Stoops Freightliner-Western Star
Stoops Freightliner-Western Star, part of McCoy Group, is one of the largest Freightliner dealership groups in the U.S., operating 26+ locations across six Midwestern states and selling, servicing, and financing Freightliner, Western Star, Autocar, and Wabash commercial trucks and trailers for fleet operators and owner-operators.
- Company typePrivate
- Founded1958
- HeadquartersShullsburg, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Stoops Freightliner-Western Star does
Stoops Freightliner-Western Star, doing business as Truck Country and Stoops Freightliner-Quality Trailer, is a privately held commercial truck dealership group operated under McCoy Group, Inc., a family-owned company founded in 1958 by Robert McCoy in Shullsburg, Wisconsin. The business operates 26+ locations across six Midwestern states—Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin—and is described as one of the largest Freightliner dealership groups in the United States, employing 404 people with its operational headquarters in Indianapolis, Indiana.
The company's core product offering centers on the sale of new and used medium- and heavy-duty commercial trucks from Freightliner (Cascadia, M2 series, vocational models), Western Star (47X, 49X, 4700, 4900), Autocar (refuse and vocational), and trailers from Wabash plus multiple secondary brands. Supporting revenue streams include financing for trucks and trailers, parts sales under proprietary brands (All-In Truck Parts, Excelerator Parts), Elite Support certified maintenance and repairs, body shop services at Indianapolis/Lima/Shullsburg, trailer repair, mobile repair, technician training programs, and warranty offerings. The product roadmap includes Freightliner eCascadia and eM2 electric trucks supported by an eCertified dealership program, plus the Fifth Generation Cascadia and an online Build Your Cascadia configurator.
The business makes money through one-time vehicle sales (new and used), recurring parts and service revenue, and financing capture across a horizontal customer base of commercial fleet operators and owner-operators. Pricing is quote-based and not publicly disclosed, reflecting a B2B direct sales motion executed through physical dealerships augmented by online inventory browsing, quote requests, and service scheduling. Marketing leverages a dedicated website, separate Truck Country and Stoops social media accounts across Facebook, YouTube, Instagram, and LinkedIn, plus a podcast and community involvement.
Stoops Freightliner-Western Star firmographics
Firmographics- Name
- Stoops Freightliner-Western Star
- Legal name
- McCoy Group, Inc.
- Website
- https://stoops.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Stoops Freightliner-Western Star, part of McCoy Group, is one of the largest Freightliner dealership groups in the U.S., operating 26+ locations across six Midwestern states and selling, servicing, and financing Freightliner, Western Star, Autocar, and Wabash commercial trucks and trailers for fleet operators and owner-operators.
- Ownership category
- akta.pro rank
Stoops Freightliner-Western Star industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Heavy Duty Truck Manufacturing (336120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industries
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where Stoops Freightliner-Western Star is headquartered
LocationHeadquarters
- HQ city
- Shullsburg
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
Stoops Freightliner-Western Star business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Inventory and Supply Chain, Marketing or Sales, Infrastructure, Technology or R&, D, Others
Revenue model
- New Truck Sales: Sales of new Freightliner, Western Star, Autocar, and Wabash commercial trucks. Revenue generated from vehicle sales at dealership locations across Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin.
- Used Truck Sales: Sales of pre-owned commercial trucks and trailers. Large selection of used inventory from various manufacturers.
- Service and Maintenance: Full-service truck maintenance and repairs including Elite Support certified locations. Services include scheduled maintenance, repairs, and mobile repair options.
- Parts Sales: Sales of truck and trailer parts for classes 6, 7, and 8 vehicles. Includes Excelerator Parts and All-In Truck Parts.
- Financing Services: Semi-truck financing, trailer financing, and credit programs for truck purchases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Stoops Freightliner-Western Star product offering
Product offeringCore offering
Stoops Freightliner-Western Star is one of the largest Freightliner dealership groups in the United States, operating 26+ physical dealership locations across six Midwestern states (Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin). The company sells new and used medium- and heavy-duty commercial trucks under the Freightliner, Western Star, Autocar, and Wabash brands, alongside semi-trailers, and provides supporting parts, full-service repair (including Elite Support certified locations), body shop services, financing, warranty programs, and technician training for commercial fleet operators and owner-operators.
Product overview
Stoops Freightliner-Western Star operates as one of the largest Freightliner dealership groups in the United States, offering a comprehensive portfolio of trucks and trailers across multiple brands. The core product lineup includes Freightliner trucks (Cascadia, M2 series, vocational models), Western Star trucks (49X, 47X, 4700, 4900 series), Autocar refuse and vocational trucks, and Wabash trailers plus other trailer brands. The company differentiates through electric truck offerings (eCascadia, eM2) and the Fifth Generation Cascadia. Supporting services include truck and trailer financing, warranty programs, full-service repair (including Elite Support certified locations), body shop services, parts sales (All-In Truck Parts, Excelerator Parts), trailer services, technician training programs, and an online truck configurator tool (Build Your Cascadia). The company serves customers across Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin from multiple dealership locations.
Differentiator
Problem solved
Functional benefit
Brands
- Truck Country: Primary brand for Iowa and Wisconsin locations, representing Freightliner and Western Star trucks
Products and services
- Freightliner Trucks
- Western Star Trucks
- Autocar Trucks
- Wabash Trailers
- Semi-Trailers (Multi-Brand)
- Freightliner eCascadia Electric Truck
- Freightliner eM2 Electric Truck
- New Truck Sales
- Used Truck and Trailer Sales
- Truck Service and Repair Full-service commercial truck repair, Elite Support certified maintenance, mobile repair, and scheduled maintenance for class 6, 7, and 8 vehicles.
- Truck and Trailer Parts Parts sales for class 6, 7, and 8 trucks and trailers, including the All-In Truck Parts and Excelerator Parts offerings.
- Truck and Trailer Financing Flexible financing solutions for new and used trucks and trailers, including credit applications for parts and service.
- Body Shop Services Collision repair and body work services for commercial trucks at the Indianapolis, Lima, and Shullsburg body shop locations.
- Technician Training Programs Three-year diesel technician training programs (Stoops Training and Truck Country Training) developing career diesel technicians.
Companies that use Stoops Freightliner-Western Star
Customer profileSegments2 records
Ideal customer profiles2 records
Stoops Freightliner-Western Star technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stoops Freightliner-Western Star partnerships and signals
Strategic signalScale indicators3 records
Recent moves13 records
Expansion highlights5 records
Stoops Freightliner-Western Star competitors and assessment
Company assessmentBroad incumbents
- PACCAR: PACCAR is the parent of Kenworth and Peterbilt, the principal competing heavy-duty truck OEMs in the U.S. market. Relevant as the dominant competitor whose dealer networks (Rush, MHC, Premier) directly compete with Stoops' Freightliner-aligned franchise.
- Daimler Truck North America: Daimler Truck North America is the OEM manufacturer of Freightliner, Western Star, and Autocar brands — the core product portfolio Stoops sells. Comparable as the franchisor whose franchise agreements, allocation, incentive programs, and product roadmap directly shape Stoops' economics and competitive positioning.
- Volvo Trucks North America: Volvo Trucks North America manufactures Class 8 vocational and highway trucks and operates its own dealer network. Comparable as a competing heavy-duty OEM whose dealer groups (e.g., Premier) compete with Stoops in the long-haul and vocational truck segments.
Others
- WheelTime Network: WheelTime is a network of independent commercial truck service centers across the U.S. Comparable to Stoops' service network as an aftermarket service provider for commercial fleets, though it operates as a member network rather than a single dealer group.
Direct peers
- Velocity Vehicle Group: Velocity Vehicle Group is one of the largest Freightliner and Western Star dealer groups in the United States, operating dozens of locations across the Western and Southern U.S. Directly comparable as a Daimler-aligned full-service commercial truck dealer group offering new/used trucks, parts, service, and financing.
- Premier Truck Group: Premier Truck Group is a large multi-brand commercial truck dealership group representing Freightliner, Peterbilt, Volvo, and other OEMs across multiple states. Closely comparable to Stoops in offering integrated new/used sales, parts, service, body shop, and financing for Class 6-8 commercial trucks.
- Rush Enterprises: Rush Enterprises (NASDAQ: RUSHA) is the largest commercial truck dealer group in North America, operating ~150+ locations primarily representing Peterbilt (and other OEMs). Directly comparable to Stoops as a multi-state, multi-brand heavy-duty truck dealership group with full-service sales, parts, service, and financing operations.
- MHC Kenworth: MHC Kenworth is one of the largest Kenworth truck dealer networks in North America, operating full-service dealerships across multiple states. Directly comparable as a major single-OEM-aligned heavy-duty truck dealership group providing sales, leasing, parts, service, and financing.
- SelecTrucks: SelecTrucks is Daimler Truck's network of used commercial truck retail centers across North America. Comparable to Stoops' used truck sales and warranty operations as a branded used-truck retail channel for Class 6-8 commercial vehicles.
Regional players
- Northeast Truck & Trailer: Northeast Truck & Trailer is a multi-brand commercial truck dealership group operating primarily in the Northeastern U.S. Comparable to Stoops as a regional heavy-duty truck dealer with similar sales/service/parts/financing offerings, but geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stoops Freightliner-Western Star social profiles
Digital presenceStoops Freightliner-Western Star financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoops Freightliner-Western Star leadership team
Management profileNumber of profiles
Profiles1 record
Stoops Freightliner-Western Star funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoops Freightliner-Western Star M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoops Freightliner-Western Star
What does Stoops Freightliner-Western Star do?
Stoops Freightliner-Western Star is one of the largest Freightliner dealership groups in the United States, operating 26+ physical dealership locations across six Midwestern states (Iowa, Indiana, Illinois, Ohio, Michigan, and Wisconsin). The company sells new and used medium- and heavy-duty commercial trucks under the Freightliner, Western Star, Autocar, and Wabash brands, alongside semi-trailers, and provides supporting parts, full-service repair (including Elite Support certified locations), body shop services, financing, warranty programs, and technician training for commercial fleet operators and owner-operators.
Is Stoops Freightliner-Western Star a public or private company?
Stoops Freightliner-Western Star is a private company. It is classified as family owned and is currently operating.
When was Stoops Freightliner-Western Star founded?
Stoops Freightliner-Western Star was founded in 1958. It employs 251 to 500 people.
Where is Stoops Freightliner-Western Star based?
Stoops Freightliner-Western Star is headquartered in Shullsburg, United States, in the North America region.
How does Stoops Freightliner-Western Star make money?
Five revenue lines are on record. New Truck Sales are the primary driver. The others are used Truck Sales, service and Maintenance, parts Sales and financing Services.
Who are Stoops Freightliner-Western Star's main competitors?
Broad incumbents on record are PACCAR, Daimler Truck North America and Volvo Trucks North America. WheelTime Network is listed as an others. Direct peers are Velocity Vehicle Group, Premier Truck Group, Rush Enterprises, MHC Kenworth and SelecTrucks. Northeast Truck & Trailer is listed as a regional player.
Does Stoops Freightliner-Western Star have an API?
No public API is recorded for Stoops Freightliner-Western Star.
What industry is Stoops Freightliner-Western Star in?
Stoops Freightliner-Western Star's product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing. Its NAICS code is 336120 and its SIC code is 5080.