UM6P - Story School

What UM6P - Story School does

Story School is the executive education school of communications within Mohammed VI Polytechnic University (UM6P), a Moroccan state university, and operates as a unit inside its Business & Management cluster. Founded as an Africa-centered communications school, it targets Moroccan and African professionals, communication practitioners, and corporate clients seeking executive training in storytelling, strategic communication, crisis communication, stakeholder engagement, branding, digital communication, and event management. Its core offering is a curriculum organized around a five-belt learning progression (White through Black) spanning foundational to advanced levels, delivered through custom corporate programs, open-enrollment certificates, and Executive Master's programs.

The school's product portfolio includes the Communications Fundamentals Program (first delivered in 2023 for OCP Group and UM6P communications teams), the Fundamental Program in Communication co-certified with Sciences Po Executive Education, the Executive Master in Digital Communication Strategy & Innovation (300 hours over 18 months, 25 participants per cohort), short Advanced Certificates in areas such as Event Management, Branding, and AI for Events, and the KESSA Young Panafrican Storytellers Program launched in December 2025 with the French-African Foundation. Supporting media properties — The Storyteller newsletter and magazine, the Com'versations podcast, the Crossed Stories video series, and Story School Studio — extend the school's content reach and brand surface.

Story School generates revenue through professional services pricing: open-enrollment short certificates are priced at 3,500–3,900 MAD HT (~$350–$390) per participant for multi-day courses, while custom corporate programs and Executive Master's tuition require direct contact. Distribution combines direct delivery at UM6P campuses in Rabat Technopolis and Benguerir, hybrid and online formats, and a partnership channel via Sciences Po Executive Education. The school operates with approximately 28 employees and is not independently financed, functioning instead as a unit of a state university.

Name

UM6P - Story School

Legal name

UM6P (Université Mohammed VI Polytechnaire)

Website

https://storyschool.um6p.ma

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

UM6P's Story School is an Africa-centered executive education school of communications within Morocco's Mohammed VI Polytechnic University, offering custom corporate programs, open certificates, and Executive Master's degrees in storytelling, strategic communication, and digital communication to Moroccan and African professionals and enterprise clients.

Ownership category

akta.pro rank

Product category

Executive Education

NAICS

Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)

Keywords

• Executive education programs
• Communication training
• Storytelling workshops
• Corporate communication
• Digital communication strategy

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Executive Education Programs: Story School generates revenue through various executive education programs including custom programs for organizations, open programs for individuals, and specialized Executive Master's programs. These programs range from short certificate courses to comprehensive multi-month master programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Story School is the communication laboratory of Mohammed VI Polytechnic University (UM6P), offering executive and customized training in communication, storytelling, and digital strategy. It delivers a portfolio of open programs for individuals, custom programs for organizations, executive master's degrees, and short certificate courses, complemented by applied research and strategic consulting in communication professions.

Differentiator

Problem solved

Functional benefit

Brands

• The Storyteller: A disruptive newsletter and print magazine about communication, strategy, and influence, built from Morocco with an African vantage point.
• Story School Studio
• Com'versations
• Crossed Stories
• KESSA

Products and services

• Communications Fundamentals Program (First Edition) Foundational communication training program covering internal and external communication, communication management, stakeholder engagement, and communication best practices; designed for organizational communication teams.
• Fundamental Program in Communication Core curriculum program covering strategic communication principles, communication project management, and effective strategy development; co-certified with Sciences Po Executive Education and awarding dual certification upon completion with research paper defense.
• Executive Master in Digital Communication Strategy & Innovation Executive master's program (300 hours over 18 months) delivered in French and English, targeting 25 participants per intake; covers AI for communication, multichannel strategies, and digital transformation leadership.
• KESSA – The Young Panafrican Storytellers Program Immersive program dedicated to the new generation of African storytelling, media, and creativity; brings together 30 young artists, journalists, content creators, cultural entrepreneurs, and innovators for a week of masterclasses, practical workshops, and co-creation sessions.
• Advanced Certificate in Event Management 3-day advanced certificate in event management delivered in hybrid format (in-person at UM6P Rabat Campus and online), priced at 3,500 MAD exclusive of tax; for individual professionals (B2B/organizational registrations via [email protected]).
• Advanced Certificate in Branding 5-day advanced certificate in branding priced at 3,900 MAD exclusive of tax; designed for individual professionals and organizations.
• Advanced Certificate in AI for Events Advanced certificate focused on applying artificial intelligence tools and techniques to event management; available to individuals and organizations (B2B registrations handled via dedicated email).

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• French-African FoundationcoreStrategic or Co-development Partner · 10 December 2025Story School collaborated with the French-African Foundation to launch KESSA – The Young Panafrican Storytellers Program, dedicated to the new generation of African storytelling, media, and creativity. The program aims to amplify African voices and bring together a community capable of renewing the continent's imagination.
• Sciences Po Executive EducationcoreStrategic or Co-development Partner · 1 September 2024Story School offers double certification with Sciences Po Executive Education for its core curriculum programs. Upon successful completion of the core curriculum and submission of a research paper with defense, participants receive dual certification from UM6P Story School and Sciences Po Executive Education.
• Redefining CommsminorStrategic or Co-development PartnerStory School organized an UNCONFERENCE on Engagement in partnership with Redefining Comms for OCP's Talent & Organizational Development team.
• Mohammed VI Polytechnic University (UM6P)coreStrategic or Co-development PartnerStory School is part of the Business & Management cluster at UM6P. UM6P is a hub of education, research, innovation, and entrepreneurship for Africa, located across multiple locations in Morocco including Rabat-Salé, Benguerir, and Laâyoune.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• University of Cape Town Graduate School of Business: Sub-Saharan Africa's most established business school with executive education programs. Comparable to Story School as a top-tier African business school offering executive credentials, though based in Southern Africa and broader in scope than Story School's communication focus.
• Strathmore Business School: Kenyan business school with executive education programs serving East Africa. A natural regional peer for Story School in the pan-African executive education space, especially for shared target segments of mid-career African professionals.
• Pan-Atlantic University - Lagos Business School: Leading West African business school offering MBAs and executive education, including in marketing and communication. Comparable to Story School as a regionally rooted African executive education provider, though primarily serving the Anglophone West African market.

Emerging players

• African Leadership University (ALU): Mission-driven African university with executive and undergraduate programs aimed at developing African leaders. ALU competes for the same 'Africa-centered, globally credible education' positioning Story School claims, making it a direct emerging competitor in the African executive learner market.
• Redefining Comms: Communication training and event partner of Story School (co-organized the OCP UNCONFERENCE on Engagement). Operates in the same communications training space and represents a comparable, though smaller and more event-driven, operator in the African communication training niche.

Direct peers

• Sciences Po Executive Education: Direct strategic partner of UM6P Story School via the 2024 double-certification agreement. Sciences Po Executive Education is a leading European provider of executive education in communication, leadership, and policy, and the partnership positions it as the most directly comparable operator in Story School's orbit.
• Africa Business School (UM6P): Sister school within the same UM6P Business & Management cluster, also in Morocco. Africa Business School offers MBAs and executive education targeted at African professionals, directly competing for the same Moroccan and pan-African professional learner pool that Story School addresses.

Broad incumbents

• HEC Paris Executive Education: Major European executive education provider with deep offerings in marketing, communication, and leadership. HEC Paris has an active Africa strategy and could compete with Story School for the same Moroccan and French-speaking African professional audience.
• INSEAD Executive Education: One of the world's largest executive education providers, with multiple programs in leadership, marketing, and communication. INSEAD has a multi-decade presence in France with strong European and emerging-markets reach, positioning it as a global incumbent that African professionals frequently target for similar content.
• London Business School Executive Education: Top global business school with executive education programs in leadership, marketing, and communication. Represents a benchmark incumbent for the kind of premium executive credential Story School aims to offer at the African and EMBA level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLmEi8K9fZaPF0fgc1tbOWLK3hyRnrx32u
• LinkedInlinkedin.com/company/um6p-storyschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UM6P - Story School