Stoð

What Stoð does

Stoð (legal entity STOÐ ehf. Stoðtækjasmíði) is an Icelandic healthcare services and assistive-technology company founded in 1982, headquartered at Draghálsi 14-16 in Reykjavik. It combines product distribution with clinical services, supplying wheelchairs, orthotics, mobility aids, custom footwear, prosthetics, compression garments, and rehabilitation equipment alongside specialized services such as computerized gait analysis, custom orthotic fabrication, prosthetic fitting, and assistive-device repair.

The company operates a hybrid physical-and-digital model: a single retail/workshop location in Reykjavik with a gait-analysis laboratory and fitting rooms, an e-commerce storefront at stod.is, phone/email sales, and enterprise field sales to hospitals, nursing homes, and rehabilitation centers. It holds exclusive or near-exclusive distribution for leading global brands including Etac, Permobil, Ottobock, Medi, Invacare, Schein, and Thermo Fisher Scientific, and operates a repair workshop with a Social Insurance (SÍ) agreement.

Following the March 2026 merger with sister company MEDOR, STOÐ is now a broader one-stop provider: assistive-device and orthotics services for individuals and children are combined with MEDOR's medical-device, nursing-product, and laboratory-equipment distribution to hospitals, research institutions, and clinical labs. The merged company is 100% owned by Veritas samstæðan (Veritas Group), employs roughly 19 staff, and is led by Managing Director Sigtryggur Hilmarsson.

Name

Stoð

Legal name

STOÐ ehf. Stoðtækjasmíði

Website

https://stod.is

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoð (STOÐ) is an Icelandic assistive-technology and healthcare-distribution company founded in 1982, supplying wheelchairs, orthotics, prosthetics, medical devices, and laboratory equipment to individuals, nursing homes, hospitals, and research institutions across Iceland under the Veritas Group.

Ownership category

akta.pro rank

Product category

Healthcare Services - Assistive Devices & Rehabilitation Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Prosthetics, Orthotics & Bracing (POB) (HSABAKAG)

Keywords

• Assistive devices
• Orthotics and braces
• Mobility aids
• Rehabilitation equipment
• Custom orthotic insoles

Headquarters

HQ city

Reykjavik

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Assistive Devices and Mobility Aids: Sales of wheelchairs (manual and electric), walking aids, orthotics, compression wear, shoes and insoles, bathroom safety equipment, bedroom/furniture equipment, work chairs, and standing aids for children and adults. Products range from standard items to custom-made solutions.
2. Professional Services - Consultations and Analysis: Gait analysis services, orthotic consultations, prosthetics support, footwear fitting, and pressure garment measurements provided by physiotherapists, orthotists, occupational therapists, and other specialists. Includes follow-up care and adjustments.
3. Repair Services - Assistive Equipment: Repair workshop for assistive devices including wheelchairs. Minor repairs such as flat tires on wheelchairs are done while the customer waits. The company has an agreement with SÍ (Social Insurance) for repair services on products they sell.
4. Healthcare and Research Products: Following the merger with MEDOR, Stoð also distributes medical devices, nursing products, and laboratory equipment to healthcare institutions, companies, and research laboratories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stoð sells and distributes assistive devices, orthotics, mobility aids, and rehabilitation equipment (wheelchairs, walking aids, braces, compression wear, custom insoles, bathroom/bedroom safety equipment, prosthetics, and children's assistive devices) primarily from leading international brands, while also providing professional services such as computerized gait analysis, custom orthotic fitting, and repair services. Following the March 2026 merger with MEDOR, the company expanded its offering to include medical devices, nursing products, and laboratory and research equipment.

Product overview

STOÐ is a comprehensive healthcare and assistive technology provider offering a broad portfolio of products and services. The core offering includes wheelchairs (manual and powered), walking aids, orthopedic braces/supports, compression garments, footwear with custom insoles, bedroom/transfer equipment, bathroom safety products, and children's assistive devices. Key product brands include Etac, Permobil, Ottobock, Medi, and Invacare. Services include professional gait analysis with custom orthotic insoles, repair/maintenance services, and specialized fitting consultations. The company also offers sleep apnea devices (AirMini), prosthetic limbs (Ottobock), and body composition analysis equipment. Following the merger with MEDOR in March 2026, the expanded company now also provides medical devices, nursing products, and research laboratory equipment, serving both individuals and healthcare institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchairs (Hjólastólar) Manual and powered wheelchairs for adults and children from leading international brands (Etac, Permobil, Invacare, Ottobock, Progeo, Küschall, Rehasense, Wolturnus, HOGGI), sold to individuals with mobility limitations and to healthcare institutions. Includes Permobil electric wheelchairs with HomeBrace eye-tracking control.
• Walking Aids (Gönguhjálpartæki) Walking aids including rollators, walkers, crutches, and walking sticks for mobility support, sourced from brands such as Rehasense.
• Orthopedic Braces and Supports (Spelkur og stoðtæki) Orthopedic braces, supports, and appliances for feet, knees, hips, back, elbows, hands, shoulders, and neck, sourced from Medi, Ottobock, Enovis, Allard, and Klaveness.
• Compression Garments (Þrýstingssokkar) Medical compression socks, travel socks, and compression bandages from Medi for venous disease treatment and prevention, available in 4 pressure classes from 20-60mmHg.
• Shoes and Insoles (Skór og innlegg) Specialized footwear and custom orthotic insoles, including diabetic shoes, post-surgery shoes, children's shoes, and custom-made shoes from Schein.
• Bedroom and Transfer Equipment (Svefnherbergi og flutningstæki) Hospital beds, turning sheets, transfer aids, mattresses, support handles, positioning pillows, stand aids, hoist slings, and transfer boards for bedroom and patient transfer use.
• Bathroom Products (Baðherbergi) Shower chairs, raised toilet seats, grab bars, shower wheelchairs, bath seats, and bathroom safety accessories for accessible bathing and toileting.
• Work Chairs and Standing Frames (Vinnustólar og standgrindur) Ergonomic work chairs and standing frames designed for both adults and children to support proper posture and mobility.
• Breast and Women's Health (Brjóst og kvenheilsa) Breast prostheses, swimwear, and clothing for women who have undergone mastectomy.
• Sleep Apnea Devices (Kæfisvefn) CPAP and travel CPAP machines (ResMed AirMini), masks, tubes, and accessories for sleep apnea treatment, including device settings and adjustments.
• Children's Assistive Devices (Hjálpartæki fyrir börn) Pediatric wheelchairs, walking aids, bath/shower chairs, standing frames, work chairs, and beds designed for children from age 2+ with developmental issues, mobility challenges, or injuries.
• Prosthetic Limbs (Gerviúlimir) Prosthetic limbs and components from Ottobock including microprocessor-controlled knee joints (C-Leg), computer-controlled leg orthoses (C-Brace), and multi-articulated bebionic hand.
• Gait Analysis Service (Göngugreining) Professional gait analysis using a pressure-sensitive walking platform connected to a computer system, with video recording of foot and knee positions. Includes consultation and follow-up within 3 months (6 months for children). Priced at 11,900 ISK for adults and 9,490 ISK for children under 18.
• Repair Services (Viðgerðarþjónusta) Repair and maintenance services for assistive devices including wheelchairs, conducted at the workshop at Draghálsi 14-16, Reykjavik. Minor repairs (e.g., flat tires) performed while customer waits. Covered by Social Insurance (SÍ) agreement for products sold by Stoð. Home visits for wall-mounted equipment.
• Custom Insoles (Innlegg) Custom-made orthotic insoles prescribed following gait analysis to correct walking patterns and reduce pain and fatigue. Insole modifications within 6 months of gait analysis are included for children.
• Custom Wound Care Shoes (Sérhannaðir sáraskór) Specially designed shoes to relieve pressure on healing wounds on feet, available through Stoð's wound care expertise. Full coverage by Social Insurance (SÍ) health insurance starting 2026.
• Custom Orthopedic Shoes (Bæklunarskór) Custom orthopedic footwear manufactured by a master cobbler to address foot problems and deformities, provided as part of Stoð's orthotic and footwear solutions.
• Biody Xpert® 3 Body Composition Analyzer Multi-frequency bioelectrical impedance (BIA) measurement device providing accurate insight into 18 parameters of body composition including fat mass, muscle mass, and fluid balance. Measurements completed in 10 seconds using electrodes attached to hands and feet.
• LifeVac Emergency Choking Device CE-certified licensed medical device for emergency choking relief using patented suction technology, used by police and healthcare services worldwide, with effectiveness verified by independent research. Available to individuals and institutions in Iceland.
• Medical Devices, Nursing Products, and Laboratory Equipment (post-MEDOR) Following the March 2026 merger with MEDOR, Stoð distributes medical devices, nursing products, and laboratory equipment to hospitals, clinics, research laboratories, and research institutions. Distribution is managed via sister company Distica.

Quantifiable outcome

• Stoð is one of 15 companies recognized as Fyrirmyndarfyrirtæki 2026 (Model Company) by VR in the medium-sized company category
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• MEDORcoreStrategic or Co-development Partner · 1 March 2026MEDOR merged with Stoð under the unified name STOÐ in March 2026. MEDOR was founded in 2011 as a leading medical device and laboratory products distributor in Iceland. The merger combines MEDOR's expertise in high-quality medical devices, nursing products, and laboratory equipment with Stoð's orthotics and assistive device services. Operations are now conducted from headquarters at Draghálsi 14-16, Reykjavik.
• VeritascoreOthersVeritas is the parent company of Stoð, owning 100% of the company. The Veritas Group specializes in healthcare services and operates several subsidiaries including Artasan, Distica, and Vistor. The parent company provides shared services including finance, IT, HR management, and other support functions.
• Thermo Fisher ScientificmajorStrategic or Co-development PartnerStoð hosted an educational day and workshops in collaboration with Thermo Fisher Scientific covering innovations in life sciences, research methods, and solutions for clinical work, research, and diagnostics. The event was held at the University of Iceland and included presentations on 3D cell cultures, protein analysis, molecular analysis of cancer samples, qPCR, digital PCR, and protein analysis techniques.
• ETACmajorTechnology or IntegrationETAC is a leading manufacturer of assistive devices with focus on innovation, user-friendly design, and maximum comfort. ETAC wheelchairs, particularly the Cross models, are among the best-selling wheelchairs in Iceland. Stoð hosts regular training sessions and product demonstrations for Icelandic healthcare professionals featuring ETAC products.
• ETAC ImmediamajorTechnology or IntegrationETAC Immedia provides transfer aids including Molift Raiser Pro standing transfer platforms. Stoð offers product demonstrations and training for healthcare professionals on safe transfers, comfortable positioning, and user independence.
• MedimajorTechnology or IntegrationMedi is an international medical company based in Bayreuth, Germany, specializing in compression garments and orthopaedic supports. Stoð offers Medi compression socks (available in 4 pressure classes from 20-60mmHg), Circaid bandaging systems, and custom orthopaedic footwear. Stoð provides measurement and consultation services for Medi products.
• ScheincoreTechnology or IntegrationSchein is a long-established company focused on high-quality orthopaedic footwear and foot support. The company emphasizes sustainable and environmentally friendly production. Stoð offers Schein footwear products as part of their orthopaedic solutions.
• OttobockcoreTechnology or IntegrationOttobock is a health technology company leading in prosthetics and orthotics. They have pioneered innovations such as microprocessor-controlled knee joints (C-Leg), computer-controlled C-Brace leg orthoses, and multi-articulated bebionic hand. Stoð has been in close partnership with Ottobock for years, providing prosthetic components. Stoð also sells Ottobock wheelchairs.
• PermobilmajorTechnology or IntegrationPermobil is a leading manufacturer of electric wheelchairs, seating systems, and assistive devices. Stoð has serviced Permobil electric wheelchair users in Iceland for years. Recent innovations include eye-tracking technology from HomeBrace that allows users to control chair navigation through eye movements.
• HomeBracemajorTechnology or IntegrationHomeBrace has introduced revolutionary innovations in eye and head control for Permobil electric wheelchairs. The technology allows users to control chair navigation and adjust seating through digital glasses using eye movements, greatly increasing independence for users who have lost motor control of limbs.
• DisticacoreChannel Partner/ Reseller/ DistributorDistica continues to manage sales and distribution of the company's products to healthcare institutions, companies, and research laboratories following the MEDOR merger, as before.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Össur hf. Icelandic global leader in prosthetics, orthotic braces, and compression therapy. Most directly comparable peer given shared Icelandic base, overlapping product categories (orthotic braces, insoles), and similar end-customer types - though Össur operates at materially larger scale.
• Handicare / Savaria Corporation: Accessibility and mobility solutions provider (Handicare brand, owned by Savaria) offering stairlifts, wheelchairs, and patient-transfer equipment. Comparable business model combining specialty equipment sales with service/installation in a healthcare accessibility niche.
• Etac AB: Swedish/Danish assistive devices specialist offering wheelchairs, transfer aids, and daily living products. Comparable specialty distributor/manufacturer with overlapping categories - Stoð is a key Etac distribution partner in Iceland.

Broad incumbents

• Bauerfeind AG: German manufacturer of medical compression stockings, orthoses, braces, and orthopedic insoles. Comparable broad incumbent with overlapping orthotic and compression product lines distributed in similar end markets.
• Invacare Corporation: Global manufacturer of wheelchairs, hospital beds, bathroom safety, and respiratory products. Comparable broad incumbent with overlapping mobility and daily living categories; Stoð distributes Invacare products in Iceland.
• Ottobock: Global prosthetics, orthotics, and mobility leader with microprocessor-controlled knees, bionic hands, and wheelchairs. Comparable broad incumbent serving overlapping categories; Stoð distributes Ottobock products in Iceland through a long-standing partnership.
• medi (Medi GmbH): German medical device company specializing in compression stockings, orthoses, braces, and orthopedic footwear. Comparable broad incumbent in orthotics/compression; Stoð distributes Medi products in Iceland across 4 compression classes.
• Permobil: Swedish manufacturer of power wheelchairs, seating systems, and assistive devices. Comparable broad incumbent in powered mobility; Stoð services Permobil users in Iceland and integrates the HomeBrace eye-tracking technology.
• Sunrise Medical: Global manufacturer of manual and power wheelchairs, seating, and mobility aids (Quickie, Magic Mobility). Comparable broad incumbent operating across the same mobility categories that Stoð distributes.
• Enovis Corporation: US-based medical technology company with orthopedic bracing, recovery, and surgical solutions (formerly DJO Global). Comparable broad incumbent in orthopedics; Stoð distributes Enovis orthotic products in Iceland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stodis
• LinkedInlinkedin.com/company/stodehf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoð