Heritage Golf Links

What Heritage Golf Links does

Heritage Golf Links is a privately held, 18-hole championship public golf course operating since 1996 at 4445 Britt Road in Tucker, Georgia, serving the Metro Atlanta market. The course is built around a 20-acre lake with dramatic elevation changes and claims one of the highest slope ratings in Georgia; it was nominated by Golf Digest in 1996 as one of the "Best New Golf Courses in America." The business was recently acquired and placed under new ownership and management, which has executed multi-million-dollar renovations to the clubhouse, pro shop, and Bar & Grille (completed in 2023).

The company generates revenue across seven distinct streams: daily public green fees and cart rentals (primary), four membership tiers (Associate $4,000/yr, Platinum $5,500/yr, Heritage Club $169.99/mo, Loyalty Club $80/yr), golf instruction from a PGA professional team, pro shop merchandise, on-site Bar & Grille food and beverage including a Halfway House, corporate/group golf outings (capacity up to 200 golfers), and driving range buckets with extended Night Range hours. Distribution is direct-to-consumer via the company website and phone reservations, supplemented by the GolfNow third-party marketplace. Its go-to-market targets public golfers, avid local members, and corporate/charity event organizers within a regional Atlanta catchment.

The underlying technology stack is minimal — a tee-time booking website, marketplace listings, and standard social media channels — and the business contains no disclosed AI/ML capabilities, proprietary software products, or technology partnerships beyond a single club-fitting arrangement with Elite Fit Golf. No funding rounds, parent company, or external investment relationships are disclosed. Management is led by General Manager Kevin Woodruff, with Course Superintendent Andy Neely overseeing course conditions and a PGA-certified instruction team headed by Bob Burk.

Name

Heritage Golf Links

Legal name

Heritage Golf Links

Website

https://heritagegolflinks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Golf Links operates an 18-hole championship public golf course in Tucker, Georgia, serving Metro Atlanta golfers with daily tee times, multi-tier memberships, instruction, dining, events, and practice facilities.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Public golf course
• Golf memberships
• Golf instruction
• Driving range facilities
• Corporate golf events

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Green Fees and Cart Rentals: Revenue from public tee time bookings including green fees and golf cart rentals for daily play. This is the primary revenue stream for daily public golfers.
2. Membership Subscriptions: Annual and monthly membership programs offering unlimited or discounted golf access. Tiers include Associate ($4,000/year), Platinum ($5,500/year), Heritage Club ($169.99/month), and Loyalty Club ($80 one-time).
3. Golf Instruction: Revenue from golf lessons, private instruction, group clinics, and playing lessons taught by PGA professionals.
4. Pro Shop Merchandise: Sales of golf equipment, apparel, and accessories through the on-site pro shop.
5. Food and Beverage: Revenue from the Bar & Grille restaurant serving lunch and dinner, including to-go orders, with full bar service. Halfway House snack operation on course.
6. Golf Outings and Events: Revenue from hosting corporate tournaments, charity events, bachelor parties, and group outings. Can accommodate up to 200 golfers for mega fundraising events.
7. Driving Range: Revenue from practice range ball buckets sold in various sizes (40-150 balls). Also includes club fitting services through Elite Fit Golf partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Heritage Golf Links is an 18-hole championship public golf course located in Tucker, Georgia (Metro Atlanta). The facility offers daily-fee tee times, multi-tier memberships, a driving range and short-game practice area, PGA-led instruction, an on-site Bar & Grille, a pro shop, and full-service hosting for corporate outings and group events.

Product overview

Heritage Golf Links operates as a semi-private golf destination offering a single 18-hole championship golf course as its core product, supplemented by multiple connected service modules including tee time booking, multiple membership tiers (Associate, Platinum, Heritage Club, Loyalty Club), golf instruction (with PGA instructors and partner Elite Fit Golf for club fitting), practice facilities with Night Range capability, golf outings and corporate events, on-site Bar & Grille dining, and a Pro Shop. The course features 18 holes designed around a 20-acre lake with rolling terrain and dramatic elevation changes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• One of the highest slope ratings in Georgia

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Topgolf: Technology-driven golf entertainment venue operator with multiple Atlanta locations. Comparable as a competing consumer-golf spend channel for casual golfers, events, and group outings in the same Atlanta market.
• BigShots Golf: Golf entertainment and range operator (successor to Drive Shack) competing for casual golfer entertainment and event spend. Comparable as an alternative use of consumer golf time and event budgets, particularly in warm-weather markets.

Broad incumbents

• Troon: Large third-party golf course management company operating hundreds of public, private, and resort courses. Comparable at the operating-model level (memberships, F&B, events, instruction) and as a potential acquirer/manager of an asset like Heritage.
• Arcis Golf: Golf course owner/operator with a national portfolio of daily-fee and private clubs. Comparable on full-stack course operations (golf, F&B, events, memberships) and as a potential roll-up counterparty for a single-asset operator.

Direct peers

• Bear's Best Atlanta: Premium daily-fee public course in Suwanee, GA, also in the Atlanta metro. Closest comparable on product (high-end public golf, championship layout, event hosting) and market (affluent Atlanta corporate and member demand).
• Charlie Yates Golf Course: Public 9-hole course in Atlanta's east lake area, operated in a similar public-access model with instruction and youth programming. Overlaps in serving the Metro Atlanta public-golfer segment.
• Cobblestone Golf Club: Public course in Acworth, GA (Atlanta metro) offering daily-fee play, memberships, lessons, and events — directly comparable operating model and customer segments to Heritage Golf Links.
• Bobby Jones Golf Course: Public golf course in Atlanta offering daily-fee play, lessons, and practice facilities. Comparable as a public-access Atlanta course competing for the same Metro Atlanta golfer and corporate-event demand.
• Stone Mountain Golf Club: Public 36-hole golf facility within metro Atlanta offering daily-fee play, lessons, and outings. Directly comparable on customer segment (public golfers, corporate events) and competitive geography.

Others

• PGA Tour Superstore: Specialty golf retail chain headquartered in metro Atlanta. Comparable as an Atlanta-area golf retail and instruction channel that competes for the same golfer's equipment and lesson spend.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heritagegolfatl
• YouTubeyoutube.com/@HeritageGolfLinks
• Facebookfacebook.com/HeritageGolfLinks
• LinkedInlinkedin.com/company/heritage-golf-links
• Instagraminstagram.com/heritagegolflinkstucker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Golf Links