What Youtrend strategies does

Youtrend strategies is an Italian political research and strategic communication consulting firm, operating under the legal entity Quorum SRL. Founded in 2011 and headquartered in Torino with a secondary office in Vicenza, the firm employs 28 people and serves political campaigns, corporations, and public institutions across Italy and the EU. Its client roster spans sitting and candidate political figures (Damiano Tommasi in Verona, Vincenzo De Luca in Campania, Stefano Bonaccini for the European Parliament, Sara Funaro in Florence), enterprise customers (Angelini Industries, Vodafone Italia), EU institutions (European Commission), and cultural organizations (Museo Egizio di Torino).

The firm's core service stack is a multi-channel research offering: quantitative polling via CATI, CAWI, and CAPI methodologies; qualitative focus groups; electoral studies and forecasting; media and social analysis; and strategic communication consulting. Its flagship platform, PanelDecisori, is developed in partnership with Cattaneo Zanetto & Co and provides longitudinal tracking of Italian voter and consumer sentiment. The firm has also delivered consortium-style projects with research partners such as CSA Research (for the Angelini Industries Gen Z sustainability study) and Fondazione Santagata (for the Museo Egizio project), indicating capacity for multi-firm delivery.

The business model is project-based professional services revenue, with contracts likely structured as fixed-fee research and consulting engagements rather than recurring subscriptions. Go-to-market operates through direct relationships with political offices and corporate/institutional procurement channels. The combination of episodic electoral work and a growing corporate and EU institutional base creates a mixed cyclicality profile; the firm has not raised outside capital and operates as a privately held SRL.

Name

Youtrend strategies

Legal name

Quorum SRL

Website

https://strategies.youtrend.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian political research and strategic communication firm (Quorum SRL) serving campaigns, enterprises, and EU institutions with quantitative polling, focus groups, electoral forecasting, and the proprietary PanelDecisori tracking platform; 28 employees, founded 2011, based in Torino and Vicenza.

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Analysis Services: Provides quantitative and qualitative research services including public opinion polls, focus groups, electoral studies, and media analysis. Revenue generated through project-based consulting engagements with political and corporate clients.
2. Strategic Communication and Political Consulting: Strategic communication consulting for electoral campaigns, political positioning, personal branding for leaders and opinion makers, visual identity and graphic design services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Youtrend strategies provides research, polling, and strategic communication consulting services to political candidates, parties, institutions, and corporate clients. Core offerings include quantitative opinion polling (CATI/CAMI, CAWI, CAPI), qualitative focus groups, electoral studies and forecasting, media and social media analysis, plus strategic communication services (campaign positioning, personal branding, visual identity). The proprietary PanelDecisori tool delivers unique decision-maker analysis for the Italian public affairs market.

Product overview

Youtrend strategies is a consulting firm offering research and strategic communication services for political-social (institutions, parties, public administrations, candidates) and corporate clients (companies, interest groups, public affairs campaigns). The portfolio consists of quantitative and qualitative research services (sondaggi, focus group, PanelDecisori, electoral studies, media & social analysis) complemented by strategy and communication advisory services. These offerings are delivered as professional consulting engagements rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sondaggi (Quantitative Opinion Research) Quantitative public opinion surveys measuring awareness, voting intentions, topic priorities, and message testing using CATI/CAMI (telephone), CAWI (online), and CAPI (face-to-face) methodologies. Designed for political candidates, parties, institutions, and corporate clients seeking measurable public opinion data.
• Focus Group (Qualitative Research) Qualitative research technique involving group discussions guided by a moderator to analyze perceptions, conceptual frames, beliefs, and opinions on specific themes. Used by political and corporate clients to explore the reasoning behind public opinion.
• PanelDecisori Public affairs analysis tool developed by Youtrend together with Cattaneo Zanetto & Co., providing unique access to how policy makers and decision makers perceive and evaluate key issues, sectors, and policies. Targeted at companies, organizations, and trade associations operating in the Italian public affairs market.
• Studi Elettorali (Electoral Studies) Statistical and predictive models for electoral outcomes, combining past voting behavior analysis with socio-demographic characteristics at micro-local levels to provide strategic guidance for candidates and parties. Built on experience across hundreds of Italian electoral events.
• Analisi Media & Social (Media & Social Analysis) Monitoring of social media platforms and press reviews to map media and public debate on themes, personalities, or organizations, identifying keywords, semantic areas, and conceptual frames. Used by political and corporate clients to track salience of topics and actors.
• Strategia e Comunicazione (Strategy and Communication) Strategic communication advisory including definition of communication objectives and messages, electoral campaign strategic planning, communication consulting for leaders and opinion makers, personal branding, and visual identity and graphic design. Targeted at political candidates, leaders, and corporate clients.

Quantifiable outcome

• Helped Damiano Tommasi achieve 39.8% at first round and win Verona mayoral runoff in 2022
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cattaneo Zanetto & Co.coreStrategic or Co-development PartnerJoint development of PanelDecisori, a unique analysis tool for the Italian public affairs market. This tool allows companies, organizations, and trade associations to understand how decision-makers and policy makers perceive and evaluate key themes, sectors, and policies for Italy's development.
• CSA ResearchminorStrategic or Co-development PartnerCollaboration on Angelini Industries Gen Z sustainability research project. CSA Research conducted qualitative research to define key languages and elements, while Youtrend conducted quantitative survey on 1,000 young people aged 14-29.
• Fondazione SantagataminorStrategic or Co-development PartnerScientific supervision of economic impact assessment for Museo Egizio di Torino project. Fondazione Santagata, specialized in cultural economics, provided expertise for quantifying the museum's economic impact on the Turin metropolitan area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global communications and public affairs firm with trust research and public opinion polling practices (e.g., Edelman Trust Barometer). Comparable on corporate public affairs and reputation research, but operates globally across many sectors beyond politics.
• Hill+Knowlton Strategies: Global public affairs and communications consultancy with public opinion research capabilities. Comparable on the strategic communication and public affairs advisory side of Youtrend's offering, but at global scale and broader portfolio.
• Ipsos: Global market research and polling group with a substantial Italian operation offering public opinion, political, and consumer research. Comparable on methodology breadth and client types, but operates at much larger scale across multiple categories.

Direct peers

• SWG S.p.A. One of Italy's largest independent polling and market research firms, operating across political, social, and corporate research. Directly comparable to Youtrend on quantitative polling, focus groups, and political/electoral studies, with a broader product set and larger headcount.
• EMG Different: Italian research and polling firm providing public opinion, electoral, and market research. Directly comparable to Youtrend on quantitative polling, focus groups, and political/corporate research services in Italy.
• Demetra: Italian polling and research firm conducting political and social opinion research. Comparable to Youtrend on public opinion surveys, electoral studies, and corporate communication research.
• Tecnè: Italian research and polling firm specializing in electoral forecasting and political analysis. Comparable to Youtrend on electoral statistical modeling, political polling, and media analysis for political and institutional clients.
• Istituto Piepoli: Long-standing Italian public opinion and market research firm known for political polling and social research. Directly comparable to Youtrend on CATI polling, electoral studies, and corporate research engagements in Italy.
• KEOS Group: Italian public affairs and strategic communication consultancy advising corporates, institutions, and political clients. Comparable to Youtrend on the strategic communication and public affairs side of the business.

Others

• Cattaneo Zanetto & Co. Italian public affairs and strategic communication firm; existing Youtrend co-development partner on the PanelDecisori tool. Comparable on public affairs advisory and decision-maker analysis services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/youtrendstrategies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youtrend strategies