Story Book Hollow

What Story Book Hollow does

Story Book Hollow is a privately held, family-owned early childhood education operator founded in 2014 by Nadine in St. James, New York, running three licensed child care centers across Selden and Smithtown, Long Island. The company delivers tuition-based recurring programs spanning six age cohorts — Infants (6 weeks+), Toddlers, Early Preschool (3 years), Preschool (4 years), After School, and Summer Camp (18 months to 10 years) — anchored by a custom curriculum designed to teach children in the context of everyday life and to track developmental milestones. Supporting technology is limited to safety infrastructure (RFID parent access control, camera surveillance monitored by management) and standard digital marketing tooling (Google Analytics, Facebook Pixel, NitroPack.io); there is no proprietary software platform or AI component.

The business model is direct-to-consumer monthly tuition billed per enrolled family, with pricing quote-based rather than publicly disclosed. Enrollment flows through website contact forms, phone calls, and in-person facility tours. Headcount stands at 11 with credentialed staff (NY State early childhood certification, Child Development Associate credentials, CPR training, 52 years of combined teaching experience). The company holds full New York State OCFS licensing and complies with COPPA, CCPA, and GDPR-aligned privacy practices, but has no disclosed institutional investors, parent company, or external funding of any kind. Operations are concentrated in a single suburban Long Island market with no international or multi-state footprint.

Name

Story Book Hollow

Legal name

Story Book Hollow

Website

https://storybookhollowny.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Story Book Hollow is a family-owned, OCFS-licensed early childhood education operator running three child care centers in suburban Long Island, New York, serving families with children aged 6 weeks to 10 years through recurring tuition-based programs.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACABAL

Preschool Programs within Childcare Centers

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACAAAG

Toddler-Focused Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACAGAB

Center-Based Toddler Care (18–36 months)

Education/Early Childhood Education/Infant & Toddler Care Programs

SECONDARYEDACAHAA

School-Age Wraparound Care (Ages 3–5)

Education/Early Childhood Education/Before & After School Care (Early Years)

SECONDARYEDACABAN

Part-Time / Drop-In Preschools

Education/Early Childhood Education/Preschools & Pre-K Programs

Keywords

• Early childhood education
• Child care services
• Preschool programs
• Daycare services
• After school care

Headquarters

HQ city

Selden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Child Care and Early Learning Services: Tuition-based child care and early childhood education services including infant care, toddler programs, preschool, after school care, and summer camp. Revenue generated through ongoing tuition payments from enrolled families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Story Book Hollow operates a private accredited early childhood education center providing tuition-based child care and learning programs for children aged 6 weeks to 10 years. Services span six age-segmented programs (Infants, Toddlers, Early Preschool, Preschool, After School, and Summer Camp) delivered at physical centers in Selden and Smithtown, New York, using a custom curriculum that teaches in the context of everyday life.

Product overview

Story Book Hollow is a private accredited early childhood education center offering a unified suite of child care and learning programs at two locations in Selden and Smithtown, NY. The portfolio spans six interconnected programs: Infants (6 weeks+), Toddlers (2 years), Early Preschool (3 years), Preschool (4 years), After School, and Summer Camp (18 months-10 years). Programs follow a custom curriculum designed to teach children in the context of everyday life, with combined teaching experience of 52 years in early childhood education. The center emphasizes play-based learning, individualized attention, and family partnership, with a combined teaching staff of qualified educators certified by NY State. Safety features include RFID access for parents/guardians and camera surveillance. The company is family-owned and operated, with the owner having established the first center approximately four years prior to the About Us page content, expanding to three locations across New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Infants Program Child care program for infants from 6 weeks onwards, providing nurturing care with experienced staff and daily electronic reports on feeding, sleeping, diapering, and learning activities, plus photos and videos for parents.
• Toddlers Program Child care program for 2-year-olds introducing children to a warm, safe, loving environment where they develop foundational skills through sensory play and social activities.
• Early Preschool Program Program for 3-year-olds building the foundation for kindergarten readiness through a custom curriculum including Get Set for School Handwriting Without Tears, pre-math, science, sensory activities, social studies, and hands-on experiments.
• Preschool Program Program for 4-year-olds preparing children for kindergarten using Fundations, enVision Math, Scholastic News, Clifford the Big Red Dog Program, and McGraw Hill curriculum with science experiments, social studies, and outdoor classroom activities.
• After School Program School-age program providing homework support with experienced teachers, creative arts in the Create Center, drama and theater in the Imaginarium Center, and quiet reading activities.
• Summer Camp

Quantifiable outcome

• Children develop physical, intellectual, social, and emotional skills preparing them for higher learning
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Lightbridge Academy: Franchised child care and preschool operator with a strong presence across the Northeast US, including Long Island/NJ. Directly comparable to Story Book Hollow as a multi-site infant-through-preschool provider targeting the same suburban family demographic.
• Wonder Years Child Care: Long Island–based child care and preschool operator with multiple locations serving infants through pre-K. Direct comparable as a similarly sized, locally rooted multi-site early childhood provider in the same geography as Story Book Hollow.

Broad incumbents

• The Goddard School: National franchise system of private early childhood education schools emphasizing a proprietary play-based curriculum. Comparable to Story Book Hollow on curriculum-led, premium-positioned preschool service across multiple age groups.
• KinderCare Learning Centers: One of the largest US for-profit early childhood education providers, offering infant care through before/after school programs. Comparable on full age-range service offering, though operating at much larger scale.
• Kids 'R' Kids: Franchised early learning provider for infants through school-age children, with proprietary curriculum and secure facility design. Comparable on curriculum-led, safety-emphasized early education positioning.
• The Learning Experience: National franchise of early childhood education centers serving infants through kindergarten with proprietary curriculum. Comparable on franchise-style multi-site early education and play-based learning positioning.
• Bright Horizons Family Solutions: National operator of child care, preschool, and early education centers, including employer-sponsored programs. Comparable as a multi-age early childhood education provider, though at vastly greater scale and corporate footprint.
• Primrose Schools: National franchise operator of accredited early childhood education and care schools using a proprietary Balanced Learning curriculum. Comparable as a multi-age (infant through after-school) early education chain with similar curriculum-driven positioning.

Direct peers

• Celebree School: Franchised child care and early education provider with locations in the Mid-Atlantic including NY-area markets. Closely comparable as a multi-program (infants, toddlers, preschool, before/after care) operator targeting the same working-family segment with similar tuition-based recurring revenue.

Emerging players

• Huntington Learning Center: Tutoring and supplemental education provider serving K-12 students across NY and the Northeast. Partially comparable as an education-services provider in the same Long Island/NY market, though focused on older children and tutoring rather than early childhood care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoryBookHollow.Selden
• LinkedInlinkedin.com/company/story-book-hollow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Book Hollow