What StretchLAB does

StretchLAB is a London-based assisted stretching service operating seven owned-and-operated studios across the city (Fitzrovia, Soho, Chelsea, Notting Hill, Hampstead, Islington, and Westfield White City). The company was founded in 2019 and trades as DKD Holdings Ltd, a privately held English limited company with no disclosed external institutional investment. Its core offering is one-on-one, physiotherapist-supervised assisted stretching delivered by 42 trained Stretchologists using a standardised protocol covering PNF, passive, active, and static stretching methods. Clinical oversight is provided by HCPC-registered physiotherapist Chirag Parmar, whose background spans the NHS, Tottenham Hotspur Academy, and QPR Women's First Team, and the Notting Hill studio also houses a chartered physiotherapy clinic that broadens the service into clinical musculoskeletal treatment.

The technology stack is a standard wellness-services configuration: Mindbody for online booking, scheduling, and client management; Stripe-powered payment processing via Mindbody Payment Services; and Google Analytics for web analytics. The underlying intellectual property is the physiotherapist-designed protocol, the 8-week mobility re-testing programme, and a curriculum of four stretching methods matched to each client on the day, rather than any software asset. The company recorded 26,288 stretches completed in 2025 and maintains a 4.9-star Google rating across 1,200+ verified reviews.

StretchLAB generates revenue through a blended model: monthly recurring StretchClub memberships (Essential £120, Plus £200, Extra £360, each with a 3-month minimum commitment), pay-as-you-go single session credits and 5- or 10-session packs, a £60 introductory assessment session, chartered physiotherapy at Notting Hill, gift cards, and a Flex Points loyalty programme. Distribution is exclusively direct via the seven studios, the company's own website with 24/7 self-serve booking, and a small B2B corporate wellness channel targeting London businesses with 10+ employees. Marketing is predominantly organic and editorial, relying on press coverage, Google reviews, and member referrals rather than paid acquisition. The target segments are London desk professionals, athletes and active individuals, active aging adults, and corporate wellness buyers.

Name

StretchLAB

Legal name

DKD Holdings Ltd

Website

https://stretch-lab.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

StretchLAB is a London-based assisted stretching service operating seven owned studios, delivering one-on-one, physiotherapist-supervised stretching sessions through trained Stretchologists on a membership and pay-as-you-go model targeting London professionals, athletes, and corporate clients.

Ownership category

akta.pro rank

Product category

Wellness and Fitness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industry

Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)

Keywords

• Assisted stretching services
• Wellness studio memberships
• Physiotherapy and recovery
• Flexibility and mobility training
• Corporate wellness programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. StretchClub Memberships: Monthly recurring subscriptions (Essential £120/month, Plus £200/month, Extra £360/month) providing a set number of 50-minute sessions per month. Additional sessions available at discounted member rates. 3-month minimum commitment. Sessions do not roll over.
2. Session Credits and Packs: Pay-as-you-go single credits: £70 for 50-min, £40 for 25-min. Pre-purchased packs: 5 x 50-min pack for £320 (3-month validity), 10 x 50-min pack for £550 (3-month validity). Introductory first-time session at £60.
3. Physiotherapy Services: Chartered physiotherapist services at the Notting Hill clinic only. Initial consultation, follow-up treatments, and 5-session (£500) and 10-session (£1000) physiotherapy packs.
4. Gift Cards: Digital gift cards from £40, redeemable online or at any StretchLAB studio. Valid for 12 months from purchase. Set amount with optional top-up by recipient.
5. Corporate Memberships: Corporate rates available from 10+ employees. Team days and wellness programmes sold via [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

StretchLAB operates seven London studios offering one-on-one, physiotherapist-supervised assisted stretching sessions delivered by trained Stretchologists. The 50-minute signature session combines PNF, passive, active, and static stretching methods personalised to each client, with an introductory clinical assessment and 8-week mobility re-testing. StretchClub memberships, session credits, packs, and a physiotherapy clinic at Notting Hill form the recurring and add-on revenue structure.

Product overview

StretchLAB is a London-based assisted stretching service operating 7 studio locations across the city (Fitzrovia, Soho, Chelsea, Notting Hill, Hampstead, Islington, and Westfield White City). The core offering is one-on-one, physiotherapist-supervised assisted stretching delivered by trained Stretchologists using PNF, passive, active, and static methods. The portfolio includes a tiered membership model (StretchClub Essential, Plus, and Extra), pay-as-you-go session credits (25-min and 50-min drop-ins, 5-session and 10-session packs), a 50-minute introductory assessment session, a physiotherapy clinic at Notting Hill, Recovery Boots sessions bundled into memberships, gift cards, a Flex Points loyalty programme, and corporate membership options. All sessions follow a standardised physiotherapist-designed protocol and are bookable via the Mindbody-powered platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Stretching Sessions One-on-one, physiotherapist-supervised assisted stretching sessions delivered by trained Stretchologists using PNF, passive, active, and static methods. Available in 25-minute and 50-minute formats at any of the seven London studios.
• StretchClub Essential Membership Entry-level monthly membership at £120/month providing 2 × 50-minute sessions per month, 1 Recovery Boots session per month, priority booking, and extra sessions at £60. 3-month minimum commitment.
• StretchClub Plus Membership Mid-tier monthly membership at £200/month providing 4 × 50-minute sessions per month, 2 Recovery Boots sessions per month, and extra sessions at £50. 3-month minimum commitment.
• StretchClub Extra Membership Top-tier monthly membership at £360/month providing 8 × 50-minute sessions per month, 4 Recovery Boots sessions per month, quarterly physiotherapist re-assessment, and extra sessions at £45. 3-month minimum commitment.
• 50-Min Introductory Session First-time client 50-minute session at £60 including a full mobility assessment, a personalised stretching protocol, and a printed report. Limited to one per customer.
• Physiotherapy Clinic Chartered physiotherapist services offered at the Notting Hill studio only, including initial consultation, follow-up treatments, and 5-session (£500) and 10-session (£1,000) physiotherapy packs.
• Corporate Memberships Corporate wellness packages for businesses with 10+ employees, including team days and ongoing corporate memberships, sold via [email protected].

Quantifiable outcome

• 94% of clients noticed a difference within their first 3 sessions
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Mindbody InccoreTechnology or IntegrationMindbody is StretchLAB's primary booking, scheduling, and client management platform. All online bookings, account management, session credits, and membership administration run through Mindbody. Mindbody sets cookies during authentication and booking to maintain session and preferences. Mindbody Payment Services (MBPS), powered by Stripe, handles payment processing and card storage.
• StripecoreTechnology or IntegrationStripe powers payment processing and card storage for StretchLAB through Mindbody Payment Services (MBPS). Stripe sets cookies to detect and prevent fraud during payment transactions. All checkout and payment processing flows are handled by Stripe.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Urban Massage: London on-demand wellness platform offering in-home and on-site massage and bodywork; comparable premium London customer and overlapping bodywork/mobility benefit framing.
• Stretch*d: Emerging assisted-stretching concept with boutique studios; comparable service offering but smaller scale and earlier-stage brand development than StretchLAB.

Direct peers

• Stretch Zone: US franchise offering practitioner-assisted stretching sessions using patented equipment; most direct global comparable on service model, with multi-location presence and physiotherapist-adjacent positioning.
• StretchLab (US franchise): US-based assisted stretching franchise owned by Xponential Fitness; directly comparable one-on-one assisted stretching service with similar physiotherapist-inspired protocols, although operating at vastly larger scale across the US.

Regional players

• Physio Room: London physiotherapy and sports massage clinic group; comparable clinical-adjacent wellness positioning and serves overlapping active-lifestyle and desk-worker personas in central London.
• Ten Health & Fitness: London premium boutique fitness and physiotherapy studio offering one-on-one PT, Pilates, and recovery services; comparable affluent-London customer base and pricing tier, with overlapping clinical and wellness positioning.
• Six Physio: London-based physiotherapy and sports injury clinic group with multiple studios across the city; competes for the same premium London health-and-wellness customer with clinical-grade manual therapy services.
• Bodyset: UK physiotherapy and sports therapy clinic chain with multiple London and regional locations; competes on clinical credibility and premium recovery, with overlap on StretchLAB's rehabilitation-adjacent customer segments.
• Recovery Lab (London): London recovery studio offering compression, cryotherapy, and assisted stretching; comparable London premium recovery customer, partially overlapping modalities including Normatec-style compression boots.

Broad incumbents

• Equinox (Stretch & Recovery): Global luxury fitness incumbent integrating stretching and recovery services into its club offering; overlaps on affluent urban customer base but bundles stretching within a broader fitness membership rather than specialising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stretchlabuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StretchLAB