Strada dei Vini e dei Sapori del Garda

What Strada dei Vini e dei Sapori del Garda does

Strada dei Vini e dei Sapori del Garda is a non-profit association (associazione no-profit) founded in 2001 and headquartered at Via Porto Vecchio, 34 in Desenzano del Garda (Brescia), Italy. It operates as a membership-based tourism network promoting the wine and gastronomic heritage of the Brescia side of Lake Garda, coordinating wineries, olive oil mills, restaurants, accommodation providers, and local artisan producers across 14 municipalities. Its core outputs are curated itineraries (Esperienze), member directories (Cantine, Frantoi, Prodotti Tipici, Ristoranti, Accoglienza), cultural-tourism events (Suoni e Sapori del Garda, Profumi di Mosto), trade-show participation (Vinitaly), and a downloadable route map.

The association's technology is a bilingual (Italian/English) WordPress CMS website with no disclosed APIs, SDKs, integrations, or AI features. Its products are informational and coordination services rather than packaged commercial offerings. Revenue mechanics consist of recurring membership fees from SMB members, supplemented by event-driven co-funding and regional institutional alignment (Regione Lombardia, Federazione delle Strade dei Vini e dei Sapori di Lombardia). Go-to-market is community-led and event-driven: members gain visibility through the association's network, marketing channels, and participation in trade fairs, while end-customers are diffuse food and wine tourists (domestic SMB visitors and, increasingly, international travelers targeted via the English-language site).

Name

Strada dei Vini e dei Sapori del Garda

Legal name

Strada dei Vini e dei Sapori del Garda

Website

https://stradadeivini.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Strada dei Vini e dei Sapori del Garda is a non-profit association founded in 2001 that coordinates a membership network of wineries, olive oil mills, restaurants, accommodations, and local producers to promote food and wine tourism across 14 municipalities on the Brescia side of Lake Garda, Italy.

Ownership category

akta.pro rank

Product category

Food and Wine Tourism Network

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Wine tourism routes
• Food tourism network
• Gastronomic experiences
• Regional wine promotion
• Culinary heritage tourism

Headquarters

HQ city

Desenzano del Garda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: The association operates as a non-profit and generates revenue through membership fees from wineries, olive oil mills, restaurants, accommodation providers, and local producers who join the network.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Strada dei Vini e dei Sapori del Garda is a non-profit association that promotes the wine and gastronomic heritage of the Brescia side of Lake Garda through curated wine and food routes, a directory of member wineries, olive oil mills, restaurants, accommodations, and local products, plus organized events and tasting experiences. The association aggregates and promotes member businesses to food and wine tourists rather than selling products directly itself.

Product overview

Strada dei Vini e dei Sapori del Garda is a non-profit association (founded in 2001) that promotes the wine and gastronomic heritage of the Brescia side of Lake Garda. The organization operates as a coordinated network connecting member producers, restaurants, accommodations, and local artisans. Its core offerings include curated wine routes and tasting experiences, a directory of member wineries (Cantine), olive oil mills (Frantoi), restaurants, and hospitality establishments, along with promotional events and a downloadable route map. The association functions as a membership-based tourism platform rather than a standalone product, aggregating and promoting local food and wine excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Routes and Experiences Curated itineraries and guided tours through the Lake Garda wine region, including tastings at member wineries, visits to olive oil mills, and discovery of local gastronomic traditions along the Brescia side of the lake. Designed for food and wine tourists.
• Member Wineries Directory (Cantine) Online directory of wine producers and wineries affiliated with the association, offering tastings and visits showcasing local wines such as Lugana, Chiaretto, and Groppello. For food and wine tourists and trade buyers.
• Member Olive Oil Mills Directory (Frantoi) Online directory of affiliated olive oil producers offering tastings and demonstrations of Lake Garda extra virgin olive oil production. For food tourists and local product buyers.
• Member Restaurants Directory Online directory of traditional restaurants, trattorias, and eateries serving local Lake Garda cuisine and regional dishes. For food and wine tourists.
• Member Accommodations Directory (Accoglienza) Online directory of hotels, agriturismos, bed & breakfasts, and hospitality establishments for food and wine tourists visiting the Lake Garda area.
• Local Products Directory (Prodotti Tipici) Online directory of artisanal local products including saffron, cheeses, cured meats, honey, and specialty foods from Lake Garda producers. For tourists and consumers seeking local specialties.
• Wine Route Map Downloadable PDF map of the Strada del Garda wine route showing itineraries, member locations, and points of interest in the Lake Garda area.

Quantifiable outcome

• The Lake Garda Route has been active since 2001, representing one of the earliest food and wine routes in Lombardy
• +1 more outcomes

Named customers27 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Fondazione Il Vittoriale degli ItalianiminorStrategic or Co-development Partner · 2 June 2025The association participates in the 'Suoni e Sapori del Garda' festival held at the Vittoriale Anfiteatro in Gardone Riviera.
• Federazione delle Strade dei Vini e dei Sapori di LombardiacoreStrategic or Co-development Partner · 9 April 2025The Lombardy Region Federation of Routes of Wine and Flavours organizes regional initiatives and coordinates participation in major events like Vinitaly. The association is an active member presenting the Lake Garda wine and food excellence.
• VinitalycoreGTM or Marketing Partner · 6 April 2025The 56th Vinitaly exhibition in Verona (April 6-9, 2025) hosted the association and its member wineries, providing international visibility.
• Regione Lombardia - Strade del Vino e dei SaporicoreStrategic or Co-development Partner · 1 January 2001Lombardy was among the first Italian regions to develop Wine and Flavours Routes. The association is part of this regional network promoting local food and wine itineraries.
• Consorzio ValtènesiminorStrategic or Co-development PartnerCollaborates on events like 'Profumi di Mosto', a sensory grape harvest experience organized by the Consorzio Valtènesi.
• Move SrlminorStrategic or Co-development PartnerOcean Viaggi, a member travel agency, became part of Move Srl in March 2025, strengthening incoming tourism services for the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Città del Vino: Italian national association of wine-producing municipalities, comparable in structure as a membership-based non-profit promoting wine heritage and tourism across member territories; counterpart at the municipal-vs-route organizational layer.
• Strada della Franciacorta: Franciacorta wine route association in Lombardy, an exact structural peer: non-profit network of wineries, restaurants, and hospitality providers promoting a defined regional wine territory with curated itineraries and trade-show presence.
• Consorzio Valtènesi: DOC wine consortium for Valtènesi/Chiaretto, a strategic partner of Strada del Garda (organizing Profumi di Mosto); operates in the same geographic territory and overlapping producer base with a focused wine-appellation mandate.
• Movimento Turismo del Vino: National Italian association coordinating wine tourism across regional Strade del Vino, providing a federation-level analog to how Strada del Garda sits within the Lombardy Federation — directly comparable membership-network model.
• Strada del Vino dei Colli Euganei: Veneto-based wine route association operating under the same Strade del Vino model promoted by the Lombardy Federation; comparable membership categories and territorial promotion scope.
• Strada del Vino e dei Sapori del Trentino: Trentino-Alto Adige wine and flavors route association; same non-profit Strada del Vino structure covering wineries, producers, restaurants, and accommodations in an adjacent Italian alpine/lake region.
• Strada del Vino Nobile di Montepulciano: Tuscan wine route association built around Vino Nobile di Montepulciano; same Strada del Vino non-profit structure with wineries, food producers, and hospitality members under a territorial promotion mandate.

Broad incumbents

• Vinitaly (Veronafiere): Italy's dominant wine trade fair and ecosystem platform; Strada del Garda participates as an exhibiting route. Vinitaly is a much larger incumbent whose international B2B reach both amplifies and could disintermediate regional route associations.

Regional players

• Visit Brescia: Destination Marketing Organization for the broader Brescia province overlapping the same territory as Strada del Garda; comparable DMO-style coordination role but with wider cultural/tourism scope (not wine-specific).

Others

• Federazione Italiana Strade del Vino: National umbrella for Italian wine routes with which Strada del Garda's Lombardy affiliation creates an institutional peer relationship; defines the broader ecosystem of which the company is a constituent node.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stradadeivini
• Instagraminstagram.com/stradadeivinigarda
• LinkedInlinkedin.com/company/strada-dei-vini-e-dei-sapori-del-garda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strada dei Vini e dei Sapori del Garda