Big Country RV

What Big Country RV does

Big Country RV is an independently owned, full-service recreational vehicle dealership operating two retail locations in Bend and Redmond, Oregon. Founded in 1976, the company sells new RVs from a diversified OEM line card (Forest River, Keystone RV, Outdoors RV, Lance, Northwood, Winnebago) spanning six categories — travel trailers, fifth wheels, toy haulers, truck campers, Class A motorhomes, and Class C motorhomes — alongside a secondary inventory of used RVs. Unit pricing spans roughly $1,000 to over $110,000, with monthly payment options ranging from under $100 to $750+.

Beyond vehicle sales, the dealership operates four ancillary service lines: an RV service and repair department that performs warranty work and winterization; a parts department stocking accessories and components such as satellite dishes and electric awnings; a financing desk that works with multiple third-party lenders to originate RV loans; and a trade-in valuation program. All five functions — sales, service, parts, financing, trade-ins — are co-located at each physical dealership.

The business model is a classic direct-to-consumer physical retailer with light digital top-of-funnel support: an Interact RV-powered website with searchable inventory, filters, a payment calculator, and a blog; supplemented by a YouTube channel, Facebook page, and email newsletter. Customers are exclusively individual retail buyers in the Central Oregon region (Bend, Redmond, Terrebonne, Powell Butte, Tumalo, Cloverdale). The company is privately held, has no disclosed parent, no funding history, no M&A activity, and reported revenue is not disclosed. Headcount is 51–100 and inventory at snapshot was 247 units.

Name

Big Country RV

Legal name

Big Country RV Inc

Website

https://bigcrv.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Big Country RV is a privately held, full-service RV dealership operating two locations in Bend and Redmond, Oregon since 1976, selling new and used RVs across six categories alongside parts, service, financing, and trade-ins to individual retail buyers in Central Oregon.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles from various manufacturers including Forest River, Keystone, Outdoors RV, Lance, Northwood, and Winnebago.
2. Used RV Sales: Sales of pre-owned recreational vehicles including travel trailers, fifth wheels, motorhomes, and truck campers.
3. RV Parts and Accessories: Sale of RV parts and accessories including satellite dishes, electric awnings, and other components.
4. RV Service and Repair: Maintenance and repair services for all RV types, including warranty work and winterization services.
5. RV Financing: Arrangement of financing for RV purchases through partnerships with multiple lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Big Country RV is a recreational vehicle dealership that sells new and used RVs across six product categories (travel trailers, fifth wheels, toy haulers, truck campers, Class A and Class C motorhomes) from multiple manufacturers, and provides supporting services including RV repair and maintenance, parts and accessories, financing arrangement, and trade-in evaluation. The company operates two physical dealership locations in Bend and Redmond, Oregon.

Product overview

Big Country RV is an Oregon RV dealership operating since 1976 with locations in Bend and Redmond. The company operates as a single-location dealer offering a comprehensive portfolio of recreational vehicles across seven primary product categories: Travel Trailers, Fifth Wheels, Toy Haulers, Truck Campers, Class A Motorhomes, and Class C Motorhomes. These are complemented by four supporting service offerings: RV Service (maintenance and repairs), RV Parts (accessories and components), RV Financing (loan facilitation), and RV Trade-Ins (vehicle valuation). The company stocks inventory from multiple manufacturers including Forest River, Keystone RV, Outdoors RV, Lance, Northwood, Winnebago, and others. Products range from entry-level travel trailers priced under $10,000 to luxury motorhomes exceeding $100,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Trailers Towable recreational vehicles that attach to a standard hitch, available in various sizes from compact couples' campers to large luxury models. Offered to individual consumers and families seeking an entry-level to mid-tier RV for personal recreation and travel.
• Fifth Wheels Luxury towable RVs that connect via a fifth wheel hitch in the bed of a truck, offering superior maneuverability and extra interior space compared to travel trailers. Targeted at consumers seeking premium towable RV experiences.
• Toy Haulers Specialized RVs featuring a rear cargo area (garage) designed to transport motorcycles, ATVs, or other recreational vehicles, available as both travel trailers and fifth wheels. Sold to outdoor recreation enthusiasts who need to haul equipment.
• Truck Campers Compact RVs designed to fit in the bed of a pickup truck, offering a no-frills, simple camping experience that requires no hitching. Targeted at truck owners seeking a minimal, portable RV option.
• Class A Motorhomes Luxury motorhomes built on a dedicated chassis, providing an all-in-one RVing experience with comprehensive amenities and features. Targeted at premium RV buyers seeking maximum comfort and self-contained travel.
• Class C Motorhomes Motorhomes built on a truck chassis, offering easy drivability combined with extensive interior features and fixtures. Targeted at consumers seeking a balance of drivability and full-featured RV living.
• RV Service and Repair Full-service repair and maintenance department honoring warranty work for products sold, including standard maintenance, repair, and winterization services for all RV types. Available to RV owners in Central Oregon.
• RV Parts and Accessories Fully-stocked parts department offering camper parts and accessories from industry-leading manufacturers, including satellite dishes, electric awnings, and custom installations. Available to RV owners seeking replacement components or upgrades.
• RV Financing Financing services working with multiple lenders to help customers find the best loan options for RV purchases. Available to individual consumers purchasing an RV from Big Country RV.
• RV Trade-Ins Trade-in evaluation services allowing customers to trade or sell their existing RVs toward the purchase of a new or used unit. Available to existing RV owners looking to upgrade or exit RV ownership.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Blue Compass RV: Large multi-location RV dealership group (formerly RV One) carrying major OEMs with sales, service, and parts operations. Directly comparable multi-brand dealer model targeting similar consumer RV buyer segments.
• General RV Center: One of the largest family-owned RV dealer groups in the US, operating multiple superstores across multiple states. Directly comparable as a multi-brand new/used RV dealer with full-service parts, service, and financing operations.
• ExploreUSA RV: Multi-location RV dealer group (Texas-based) carrying Forest River, Keystone, and other major brands. Comparable full-stack dealer offering new/used sales, service, parts, and financing.

Regional players

• American RV: Regional RV dealer group in the Midwest with full sales, service, parts, and financing offerings. Comparable multi-brand dealer profile targeting individual consumer RV buyers.
• McClain's RV Superstores: Regional multi-location RV dealer operating across Oklahoma and Texas. Comparable as a multi-brand full-service dealer with similar product mix, though operating in a different geographic region than Big Country RV.
• Affinity RV: Multi-location family-owned RV dealer in the Southwest US carrying major towable and motorhome brands. Comparable regional dealer model with similar product categories, service, and parts operations.

Broad incumbents

• Camping World Holdings: The largest US RV and outdoor recreation retailer with hundreds of dealerships nationwide. Highly comparable as a multi-brand new and used RV dealer offering sales, service, parts, financing, and trade-ins — but operates at vastly greater scale and geographic breadth.
• Lazydays RV: Public RV dealership chain (formerly NASDAQ: LAZY) with superstores across the Sun Belt. Comparable multi-brand dealer business model with full service, parts, and F&I capabilities, though currently navigating financial restructuring.

Others

• Forest River (Berkshire Hathaway): One of the largest RV manufacturers and a key OEM supplier to Big Country RV. Relevant as a primary supplier and brand partner whose product allocations and pricing directly shape Big Country RV's inventory and margins.
• Keystone RV: Major towable RV manufacturer (subsidiary of Thor Industries) carrying brands like Cougar, Hideout, and Outback. Comparable only as an upstream OEM supplier whose product line is a core component of Big Country RV's new inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/BigCountryRV/videos
• Facebookfacebook.com/BigCountryRV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Country RV