Street Furniture Direct

What Street Furniture Direct does

Street Furniture Direct Limited is a UK-based e-commerce supplier of physical outdoor street furniture and urban infrastructure products, operating as a trading brand under the Bailey Street Furniture Group (BSFG). The company sells bollards (steel, stainless steel, cast iron, timber, polyurethane, plastic, illuminated, telescopic, removable), cycle parking (Sheffield stands, toastracks, double-decker and semi-vertical racks, wall-mounted stands, shelters), shelters (cycle, smoking, waiting), and ancillary street furniture (seats, benches, litter bins, planters, picnic tables, tree protection, lighting), as well as design-led collections such as Kube, Heba, and Ecocity. Manufacturing processes underlying the catalogue include hot-dip galvanising, powder coating, and casting in cast iron and polyurethane, with products ranging from approximately £21 to £3,202.80 per unit ex-VAT.

The business serves both B2C and B2B buyers via two channels: a self-service e-commerce storefront with published pricing, and a direct sales line covering phone, email, and project-level enquiries. End customers identified in the source include UK construction contractors and merchants (Kier, Travis Perkins, Jewson, Keyline, Galliard), UK councils and government bodies including the Houses of Parliament, and prestige commercial end-users including Bentley and Rolls Royce. The value proposition centres on a 72-hour turnaround on most stocked products, next-day delivery on selected lines, a price-match guarantee, bulk-buy discounts, and a single focal contact for multi-product project specifications.

The headcount of approximately 5 employees, the absence of disclosed revenue or external funding, and the dependency on the BSFG group structure for corporate functions indicate a small, privately-held trading operation rather than an independent growth-stage business.

Name

Street Furniture Direct

Legal name

Street Furniture Direct Limited

Website

https://streetfurnituredirect.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Furniture Direct is a UK e-commerce and direct-sales supplier of physical outdoor street furniture (bollards, cycle parking, shelters, seating, bins, planters) serving contractors, sub-contractors, UK councils, and commercial developers under the Bailey Street Furniture Group.

Ownership category

akta.pro rank

Product category

Street Furniture

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Retail-Furniture Stores (5712), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Street furniture supply
• Bollards and barriers
• Cycle parking equipment
• Outdoor seating products
• Urban infrastructure supply

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Street Furniture Products: One-time sale of physical street furniture products including bollards, cycle stands, shelters, seating, and related accessories. Revenue generated through direct product sales with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Street Furniture Direct manufactures and supplies physical outdoor street furniture and urban infrastructure products across bollards and barriers, cycle parking, shelters, and seating categories. Products are made from steel, stainless steel, cast iron, timber, polyurethane, and recycled plastic using galvanisation and powder coating processes. The company fulfils orders through its UK e-commerce platform with 72-hour turnaround on stocked items and next day delivery on select products.

Product overview

Street Furniture Direct is a UK-based B2B and B2C supplier of outdoor street furniture and urban infrastructure products. The company operates as a single unified e-commerce platform offering an extensive portfolio of physical products rather than a software platform. Their product range is organized into four main categories: Bollards and Barriers (including steel, stainless steel, cast iron, timber, plastic, illuminated, telescopic, and removable bollards, plus collision protection bars, hoop barriers, perimeter barriers, speed ramps, and traffic posts), Cycle Parking (including Sheffield cycle stands, toastracks, double decker racks, wall mounted stands, high and low cycle stands, economy racks, and cycle shelters), Shelters (cycle shelters, smoking shelters, and waiting shelters), and Street Furniture (seats, benches, litter bins, planters, picnic tables, tree protection, and lighting). The company positions itself as a one-stop solution for contractors and construction professionals working on outdoor projects, offering products across all these categories with rapid 72-hour delivery on most stock items. Notable product lines include the Titan reinforced steel bollard series, the Sheffield cycle stand collection, the Manchester cast iron bollard family, and the Hardy modular shelter system.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Bollards Steel bollards manufactured from 5mm gauge steel, hot dipped galvanised as standard with optional powder coating in RAL colours. Available in 114mm, 139mm, and 168mm diameters with root fixed, surface mounted, or removable fixing options for contractors and councils.
• Stainless Steel Bollard Stainless steel bollard with brushed satin finish, available in 101mm, 114mm, 129mm, 139mm, and 154mm diameters. Provided as standard in Grade 304 with Grade 316 available for coastal areas.
• Timber Bollard Locally sourced timber bollard from sustainable environments, available in softwood or hardwood with flat top, chamfered top, or 4 way weathered top options. Popular for local parks and forest trails.
• Sheffield Cast Iron Bollard Stylish, hard-wearing cast iron bollard with hand painted finish options. Features 230mm diameter and 1300mm length, suitable for heritage sites and parks.
• Manchester Cast Iron Bollard Classic style cast iron bollard, traditional and contemporary with strength and low maintenance benefits. Available in raw, primed, or finished options.
• Liverpool Cast Iron Bollard Contemporary cast iron bollard design with hand painted finish options. Length 1240mm, diameter 135mm. Popular for heritage sites and park projects.
• Blackpool Cast Iron Bollard Contemporary cast iron bollard with traditional design. Length 1100mm, diameter 180mm, finished in black as standard.
• Leeds Cast Iron Bollard Traditional cast iron bollard with modern twist, hard wearing with minimal maintenance requirements. Diameter 190mm.
• Heavy Duty Plastic Bollard 1125mm tall plastic bollard with distinctive rings on top section for hazard indication. Made from durable, maintenance free polyethylene (MDPE) material.
• Manchester Flexible PU Bollard Flexible bollard manufactured in Terrathane polyurethane with integral mild steel core. Designed to absorb impact and revert upright after being hit.
• Manchester PU Bollard Polymer bollard cast in Ultrathane 6000 with integral mild steel core and 300mm root and anchoring bar. Fully pigmented and finished in black polyurethane paint.
• 90mm Diameter Steel Telescopic Bollard Lockable telescopic bollard that slides into ground case for restricted access. Galvanised steel with optional powder coating, available in keyed alike or keyed different options.
• Titan Reinforced Steel Bollard Anti-ram reinforced steel bollard with internal steel core for enhanced security. Available in 139mm, 168mm, and 194mm diameters, galvanised with optional powder coating.
• Reinforced Stainless Steel Bollard Stainless steel bollard with internal steel core for enhanced security and anti-ram protection. Available in 101mm, 114mm, and 140mm diameters in Grade 304 or 316.
• Titan Service Yard Steel Bollard Heavy-duty steel bollard for high-risk areas such as service yards, car parks, and loading bays. Powder coated black with two yellow bands for visibility.
• Springback Traffic Post Rotationally moulded low density solathene traffic post that reverts upright after impact. Includes screw fit two part base connector and high tensile shock cords.
• Collision Protection Bars Steel protection bars for limiting forklift range and ensuring safety of people and racking. 76mm diameter steel available in 800mm or 1200mm lengths.
• Perimeter Barrier Surface mounted perimeter barrier for commercial and retail developments. Available in 1000mm, 1500mm, and 2000mm lengths with 60mm diameter.
• Hoop Barrier 89mm Perimeter protection hoop for motor dealership industry and retail parks. 89mm diameter, 1750mm length, 1050mm height. Available in galvanised, powder coated, or stainless steel finishes.
• Hoop Barrier 76mm Perimeter protection hoop with 76mm diameter steel tube for securing large perimeters.
• Hoop Barrier 60mm Perimeter protection hoop with 60mm diameter steel tube. Height 1180mm.
• Pole Protector Column protector for lighting columns, signs, or small trees. Manufactured from 60mm diameter steel tube with galvanised finish or powder coated options.
• Speed Ramp - 10mph Recycled plastic speed ramp designed for 10mph maximum traffic speed. Manufactured from recycled plastic with 500mm length sections and end sections. Fixing bolts included.
• Sheffield Cycle Stand Classic British design cycle stand recommended by national cycling associations. Available in galvanised steel or stainless steel, surface mounted or root fixed options. Holds 2 bikes.
• Glopost Traffic Post Blow moulded low density solathene traffic post with twist-lock design base. Height 760mm, diameter 100mm. Next day delivery available.
• Sheffield Cycle Stand Mid Rail Sheffield cycle stand with mid rail for additional locking options. Allows securing bike by wheel and frame. Can also be used as barrier around doorways.
• Sheffield Toastrack Multi-hoop cycle stand perfect for fitting into Hennessey Cycle Shelter. Each hoop holds 2 bikes. 5 hoop version holds 10 bikes with 4 anchor points.
• Economy Cycle Rack Cost effective cycle rack for restricted spaces. Available in 3, 4, or 5 space versions with low price and quick delivery.
• High and Low Cycle Stand Cycle stand with alternating high and low spaces allowing bikes to be closer together. 5 parking spaces as standard, installable together for longer configurations.
• Fin Shaped Cycle Stand Galvanised - Root Fixed Stylish yet cost effective fin shaped cycle stand. Available with 48 hour delivery depending on finish. Can be powder coated in any RAL colour.
• Wall Mounted Cycle Stand Cost effective wall mounted cycle stand for securing bikes to a wall. Fully galvanised with excellent build quality.
• Everest Double Decker Cycle Rack Space-saving double decker cycle stand with two tiers of parking. Holds twice as many bikes as traditional stands.
• Snowdon Semi Vertical Cycle Rack Semi vertical cycle rack for space-efficient bicycle storage.
• Verti Apex Wall Mounted Cycle Stand Wall mounted cycle stand for space-efficient bicycle storage.
• Eltham Cycle Trough Cycle trough for secure bicycle parking.
• Swing Wall Mounted Bike Stand Swing-type wall mounted bike stand for convenient bicycle storage.
• Bike Repair Station Self-service bike repair station with tools for basic repairs and maintenance.
• Hardy Shelter Minimal design cycle shelter with modular 4 metre units. Features clear polycarbonate roof cladding, galvanised frame with optional powder coating. Suitable for bicycle parking, motorbike parking, waiting areas, and smoking areas.
• Venice Seat Contemporary design wooden seat with 3 wood planks of different widths and soft rounded edges. Available in light oak or mahogany finishes with wood or wood and steel backrest options.
• Silaos Junior Seat Multi-coloured lacquered seat designed for nurseries and primary schools. Available in nursery version (270mm seat height) and primary version (390mm seat height).
• Anti Vandal Bench and Seat Heavy duty steel bench galvanised to prevent rust, suitable for high vandalism areas. Available in any RAL colour. Supplied to schools, prisons, and parks.
• Cruise Bench Street bench with contemporary styling, part of the cruise furniture collection.
• Bardot Seat Street seating furniture with contemporary design.
• Seats and Benches Range of outdoor seating including benches, seats with backrests, and anti-vandal options in various materials including timber, steel, and concrete.
• Litter Bins Range of outdoor litter bins for public spaces, parks, and commercial areas.
• Planters Outdoor planters for urban spaces, parks, and commercial developments.
• Picnic Tables Outdoor picnic tables for parks, schools, and public spaces.
• Tree Protection Tree guards and protection products for urban tree planting schemes.
• Lighting Street lighting products for public spaces and urban environments.
• Cycle Shelters Cycle storage shelters providing protection for bicycles and riders from weather elements.
• Smoking Shelters Outdoor smoking and vaping shelters for pubs, restaurants, and office buildings.
• Waiting Shelters Waiting shelters and walkways for terminals and pickup/drop off points.
• Illuminated Bollards Bollards with built-in lighting for enhanced visibility and aesthetic appeal.
• Removable and Fold Down Bollards Bollards that can be removed or folded down for temporary access when required.
• Telescopic Bollards Retractable bollards that sit flush with ground level when lowered for access.
• Traffic and Site Management Products for traffic management including barriers, speed ramps, and site protection equipment.
• Kube Street Furniture Collection Design-led street furniture collection with contemporary aesthetics.
• Heba Street Furniture Collection Street furniture collection with distinctive design.
• Ecocity Collection Urban street furniture collection designed for city environments.

Quantifiable outcome

• 72-hour turnaround on most product range
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bailey Street Furniture Group (Parent Company)coreOthersStreet Furniture Direct is part of the Bailey Street Furniture Group, a parent company providing corporate structure, accreditations, policies, and career opportunities. The BSFG group includes multiple street furniture businesses operating under unified management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Victor Stanley: US manufacturer of street furniture including benches, litter receptacles, bollards, and planters. Overlaps in product category but serves primarily North American municipal and developer markets.
• Marshalls plc: Large UK listed supplier of hard landscaping, kerbs, and street furniture products. Overlaps on bollards, seating, and planters but operates at much larger scale with broader portfolio including paving and drainage.
• Landscape Forms: US-headquartered premium street furniture manufacturer with benches, bollards, planters, and lighting. Comparable product category but primarily serves the North American market with a design-led premium positioning.

Direct peers

• Broxap: One of the UK's largest street furniture manufacturers, supplying bollards, cycle parking, shelters, seating, and litter bins to councils, contractors, and developers. Directly comparable product range and end-customer base to Street Furniture Direct.
• NAL Ltd (now Talus): UK supplier of street furniture, bollards, and outdoor seating products. Competes directly in the contractor and local authority segment with comparable product catalogue.
• Furnitubes: UK street furniture supplier with a catalogue of bollards, seating, planters, and cycle parking for public realm projects. Direct overlap in product range and customer base (councils, architects, contractors).
• Designscape Workshops: UK street furniture manufacturer specialising in bollards, cycle parking, and seating for public spaces. Comparable mid-sized UK street furniture supplier with similar contractor and council customer profile.
• AUTOPA: UK manufacturer of bollards, cycle stands, barriers, and shelters with a strong council and contractor customer base. Comparable product mix and go-to-market through direct sales and online catalogue.
• Glasdon UK: UK-based manufacturer of street furniture including bollards, litter bins, cycle parking, and shelters. Overlaps directly on core product categories and serves similar local authority and contractor customers.

Others

• Bailey Street Furniture Group: Parent company of Street Furniture Direct, providing corporate structure, accreditations, manufacturing capacity (galvanisation, powder coating), and shared resources across multiple street furniture brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUc7NZV_VgERkc2G0E5vNEg
• Facebookfacebook.com/BaileySFG
• LinkedInlinkedin.com/company/street-furniture-direct
• Pinterestpinterest.co.uk/StreetFD

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Furniture Direct