Stofberg Vandaag

What Stofberg Vandaag does

Stofberg Vandaag is a privately held boutique fitness and personal training center founded in 2017 and operating from a single facility at Rumpenerstraat 141-A in Brunssum, Netherlands. The company serves individual consumers across multiple segments — general fitness seekers, HYROX race-prep athletes, personal-training clients, lifestyle coaching participants, group-class attendees, students, and supervised youth (12–16) — with an 8-person team comprising a Clubmanager, Head Coach, marketing lead, and multi-disciplinary trainers certified in personal training, lifestyle coaching, sports massage, and orthopaedic movement therapy.

The service portfolio is anchored in three subscription tiers: Personal Training 1-on-1 (€278–€309/month), Lifestyle Coaching (€139–€154.50/month), and Coach Traject (€64.90–€72/month), each available in 3- to 12-month commitments with SEPA direct debit billing and a one-time €30.95 registration fee. The business monetizes additional revenue streams through Personal Training Duo (€170–€200/month per person), group classes (€7.50 for members, €15 for non-members), sports massage (€30/€60), HYROX-specific programming (included with trajectories), and on-site vending/lounge sales. Underlying technology comprises Technogym strength and cardio equipment integrated with the Mywellness ecosystem for member login, training program recognition, real-time progress tracking, and online class booking, supplemented by InBody body-composition measurement hardware used for bi-weekly or 8-weekly progress checks depending on tier.

Go-to-market is consultative sales-led: prospective members attend free intake sessions with coaches to set goals and select a trajectory, with referrals and Google reviews (Ben Leone, Larissa Peters, Maurice Lenssen, and others) driving word-of-mouth acquisition. Distribution is direct at the Brunssum site and self-serve via the Mywellness booking portal. Strategic partnerships include Fysio Stofberg and Stofberg Ergotherapie (co-located physiotherapy and occupational therapy), RiskCare Preventie and Rechargelab (prevention and recovery), Technogym and Mywellness (technology), HYROX (official Training Club), and a charitable partnership with Stichting Kinderen Kankervrij (Kika). The company operates within a 'Stofberg' branded integrated wellness ecosystem that differentiates it from large commercial gyms.

Name

Stofberg Vandaag

Legal name

Stofberg Vandaag

Website

https://stofbergvandaag.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stofberg Vandaag is a privately held boutique fitness and personal training center in Brunssum, Netherlands, offering subscription-based Personal Training, Coach Traject, and Lifestyle Coaching across tiers from €64.90 to €309 per month, supported by Technogym/Mywellness technology and an integrated Stofberg wellness ecosystem.

Ownership category

akta.pro rank

Product category

Fitness & Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC), Functional Fitness / Cross-Training Groups (HSADABAH), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Personal training services
• Fitness coaching memberships
• Lifestyle coaching programs
• HYROX race preparation
• Sports massage therapy

Headquarters

HQ city

Brunssum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring subscriptions for fitness access and coaching trajectories. Memberships range from Coach Traject (€64.90-€72/month) to Lifestyle Coaching (€139-€154.50/month), with contract durations of 3-12 months and SEPA direct debit billing.
2. Personal Training Sessions: Premium 1-on-1 personal training sessions bundled with membership. Pricing varies by duration commitment: 6 months at €309/month or 12 months at €278/month. Also available as Duo training at €170-€200/month per person.
3. Group Classes: Group fitness classes available to both members (€7.50) and non-members (€15 per class). Additional revenue from class passes and rittenkaarten.
4. Sport Massage: Sport massage services offered at €30 for 25 minutes and €60 for 50 minutes. Provided by qualified sport masseurs on-site.
5. Sports Nutrition Products: Vending machine sales of protein shakes, bars, and recovery drinks available at the facility.
6. Beverages and Concessions: Coffee and tea available in the 'huiskamer' lounge area for purchase after training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stofberg Vandaag is a boutique fitness and personal training studio in Brunssum, Netherlands, offering 1-on-1 personal training, coached gym trajectories, lifestyle coaching, HYROX race preparation, group classes (Functional Training, Yoga, HYROX Group), and sports massage services. Members use Technogym equipment connected to the Mywellness app for personalized training data, with InBody body composition measurements taken every 2-8 weeks to track progress. Memberships are sold as monthly subscriptions with commitment terms of 3 to 24 months.

Product overview

Stofberg Vandaag is a fitness and personal training club in Brunssum, Netherlands, offering a multi-tiered service portfolio. The core offering is built around Personal Training (1-on-1 coaching with InBody tracking and nutrition guidance) and the Coach Traject (facility access with professional coaching and 8-weekly measurements). Lifestyle Coaching extends the offering with a holistic approach covering sleep, stress, behavior, and habits alongside training. The HYROX Training Program (included in all coaching trajectories) and Elite Athlete (Topsporters) service address performance-focused members. Group Classes cover Functional Training, HYROX, and Yoga. Sports Massage is offered as a standalone add-on service. The Mywellness digital platform provides member portal access for booking and tracking. Pricing ranges from €7.50/lesson (members) to €309/month for the full Personal Training package.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one training sessions with a dedicated coach who develops a personalized training program tailored to the member's goals, monitors technique, and provides regular InBody measurements every two weeks to track progress. Available in 6-month (€309/month) and 12-month (€278/month) commitments.
• Personal Training Duo Paired one-on-one training sessions with a personal trainer, offering the same structure as Personal Training but shared between two participants. Available in 6-month (€200/month per person) and 12-month (€170/month per person) commitments.
• Coach Traject Coaching program offering unlimited access to fitness facilities, professional guidance, body composition measurements every 8 weeks, goal-oriented sports-specific training, nutrition advice, and optional HYROX program inclusion. Available in 3-month (€72/month) and 12-month (€64.90/month) terms.
• Lifestyle Coaching Comprehensive lifestyle coaching covering training, nutrition, sleep, stress, behavior, and habits. Includes 1-on-1 coaching conversations, personalized training plans, nutrition guidance, InBody measurements every two weeks, and support for behavioral change. Available in monthly (€154.50/month) and annual (€139/month) terms.
• Groepslessen (Group Classes) Group fitness classes including Functional Training, HYROX Group Sessions, and Yoga, led by experienced coaches. Accessible to both members and non-members; non-members pay €15 per session while members pay €7.50.
• Sportmassage (Sports Massage) Sports massage therapy targeting neck, back, shoulders, and legs, designed to stimulate circulation, activate the body's recovery capacity, relieve chronic muscle issues, and strengthen the immune system. Available in 25-minute (€30) and 50-minute (€60) sessions.
• HYROX Training Program Specialized HYROX race preparation combining strength and endurance training across eight HYROX stations. Stofberg Vandaag is an official HYROX Training Club, providing structured preparation and access to the HYROX community. Included with all coaching trajectories.
• Topsporters (Elite Athletes) Specialized coaching for high-performance athletes seeking to maximize their athletic potential. Pricing is upon request.

Quantifiable outcome

• Improved fitness, strength, and self-confidence reported by members in testimonials
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fysio StofbergcoreStrategic or Co-development PartnerPhysiotherapy partner located at the same location, providing integrated rehabilitation and fitness services for members recovering from injuries or seeking preventive care.
• Stofberg ErgotherapiecoreStrategic or Co-development PartnerOccupational therapy partner within the Stofberg ecosystem, offering complementary services for daily living and work-related functional improvement.
• RiskCare PreventieminorStrategic or Co-development PartnerPrevention services partner focused on health risk prevention and proactive wellness management.
• RechargelabminorStrategic or Co-development PartnerRecovery and recharge services partner, likely offering recovery technologies or services complementary to fitness training.
• Kika (Stichting Kinderen Kankervrij)minorOthersStofberg Vandaag supports Kika, a foundation for children cancer-free. Social responsibility partnership supporting pediatric cancer research.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX Training Club status. Members benefit from presale access to HYROX Benelux event tickets. The gym organizes group participation with 70+ members at events.
• TechnogymcoreTechnology or IntegrationEquipment provider for strength and cardio equipment with personalized login and training program integration. Connected to Mywellness ecosystem.
• MywellnesscoreTechnology or IntegrationDigital ecosystem platform for training tracking, class booking, and member engagement. Available via app for continuous connection to training trajectory.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SportCity: Dutch mid-market fitness chain with multiple clubs across the Netherlands, offering group classes and personal training. Competes for the same Dutch fitness consumer at a lower price point than Stofberg Vandaag.
• Fit For Free: Dutch low-cost gym operator with nationwide locations, setting the budget benchmark against which Stofberg Vandaag's Coach Traject pricing must justify its premium.
• David Lloyd Leisure: European premium health club chain with Dutch clubs offering family-oriented fitness, coaching, and wellness amenities. Competes for premium-segment Dutch households with a broader facility footprint.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of locations. Competes with Stofberg Vandaag at the entry Coach Traject price tier and defines the floor on gym subscription pricing.
• LifeFit Group (Fitness First, XF): German-headquartered operator of mid-to-premium fitness brands across Europe with presence in the Netherlands. Represents another established incumbent competing for premium Dutch fitness subscribers.
• TrainMore: Dutch premium fitness club chain with multiple locations, offering group classes, personal training, and recovery amenities. Broader incumbent in the Dutch premium fitness segment where Stofberg Vandaag competes.

Emerging players

• F45 Training: Global functional training franchise with studio locations including in the Netherlands, competing in group functional/HIIT training that overlaps with Stofberg Vandaag's Functional Training and HYROX group classes.
• Wellness & Coaching Nederland (HYROX-affiliated clubs): Other official HYROX Training Clubs across the Benelux compete for the same HYROX-athlete cohort and community-driven model that drives Stofberg Vandaag's competitive advantage.

Direct peers

• Personal Fitness Nederland: Dutch chain of premium personal training studios offering one-on-one coaching, small-group training, and lifestyle coaching under a similar intimate-studio, coach-led model. Most direct comparable in geography and service mix.

Others

• Holland & Barrett (nutrition/wellness retail): Dutch health-food and supplement retailer; adjacent rather than directly competing. Useful comparable for the lifestyle-coaching and nutrition-adjacent retail revenue lines Stofberg Vandaag accesses via its vending machine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stofbergvandaag
• Instagraminstagram.com/stofbergvandaag
• LinkedInlinkedin.com/company/stofbergvandaag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stofberg Vandaag