Stoke Education
Stoke Education is a Nashville-based, boutique tutoring and test preparation firm serving K-12 and graduate school applicants across the Southeastern US with hand-matched 1-on-1 tutors for standardized tests and academic subjects.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Stoke Education firmographics
Firmographics- Name
- Stoke Education
- Legal name
- Stoke Education
- Website
- https://stokeeducation.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stoke Education is a Nashville-based, boutique tutoring and test preparation firm serving K-12 and graduate school applicants across the Southeastern US with hand-matched 1-on-1 tutors for standardized tests and academic subjects.
- Ownership category
- akta.pro rank
Stoke Education industry classification
Industry- Product category
- Test Preparation & Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep & Exam Readiness (K–12) (EDAJALAC)
- akta.pro secondary industries
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC), Scholarship & Talent Search Exams Prep (PSAT/NMSQT, scholarship tests) (EDANABAH)
Keywords
Where Stoke Education is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stoke Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tutoring and Test Prep Services: Stoke Education generates revenue through personalized tutoring sessions and test preparation courses for students preparing for standardized tests (ACT, SAT, GRE, GMAT, LSAT, MCAT, ISEE, SSAT) as well as academic subjects, college counseling, and graduate admissions support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Stoke Education product offering
Product offeringCore offering
Stoke Education provides personalized, one-on-one tutoring and standardized test preparation for middle, high school, and graduate students, covering ACT, SAT, PSAT/NMSQT, SSAT, ISEE, GRE, GMAT, LSAT, and MCAT. The company also offers academic subject tutoring (Math, Science, English, History, Latin, AP exams), college counseling, and graduate admissions support, with services delivered by hand-selected tutors matched to each student's learning style.
Product overview
Stoke Education is a Nashville-based tutoring and test preparation company founded in 2012, operating as a division of Sterling Pace Corporation. The company offers a portfolio of four interconnected educational services: Test Prep (covering ACT, SAT, and other standardized tests), Academic Tutoring (subject-specific support across Math, Science, English, History, and AP subjects), College Counseling (applications, essays, school selection, and scholarship coaching), and Graduate Admissions support (GRE, GMAT, LSAT, MCAT). These services are delivered through a hand-matched tutor model where each student receives a dedicated tutor and personalized plan. The company also operates the Stoke Mastery Engine, a beta-stage technology platform for invite-only users that supports the delivery of personalized test prep and academic support.
Differentiator
Problem solved
Functional benefit
Brands
- Stoke Mastery Engine: Beta version of an AI-powered learning platform (invite only access mentioned on website).
Products and services
- Test Prep Comprehensive standardized test preparation covering ACT, SAT, PSAT/NMSQT, SSAT, and ISEE with practice exams, targeted drills, and proven strategies tailored to student score goals and test dates. Targeted at middle and high school students preparing for college admissions.
- Academic Tutoring Subject-specific academic support covering Math, Science, English/Writing, History, Latin, and AP Exams that builds real understanding and classroom confidence beyond just homework answers. Targeted at middle and high school students.
- College Counseling Strategic guidance on college applications, essay writing, school selection, and merit scholarship coaching to help students stand out and compete for financial aid. Targeted at high school students applying to college.
- Graduate Admissions Test preparation and application support for students pursuing graduate and professional programs, including GRE, GMAT, LSAT, and MCAT, with applications and essay assistance. Targeted at graduate and professional school applicants.
- Stoke Mastery Engine A technology-enabled learning platform currently in beta testing (invite only) that powers personalized tutoring and test preparation delivery. Supports the company's core tutoring services.
Quantifiable outcome
- Students have achieved score improvements of 5+ points on ACT and even scored 36 on ACT after starting much lower
Companies that use Stoke Education
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Stoke Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stoke Education partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Stoke Education competitors and assessment
Company assessmentDirect peers
- Wyzant: Wyzant is an online tutoring marketplace connecting students with tutors across academic subjects and standardized tests. It competes with Stoke for Nashville-area families seeking tutors, but offers a marketplace model rather than Stoke's curated hand-selection approach.
- Varsity Tutors: Varsity Tutors (now part of Nerdy) provides one-on-one and small-group tutoring across all subjects and standardized tests, with a strong online delivery model. It directly competes with Stoke in ACT/SAT prep and academic tutoring, but operates at much larger scale through a marketplace of tutors rather than hand-selected ones.
- Collegewise: Collegewise is a college admissions counseling and test prep company offering personalized guidance on applications, essays, and standardized testing. It directly competes with Stoke's College Counseling service line and shares its premium, individualized approach to family-facing admissions work.
- Huntington Learning Center: Huntington Learning Center is a franchise-based tutoring company providing K-12 academic tutoring, test prep, and study skills support. It competes with Stoke in the same demographic and service categories but through a more standardized in-center model rather than concierge-style matching.
- Revolution Prep: Revolution Prep is a premium online tutoring and test prep company focused on ACT, SAT, AP, and subject tutoring with assigned tutors and personalized plans. Its business model closely mirrors Stoke's hand-matched, dedicated-tutor approach, making it the most direct private-market competitor.
Broad incumbents
- Kaplan Test Prep: Kaplan is a major national test prep and tutoring company covering the same standardized tests (ACT, SAT, GRE, GMAT, LSAT, MCAT) plus college admissions advising. It competes with Stoke both via online courses and in-person tutoring, and represents the institutional incumbent that Stoke differentiates against through personalization.
- The Princeton Review: The Princeton Review is one of the largest national test prep providers, offering prep for ACT, SAT, GRE, GMAT, LSAT, and MCAT — directly overlapping Stoke's core service portfolio. Unlike Stoke's hand-matched local model, Princeton Review delivers primarily through classroom courses and online programs at scale, making it a broad incumbent benchmark for premium individualized tutoring.
- Sylvan Learning: Sylvan Learning is a national tutoring franchise focused on K-12 academic support, test prep, and STEM enrichment. It overlaps with Stoke's academic tutoring and test prep services but operates through standardized franchises at lower price points than Stoke's premium model.
Emerging players
- PrepScholar: PrepScholar is an online test prep company offering adaptive ACT, SAT, GRE, and GMAT prep programs with personalization algorithms. It competes with Stoke in standardized test prep but uses a self-serve tech-enabled model rather than white-glove human tutoring, targeting a different price point.
- Magoosh: Magoosh is an online test prep platform offering affordable self-paced courses for GRE, GMAT, SAT, ACT, and other exams. It competes in the same test prep category as Stoke but at a lower price point and with no human tutoring, making it a partial substitute for budget-conscious families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Stoke Education social profiles
Digital presenceStoke Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke Education leadership team
Management profileNumber of profiles
Profiles10 records
Stoke Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke Education
What does Stoke Education do?
Stoke Education provides personalized, one-on-one tutoring and standardized test preparation for middle, high school, and graduate students, covering ACT, SAT, PSAT/NMSQT, SSAT, ISEE, GRE, GMAT, LSAT, and MCAT. The company also offers academic subject tutoring (Math, Science, English, History, Latin, AP exams), college counseling, and graduate admissions support, with services delivered by hand-selected tutors matched to each student's learning style.
Is Stoke Education a public or private company?
Stoke Education is a private company. It is classified as corporate owned and is currently operating.
When was Stoke Education founded?
Stoke Education was founded in 2012. It employs 1 to 10 people.
Where is Stoke Education based?
Stoke Education is headquartered in Nashville, United States, in the North America region.
How does Stoke Education make money?
One revenue line is on record: tutoring and Test Prep Services.
Who are Stoke Education's main competitors?
Direct peers on record are Wyzant, Varsity Tutors, Collegewise, Huntington Learning Center and Revolution Prep. Broad incumbents are Kaplan Test Prep, The Princeton Review and Sylvan Learning. Emerging players are PrepScholar and Magoosh.
Does Stoke Education have an API?
No public API is recorded for Stoke Education.
What industry is Stoke Education in?
Stoke Education's product category is Test Preparation & Tutoring Services. Its primary akta.pro industry code is EDAJALAC, Test Prep & Exam Readiness (K–12), with a secondary code of EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT). Its NAICS code is 611691 and its SIC code is 8200.