 随乐游 cloud gaming platform integrated into the Xiaoyao smart cockpit. Cooperation covers game interaction, ambient lighting, audio effects for esports-style in-car experience in the Voyah Zhii (岚图知音) model.
• 吉利汽车 (Geely Automobile)coreTechnology or Integration易乐玩 and 带带电竞 integrated into Geely's smart cockpit system with deep adaptation for screen touch and QR payment. Brings cloud gaming and esports social features (voice rooms, team play) to Geely vehicle users. This marks 带带电竞's first integration into automotive smart cockpits.
• 长安汽车 (Changan Automobile)coreTechnology or Integration易乐玩 APP officially launched on Changan's Tian枢智能 OS system and next-gen vehicle head units (2026). Provides rich in-car gaming experience during charging/breaks. Enables Changan to differentiate its 'mobile living space' strategy for young Z-generation buyers.
• 腾讯游戏人生 (Tencent Gaming Life)coreChannel Partner/ Reseller/ Distributor盛天网络 selected as official cooperation partner for the 2026 QQ Internet Bar sub-regional expansion operations project (March 2026). Responsible for QQ Internet Bar installation coverage, direct connection, and operations across designated regions. This validates盛天's channel service capabilities and regional influence.
• 株式会社寿屋 (Kotobukiya)keyStrategic or Co-development Partner《星之翼》 collaboration with Kotobukiya's 'Frame Arms Girl' IP (2025). Joint characters launched in-game, driving 《星之翼》 to top of Steam Japan bestseller list in April 2025. Partnership combines mech aesthetics with model figure culture, creating cross-media IP value.
• 大漫匠 AniMester / 核金重构keyStrategic or Co-development Partner《星之翼》× AniMester collaboration (September 2025) launching limited-edition 1:12 articulated model 'Orbit Pioneer - Sword of the Sky' (轨道先锋 - 苍穹之剑). First shown at TGS 2025, the collaboration bridges digital gaming and physical collectibles. AniMester characters also join the game as playable characters, creating a dual ecosystem loop.
• NpixelkeyOEM/ Whitelabel/ Licensing Partner盛天网络 partnered with Korean developer Npixel to publish 'Gran Saga: 格兰骑士团' (《剑与骑士团》) in China. Game is supervised by Final Fantasy art director Tetsuya Nomura and composed by Yoko Shimomura. Previously topped mobile bestseller charts in Korea, Taiwan, Hong Kong, and Southeast Asia.
• 天戏互娱 (Tciplay Interactive Entertainment)coreStrategic or Co-development PartnerAcquired by 盛天网络 in January 2021, Tciplay is a key IP operations subsidiary enabling the company's entry into licensed IP game publishing. Has integrated with numerous domestic and international manufacturers, channels, and telecom operators for premium IP introduction, publishing, and operations.
• 玩泥工作室 (PlayMud Studio)keyOEM/ Whitelabel/ Licensing PartnerPlayMud Studio, the core team behind hit game 'Warm Snow' (《暖雪》), developed 《风暴怕死队》 (Pass The Fear), published by 盛天游戏's Paras Games. 《暖雪》 sold 3M+ copies across all platforms. 《风暴怕死队》 reached Steam top-5 bestseller within 4 days of launch (July 2026).
• 美团 (Meituan)minorGTM or Marketing Partner易乐玩 provides gaming section partnerships and deep customization services for non-gaming platforms such as Meituan.
• 斗鱼 (Douyu)minorGTM or Marketing Partner易乐玩 provides gaming section partnerships and customization services for Douyu, a major live streaming platform.
• 阿里 (Alibaba) / 五粮液 (Wuliangye)minorGTM or Marketing Partner易起游 (17Yoo) scene-based marketing platform partnered with Alibaba and Wuliangye to create mini-games with integrated brand messaging, interactive and social marketing systems, and brand private domain traffic accumulation.
• 理想汽车 (Li Auto), 小鹏汽车 (XPeng Motors)coreTechnology or Integration随乐游 cloud gaming platform integrated into Li Auto and XPeng Motors smart cockpits as part of the company's broader smart cockpit entertainment ecosystem, providing cloud gaming and entertainment content to EV users.
• 香港交易所 (HKEX)keyGTM or Marketing Partner盛天网络 chairman Lai Chunlin, as president of the Optics Valley Listed Companies Association, led 12+ listed companies to attend a symposium at HKEX (April 28, 2026), exploring cross-border equity structure compliance, Hong Kong listing paths, and capital market connectivity. Part of strategy to accelerate global expansion through Hong Kong capital markets.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• NVIDIA (GeForce NOW): Global cloud gaming platform leader. Direct competitor to 随乐游 for cross-device game streaming; both monetize subscriptions and B2B white-label distribution, though NVIDIA has vastly larger infrastructure scale.
• 恺英网络 (Kaiyineng Network): Chinese listed game publisher focused on mobile and web games with IP-driven portfolio. Similar mid-cap Chinese gaming peer with comparable revenue scale and product mix.
• 三七互娱 (37 Interactive Entertainment): Leading Chinese mobile and web game publisher with strong overseas publishing footprint. Comparable to Paras Games and 盛天游戏 in indie and licensed-IP publishing.
• 巨人网络 (Giant Network): Chinese listed game developer and publisher behind 征途 and other IP-driven titles. Comparable publishing model and target market for legacy PC/mobile gamers in China.
• 完美世界 (Perfect World): Major Chinese game publisher and developer with both self-developed IP (诛仙, 完美新世界) and licensed-IP publishing. Comparable to 盛天游戏/Paras Games in publishing scale and IP operating model.
• 顺网科技 (Shunwang Technology): Direct Chinese peer operating internet cafe management software (顺网网吧), cloud gaming (顺网云玩), and esports venue platforms. Closely comparable to 盛天网络's 易乐游 internet cafe platform, 易乐玩 game distribution, and 随乐游 cloud gaming stack.

Broad incumbents

• 腾讯 (Tencent) / Tencent Start: China's largest internet and gaming conglomerate, with Tencent Start (腾讯先游) cloud gaming, WeGame distribution, and QQ Internet Bar partnerships. Overlaps with multiple 盛天 network businesses but with vastly larger scale.
• 网易 (NetEase): China's second-largest gaming company with self-developed IP (Onmyoji, Identity V), licensed-IP publishing, and 网易云游戏 cloud gaming service. Overlaps with 盛天游戏 publishing and 随乐游 cloud gaming.

Emerging players

• TapTap: Game discovery and distribution platform owned by XD Inc. Overlaps with 易乐玩 as a multi-platform game operations surface, though TapTap emphasizes store/discovery rather than cloud-streamed play.

Regional players

• 咪咕快游 (China Mobile Migu): China Mobile's cloud gaming platform with telecom-operator scale distribution. Comparable white-label cloud gaming for set-top boxes, mobile, and PC; overlaps with 随乐游's B2B/distribution model in the Chinese market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B9%96%E5%8C%97%E7%9B%9B%E5%A4%A9%E7%BD%91%E7%BB%9C%E6%8A%80%E6%9C%AF%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 湖北盛天网络技术股份有限公司