Clarion Hotel® Amaranten
- Company typePrivate
- Founded2000
- HeadquartersStockholm, Stockholm County, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
Clarion Hotel® Amaranten firmographics
Firmographics- Name
- Clarion Hotel® Amaranten
- Legal name
- Strawberry Hotels AS
- Website
- https://strawberry.se
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Clarion Hotel® Amaranten industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industry
- Conference Retreat Hotels (THAGALAG)
Keywords
Where Clarion Hotel® Amaranten is headquartered
LocationHeadquarters
- HQ city
- Stockholm, Stockholm County
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Clarion Hotel® Amaranten business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Revenue: Core revenue from overnight stays across hotel properties including room bookings, with various rate categories and member pricing.
- Food & Beverage: Revenue from hotel restaurants, bars, and room service. Includes dining packages and restaurant coupons offered to loyalty members.
- Spa Services: Revenue from spa treatments and wellness facilities at select properties.
- Conference & Events: Revenue from conference facilities and event spaces. Strawberry arranges 100,000 customized conferences and meetings annually.
- Spenn Loyalty Program: Points-based loyalty program where members earn Spenn on qualifying purchases. Members can redeem Spenn for hotel stays and partner offerings.
- Membership Program: Strawberry membership with tiered benefits (Blue, Silver, Gold, Platinum) offering exclusive rates, restaurant coupons, and priority access to promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Direct Booking Rate - Best Price Guarantee (excluded) |
| Transaction based/ take rate | Pay-as-you-go | Spenn Points Redemption |
| Unit Pricing | Pay-as-you-go | Conference & Meeting Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Clarion Hotel® Amaranten product offering
Product offeringCore offering
Clarion Hotel® Amaranten is a premium hotel property in Stockholm operated under the Clarion Hotel brand of Strawberry (formerly Nordic Choice Hotels). It provides overnight hotel accommodations, on-site restaurants and bars, spa and wellness facilities, and conference and meeting event spaces, supported by direct booking via strawberry.se and the Strawberry mobile app.
Product overview
Clarion Hotel® Amaranten operates as part of the Strawberry hotel group, which offers a multi-brand portfolio including Clarion Hotel®, Quality Hotel™, Comfort Hotel™, Home Hotel, and Stopover. The brand portfolio spans over 250 hotels across 6 countries in the Nordic region. Clarion Hotel® represents the premium tier within this ecosystem, while the Strawberry App serves as a unified digital platform connecting all brand properties with mobile key functionality, booking services, and the Spenn loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- Clarion Hotel®: Premium hotel brand offering hotel experiences with style, art and personality - for guests who want something beyond the ordinary
- Quality Hotel™
- Comfort Hotel™
- Home Hotel
- Stopover
- Spenn
- Strawberry Mastercard
- Mobile Keys
- Nordic Hotels & Resorts
Quantifiable outcome
- 100,000 customized conferences and meetings arranged annually
- +2 more outcomes
Companies that use Clarion Hotel® Amaranten
Customer profileSegments3 records
Ideal customer profiles3 records
Clarion Hotel® Amaranten technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clarion Hotel® Amaranten partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ASSA ABLOYcoreASSA ABLOY provides the Seos platform technology powering Strawberry's Mobile Keys feature, enabling guests to use their smartphones to unlock hotel room doors. This is a core technology partnership for the digital guest experience.
- Choice Hotels InternationalcoreStrawberry is part of Choice Hotels International, Inc. and uses the same booking system as Choice Hotels. Personal booking information is processed in the USA with CHI as the data processor under EU standard contracts.
- Spenn Group AScoreSpenn Group AS administers the Spenn loyalty points account system, currency handling, transaction overview, and balance management for each Strawberry member. Account administration for the loyalty program.
- Strawberry Mastercard PartnersminorFinancial service partners for the co-branded Strawberry Mastercard credit card program offering additional earning opportunities for members.
- Travel AgenciesminorTraditional travel agencies and online travel agencies (OTAs) resell hotel rooms. Note: OTAs are excluded from Spenn point earning per membership terms.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Clarion Hotel® Amaranten competitors and assessment
Company assessmentRegional players
- Thon Hotels: Norwegian family-owned hotel chain with Nordic-wide presence including properties in Sweden. Operates full-service and conference hotels in Stockholm that overlap with Clarion Hotel Amaranten's positioning, primarily serving Nordic business and leisure travelers.
Direct peers
- Scandic Hotels: Largest Nordic hotel operator with a broad portfolio of full-service and limited-service hotels across Sweden, Norway, Denmark, Finland, and the Baltics. Directly competes with Clarion Hotel Amaranten and other Strawberry properties for corporate, leisure, and conference demand in Stockholm and other Nordic cities.
- First Hotels: Nordic hotel collection with full-service properties across Sweden, Norway, Denmark, and the Baltics. Competes with Clarion Hotel Amaranten for Nordic conference, corporate, and leisure demand with similar mid-to-premium positioning.
- Elite Hotels of Sweden: Swedish full-service hotel chain operating premium and conference properties across major Swedish cities including Stockholm. Competes directly with Clarion Hotel Amaranten for business travelers, conferences, and premium leisure stays in the Swedish market.
Broad incumbents
- Radisson Hotel Group: Global hotel group with a significant presence in the Nordics through Radisson Blu, Radisson Collection, and Radisson RED brands. Operates multiple full-service and conference properties in Stockholm that compete with Clarion Hotel Amaranten.
- Marriott International: Global hotel major with Marriott, Renaissance, and other brands operating in Stockholm. Competes with Clarion Hotel Amaranten for corporate travel, conferences, and premium leisure demand, particularly through Marriott Bonvoy's enterprise distribution.
- Hilton Hotels & Resorts: Global hotel major with multiple properties in Stockholm under Hilton, Conrad, and DoubleTree brands. Competes for international corporate travelers, conferences, and premium leisure demand in Stockholm's full-service segment.
Emerging players
- Nobis Hotel: Stockholm-based luxury hotel operator with premium and boutique properties in central Stockholm. Competes with Clarion Hotel Amaranten for high-end corporate, conference, and luxury leisure demand in Stockholm's premium hotel segment.
- Story Hotel: Stockholm-based boutique hotel brand with multiple properties in central Stockholm. Targets design-conscious leisure and business travelers in the same central Stockholm catchment area as Clarion Hotel Amaranten, representing an emerging competitive threat in the premium tier.
Others
- Comfort Hotel (Strawberry sub-brand): Strawberry's value-oriented hotel sub-brand operating affordable properties in central Nordic locations. Functions as a sibling brand to Clarion Hotel Amaranten within the Strawberry portfolio, enabling cross-brand guest migration and loyalty program sharing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarion Hotel® Amaranten social profiles
Digital presenceClarion Hotel® Amaranten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarion Hotel® Amaranten leadership team
Management profileNumber of profiles
Clarion Hotel® Amaranten subsidiaries and ownership
Company hierarchySubsidiaries8 records
Clarion Hotel® Amaranten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarion Hotel® Amaranten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarion Hotel® Amaranten
What does Clarion Hotel® Amaranten do?
Clarion Hotel® Amaranten is a premium hotel property in Stockholm operated under the Clarion Hotel brand of Strawberry (formerly Nordic Choice Hotels). It provides overnight hotel accommodations, on-site restaurants and bars, spa and wellness facilities, and conference and meeting event spaces, supported by direct booking via strawberry.se and the Strawberry mobile app.
Is Clarion Hotel® Amaranten a public or private company?
Clarion Hotel® Amaranten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clarion Hotel® Amaranten founded?
Clarion Hotel® Amaranten was founded in 2000. It employs 11 to 50 people.
Where is Clarion Hotel® Amaranten based?
Clarion Hotel® Amaranten is headquartered in Stockholm, Stockholm County, Sweden, in the Europe region.
How does Clarion Hotel® Amaranten make money?
Six revenue lines are on record. Hotel Room Revenue is the primary driver. The others are food & Beverage, spa Services, conference & Events, spenn Loyalty Program and membership Program.
Who are Clarion Hotel® Amaranten's main competitors?
Thon Hotels is listed as a regional player. Direct peers are Scandic Hotels, First Hotels and Elite Hotels of Sweden. Broad incumbents are Radisson Hotel Group, Marriott International and Hilton Hotels & Resorts. Emerging players are Nobis Hotel and Story Hotel. Comfort Hotel (Strawberry sub-brand) is listed as an others.
Does Clarion Hotel® Amaranten have an API?
No public API is recorded for Clarion Hotel® Amaranten.
What industry is Clarion Hotel® Amaranten in?
Clarion Hotel® Amaranten's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAG, Conference Retreat Hotels. Its NAICS code is 72111 and its SIC code is 7011.