Stobi Winery

What Stobi Winery does

Stobi Winery is a private Macedonian wine producer headquartered in Gradsko, near the ancient archaeological site of Stobi, operating with a 20-person team. The company produces wine across five distinct product lines: Premium/Private Reserve (four wines), Macedon, Selection (four wines), Classic (ten wines), and Traditional (six wines). Its offerings are supported by an accumulated 113 international awards, which serve as third-party quality validation in the category.

The business model is diversified across multiple revenue streams. Primary revenue derives from wine production and sales through both domestic distribution and international export channels spanning Europe, Asia, and the USA. Secondary revenue streams include wine tourism, a 120-seat indoor / 400-seat outdoor restaurant, and event hosting in a 1,200 square meter facility capable of accommodating 500 seated or 1,200 standing guests. The combination of B2B wholesale distribution with B2C tourism and event operations provides some natural hedge against single-channel concentration risk.

The company's strategic positioning leverages its location near the historically significant Stobi archaeological site as part of its brand identity, and its award accumulation signals consistent quality. Distribution is split across multiple international markets, reducing dependence on any single geography. The integrated tourism and event offering represents an attempt to capture higher-margin ancillary revenue beyond core wine production, though the relatively small headcount of 20 employees suggests constrained scale relative to global wine producers.

Name

Stobi Winery

Legal name

Stobi Winery

Website

https://stobiwinery.mk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stobi Winery is a private Macedonian winery producing five product lines of wine backed by 113 international awards, exporting to Europe, Asia, and the USA, and operating wine tourism, a 120/400-seat restaurant, and a 1,200 sqm event venue at its Gradsko site.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Premium wine production
• Wine tourism experiences
• Winemaking services
• Event venue hosting
• Wine distribution export

Headquarters

HQ city

Gradsko

HQ country

North Macedonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Wine Production and Sales: Production and sale of premium, Macedon, Selection, Classic, and Traditional wines including red, rose, and white varieties
2. Restaurant Services: On-site restaurant offering gastronomic experiences with traditional Macedonian dishes and international cuisine, paired with Stobi wines
3. Wine Tourism and Events: Wine tours, tastings, weddings, and private events hosted at the winery facility
4. International Distribution: Export of wines to Europe, Asia, and USA through distributors and importers

Distribution channels3 records

Marketing channels4 records

Core offering

Stobi Winery is a Macedonian winery producing a portfolio of red, rosé, and white wines across five product lines (Premium Private Reserve, Macedon, Selection, Classic, and Traditional). Beyond wine production, the winery operates an on-site restaurant, guided wine tourism experiences, and a large-scale wedding and corporate event venue, and distributes wines internationally through importers and retailers.

Product overview

Stobi Winery is a Macedonian winery producing a portfolio of wines across five distinct product lines: Premium Wines (Private Reserve) with 4 premium oak-aged wines; Macedon Wines honoring the ancient Stobi wine culture; Selection Wines with 4 curated varietals; Classic Wines with 10 accessible varieties; and Traditional Wines with 6 traditional Macedonian varietals. The winery also offers complementary services including wine tourism experiences (guided tours and tastings), an on-site restaurant (120 indoor/400 outdoor capacity), and event hosting for weddings and celebrations (1,200 sqm space, up to 1,200 guests). The product portfolio covers red, rose, and white wines made from grape varieties including Pinot Noir, Vranec, Merlot, Syrah, Rkatsiteli, Chardonnay, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Private Reserve (Премиум): Premium line consisting of three red and one white wine, produced from top-quality grapes aged in oak barrels, with emphasis on elegance and refinement.
• Macedon (Македон)
• Selection (Селекшн)
• Classic (Класик)
• Traditional (Традиционални)

Products and services

• Premium Wines (Private Reserve) A premium wine line consisting of three red and one white wine, produced from top-quality grapes aged in oak barrels, with emphasis on elegance and refinement and meticulous attention given to each bottle. Targeted at premium wine consumers.
• Macedon Wines A wine line inspired by the millennial tradition and history of winemaking on Macedonian territory, honoring the developed wine culture in the ancient city of Stobi where the Macedon wines were created. Targeted at consumers seeking wines with cultural and historical narrative.
• Selection Wines A premium selection wine line including Stobi Cuvee, Chardonnay, Cabernet Merlot, and Stobi Cuvee Red. Targeted at consumers seeking curated varietals.
• Classic Wines A classic wine line with 10 varieties including white, rosé, and red wines (e.g., Antigona White, Grasevina, Chardonnay, Rkaciteli, Temjanika, Zilavka, Antigona Rose, Antigona Red, Pinot Noir, Vranec). Targeted at broad consumer audiences seeking accessible varietals.
• Traditional Wines A traditional wine line with 6 varieties including Smederevka, Grasevina, Macedonian White, Rose, Macedonian Red, and Vranec Vilarov. Targeted at consumers seeking traditional Macedonian varietals.
• Wine Tours and Tastings Wine tourism service offering expert-guided visits to the winery with wine tastings, including the 90-minute Stobi wine tour and the 120-minute Stobi enogastronomic tour, plus private tastings by prior reservation. Targeted at tourists and wine enthusiasts visiting Macedonia.
• Winery Restaurant An on-site restaurant with capacity for 120 people indoors and 400 outdoors, offering traditional Macedonian dishes and international cuisine paired with Stobi wines, open daily from 10 a.m. to 6 p.m. Targeted at winery visitors, tourists, and local diners.
• Weddings and Private Events Venue A wedding and private event venue with 1,200 square meters of sophisticated event space accommodating 500 seated guests and 1,200 standing guests, including tent facilities, offered for official receptions, family celebrations, concerts, and relaxed gatherings. Targeted at couples, families, and corporate event organizers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Distributors and ImporterscoreChannel Partner/ Reseller/ DistributorWines distributed through distributors across Europe, Asia, and USA. Partners include importers and distributors bringing Stobi wines to international markets.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Antinori nel Chianti Classico: Historic Italian wine estate with on-site restaurant, tours, and retail experiences. Represents the gold standard of combining heritage brand, premium wine, and destination tourism that Stobi aspires to replicate.
• Castel Group: Major French wine group with extensive Eastern European operations, including Balkans. Represents the kind of scaled competitor Stobi faces when pushing into European export channels.
• King Estate Winery: Oregon winery that pioneered the winery + restaurant + tours + events destination model in the US. Highly relevant comparator for Stobi's experiential, multi-revenue-stream strategy at larger scale.
• Château de Berne: Provençal wine estate combining winery, hotel, restaurant, and event hosting. Useful comparable for Stobi's aspiration to become a multi-revenue wine tourism destination.

Direct peers

• Tikveš Winery: Largest winery in North Macedonia, also based in the Tikveš region near Gradsko. Direct competitor in domestic and export markets across the same Macedonian wine portfolio and price tiers.
• Winary Chateau Kamnik: Macedonian boutique winery with international award recognition and on-site tasting experiences. Closely comparable to Stobi in size, premium positioning, and tourism offering.
• Vinaver: Macedonian wine producer focused on quality-driven, award-collecting wines for both domestic and export channels. Comparable in scale and export ambitions to Stobi.
• Bovin Winery: Macedonian winery with a similar premium positioning, full wine portfolio, and active export to European markets. Comparable in scale and product mix to Stobi's Macedon and Premium lines.
• Domaine Lepovo: Macedonian winery combining premium wine production with a destination restaurant and guesthouse model. Similar experiential revenue strategy to Stobi's on-site restaurant and event venue.

Regional players

• Crama La Salina: Romanian winery with on-site restaurant, tastings, and event hosting. Comparable regional peer in the broader Balkan/Eastern European wine tourism category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stobi-winery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stobi Winery