STRAW India
STRAW India is a New Delhi-based nonprofit delivering humane education through schools, CBSE and state board textbooks, and a 24x7 Animal Helpline, reaching over 5 million students annually across India via donation-funded programs.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What STRAW India does
STRAW India (Stray Relief and Animal Welfare India) is a registered nonprofit trust based in New Delhi, India, founded in 2010 by Vasanthi Kumar and Dinesh Kumar under the motto 'Animal Welfare through Education.' The organization's sole focus is humane education — distinguishing it from shelter- or hospital-based animal welfare organizations. Its flagship 'Compassionate Classrooms' program integrates approximately 200 pages of humane education content into official textbooks published by the Central Board of Secondary Education (CBSE), Karnataka Department of State Education Research and Training, and Rajasthan state educational boards, giving STRAW passive curriculum-embedded distribution to over 5 million students annually across 10,000+ CBSE-affiliated schools. STRAW positions itself as the only full-service provider of humane education in New Delhi.
The organization operates a portfolio of programs targeting three age segments: Compassionate Kids (primary school), Compassionate Teens (adolescent school), and Compassionate Youth (college/university, with engagements at IIT Delhi, JNU, and Lady Shri Ram College). Programs include in-person workshops, painting and essay competitions, world days celebrations, nature walks, online webinar series ('Stories of Kindness' for ages 5-12, 'Kindness Dialogues' for college students), and a 24x7 Animal Helpline providing rescue coordination and pet counseling. Supporting resources include first aid guides, a 'Locate Help' directory of animal welfare organizations across India, and educational content on Indian animal protection law. The technology stack is modest: a Bootstrap-based website plus the ElevenLabs text-to-speech platform (via the ElevenLabs Impact Program, up to 100,000 voice credits/month) used to produce multilingual audio educational content.
STRAW's business model is donation- and grant-funded, with services provided at no cost to government schools and nonprofit agencies. Donation tiers are micro-sized (₹1,500–₹11,500 / US$20–US$150 per unit). The organization holds AWBI recognition, Trust Registration (879/IV), 12A and 80G tax exemption, FCRA registration for foreign contributions, and CSR registration. Named key funders include Help Animals India (Seattle, WA), CHAL-USA (El Cerrito, CA), and Citizens for Animals. Revenue figures are not publicly disclosed; the only known grant amount is a USD $1,000 Impact Grant from The Pollination Project in 2013. Cost-per-child sensitization is stated at ₹100 (~US$1.20).
STRAW India firmographics
Firmographics- Name
- STRAW India
- Legal name
- Stray Relief and Animal Welfare (STRAW) India
- Website
- https://strawindia.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STRAW India is a New Delhi-based nonprofit delivering humane education through schools, CBSE and state board textbooks, and a 24x7 Animal Helpline, reaching over 5 million students annually across India via donation-funded programs.
- Ownership category
- akta.pro rank
STRAW India industry classification
Industry- Product category
- Humane Education and Animal Welfare Services
- akta.pro primary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
- akta.pro secondary industry
- Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG)
Keywords
Where STRAW India is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
STRAW India business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Grants: STRAW India operates as a registered nonprofit organization dependent on donations from individuals and organizations. They receive grants from funding partners and are eligible for 80G tax exemptions for donors in India.
- Services at No Cost: Services are offered at no cost to Government schools and non-profit agencies, funded entirely through donations and grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Support 1 Humane Education Program for 50 School Students |
| Other | One time | Support Training 1 Humane Educator |
| Other | One time | Support Designing and Producing 1,000 Handouts and Leaflets |
| Other | One time | Support Creation of 1 Chapter of Humane Education Contents |
| Other | One time | Support Spaying/Neutering of 5 Stray Dogs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
STRAW India product offering
Product offeringCore offering
STRAW India is a registered nonprofit that delivers animal welfare through humane education. Its core offerings include the Compassionate Classrooms program (which embeds humane education content into CBSE and state educational board textbooks), in-person animal welfare workshops and presentations in schools and colleges, painting/essay competitions, nature walks, world-day celebrations, and the Stories of Kindness online webinar series. It also operates a 24x7 Animal Helpline for rescue coordination, pet counseling, and veterinary referrals.
Product overview
STRAW India operates as a nonprofit animal welfare organization offering a portfolio of humane education programs and services centered around its motto 'Animal Welfare through Education.' Its core programs include Compassionate Classrooms (which embeds content into school textbooks via CBSE and state educational boards), in-person Animals Welfare Workshops and Presentations, Painting and Essay Writing Competitions, World Days Celebration Programs, and Nature Walks and Outdoor Learning sessions. Online programs include the Stories of Kindness webinar series for children aged 5-12 and Kindness Dialogues for college students. Supporting services include a 24x7 Animal Helpline for rescue coordination, a Locate Help Directory (searchable map database of animal welfare resources across India), a Directory Registration System, an Animal Protection Laws resource library, first aid guides, the STRAW India Blog, and a Donation and Fundraising Platform. Sub-programs Compassionate Kids, Compassionate Teens, and Compassionate Youth segment humane education by age group. The organization produces multimedia educational content in regional languages using ElevenLabs text-to-speech technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Compassionate Classrooms A program that introduces humane education content into school textbooks published by central and state educational boards (CBSE, Karnataka, Rajasthan, Delhi), enabling nationwide reach through the official curriculum.
- Animal Helpline
Quantifiable outcome
- 40,000+ school children and college students sensitized in over a decade
- +3 more outcomes
Companies that use STRAW India
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
STRAW India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
STRAW India partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Humane Education CoalitionminorSTRAW India is a partner of the Humane Education Coalition, collaborating with other organizations focused on humane education globally.
- Federation of Indian Animal Protection Organizations (FIAPO)coreSTRAW India is a member of FIAPO. Vasanthi Kumar served as Board Member. STRAW has received multiple awards from FIAPO including Education and Outreach Award 2022 and Outreach for Animals Award 2012.
- World Animal Protection (formerly WSPA)minorSTRAW India was a former member society of the World Society for the Protection of Animals (now World Animal Protection). Received Certificate for Best Practices in Education from WSPA.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
STRAW India competitors and assessment
Company assessmentRegional players
- Wildlife SOS: India-based wildlife conservation and animal welfare NGO. Comparable as an Indian nonprofit with education/outreach components, though focused primarily on wildlife rescue and conservation rather than companion animal welfare.
Emerging players
- The Humane League (India outreach): Global nonprofit focusing on ending the abuse of animals raised for food. Comparable as an education-and-advocacy focused animal welfare nonprofit, though primarily focused on corporate cage-free campaigns rather than school curriculum integration.
Direct peers
- People for Animals (PFA): India's largest animal welfare NGO with nationwide presence. Both organizations pursue animal welfare through public engagement in India, though PFA focuses more on legal action and shelter/rescue operations versus STRAW's education-first model.
- PETA India: Major animal rights organization operating in India with campaigns, education, and advocacy programs. Directly comparable as an education-and-advocacy focused animal welfare nonprofit serving Indian audiences.
- Blue Cross of India: One of India's oldest animal welfare organizations operating a shelter and hospital in Chennai. Comparable as a registered Indian animal welfare nonprofit, though it emphasizes shelter/hospital operations over school-based education.
- SPCA (Society for Prevention of Cruelty to Animals) India chapters: Network of SPCAs operating under AWBI across Indian cities. Comparable as registered Indian animal welfare organizations pursuing cruelty prevention and animal care through community engagement.
- Animal Equality India: International farmed-animal advocacy organization with India operations. Comparable as an animal welfare NGO operating in India with education and public outreach components.
Broad incumbents
- Humane Society International (India): Global animal protection organization active in India. Comparable as a major international NGO pursuing animal welfare through advocacy, education, and policy work in India.
- World Animal Protection (India): Global animal welfare organization with India operations. STRAW was formerly a member society of WSPA (now World Animal Protection). Comparable as a broader animal welfare entity that has recognized STRAW's education work.
Others
- Federation of Indian Animal Protection Organizations (FIAPO): Umbrella federation of Indian animal protection NGOs of which STRAW is a member. Comparable as a coalition body in the same space, but functions as an industry association rather than direct service provider.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
STRAW India social profiles
Digital presenceSTRAW India financial estimates
Financial estimateRevenue estimate
Valuation estimate
STRAW India leadership team
Management profileNumber of profiles
Profiles9 records
STRAW India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STRAW India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STRAW India
What does STRAW India do?
STRAW India is a registered nonprofit that delivers animal welfare through humane education. Its core offerings include the Compassionate Classrooms program (which embeds humane education content into CBSE and state educational board textbooks), in-person animal welfare workshops and presentations in schools and colleges, painting/essay competitions, nature walks, world-day celebrations, and the Stories of Kindness online webinar series. It also operates a 24x7 Animal Helpline for rescue coordination, pet counseling, and veterinary referrals.
Is STRAW India a public or private company?
STRAW India is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was STRAW India founded?
STRAW India was founded in 2010. It employs 11 to 50 people.
Where is STRAW India based?
STRAW India is headquartered in New Delhi, India, in the Asia region.
How does STRAW India make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are services at No Cost.
Who are STRAW India's main competitors?
Wildlife SOS is listed as a regional player. The Humane League (India outreach) is listed as an emerging player. Direct peers are People for Animals (PFA), PETA India, Blue Cross of India, SPCA (Society for Prevention of Cruelty to Animals) India chapters and Animal Equality India. Broad incumbents are Humane Society International (India) and World Animal Protection (India). Federation of Indian Animal Protection Organizations (FIAPO) is listed as an others.
Does STRAW India have an API?
No public API is recorded for STRAW India.
What industry is STRAW India in?
STRAW India's product category is Humane Education and Animal Welfare Services. Its primary akta.pro industry code is AFAEALAC, Animal Welfare & Advocacy Organizations, with a secondary code of BPAGAIAG, Animal Cruelty Prevention, Investigation & Humane Law Enforcement.