Stone's RV

What Stone's RV does

Stone's RV is a privately held, family-run recreational vehicle dealership headquartered in New Glasgow, Nova Scotia, with a second location in Sydney. The company has operated in Atlantic Canada for over 50 years and sells new and pre-owned RVs across multiple categories — travel trailers, fifth wheels, park models, Class A motorhomes, and toy haulers — sourced from manufacturers including Keystone RV (and its sub-brands Bullet, Cougar, Coleman, Hideout, Premier), Forest River, Coachmen, General Coach, and Safari Condo. It is an exclusive Keystone RV dealer and a member of the RV Care dealer network, which provides customer benefits such as a 10% parts discount and access to national retail events.

The underlying technology stack is conventional for a regional dealership: an inventory management system with an online showroom and filterable search across brand, body type, sleep count, floorplan, length, and weight. Select inventory listings feature Matterport 360-degree virtual tours for remote viewing, and the site embeds a Dealertrack credit application form for digital financing. A separate RV Care online shop (shop.rvcare.ca) provides access to over 12,000 parts and accessories with delivery to home or campsite. No proprietary AI, ML, or automation systems are disclosed.

The business model is a multi-revenue-stream dealership: one-time sales of new and pre-owned RVs (priced between $16,900 and $159,900, with MSRP-versus-Our-Price discounting visible on listings), transaction-fee revenue from financing arrangements via Dealertrack, and parts and service revenue. The go-to-market is direct-to-consumer through two physical showrooms, in-person sales appointments (2-hour sessions with RV Sales Specialists), participation in regional RV shows, and a content marketing layer (blog, YouTube, social media) targeting families, couples, RV enthusiasts, and first-time buyers. Customer concentration is diffuse across individual consumers and small RV lifestyle buyers, with no enterprise accounts or institutional customer dependencies.

Name

Stone's RV

Legal name

Stone's RV

Website

https://stonesrv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stone's RV is a privately held, family-run RV dealership operating two locations in Nova Scotia, selling new and pre-owned recreational vehicles, parts, service, and financing to consumers across Atlantic Canada for over 50 years.

Ownership category

akta.pro rank

Headquarters

HQ city

New Glasgow

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sale of new recreational vehicles from Keystone and other manufacturers including Alpine, Avalanche, Cougar, Bullet, Hideout, and Retreat brands. Units range from travel trailers to fifth wheels and motorhomes.
2. Pre-Owned RV Sales: Sale of carefully inspected pre-owned recreational vehicles
3. Parts and Accessories: Sale of RV parts and accessories including furnaces, water heaters, toilets, awning fabric, towing accessories, lighting, brake controls, and camping gear. Online ordering available with over 12,000 items.
4. Financing Services: RV financing assistance and trade-in evaluation services for customers purchasing RVs
5. RV Service: Service and repair work for recreational vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stone's RV is a family-run recreational vehicle dealership operating from two Nova Scotia locations (New Glasgow and Sydney). It sells new and pre-owned RVs — including travel trailers, fifth wheels, park models, motorhomes, and toy haulers — primarily from Keystone RV and related manufacturers. The dealership also offers over 12,000 RV parts and accessories through an integrated online shop, in-house service and repair, RV financing assistance, and a customer referral rewards program.

Product overview

Stone's RV is an RV dealership operating from two locations in Nova Scotia (New Glasgow and Sydney) that offers a comprehensive portfolio of recreational vehicle products and services. Their core offerings include new and pre-owned RV sales across multiple categories (travel trailers, fifth wheels, park models, Class A motorhomes, and toy haulers) from manufacturers including Keystone RV (and its sub-brands Bullet, Cougar, Coleman, Hideout, Premier), Forest River (Wildwood, Salem, Sandpiper, Flagstaff), Coachmen, and General Coach. Supporting the sales business, they provide parts and accessories (with over 12,000 items available through an online shop), professional service and repair, RV financing through Dealertrack integration, and membership in the RV Care dealer network which offers customer benefits including discounted parts, expedited service, and VIP event access. The dealership also offers 360-degree Matterport virtual tours for select inventory and operates a referral rewards program. Stone's RV positions itself as a full-service provider for the RV lifestyle, serving Atlantic Canada with what they describe as over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• RV Care Dealer: Stone's RV operates as a member dealer of the RV Care network, a Canadian network of independent RV dealers offering customer care promises, parts discounts, and a community program for RV buyers.

Quantifiable outcome

• 70-Point Pre-Delivery Inspection included with every new RV purchase
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RV CarecoreChannel Partner/ Reseller/ DistributorStone's RV is a proud RV Care dealer, part of a network of top independent dealers across Canada. This partnership provides customers with RV Care benefits including Customer Care Promises program, national retail events, exclusive RV Travelers Choice products, and 10% discount on parts and accessories at any RV Care network store. The network also helps dealers quickly locate parts from within the network when servicing.
• Keystone RVcoreChannel Partner/ Reseller/ DistributorStone's RV is an exclusive Keystone RV dealership offering a large selection of new Keystone inventory including Alpine, Avalanche, Cougar, Bullet, Hideout, Premier, Coleman, and Retreat models. As an exclusive dealer, they have priority access to new model releases and inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Keystone RV: Major U.S. RV manufacturer and supplier to Stone's RV (which is an exclusive Keystone dealer). Not a direct competitor but a critical upstream partner; insights into Keystone's product roadmap and dealer program directly affect Stone's RV's inventory and margins.
• RV Care: Canadian network of independent RV dealers of which Stone's RV is a member. Functions as a peer cooperative and competitor network; comparable network members operate similar family-run dealerships and represent the closest ecosystem of true peers.

Broad incumbents

• General RV Center: One of the largest family-owned RV dealer groups in the U.S. with multiple supercenters. Similar family-run heritage and multi-brand OEM strategy, though operating at significantly larger scale than Stone's RV.
• Camping World: The largest U.S. RV dealer and related outdoor products retailer with hundreds of locations. Operates in the same industry vertical with overlapping sales/service/parts offerings, but at vastly larger scale and broader geographic footprint than a regional Canadian dealer like Stone's RV.
• Lazydays RV: Major U.S. RV dealership chain with extensive service, parts, and financing operations. Comparable business model but at national U.S. scale; serves as a useful benchmark for what scaled RV retail can look like.

Direct peers

• O'Connor RV: Ontario-based RV dealership offering new and pre-owned units, parts, and service. Comparable family-run dealer business model with multi-brand inventory and similar customer base of families and recreational buyers.
• Fraserway RV: One of Canada's largest RV dealer groups with multiple locations across Western Canada. Directly comparable multi-location RV dealership model selling new and pre-owned units from major manufacturers, with parts, service, and financing — operates at a much larger scale than Stone's RV but in the same product/customer category.
• Outdoor Travel: Ontario-based RV dealer with multiple locations selling travel trailers, fifth wheels, and motorhomes. Comparable full-service dealership model with parts, service, and financing operations.
• Big Country RV: Alberta-based multi-line RV dealership offering new and used units, parts, and service. Comparable direct-to-consumer RV retail model with strong regional presence and similar OEM relationships.
• Traveland RV: Western Canadian RV dealer group with multiple locations and full sales/service/parts operations. Direct peer in the Canadian RV retail space with comparable multi-brand OEM strategy and customer segments, though serving different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StonesRV1
• YouTubeyoutube.com/channel/UCV1H4ZHF61_ORcrUBgutE-g/videos
• Facebookfacebook.com/StonesRV
• Instagraminstagram.com/stonesrv/?hl=en
• LinkedInlinkedin.com/company/stone's-rv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone's RV