Morada Strandhotel Kühlungsborn

What Morada Strandhotel Kühlungsborn does

MORADA Strandhotel Kühlungsborn GmbH & Co. KG operates a four-star Superior beachfront hotel in Kühlungsborn, Germany's largest Baltic Sea resort in Mecklenburg-Vorpommern. The property is the only hotel in the town offering a direct view of the Baltic Sea and the adjacent yacht harbor, and the only hotel in Kühlungsborn with an indoor pool fed by genuine Baltic Sea water (the KÜBOMARE wellness complex, 3,000 m²). It features 18 room categories from double rooms to tower suites, a full-floor panoramic restaurant and bar with glazed frontage, a seven-sauna wellness world, the MORADA Báltico Spa, and approximately 400 on-site parking spaces.

The hotel's commercial operations span five revenue streams: overnight accommodation (rooms and suites with seasonal pricing tiers — Wintersaison, Vor-/Nachsaison, Hochsaison), wellness and spa services, food and beverage, parking, and gift vouchers. Pricing is package-based (e.g., Wellness-Kurzurlaub 4-day from €430/person to Maritime Miniwoche 6-day from €787/person and Mehr als Meer 8-day from €1,036/person), with significant premiums for direct sea-view rooms and high-season bookings. Distribution is direct-to-consumer-led via the hotel's own website with integrated CBooking/OnePageBooking engine, a toll-free reservation hotline (0800/123 32 32), and email inquiry forms, supplemented by OTA resellers and the knowhere GmbH chatbot for visitor engagement. The legal entity is a German GmbH & Co. KG private limited partnership headquartered operationally in Kühlungsborn but with managing company registration in Isenbüttel, where the parent/affiliated entity SKAN-TOURS Touristik International GmbH is also based.

Name

Morada Strandhotel Kühlungsborn

Legal name

MORADA Strandhotel Kühlungsborn GmbH & Co. KG

Website

https://strandhotel-kuehlungsborn.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Beachfront Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAK

Marina & Waterfront Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Beachfront hotel services
• Wellness accommodations
• Baltic Sea hospitality
• Spa hotel operations
• Family resort hotel

Headquarters

HQ city

Ostseebad Kühlungsborn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room & Suite Bookings: The primary revenue stream is overnight accommodation in 18 room categories ranging from double rooms to tower suites. Room-only and half-board (breakfast + dinner) packages are offered. Bookings are made via direct online booking engine, phone, or inquiry form. Prices vary by season (winter, pre/post-season, high season) and room view (landside, partial sea view, direct sea view).
2. Wellness & Spa Services: Revenue from the MORADA Báltico Spa, including massages, beauty treatments, and spa packages. The spa is open to both hotel guests and external visitors. Spa appointments can be booked online or by phone.
3. Food & Beverage: In-room dining, panoramic restaurant meals including à-la-carte dinners and seasonal specialties, hotel bar, and coffee/cake service. The restaurant is open to external visitors as well, with special culinary events like chanterelle season and duck dinners.
4. Parking: Hotel guests pay approximately €10 per parking space per day. Day visitors pay higher rates (€2 per hour for short stays, €15 for day ticket, €25 for 24-hour ticket).
5. Gift Vouchers: Hotel gift vouchers sold for any monetary value, available for purchase through the website. Vouchers are delivered by email and printable at home.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Family-operated 4-star superior beachfront hotel in Kühlungsborn on the German Baltic Sea coast, offering overnight accommodation in rooms and apartments with direct sea views, an on-site full-service restaurant, wellness and spa facilities including a signature Baltic Sea water pool, banquet facilities for private events, on-site parking, and gift vouchers.

Product overview

Morada Strandhotel Kühlungsborn is a four-star superior hotel offering a unified hospitality product centered on hotel accommodation and Baltic Sea wellness experiences. The core product consists of 18 room categories (double rooms through tower suites). Supporting offerings include the MORADA Báltico Spa (massages and beauty treatments), KÜBOMARE wellness complex (seawater pool, sauna world, fitness), the Panorama-Restaurant and Hotelbar on the exclusive panoramic floor, and themed vacation packages (Wellness-Kurzurlaub, Maritime Miniwoche, Mehr als Meer). All services are available à la carte or as part of package arrangements, with the property uniquely offering Baltic Sea water swimming and direct beachfront access as the only hotel in Kühlungsborn with sea views.

Differentiator

Problem solved

Functional benefit

Brands

• KÜBOMARE: The hotel's 3,000 m² wellness and leisure oasis featuring a seawater swimming pool, sauna landscape, and fitness area.
• MORADA Báltico Spa
• Panorama-Restaurant
• MORADA Express

Products and services

• Hotel Accommodation Overnight stays in rooms and apartments with direct Baltic Sea views, available to individual leisure travelers, families, and small groups visiting the Mecklenburg Baltic coast.
• Wellness and Spa Services In-house wellness and spa offering featuring a signature Baltic Sea water pool, sauna area, and relaxation zones for hotel guests and external day visitors.
• Restaurant and Dining On-site full-service restaurant serving breakfast, lunch, and dinner for hotel guests and external visitors, with a focus on regional Baltic cuisine.
• Event and Banquet Facilities Banquet and function rooms for private events such as weddings, anniversaries, family celebrations, and small group gatherings, supported by on-site catering.
• On-site Parking Parking spaces available on the hotel property for hotel guests and event attendees.
• Gift Vouchers Redeemable vouchers for hotel stays, dining, and spa services, sold as gift offerings for use at the property.

Quantifiable outcome

• 18 room categories offering diverse accommodations from double rooms to tower suites, with the largest balconies in Kühlungsborn
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ERGO ReiseversicherungminorChannel Partner/ Reseller/ DistributorERGO Reiseversicherung (ERGO Travel Insurance) is a partner offering travel insurance products to guests booking the hotel. The hotel provides a link to ERGO travel insurance on its service page, enabling guests to purchase coverage for their stays. This is a referral-style partnership offering convenience to guests and a commission or referral benefit to the hotel.
• Wertvoll Exklusive FahrzeugeminorGTM or Marketing PartnerWertvoll is a luxury and exclusive automobiles company that partners with the hotel to provide premium automotive services to guests. The partnership is marketed as combining luxury hotel experiences with luxury driving experiences. The hotel promotes Wertvoll on its partner page, and Wertvoll provides exclusive vehicle-related services such as purchase/sale mediation, consulting, best-price negotiation, and purchase process handling for guests interested in premium automobiles.
• SKAN-TOURS Touristik International GmbHcoreOthersSKAN-TOURS Touristik International GmbH, based in Isenbüttel, is a connected enterprise and the parent company of MORADA Strandhotel Kühlungsborn GmbH & Co. KG. SKAN-TOURS handles data processing for the hotel (as stated in the privacy policy), including newsletter management, booking inquiries, and guest data administration. The Datenschutzbeauftragte (data protection officer) for the hotel is also serviced through SKAN-TOURS. This is a corporate affiliate relationship rather than a commercial partnership.

Scale indicators10 records

Expansion highlights5 records

Direct peers

• Hotel Vier Jahreszeiten Binz: 4-star superior beachfront hotel on Rügen island in the German Baltic, offering comparable sea-view spa resort positioning and targeting the same German domestic leisure/wellness guest profile.
• Aja Warnemünde: Coastal wellness-focused resort hotel in Warnemünde targeting similar German leisure and wellness travelers, with comparable sea-view location, spa/wellness offerings, and family-friendly 4-star positioning.
• Upstalsboom Hotel & Residences Heringsdorf: Coastal resort hotel on Usedom island in the German Baltic Sea, comparable in scale and offering beachfront access, wellness amenities, and F&B; targets the same German domestic leisure and wellness traveler base.
• Morada Resort Kühlungsborn: Sibling MORADA brand property operating in the same Kühlungsborn destination under the same parent (SKAN-TOURS), offering comparable 4-star superior beachfront positioning and direct overlap with the subject hotel's customer base.
• Hotel Neptun: Iconic 4-star superior beachfront hotel in Warnemünde on the German Baltic coast, offering comparable wellness infrastructure, panoramic sea-view dining, and a similar leisure-and-spa positioning aimed at German domestic travelers.
• Travel Charme Strandidyll Heringsdorf: Premium wellness resort on Usedom's Baltic Sea coast with extensive spa facilities and half-board packages, directly comparable to the Strandhotel's wellness-driven, sea-view leisure proposition.

Broad incumbents

• Lindner Hotel & Spa: Established German hotel chain with spa-emphasized properties, including coastal locations; competes on wellness positioning and 4-star segment but as a multi-property operator rather than a single resort.
• Steigenberger Hotel Baltic: Part of a large German hotel group with broader portfolio reach; operates comparable 4-star+ beachfront properties in similar coastal resort markets, with stronger brand and distribution but less local specialization.

Regional players

• Dorfhotel Boltenhagen: Coastal resort property in Boltenhagen on the Mecklenburg Baltic coast, comparable in scale and family/wellness focus, serving the same regional German Baltic leisure market.
• Precise Resort Rügen: Spa and golf resort on Rügen in the German Baltic Sea, comparable in offering upscale wellness-led stays with sea or coastal scenery, drawing from the same German-domestic leisure travel pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morada.strandhotel.ostseebad.kuehlungsborn
• LinkedInlinkedin.com/company/morada-strandhotel-k%C3%BChlungsborn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morada Strandhotel Kühlungsborn