Stockholm Surfboard Club

What Stockholm Surfboard Club does

Stockholm Surfboard Club, operating under the legal entity Stockholm Surfboard AB, is a Swedish direct-to-consumer fashion and surfboard brand founded around surf-inspired apparel and lifestyle goods. The company sells exclusively through its Shopify-powered e-commerce storefront at stockholmsurfboardclub.com, with localized storefronts for the United States, European Union, Sweden, and Japan markets and global shipping via DHL and FedEx (DDP terms for US orders). The product portfolio spans two core categories: (1) surfboards including longboards (9'0"-9'5"), fish shortboards (5'8"-6'2"), and limited collaborative boards with Pussy Surfboards shaped in Biarritz, France; and (2) apparel covering outerwear, knitwear, shirts, sweatshirts, T-shirts, bottoms (including Italian-made denim), swimwear (using recycled polyamide), wetsuits, accessories, and Swedish-made clogs. Products are manufactured in Portugal, Italy, Lithuania, Sweden, and Romania, and priced at premium levels ($44-$1,900), emphasizing limited production runs, garment-dyed and distressed aesthetics, and cross-generational surf culture identity.

The business model is one-time direct retail sales with no subscription or recurring revenue component. Pricing follows a full-price model with periodic sale discounts of 40-60%. The brand targets two overlapping consumer segments: surf and beach lifestyle enthusiasts, and fashion-conscious consumers seeking limited-production apparel with distinctive design. Go-to-market is exclusively DTC via own storefront, with marketing primarily through editorial content, newsletter/email, and press relations (a dedicated press@ email contact is maintained). Payment processing runs on Shopify Payments and PayPal, with Google Analytics for visitor behavior tracking; the company has no proprietary technology and no disclosed AI/ML capabilities.

Stockholm Surfboard Club is privately held with no disclosed parent company, institutional investors, or external funding rounds. The operation is small (approximately 5 employees) and registered in Nacka, Sweden. Ownership appears to be founder-held or independent without external equity investment.

Name

Stockholm Surfboard Club

Legal name

Stockholm Surfboard AB

Website

https://stockholmsurfboardclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stockholm Surfboard Club is a Swedish direct-to-consumer brand selling premium surfboards and surf-inspired apparel globally through its Shopify e-commerce storefront, targeting fashion-conscious surf and beach lifestyle consumers with limited-production collections.

Ownership category

akta.pro rank

Product category

Surf-inspired Apparel and Surfboards

NAICS

Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Surf-inspired apparel
• Custom surfboards
• Direct-to-consumer fashion
• Swimwear and wetsuits
• Limited edition clothing

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling apparel, accessories, and surfboards through the company's e-commerce platform. Products are sold at fixed retail prices with occasional sale discounts. No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stockholm Surfboard Club is a Swedish fashion and surfboard brand that designs, manufactures, and sells its own line of surf-inspired apparel, custom-shaped surfboards, swimwear, wetsuits, and lifestyle accessories. The company operates exclusively through its Shopify-powered direct-to-consumer e-commerce platform at stockholmsurfboardclub.com with localized storefronts for the US, Sweden, and EU. Products are manufactured in Portugal, Italy, Lithuania, Sweden, and Romania and shipped globally.

Product overview

Stockholm Surfboard Club is a Swedish fashion and surfboard brand inspired by cross-generational surfing culture. The company offers a diversified product portfolio spanning two main categories: (1) Surfboards including longboards in 9'1" to 9'5" sizes with square and pintail shapes, fish surfboards in 5'8" to 6'2" sizes, and collaborative boards with Pussy Surfboards featuring artist-designed models; (2) Fashion/apparel including outerwear (field jackets, bomber jackets, zip jackets, trucker jackets, work jackets), knitwear (sweaters, hoodies), shirts & tops (fitted shirts, blouses, overshirts, T-shirts, tank tops), sweatshirts, bottoms (jeans, chinos, track pants, shorts, skirts), swimwear (bikinis, one-piece swimsuits, boardshorts), accessories (caps, totes, scarves), footwear (clogs), and wetsuits. The fashion line emphasizes vintage aesthetics with garment-dyeing, screen printing, and distressed details, using materials like organic cotton, recycled polyamide, and wool blends. Products are manufactured in Portugal, Italy, Lithuania, Sweden, and Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Longboard Surfboards Stockholm Surfboard Club's own line of longboard surfboards in pintail and square tail shapes (sizes from 9'0" to 9'5") designed for beginner to advanced surfers seeking classic wave-riding performance. Available in multiple colorways.
• Fish Surfboards Shortboard fish-style surfboards in 5'8" to 6'2" sizes designed for small to medium wave performance with twin-fin speed and loose maneuverability. Available in multiple colorways.
• Pussy Surfboards for SSC Collaboration Limited collaborative surfboard project with Pussy Surfboards featuring signature bikini spray artwork by shaper Jaleesa Vincent. Models include the 5'5" Britney No. 1, 5'5" Britney No. 2, and 5'8" Britney's Sister, shaped in Biarritz, France with future fin boxes and sanded finish.
• Long Jane Wetsuit 2mm thickness long Jane wetsuit designed for women, priced at $550.
• Shirts & Tops Surf-inspired shirts and tops including pinstripe fitted shirts, striped t-shirts, garment-dyed overshirts, hooded flannel overshirts, pinstripe blouses, knitted logo sweaters, and zip jackets. Priced $130–$650.
• Outerwear & Jackets Outerwear line featuring field jackets, denim trucker jackets, hooded bomber jackets, logo work jackets, lightweight trucker jackets, and flannel overshirts. Priced $188–$1,500 retail, with seasonal sale pricing at 40–60% off.
• Sweatshirts & Hoodies Garment-dyed sweatshirts and hoodies including logo hoodies in brushed fleece with boxy unisex fit, and back-logo sweatshirts in organic cotton with vintage screen prints. Priced $196–$490.
• Bottoms (Jeans, Trousers, Shorts, Skirts) Denim and chino bottoms including regular-fit jeans, bootcut jeans, women's bootcut trousers, printed skirts, beach shorts, track pants, and chino shorts. Materials include organic cotton rigid denim and wool blends. Priced $120–$490.
• Swimwear Women's and men's swimwear including bikini tops, bikini bottoms, one-piece swimsuits (frill, logo, monogram, open back), longsleeve UV-protection bikini tops, and men's ripstop boardshorts. Made with recycled polyamide and elastane. Priced $44–$270.
• Accessories (Caps, Totes, Scarves) Surf-lifestyle accessories including trucker caps, logo caps, mesh caps, weekend totes, and plaid scarves. Priced $44–$340.
• Clogs Handcrafted Swedish clogs with European lime wood base, rubber sole, staple fastening, and 100% cow leather upper. Available in Green, Brown, Black, and Turquoise. Priced at $340.
• Fall/Winter 2026 Collection Current seasonal release from Stockholm Surfboard Club spanning outerwear, knitwear, shirts, sweatshirts, T-shirts, bottoms, accessories, swimwear, wetsuits, and surfboards for Fall/Winter 2026.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Pussy SurfboardscoreStrategic or Co-development PartnerSpecial collaborative project with Pussy Surfboards producing limited edition surfboards. The collaboration includes the Britney No. 1, Britney No. 2, and 5'8" Britney's Sister models shaped by Jaleesa Vincent featuring gothic bat tail design and bikini spray artwork. Boards are shaped in Biarritz, France studio.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store at stockholmsurfboardclub.com. Handles order processing, payment collection, customer data management, and international order fulfillment through Shopify's infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stüssy: Streetwear brand with deep surf-culture roots. Comparable to SSC's positioning at the intersection of surf aesthetic and contemporary fashion, with similar DTC and limited-drop model.
• Firewire Surfboards: Premium surfboard brand with sustainability-focused construction. Comparable to SSC's surfboard portfolio and willingness to invest in higher-end, story-led product.
• RVCA: Lifestyle apparel brand rooted in surf, skate, and art culture. Comparable to SSC's boutique surf-fashion positioning with artist collaborations and limited drops.
• Billabong: Iconic surf-inspired apparel and accessories brand. Directly comparable to SSC's surf-lifestyle apparel segment, though operating at vastly larger scale with global wholesale and retail distribution.
• Deus Ex Machina: Premium surf-and-moto lifestyle brand offering apparel, custom motorcycles, and surfboards. Closely comparable to SSC's boutique, drop-driven surf-fashion model with a strong artist/shaper collaboration ethos.
• Quiksilver: Surf heritage brand offering apparel, wetsuits, and surfboards. Comparable to SSC's product mix spanning clothing and surfboards, with a similarly cross-generational surf culture positioning.
• Vans: Surf- and skate-inspired apparel, footwear, and accessories brand. Comparable to SSC's cross-generational surf culture positioning and affordable apparel price points.

Regional players

• Eytys: Swedish contemporary fashion brand based in Stockholm. Comparable as a fellow Stockholm-based DTC fashion brand with premium positioning and Scandinavian design sensibility.

Emerging players

• Reformation: Sustainable DTC fashion brand with premium positioning. Comparable to SSC's DTC-only model, organic/recycled materials emphasis, and limited-run premium apparel strategy.
• Aritzia: Premium DTC fashion retailer with limited-run collections and elevated price points. Comparable to SSC's premium DTC apparel model and curated seasonal drops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stockholm-surfboard-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockholm Surfboard Club