苹果电子产品商贸(北京)有限公司
苹果电子产品商贸(北京)有限公司 is Apple's mainland China sales and distribution subsidiary, operating Apple Store Online and distributing the iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, and Apple services portfolio to Chinese consumers, education, and enterprise customers.
- Company typePublic
- Founded1976
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 苹果电子产品商贸(北京)有限公司 does
苹果电子产品商贸(北京)有限公司 (Apple Electronic Products Trading (Beijing) Co., Ltd.) is the Beijing-incorporated Chinese subsidiary of Apple Inc. (NASDAQ: AAPL), operating as the legal and operational entity through which Apple sells and distributes its consumer electronics, software, and services in mainland China via Apple Store Online (store.apple.com/cn) and supporting Apple retail operations. The 111-employee subsidiary functions as a regional sales, distribution, and operations vehicle for Apple's broader product and services portfolio.
The Apple product portfolio that this subsidiary distributes spans smartphones (iPhone 17 Pro, iPhone 17, iPhone 17e, iPhone Air), personal computers (MacBook Pro with M5/M5 Pro/M5 Max, MacBook Air with M5, MacBook Neo), tablets (iPad Air with M4), wearables (Apple Watch Series 11, Apple Watch SE 3, AirPods, AirPods Max 2), spatial computing (Apple Vision Pro), home entertainment (Apple TV 4K, HomePod), professional displays (Studio Display, Studio Display XDR), and tracking devices (AirTag). Core technology is built on Apple's proprietary ARM-based Apple Silicon (M4/M5 chips), the iOS/macOS/watchOS/visionOS operating system stack, the MagSafe magnetic charging ecosystem, and Apple Intelligence — a generative AI platform covering text, image, audio, video, and code modalities.
Apple's business model combines hardware unit sales with a growing recurring services layer: AppleCare+ extended warranty subscriptions, Apple One bundle (combining Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple Fitness+), Apple Pay transaction fees, App Store marketplace commissions, Apple Card (issued by Goldman Sachs) credit and interest revenue, and Apple Trade In device exchange. Multi-channel go-to-market combines direct-to-consumer via apple.com and physical Apple Stores with carrier channel partnerships (AT&T, T-Mobile, Verizon) providing subsidized device financing, plus dedicated Education, Business, Government, and Veterans/Military storefronts. Customer segmentation spans individual consumers, education (students/faculty), small business, and government buyers.
苹果电子产品商贸(北京)有限公司 firmographics
Firmographics- Name
- 苹果电子产品商贸(北京)有限公司
- Legal name
- Apple Inc.
- Website
- https://store.apple.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 苹果电子产品商贸(北京)有限公司 is Apple's mainland China sales and distribution subsidiary, operating Apple Store Online and distributing the iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, and Apple services portfolio to Chinese consumers, education, and enterprise customers.
- Ownership category
- akta.pro rank
苹果电子产品商贸(北京)有限公司 industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
- akta.pro secondary industries
- Consumer Electronics & Appliances Online Retailers (CRAFADAD), Computers & Laptops Retail (CRACABAA)
Keywords
Where 苹果电子产品商贸(北京)有限公司 is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
苹果电子产品商贸(北京)有限公司 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of physical products including iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, HomePod, and accessories. Primary revenue driver with one-time purchase model and Apple Card Monthly Installments financing options.
- AppleCare+ Extended Warranty: Extended protection and support plans for Apple devices, providing recurring service revenue
- Software Services (Apple One, TV+, Music, etc.): Subscription services including Apple One bundle, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, and Apple Books. Recurring monthly revenue from service subscriptions.
- Apple Pay and Apple Card: Mobile payment platform and co-branded credit card generating transaction fees and interchange revenue
- App Store and Digital Content: Commission-based marketplace for apps, games, and digital content distributed through iOS ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | iPhone 17 Pro - Premium smartphone |
| Subscription | Monthly | iPhone 17 - Mainstream smartphone |
| Subscription | Monthly | iPhone Air - Thinness-focused smartphone |
| Subscription | Monthly | iPhone 17e - Budget variant |
| Subscription | Monthly | MacBook Neo - Affordable laptop |
| Subscription | Monthly | MacBook Pro with M5 - Professional laptop |
| Subscription | Monthly | MacBook Air with M5 - Consumer laptop |
| Subscription | Monthly | iPad Air with M4 - Consumer tablet |
| Subscription | Monthly | Apple Watch Series 11 - Health smartwatch |
| Subscription | Monthly | Apple Watch SE 3 - Entry smartwatch |
| Unit Pricing | Monthly | AirPods Max 2 - Premium headphones |
| Unit Pricing | Monthly | Apple TV 4K - Streaming device |
| Unit Pricing | Monthly | HomePod - Smart speaker |
| Unit Pricing | Monthly | Accessories and Cases |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
苹果电子产品商贸(北京)有限公司 product offering
Product offeringCore offering
Apple Electronic Products Trading (Beijing) Co., Ltd. is the Chinese sales and distribution subsidiary of Apple Inc., retailing Apple's consumer electronics hardware portfolio (iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, Apple TV, HomePod) and delivering associated software, services, financing, trade-in and support programs (AppleCare+, Apple Music, Apple TV+, Apple One, iCloud+, Apple Pay, Apple Card, Apple Upgrade leasing) through the Apple Store Online, Apple Retail Stores, carrier channels, and dedicated Education/Business/Government storefronts in China.
Product overview
Apple offers a unified ecosystem of hardware products and services centered on its iOS, macOS, watchOS, and visionOS platforms. The product portfolio spans professional and consumer computing (MacBook Pro, MacBook Air, MacBook Neo, iPad Air), smartphones (iPhone 17 Pro, iPhone 17, iPhone 17e, iPhone Air), wearables (Apple Watch Series 11, Apple Watch SE 3, AirPods, AirPods Max 2), spatial computing (Apple Vision Pro), home entertainment (Apple TV 4K, HomePod, Studio Display, Studio Display XDR), and tracking (AirTag). Services include Apple Intelligence (AI platform), Apple Pay (payments), Apple Card (financial), Apple One (bundle), AppleCare+ (support), Apple Trade In, Apple Upgrade (leasing), and iCloud+ (cloud storage). The ecosystem is tied together through Continuity features enabling seamless device interoperability, with Apple Intelligence powering cross-device AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Apple Intelligence: AI features and capabilities integrated into Apple devices for creating, communicating, and completing tasks.
- Apple One
- Apple Pay
- Apple Card
- Apple TV+
- Apple Music
- Apple Arcade
- Apple Fitness+
- Apple News+
- iCloud
- Apple Watch
- MacBook
- iPhone
- iPad
- AirPods
- HomePod
- Apple Vision Pro
- Apple TV 4K
- AirTag
Products and services
- iPhone 17 Pro Premium-tier smartphone with Pro Fusion camera system (3 lenses), LIDAR, ProMotion display, and cosmic orange color option. Targeted at consumers wanting the highest-spec iPhone experience.
- iPhone 17 Mainstream iPhone featuring Magichromatic design, targeted at users wanting the latest iPhone at mid-range pricing. Includes $30 connectivity discount with carrier activation.
- iPhone 17e Budget-friendly iPhone offering a feature-stacked experience at accessible value pricing, designed to make iPhone available to more consumers.
- iPhone Air Ultra-premium iPhone positioned as the thinnest iPhone ever, with Magichromatic design for users prioritizing the slimmest form factor.
- MacBook Pro Professional-grade laptop available with M5, M5 Pro, and M5 Max chips for power users in video editing, software development, and creative work.
- MacBook Air Ultralight consumer laptop now supercharged by M5 chip, balancing portability with solid everyday performance.
- MacBook Neo Entry-level MacBook offering the Mac experience at a surprise price point, expanding Mac accessibility to first-time buyers.
- iPad Air Tablet now supercharged by M4 chip, balancing performance and portability for students, professionals, and creative users.
- Apple Watch Series 11 Flagship smartwatch offering advanced health monitoring including heart rate, ECG, blood oxygen, and sleep tracking.
- Apple Watch SE 3 Entry-level Apple Watch providing core fitness tracking and health features at an accessible price point.
- Apple Vision Pro Spatial computing headset combining augmented and virtual reality for immersive entertainment, productivity, and communication.
- AirPods Wireless earbuds with active noise cancellation, transparency mode, spatial audio, and Siri integration across Apple devices.
- AirPods Max 2 Premium over-ear headphones with intelligent features, computational audio, and active noise cancellation. Free engraving available.
- AirTag Bluetooth tracker for locating lost items through Apple's Find My network with precision finding.
- Apple TV 4K Streaming device delivering 4K HDR content with Dolby Vision and Dolby Atmos; Wi-Fi 64GB model priced at $199.
- HomePod Smart speaker with premium audio, Siri integration, and HomeKit smart home control. White and midnight finishes at $349.
- Studio Display 27-inch 5K Retina display designed for Mac users and creative professionals.
- Studio Display XDR Professional display with XDR (Extreme Dynamic Range) technology for HDR content creation.
- Apple Intelligence Apple's AI platform enabling text generation, image generation, and task automation integrated across Apple devices.
- Apple One Bundle subscription combining Apple Music, Apple TV+, Apple Arcade, iCloud+, and Apple Fitness+ into one plan.
- Apple Music Music streaming subscription service with access to millions of songs, spatial audio, and exclusive content.
- Apple TV+ Streaming video subscription service featuring Apple Originals programming; 3 months free with eligible device purchase.
- Apple Arcade Gaming subscription service with access to over 200 exclusive games without ads or in-app purchases.
- Apple Fitness+ Fitness subscription service offering guided workouts with Apple Watch metrics displayed in real-time.
- iCloud+ Cloud storage and sync service with Private Relay, Hide My Email, and HomeKit secure video features.
- Apple Pay Contactless payment system integrated into Apple devices for secure in-store, online, and in-app purchases.
- Apple Card Co-branded credit card issued by Goldman Sachs with no fees, cashback rewards, and Apple Wallet integration; powers Apple Card Monthly Installments (ACMI).
- AppleCare+ Extended warranty and support service protecting Apple products with hardware coverage and technical support.
- Apple Trade In Device trade-in program providing credit toward new Apple products in exchange for eligible devices.
- Apple Upgrade Device leasing program through Klarna offering low monthly payments (from $11.99/month) with option to upgrade at end of lease; available for iPhone, Mac, iPad, and Apple Watch.
- Apple Gift Card Gift cards redeemable for Apple products, accessories, apps, subscriptions, and services at Apple Store.
Quantifiable outcome
- Device lease options from $11.99/month enable lower barrier to premium device ownership
- +1 more outcomes
Companies that use 苹果电子产品商贸(北京)有限公司
Customer profileSegments5 records
Ideal customer profiles5 records
苹果电子产品商贸(北京)有限公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
苹果电子产品商贸(北京)有限公司 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AT&TcoreAT&T is a major U.S. carrier partner offering subsidized iPhone purchases with trade-in credits up to $1,100 over 36 months on installment plans. Provides connectivity discounts and is one of three approved carriers for Apple Card Monthly Installments (ACMI) financing on iPhones.
- T-MobilecoreT-Mobile is a key carrier partner offering iPhone subsidies with trade-in credits up to $1,100 over 24 months. Provides port-in credits and connectivity discounts. Approved carrier for ACMI financing on iPhones.
- VerizoncoreVerizon is a major carrier partner offering iPhone subsidies with trade-in credits up to $830 over 36 months. Provides connectivity discounts and is an approved carrier for ACMI financing on iPhones.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
苹果电子产品商贸(北京)有限公司 competitors and assessment
Company assessmentDirect peers
- Lenovo: World's largest PC maker competing with MacBook across ThinkPad, IdeaPad, and Yoga lines, plus Motorola smartphones and tablets. Operates a major China footprint and overlapping retail channel strategy.
- Xiaomi: Chinese consumer electronics company with overlapping smartphone, tablet, smartwatch, and home audio product lines sold across price tiers, and a particularly strong China retail presence that directly competes with Apple in Apple's home Beijing market.
- Huawei: Direct smartphone competitor in China with its own silicon (Kirin) and operating system (HarmonyOS), plus consumer laptops, tablets, and wearables. Particularly relevant as a domestic substitute for Apple in the Greater China market addressed by this Beijing entity.
- Dell Technologies: Major PC and peripherals competitor to MacBook Pro and MacBook Air lines, with overlapping enterprise, education, and consumer segments served through dedicated small business and education storefronts similar to Apple's segmentation strategy.
- HP Inc. Direct competitor in personal computers, monitors, and peripherals, overlapping with Mac and Studio Display products across consumer, SMB, and education channels.
- Samsung Electronics: Global consumer electronics leader competing head-to-head with Apple across smartphones (Galaxy vs iPhone), tablets, smartwatches, laptops, and wireless earbuds. Operates the largest Android ecosystem and Apple Silicon's most direct competitor via Exynos and foundry capabilities.
- Sony: Competitor in premium audio (AirPods Max vs WH-1000XM), TVs and home entertainment (Apple TV vs Sony smart TVs), and console-adjacent entertainment; Apple TV+ competes with Sony's content and electronics stack.
Broad incumbents
- Google (Alphabet): Compete via Pixel smartphones and Android OS in mobile, ChromeOS in laptops, Pixel Watch and Pixel Buds in wearables, and Google AI services competing with Apple Intelligence; broader services and AI platform competitor to Apple ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
苹果电子产品商贸(北京)有限公司 social profiles
Digital presence苹果电子产品商贸(北京)有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
苹果电子产品商贸(北京)有限公司 leadership team
Management profileNumber of profiles
苹果电子产品商贸(北京)有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
苹果电子产品商贸(北京)有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 苹果电子产品商贸(北京)有限公司
What does 苹果电子产品商贸(北京)有限公司 do?
Apple Electronic Products Trading (Beijing) Co., Ltd. is the Chinese sales and distribution subsidiary of Apple Inc., retailing Apple's consumer electronics hardware portfolio (iPhone, Mac, iPad, Apple Watch, AirPods, Vision Pro, Apple TV, HomePod) and delivering associated software, services, financing, trade-in and support programs (AppleCare+, Apple Music, Apple TV+, Apple One, iCloud+, Apple Pay, Apple Card, Apple Upgrade leasing) through the Apple Store Online, Apple Retail Stores, carrier channels, and dedicated Education/Business/Government storefronts in China.
Is 苹果电子产品商贸(北京)有限公司 a public or private company?
苹果电子产品商贸(北京)有限公司 is a public company. It is classified as public and is currently operating.
When was 苹果电子产品商贸(北京)有限公司 founded?
苹果电子产品商贸(北京)有限公司 was founded in 1976. It employs 101 to 250 people.
Where is 苹果电子产品商贸(北京)有限公司 based?
苹果电子产品商贸(北京)有限公司 is headquartered in Beijing, China, in the Asia region.
How does 苹果电子产品商贸(北京)有限公司 make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are appleCare+ Extended Warranty, software Services (Apple One, TV+, Music, etc.), apple Pay and Apple Card and app Store and Digital Content.
Who are 苹果电子产品商贸(北京)有限公司's main competitors?
Direct peers on record are Lenovo, Xiaomi, Huawei, Dell Technologies, HP Inc., Samsung Electronics and Sony. Google (Alphabet) is listed as a broad incumbent.
Does 苹果电子产品商贸(北京)有限公司 have an API?
No public API is recorded for 苹果电子产品商贸(北京)有限公司.
What industry is 苹果电子产品商贸(北京)有限公司 in?
苹果电子产品商贸(北京)有限公司's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 4492 and its SIC code is 5734.