StockRate Asset Management

What StockRate Asset Management does

StockRate Asset Management A/S is a Danish independent wealth manager founded in 2008 and headquartered in Hørsholm, with a secondary office opened in Aarhus in 2025. The firm serves approximately 500 Danish high-net-worth families and manages roughly 12 billion DKK (approximately 1.6 billion EUR) in assets under management, supplemented by four listed investment funds distributed through Danish netbank platforms. Its core technology is the proprietary StockRate investment model — a fundamentals-based screen developed over 30+ years that ranks 75,000+ companies on three parameters (earnings strength, financial strength, economic stability) using up to 25 years of historical accounting data. Portfolio construction spans global quality equities, high-quality corporate bonds, Danish residential property (StockRate Ejendomme funds I/II/III), and alternative investments (private equity, private debt, multi-asset, infrastructure) accessed through its own vehicles and agency partnerships with Goldman Sachs, UBS, BlackRock, LGT and others.

The firm operates under a fee-only advisory model with no bank kickbacks or retrocessions, structured as individually negotiated annual advisory fees against personalized investment strategies with quarterly reporting. Distribution runs through two channels: dedicated personal advisors for clients with typically 3M+ DKK in investable assets, and self-serve netbank access to its listed funds. Regulatory operations are housed in the wholly-owned subsidiary StockRate Forvaltning A/S, which holds FAIF authorization (2017) and IFS authorization (2025) from Finanstilsynet, the Danish Financial Supervisory Authority. Since 2023 StockRate has operated as a subsidiary within the Nordic financial advisory group Max Matthiessen.

The organization is small (29 employees) and partner-heavy, led by co-founder and CEO Kristian Kjer, with most client-facing staff being senior advisors drawn from Danske Bank, Nordea, Jyske Bank, BIL, UBS and Finanstilsynet. Investment management, compliance and back-office functions are split across the Hørsholm headquarters, the Aarhus office, and the Forvaltning subsidiary, with the Board and risk/comms functions now integrated with Max Matthiessen following the 2023 partnership.

Name

StockRate Asset Management

Legal name

StockRate Asset Management A/S

Website

https://stockrate.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

StockRate Asset Management is an independent Danish wealth manager (founded 2008, Hørsholm) serving ~500 high-net-worth families with 12 billion DKK AUM, using a proprietary fundamentals-based investment model to deliver personalized portfolios across global equities, bonds, alternatives and property, distributed via personal advisors and listed funds.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Financial Vehicles (52599)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

Keywords

• Wealth management services
• Investment advisory
• Asset management
• Portfolio management
• Private banking

Headquarters

HQ city

Hørsholm

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory/Management Fees: StockRate earns revenue exclusively from advisory fees agreed upon with clients. The company does not receive kick-backs, refusions, commissions, or other compensation from banks or product providers. This fee-only model ensures unbiased advice aligned with client interests.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

StockRate Asset Management provides personalized wealth management for high net worth Danish individuals (typically 3M+ DKK), family foundations, and corporate clients, building customized portfolios across global quality stocks, bonds, real estate, and alternative investments. The firm also offers four exchange-listed investment funds accessible to all retail investors via Danish netbank platforms, all managed under its proprietary StockRate investment model.

Product overview

StockRate Asset Management is a Danish wealth management firm offering a comprehensive suite of investment products. The core offering is Personal Wealth Management (Personlig Formueforvaltning) for clients with assets from 3 million DKK, providing individualized portfolio management across global stocks, bonds, real estate, and alternative investments. For broader accessibility, the firm offers four exchange-listed investment funds utilizing the StockRate investment philosophy: SDG Invest Globale Bæredygtige Aktier, StockRate Invest Globale Aktier, StockRate Obligationer, and SDG Invest Bæredygtige Obligationer. The alternative investment division includes StockRate Ejendomme (property funds I, II, III), StockRate Alternativer (fund-of-funds for private equity, private debt, multi-asset, and infrastructure), and Private Credit. All operations are administered through the regulatory entity StockRate Forvaltning A/S, which holds both FAIF (2017) and IFS (2025) licenses from Finanstilsynet.

Differentiator

Problem solved

Functional benefit

Brands

• SDG Invest: Investment fund investing in globally sustainable equities screened against UN's 17 sustainable development goals.
• StockRate Invest
• StockRate Obligationer

Products and services

• Personlig Formueforvaltning (Personal Wealth Management) Individualized wealth management for clients with investable assets typically from 3 million DKK, offering personalized advisory services, quarterly performance reports, and strategic allocation across listed and unlisted investments including global quality stocks, bonds, real estate, and alternatives. Each client is assigned a dedicated personal advisor.
• SDG Invest Globale Bæredygtige Aktier
• Investeringsforeningen StockRate Invest Globale Aktier Investment fund providing ESG-screened global quality stocks, managed according to StockRate's investment philosophy, purchasable through netbank at fund code DK0060206316.
• StockRate Obligationer Mixed corporate bond portfolio with short residual maturity (0-5 years), offering good returns with low risk, available to investors through their bank or directly via StockRate.
• SDG Invest Bæredygtige Obligationer Investment fund holding bonds screened against the UN's 17 Sustainable Development Goals, offering good returns with low risk in sustainable fixed income.
• StockRate Ejendomme Unlisted property investment funds (I, II, III) providing access to attractive residential rental properties, part of StockRate's alternative investment universe.
• StockRate Alternativer Fund-of-funds strategy accessing institutional-quality alternative investment funds including Private Equity, Private Debt, Multi Asset, and Infrastructure, with a 750,000 DKK minimum and 10-year commitment period.
• Private Credit Semiliquid access to unlisted credit investments outside traditional exchanges, offering stable returns and institutional-quality opportunities with more accessible liquidity terms than traditional alternatives.
• Agency Services (Fund Representation) StockRate serves as the official Danish representative for international fund managers (Goldman Sachs Funds, UBS Asset Management, Hermes, PineBridge, Muzinich, Fisher Investments, Iridian, Stone Harbor, AXA, FundLogic Alternatives), enabling marketing of their fund shares to Danish retail and institutional investors.

Quantifiable outcome

• Assets under management of 12 billion DKK for approximately 500 Danish families
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core.

• Goldman Sachs Funds (Luxembourg)coreChannel Partner/ Reseller/ DistributorStockRate Asset Management serves as the official representative in Denmark for Goldman Sachs Funds, enabling marketing of their fund shares to Danish retail and institutional investors.
• UBS Asset Management (Luxembourg)coreChannel Partner/ Reseller/ DistributorOfficial Danish representative for UBS Asset Management funds, providing access to their investment products for Danish investors.
• Hermes Investment Funds PLC (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial representative in Denmark for Hermes Investment Funds, enabling Danish investor access to their fund offerings.
• PineBridge Investment Funds (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial Danish representative for PineBridge Investment Funds, providing marketing and investor services for their products in Denmark.
• Muzinich Funds (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial representative for Muzinich Funds in Denmark, facilitating investor access to their bond-focused investment strategies.
• Fisher Investments Institutional Funds PLC (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial Danish representative for Fisher Investments Institutional Funds, providing access to their investment solutions.
• Iridian Funds (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial representative for Iridian Funds in Denmark, enabling Danish investors access to their alternative investment strategies.
• Stone Harbor Investment Funds (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial Danish representative for Stone Harbor Investment Funds, providing access to their emerging markets debt strategies.
• AXA Funds (France and Ireland)coreChannel Partner/ Reseller/ DistributorOfficial representative for AXA Funds in Denmark, facilitating access to their diversified fund range.
• FundLogic Alternatives plc (Ireland)coreChannel Partner/ Reseller/ DistributorOfficial Danish representative for FundLogic Alternatives, providing access to alternative investment strategies.
• LGT Capital PartnerscoreStrategic or Co-development PartnerThrough their international network, StockRate collaborates with LGT to provide clients access to institutional-quality alternative investments normally reserved for large institutional investors.
• BlackRockcoreStrategic or Co-development PartnerPartnership provides clients access to BlackRock's investment products and institutional investment opportunities through StockRate's advisory platform.
• Goldman Sachs Asset ManagementcoreStrategic or Co-development PartnerThrough their international network, StockRate provides clients access to Goldman Sachs investment strategies typically reserved for institutional investors.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• Fisher Investments: Global independent asset manager and StockRate distribution partner (Fisher Investments Institutional Funds). Included as a strategic partner/peer given product-distribution overlap and shared independent-manager positioning.

Direct peers

• Formuepleje: Danish asset manager specialized in advisory and discretionary portfolio management for private clients and foundations. Closely comparable client segment (HNW families, foundations) and fee model to StockRate.
• Nordstern: Independent Danish wealth manager offering personalized portfolio management to HNW individuals and families. Closest direct competitor to StockRate in the independent-Danish-HNW segment, with a similar fee-only and relationship-led model.
• Saxo Bank (Saxo Wealth Management): Danish-headquartered digital wealth and investment platform with HNW advisory services. Overlaps with StockRate on discretionary portfolio management and Danish HNW distribution; differs in fintech-led delivery model.
• Carnegie Wealth Management: Nordic investment bank with a substantial private banking and wealth management arm serving HNW clients across the Nordics. Competes with StockRate for Danish HNW/family foundation mandates and offers a similar blend of advisory and discretionary solutions.
• Maj Invest (formerly BankInvest): Danish independent asset management group offering discretionary portfolio management, mutual funds, and alternative investments. Comparable to StockRate across listed and unlisted product universe and target HNW segment.

Emerging players

• Bessemer Trust: US-headquartered independent wealth manager focused on HNW and ultra-HNW families with multigenerational mandates. Comparable in independence narrative and family-wealth focus, though operates at materially larger scale and in a different geography.

Broad incumbents

• Nordea Private Banking: Major Nordic bank-affiliated private banking division with significant Denmark presence. Competes with StockRate for HNW clients and family-foundation mandates; differs in being integrated with a full banking platform.
• Jyske Bank Private Banking: Large Danish bank with a longstanding private banking proposition. Key incumbent competitor for Danish HNW clients; differs from StockRate through bank affiliation and broader product shelf.
• Danske Bank Private Banking: Largest Nordic bank-affiliated private banking franchise, with a dominant share of Danish HNW and family-foundation relationships. Broad incumbent that competes with StockRate on advisory mandates but inside a much larger retail/banking ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StockRateDK
• LinkedInlinkedin.com/company/stockrate-asset-management-a-s
• Instagraminstagram.com/stockrate_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StockRate Asset Management