三七玩网络科技有限公司

What 三七玩网络科技有限公司 does

三七互娱 (37 Interactive Entertainment), operating under the legal entity 三七玩网络科技有限公司 with website 37wan.net, is a Chinese gaming and entertainment company publicly listed on the Shenzhen Stock Exchange (ticker 002555) and headquartered in Guangzhou with a Shanghai office. The group is structured around a multi-brand platform-plus-modules architecture. The core gaming business is split across specialized sub-brands: 三七游戏 handles internal game research and development; 37网游 distributes PC and mobile/browser games to the Chinese market; 37手游 is the mobile-only publishing arm; and 37GAMES operates as the dedicated overseas publishing platform serving global markets. An education module is represented by 妙小程 (Miaoxiaocheng), which delivers programming, AI literacy, and English courses to the youth education segment. A fourth pillar — 多产业布局 — manifests as a diversified investment portfolio targeting AI, XR, human-computer interaction, life technology, entertainment, urban consumption, and vocational education.

The publishing platforms are built as direct distribution channels to consumers, with no disclosed API integrations, SDK ecosystems, or third-party developer marketplaces described in the source data. The technology stack is characterized as a publishing infrastructure spanning mobile, web, and overseas channels rather than as a core proprietary engine. The group surfaces a \"playful heart creates world\" (玩心创造世界) cultural positioning and a marathon culture as organizational identity markers, alongside formal infrastructure such as a party-organization committee (非公党建) and a designated Internet Industry Party Building Demonstration Point.

Revenue mechanics are primarily transactional. Gaming revenue is generated via game publishing and in-app purchases routed through the 37网游, 37手游, and 37GAMES channels for both self-developed and third-party titles. Education revenue from 妙小程 runs on a subscription/recurring model, though specific pricing is not publicly disclosed. The diversified industry investments contribute licensing, royalty, and equity-appreciation income streams rather than direct operating revenue. Go-to-market is multi-channel: corporate website (37wan.net), WeChat and Weibo accounts, a dedicated investor relations site, and a recruitment portal (zhaopin.37.com). The company markets directly to individual consumers (gamers, parents of student learners) with a horizontal segmentation approach covering domestic Chinese and overseas gaming markets and the domestic youth education segment.

Name

三七玩网络科技有限公司

Legal name

三七互娱

Website

https://37wan.net

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

三七互娱 (37 Interactive Entertainment) is a Chinese publicly listed gaming company (SZSE: 002555) operating multi-brand publishing platforms (37网游, 37手游, 37GAMES), internal game development (三七游戏), and youth education (妙小程), with diversified investments in emerging technology sectors.

Ownership category

akta.pro rank

Product category

Online Game Publishing

NAICS

Software Publishers (51321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), Game-Based CS & Computational Thinking Platforms (EDAFANAD)

Keywords

• Mobile game publishing
• Web game distribution
• Overseas game publishing
• Game development studio
• Stem education platform

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Game Publishing and Distribution: Publishing and distributing games through owned brands 37网游 (mobile and web games), 37手游 (mobile games), and 37GAMES (overseas markets). Revenue generated from game sales, in-game purchases, and publishing partnerships with external developers.
2. Game Development (Self-published): Internal game development through 三七游戏 brand, creating proprietary game content for publishing through own distribution channels.
3. Education - Miaoxiaocheng: Quality education business offering programming, AI literacy, and English courses through 妙小程 brand targeting youth education market.
4. Diversified Industry Investment: Strategic investments and ecosystem building in AI, XR, human-computer interaction, life technology, entertainment, urban consumption, and vocational education sectors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

三七玩网络科技有限公司 develops and publishes online games across mobile, web, and PC platforms through multiple dedicated brands (三七游戏 for R&D, 37网游 and 37手游 for domestic mobile/web publishing, 37GAMES for overseas publishing). The company also operates the 妙小程 youth STEM education platform offering programming, AI literacy, and English courses. Beyond gaming and education, it maintains a diversified investment portfolio spanning AI, XR, human-computer interaction, life technology, entertainment, urban consumption, and vocational education sectors.

Product overview

三七互娱 is a multi-platform gaming and education company operating under a platform-plus-modules architecture. The core gaming business spans game R&D (三七游戏), mobile/web publishing (37网游, 37手游), and overseas publishing (37GAMES), while the quality education module is represented by 妙小程. The company also maintains diversified investments across AI, XR, human-computer interaction, life technology, entertainment, urban consumption, and vocational education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• 三七游戏: 游戏研发品牌
• 37网游
• 37手游
• 37GAMES
• 妙小程

Products and services

• 三七游戏 (37 Games R&D)
• 37网游 (37 Online Games)
• 37手游 (37 Mobile Games)
• 37GAMES (Overseas Publishing)
• 妙小程 (Miaoxiaocheng Education)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tencent Holdings: Dominant Chinese game publisher and platform owner (WeChat, QQ). Comparable to 三七互娱 in mobile/web publishing, but at scale many orders of magnitude larger and with structural distribution advantages through owned channels.
• NetEase: One of China's largest game developers and publishers with mobile, PC, and overseas operations. Directly comparable to 三七互娱's multi-brand publishing model, though at materially larger scale and with deeper first-party IP.

Direct peers

• Giant Network: Major Chinese game developer/publisher with mobile, web, and overseas operations. Comparable multi-brand publishing structure and similar reliance on in-game monetization.
• Yostar: Shanghai-based mobile game publisher focused on Japanese and global markets, including operations for popular titles. Comparable as an overseas-oriented publishing platform that distributes third-party and first-party titles.
• Perfect World Games: Chinese listed game developer and publisher with mobile, PC, and overseas operations including Perfect World Games brand. Closely comparable business model and geographic mix to 三七互娱.
• XD Inc. (心动网络): Chinese-listed game publisher and TapTap operator covering mobile games and indie distribution. Closely comparable as a multi-platform publisher with overseas ambitions, though leaning more indie/digital distribution than 37's transaction-fee model.
• Lilith Games: Chinese-origin mobile game developer and publisher with notable overseas hits (AFK Arena). Comparable as a mobile-first publisher leveraging global distribution channels.
• miHoYo / HoYoverse: Chinese game developer with strong mobile and overseas publishing presence (Genshin Impact, Honkai). Comparable in overseas mobile game publishing, though more developer-heavy and less diversified than 三七互娱.
• Century Huatong (世纪华通): Major A-share listed Chinese gaming group with mobile, PC and overseas publishing. Comparable as a diversified multi-brand publisher with international footprints.

Emerging players

• Roblox Corporation: While a UGC platform rather than a publisher, comparable as a multi-platform interactive entertainment platform with youth audience and education-adjacent positioning — both relevant to 三七互娱's 妙小程 education extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%89%E4%B8%83%E7%8E%A9%E7%BD%91%E7%BB%9C%E7%A7%91%E6%8A%80%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 三七玩网络科技有限公司