Clarion Hotel® & Congress Copenhagen Airport

What Clarion Hotel® & Congress Copenhagen Airport does

Clarion Hotel & Congress Copenhagen Airport is a premium full-service hotel located adjacent to Copenhagen Airport (CPH) in Kastrup, Denmark, operated within the Strawberry Hotels AS portfolio (formerly Nordic Choice Hotels), which is part of the Choice Hotels International network. The property provides overnight accommodation, conference and meeting facilities, on-site restaurants and bars, and spa services, serving business travelers, leisure guests, families, and corporate event organizers. Within the broader Strawberry portfolio the hotel sits at the top Clarion tier alongside other conference-anchored Clarion properties that together host 100,000 tailored conferences and meetings annually across the Nordic region.

The underlying technology stack is conventional but digitally mature: a centralized booking platform shared with Choice Hotels International, the Strawberry mobile app (4.7 stars, ~8.8k ratings) supporting booking, mobile check-in/out, and Spenn loyalty management, and mobile-key functionality delivered through a partnership with ASSA ABLOY on the Seos platform, with digital room keys stored in Apple Wallet and Google Wallet. The Spenn loyalty program, managed by Spenn Group AS, operates as a points ledger with four standard tiers (Blue, Silver, Gold, Platinum) and two Lifetime tiers (Lifetime Gold, Lifetime Platinum), and is being consolidated as the sole point currency across all Strawberry members effective January 2026. Payment processing runs through Adyen N.V.

Revenue is generated from room bookings across flexible and prepaid rate tiers, conference and meeting rentals with catering, food and beverage (including branded restaurant concepts such as VRÅ, Norda, Brasserie Draken, and Restaurant Fei), spa packages, gift cards, and the co-branded Strawberry Mastercard. Distribution is direct-led through the strawberry.dk website and mobile app, supported by best-price guarantees and member-exclusive rates, with corporate accounts handled through a dedicated sales motion and the BookaMeeting platform for conference bookings. Pricing tiers include Web Price Flex, Web Price Prepaid, Superdeal promotional rates, member-only pricing, and negotiated corporate and sports-team rates.

Name

Clarion Hotel® & Congress Copenhagen Airport

Legal name

Strawberry Hotels AS

Website

https://strawberry.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Clarion Hotel & Congress Copenhagen Airport is a premium full-service hotel near Copenhagen Airport, operated within the Strawberry Hotels AS portfolio. It provides accommodation, congress facilities, restaurants, and spa, serving business travelers, leisure guests, families, and corporate event organizers across the Nordic region.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Airport Conference Hotels (THAGALAB)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation
• Conference venues
• Spa wellness
• Restaurant dining
• Loyalty rewards

Headquarters

HQ city

Copenhagen, Kastrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight stays across Clarion Hotel, Quality Hotel, Comfort Hotel, Home Hotel, and Stopover brands. Offers various pricing tiers including flexible and prepaid options with different cancellation policies.
2. Conference & Meeting Services: Revenue from organizing 100,000+ tailored conferences and meetings annually across Nordic properties. Includes venue rental, catering, and event planning services.
3. Food & Beverage: Restaurants and bars operating within hotels, including branded concepts like VRÅ, Norda, and Brasserie Draken. Includes room service and dining packages.
4. Spa Services: Wellness and spa facilities at select properties offering treatments and spa packages.
5. Spa Package Bookings: Curated spa packages offered at various destinations including Gothenburg, combining accommodation with spa experiences.
6. Loyalty Program (Spenn): Points-based loyalty program where members earn Spenn on qualifying purchases. Spenn can be redeemed for hotel stays, dining, and partner offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Clarion Hotel & Congress Copenhagen Airport operates as a premium full-service hotel property within Strawberry Hotels AS, the largest Nordic hotel chain with 250+ properties across 6 countries. The hotel provides overnight accommodation, on-site restaurants and bars, spa facilities, and dedicated conference and meeting venues (it's explicitly in the property name). It is part of Strawberry's multi-brand portfolio (Clarion, Quality, Comfort, Home, Stopover) unified by the Strawberry mobile app, the Spenn loyalty program, and the BookaMeeting conference booking platform, with industry-first mobile key technology deployed via Google Wallet and Apple Wallet integrations.

Product overview

Strawberry operates a multi-brand hotel portfolio comprising Clarion Hotel® (premium full-service brand at the top tier, focused on conferences and events), Quality Hotel™ (family-oriented), Comfort Hotel™ (value urban), Home Hotel (all-inclusive with breakfast/fika/dinner included), Stopover (transit-oriented), and independent standalone hotels — totaling more than 250 hotels across 6 countries in the Nordic region. The portfolio is unified by the Strawberry App (mobile booking, check-in, mobile keys), the Spenn loyalty program (4 tiers plus 2 Lifetime tiers), and centralized booking systems shared with Choice Hotels International. Clarion Hotel® properties serve as the flagship conference and event venues, hosting 100,000+ tailored conferences and meetings annually, supported by dedicated event planning, on-site restaurants, and spa facilities. The Strawberry ecosystem extends to on-property dining (multiple restaurant concepts including Japanese-inspired VRÅ, Norda, Brasserie Draken), spa services, gift cards, and experience packages for families, culture, sport, and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Clarion Hotel®: Premium hotel brand offering full service including conference facilities, restaurants, and spa services
• Quality Hotel™
• Comfort Hotel™
• Home Hotel
• Stopover
• Spenn

Products and services

• Hotel Accommodation at Clarion Hotel Copenhagen Airport
• Conference and Meeting Facilities (Congress)
• Restaurants and Bars
• Spa Services
• Spenn Loyalty Program
• Strawberry Mobile App
• Strawberry Gift Cards
• Experience Packages (Culture, Music, Family, Sport & Adventure)

Quantifiable outcome

• Children under 9 years stay free when sharing parents' bed
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Spenn Group AScoreTechnology or Integration · 19 November 2024Spenn Group AS (org.nr. 932 435 888) manages the Spenn loyalty point system for Strawberry, handling account administration, currency management, transaction records, and balance tracking for each Strawberry member. The partnership enables the integrated loyalty ecosystem across all Strawberry properties.
• Google (Google Wallet)coreTechnology or Integration · 24 June 2024Google Wallet integration enables digital room keys at Strawberry hotels, starting with Clarion Hotel Post in Gothenburg as the world's first hotel with this capability. Guests can unlock doors without opening the app or unlocking their phone.
• Apple (Apple Wallet)coreTechnology or Integration · 24 June 2024Apple Wallet integration enables digital room keys at Clarion Hotel Post, the first hotel in Europe with this capability. The key works even when iPhone is powered off for up to 5 hours.
• ASSA ABLOYcoreTechnology or Integration · 1 January 2018ASSA ABLOY developed the mobile key technology for Strawberry using the Seos platform, enabling Bluetooth-based room access via the mobile app. This partnership delivered the industry's first world record for mobile key usage with over 2000 doors unlocked.
• Choice Hotels International (CHI)coreTechnology or IntegrationStrawberry is part of Choice Hotels International and shares the same booking system, enabling cross-brand reservations and integrated operations. Personal data for accommodation bookings is processed in the USA through CHI's systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thon Hotels: Norwegian full-service and limited-service hotel chain owned by Olav Thon Group. Comparable Nordic competitor with similar multi-brand strategy and strong domestic market position, particularly relevant for the Scandinavian business-travel segment.
• Scandic Hotels: Publicly listed Nordic hotel operator with ~280 hotels across the Nordics and Europe. Directly comparable to Strawberry on geography, full-service offering, and conference business; considered Strawberry's closest direct competitor for premium and mid-range Nordic travel.
• Radisson Hotel Group: Brussels-headquartered hotel group with substantial Nordic presence and a strong MICE/conference vertical including Radisson Blu properties at major airports. Directly competes with Clarion for premium business travelers and corporate events.
• First Hotels: Nordic hotel group operating full-service and conference hotels across Scandinavia. Comparable mid-scale Nordic peer with similar MICE focus and shared geography.
• Elite Hotels of Sweden: Swedish privately held hotel chain with full-service and business-focused properties across Sweden. Comparable as a Nordic family/privately-held competitor with strong corporate and conference orientation in the same regional market.
• Arp-Hansen Hotel Group: Copenhagen-based hotel operator running multiple brands (including airport and conference hotels) in Denmark. Directly comparable as a Copenhagen-headquartered competitor in the same Danish airport/conference/lodging categories.

Others

• Choice Hotels International: US-based franchisor and technology partner to Strawberry, sharing booking infrastructure and brand rights (Clarion, Quality, Comfort, Clarion Collection). Comparable as a strategic/franchise counterpart rather than a direct competitor in Nordic markets.
• Booking.com: Global online travel agency and a key distribution channel for hotel inventory. Comparable as an adjacent ecosystem participant that influences Strawberry's direct-booking economics and overall Nordic online travel market structure.

Broad incumbents

• Hilton Hotels & Resorts: Global hospitality incumbent with established Nordic footprint (including Hilton Copenhagen Airport). Comparable as a broad full-service competitor for premium business travelers and large-scale events at the Copenhagen Airport catchment.
• Marriott International: Global hospitality leader with significant Nordic presence via multiple brands (Marriott, Sheraton, Westin). Comparable as a broad incumbent for premium Nordic business and conference demand, particularly at Copenhagen Airport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/clarion-copenhagen-airport
• Instagraminstagram.com/strawberry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarion Hotel® & Congress Copenhagen Airport