Streaming
Prime Video is Amazon's global subscription streaming platform offering on-demand movies, TV series, original content, live sports, live news, and TVOD rentals across 200+ countries, monetized via Prime membership bundles, a third-party channel marketplace, transactional purchases, and advertising.
- Company typePublic
- Founded2006
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Streaming does
Prime Video is a global subscription streaming service operated by Amazon.com, Inc., offering on-demand movies, television series, documentaries, live sports, live news, and Amazon Originals. The platform is built on cloud-based streaming infrastructure using Amazon Web Services (AWS) and is accessible across web browsers, native iOS and Android applications, smart TVs from major manufacturers (Samsung, LG, Sony, Panasonic, Philips, Hisense, TCL), streaming media players (Fire TV, Chromecast, Apple TV, Nvidia SHIELD), game consoles (PlayStation, Xbox), and various set-top boxes. Its technical feature set includes offline viewing, multi-device profiles with parental controls, accessibility tooling (captions, audio descriptions, dialogue boost, sign language), content categorization by genre and curated collections, and a personalized recommendation engine.
The service generates revenue through four primary streams: (1) inclusion as a benefit of Amazon Prime membership, which leverages Amazon's massive subscriber base for customer acquisition; (2) Prime Video Channels, a marketplace for third-party streaming subscriptions (Paramount+, STARZ, Apple TV+, HBO Max, Crunchyroll, AMC+, Peacock Premium Plus, MGM+, Cinemax, ViX Premium) with unified billing; (3) transactional video-on-demand (TVOD) rentals and purchases of individual titles; and (4) advertising via an ad-supported tier. Target segments include general consumers, families with children, sports enthusiasts (NBA, UEFA, Cricket Australia), news viewers, and premium channel subscribers. The platform supports 30+ localized languages and operates through 16 regional legal entities spanning North America, Latin America, Europe, Asia Pacific, the Middle East, Africa, and Oceania.
Streaming firmographics
Firmographics- Name
- Streaming
- Legal name
- Amazon.com, Inc.
- Website
- https://streaming.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prime Video is Amazon's global subscription streaming platform offering on-demand movies, TV series, original content, live sports, live news, and TVOD rentals across 200+ countries, monetized via Prime membership bundles, a third-party channel marketplace, transactional purchases, and advertising.
- Ownership category
- akta.pro rank
Streaming industry classification
Industry- Product category
- Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Digital Content & Media Subscriptions (CRAFAIAA)
- akta.pro secondary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
Keywords
Where Streaming is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Streaming business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Amazon Prime membership (bundled): Prime Video is included as a benefit of Amazon Prime membership, which provides video streaming alongside e-commerce, shipping, and other Amazon services. Prime membership drives customer loyalty and cross-selling to Amazon's retail ecosystem.
- Prime Video Channels (add-on subscriptions): Users can subscribe to third-party streaming channels (Paramount+, STARZ, Apple TV, HBO Max, Crunchyroll, AMC+, Peacock Premium Plus, MGM+, Cinemax, ViX Premium, Wonder Project, MovieSphere+) directly through Prime Video. Pricing varies by channel, with example rates like $16.99/month for Paramount+. Amazon earns a commission on these subscriptions.
- Transactional Video-on-Demand (TVOD): Users can rent or purchase individual movies and TV episodes/seasons. Pricing varies by title. Examples include new releases like 'Disclosure Day' and 'Supergirl' available to rent or buy. Amazon retains full transaction value.
- Advertising: Prime Video offers an ad-supported tier and displays ads to users who have not upgraded to ad-free viewing. Amazon serves interest-based and targeted advertisements using cookies and analytics tools.
- Discounted Monthly Subscription with Commitment: Certain add-on subscriptions offer discounted rates in exchange for commitment to a fixed subscription period, paid monthly. This provides predictable recurring revenue and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ through Prime Video Channels |
| Subscription | Monthly | AMC + MGM + STARZ Bundle |
| Transaction based/ take rate | Pay-as-you-go | TVOD Rental/Purchase |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
Streaming product offering
Product offeringCore offering
Prime Video is Amazon's subscription video-on-demand streaming platform offering on-demand access to movies, TV shows, Amazon Originals, live sports, live news, and linear live TV channels. The platform also operates an add-on Channels marketplace where users can subscribe to third-party streaming services such as Paramount+, STARZ, Apple TV+, HBO Max, AMC+, and MGM+ with unified billing, and a transactional video-on-demand store for renting or purchasing individual titles. Distribution spans web browsers, iOS/Android mobile apps, smart TVs, streaming media players (Fire TV, Chromecast, Apple TV), and game consoles across more than 200 countries and territories.
Product overview
Prime Video is Amazon's streaming video platform that operates both as a core subscription video-on-demand service and as a marketplace for transactional content. The platform consists of the core Prime Video streaming service (offering movies, TV shows, Amazon Originals, sports, news, and live TV), supplemented by add-on subscription channels (Prime Video Channels) offering third-party streaming services like Paramount+, STARZ, Apple TV+, HBO Max, Crunchyroll, and others. Additionally, Prime Video offers a transactional store for renting or purchasing individual titles, and live TV streaming of linear broadcast channels.
Differentiator
Problem solved
Functional benefit
Brands
- Prime Video Channels: Third-party streaming channel subscriptions available through Prime Video platform
- Prime Video Add-On Subscriptions
Products and services
- Prime Video Amazon's subscription video-on-demand streaming platform offering on-demand access to movies, TV shows, Amazon Originals, sports, news, and live TV content. Available globally via web browser, mobile apps (iOS, Android), smart TVs, streaming devices, and game consoles.
- Prime Video Channels Subscription add-ons available through Prime Video including Paramount+ ($16.99/month), STARZ, Apple TV+, HBO Max, Crunchyroll, AMC+, Peacock Premium Plus, MGM+, Cinemax, ViX Premium, and MovieSphere+. Users can subscribe directly through Prime Video with unified billing, and Amazon earns a commission on each subscription.
- Prime Video Store Transactional video-on-demand service allowing users to rent or purchase individual movies and TV show seasons, including new releases and catalog titles. Pricing varies by title with rentals available under $6 for certain releases.
- Prime Video Live TV Live streaming television service offering linear broadcast channels including local news (PBS, CNN), sports (NBA League Pass, UEFA Champions League, Cricket Australia, Copa do Brasil), and specialty entertainment channels through Prime Video.
- Amazon Originals Exclusive original movies and series produced by or for Amazon, available only to Prime Video subscribers.
Companies that use Streaming
Customer profileSegments5 records
Ideal customer profiles5 records
Streaming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Streaming partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and major.
- TwitchminorPrime Video is integrated with Twitch through Twitch Prime benefits. Users with Prime membership receive Twitch Prime perks including free channel subscriptions and exclusive content drops. This cross-promotion drives engagement between Amazon's gaming and video streaming platforms.
- National Basketball Association (NBA)majorPrime Video distributes NBA League Pass content including live games, highlights, and replays for international viewers. The platform provides dedicated support pages for NBA International League Pass subscribers.
- UEFAmajorPrime Video streams UEFA Champions League matches in multiple markets including Italy and Ireland, providing dedicated support for UEFA content streaming.
- Cricket AustraliaminorPrime Video provides streaming of Cricket Australia content in Australia with dedicated support resources for subscribers.
- Paramount+majorParamount+ content is available as an add-on subscription through Prime Video Channels. Users can subscribe directly through Prime Video and access Paramount+ library including Star Trek, Showtime content, and original series.
- STARZmajorSTARZ offers its premium subscription through Prime Video Channels, providing access to STARZ original series, movies, and exclusive content. Available as standalone channel or bundled with AMC+ and MGM+.
- Apple TVmajorApple TV+ originals are available through Prime Video Channels, allowing Prime Video users to subscribe and access Apple original content without leaving the Prime Video interface.
- HBO MaxmajorHBO Max content available through Prime Video Channels, including HBO original series, Warner Bros. films, and DC content.
- CrunchyrollminorCrunchyroll anime content accessible through Prime Video Channels, providing anime streaming to Prime Video subscribers.
- AMC+majorAMC+ available through Prime Video Channels with access to AMC original series, Sundance Now, and Shudder content. Available as standalone or bundled with STARZ and MGM+.
- MGM+majorMGM+ (formerly Epix) content available through Prime Video Channels, including MGM library films and original series. Available as standalone or bundled with AMC+ and STARZ.
- Peacock Premium PlusminorPeacock Premium Plus available through Prime Video Channels, providing access to NBCUniversal content, live sports, and premium original programming.
- ViX PremiumminorViX Premium (TelevisaUnivision) Spanish-language streaming available through Prime Video Channels, offering original series, movie premieres, and sports content in Spanish.
- CinemaxminorCinemax action and thriller content available through Prime Video Channels.
- NHKNHK On Demand service available for Japanese users, providing NHK documentary and drama content. Referenced in Japan-specific terms.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Streaming competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights6 records
Customer concentration
Streaming social profiles
Digital presenceStreaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streaming leadership team
Management profileNumber of profiles
Streaming subsidiaries and ownership
Company hierarchySubsidiaries16 records
Streaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streaming
What does Streaming do?
Prime Video is Amazon's subscription video-on-demand streaming platform offering on-demand access to movies, TV shows, Amazon Originals, live sports, live news, and linear live TV channels. The platform also operates an add-on Channels marketplace where users can subscribe to third-party streaming services such as Paramount+, STARZ, Apple TV+, HBO Max, AMC+, and MGM+ with unified billing, and a transactional video-on-demand store for renting or purchasing individual titles. Distribution spans web browsers, iOS/Android mobile apps, smart TVs, streaming media players (Fire TV, Chromecast, Apple TV), and game consoles across more than 200 countries and territories.
Is Streaming a public or private company?
Streaming is a public company. It is classified as public and is currently operating.
When was Streaming founded?
Streaming was founded in 2006. It employs 11 to 50 people.
Where is Streaming based?
Streaming is headquartered in Seattle, United States, in the North America region.
How does Streaming make money?
Five revenue lines are on record. Amazon Prime membership (bundled) is the primary driver. The others are prime Video Channels (add-on subscriptions), transactional Video-on-Demand (TVOD), advertising and discounted Monthly Subscription with Commitment.
Does Streaming have an API?
No public API is recorded for Streaming.
What industry is Streaming in?
Streaming's product category is Video Streaming Services. Its primary akta.pro industry code is CRAFAIAA, Digital Content & Media Subscriptions, with a secondary code of MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles). Its NAICS code is 516210 and its SIC code is 4841.