SpraakLab
SpraakLab B.V. is a Netherlands-based speech technology company that develops proprietary in-house ASR, speaker recognition, voice-activity detection, and generative-AI modules, delivering subscription SaaS, managed on-premise, and licensed solutions to Dutch media, government, and healthcare customers.
- Company typePrivate
- Founded2015
- HeadquartersNijmegen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SpraakLab does
SpraakLab B.V. is a Dutch speech technology and AI company founded in 2015 and headquartered in Nijmegen. The firm develops a fully in-house technology stack of four interconnected modules — Spraakdetectie (voice activity detection), Sprekerherkenning (speaker clustering and identification), Spraakherkenning (speech-to-text, including live, batch, and grammar-constrained variants), and AI/Taaltechnologie (generative AI and NLP, including custom-trained large language models) — and composes these into vertical solutions for three primary segments: (online) media (live and post-production automatic subtitling with approximately five-second delay), Dutch national and municipal government (automatic verbatim transcription, speaker-attributed minute-taking, and accessibility subtitling), and healthcare (speech-driven reporting via the Tell James sub-brand, integrated with electronic patient records). All technology is delivered on the company's own servers, a positioning that supports both SaaS access and on-premise deployment in customer datacenters where data sovereignty is required.
The business operates three revenue streams: subscription-based SaaS, managed on-premise hosting under multi-year contracts, and one-time usage licenses for customers that want to integrate the technology into their own applications, supplemented by applied-research professional services for custom language or multi-channel requirements. Pricing is quote-based and tailored to deployment type, volume, and security posture; commercial motion is direct enterprise field sales backed by content marketing (blog, whitepapers) and inbound phone/email contact. The company holds ISO 27001 and ISO 9001 certifications and is AVG/GDPR-compliant.
Operationally, SpraakLab runs as a small 1-10 person scale-up and is part of the AI Lab team within Total Specific Solutions (TSS), a European vertical-software conglomerate of 180+ business units across 30+ countries, with NotuBiz acting as a sister entity addressing the Dutch government market. Named customers include NPO Politiek, Beeld & Geluid, Pinkroccade Care, and Notuleerservice, alongside the related NotuBiz. Leadership disclosed is led at the product level by a Head of Department / Product Manager. No external funding rounds, M&A, or revenue figures are disclosed.
SpraakLab firmographics
Firmographics- Name
- SpraakLab
- Legal name
- SpraakLab
- Website
- https://spraaklab.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SpraakLab B.V. is a Netherlands-based speech technology company that develops proprietary in-house ASR, speaker recognition, voice-activity detection, and generative-AI modules, delivering subscription SaaS, managed on-premise, and licensed solutions to Dutch media, government, and healthcare customers.
- Ownership category
- akta.pro rank
SpraakLab industry classification
Industry- Product category
- Speech Recognition Software
- NAICS
- Software Publishers (513210), Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
- akta.pro secondary industries
- Speech Recognition, Dictation & Medical Transcription Platforms (HLACAAAI), Live Audio Recording, Repurposing & Podcast Conversion (MPACAEAN)
Keywords
Where SpraakLab is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SpraakLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- SaaS Solutions: Cloud-based solutions running on SpraakLab's own servers, with the company handling management and maintenance. Customers simply log in to use the service.
- On-Premise Custom Solutions: Systems running in customer's own data center but managed by SpraakLab. Provides customers with more control over additional security while SpraakLab handles technical management.
- Usage Licenses: Customers fully manage the system themselves with a usage license from SpraakLab. Useful for customers wanting to integrate technology into their own applications.
- Applied Research Services: Custom research and development services for specific speech technology needs, such as speech recognition in new languages or processing multi-channel audio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS (Cloud) - Subscription-based access to speech technology on SpraakLab servers |
| Hybrid | Multi-year contract | On-Premise Hosting - System in customer datacenter managed by SpraakLab |
| One time/ perpetual license | Multi-year contract | Usage License - Self-managed system with SpraakLab technology |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SpraakLab product offering
Product offeringCore offering
SpraakLab develops and sells proprietary Dutch-language speech technology — including speech activity detection, speaker recognition/diarization, speech-to-text, and applied generative AI — packaged as SaaS, on-premise managed services, and usage-based licenses. Its solutions are applied to automatic subtitling for broadcasters and government, automatic minute-taking (notuleren), and voice-driven healthcare reporting under the Tell James sub-brand.
Product overview
SpraakLab is a Dutch speech technology company offering a modular portfolio of in-house developed speech and AI solutions. The core technology stack consists of four interconnected modules — Spraakdetectie (voice activity detection), Sprekerherkenning (speaker recognition), Spraakherkenning (speech-to-text), and AI/Taaltechnologie (generative AI and language processing) — which are combined and customized into sector-specific solutions for Government (automatic minute-taking and subtitling), Media (automatic subtitling), and Healthcare (voice-driven reporting via the Tell James sub-brand). Products are delivered as SaaS, on-premise, or usage-license models. An online editor co-developed with NotuleerService Nederland provides post-processing correction of generated transcripts.
Differentiator
Problem solved
Functional benefit
Brands
- Tell James: A sub-brand delivering speech-driven reporting solutions for the healthcare sector, powered by SpraakLab's speech technology.
Products and services
- Tell James
- Automatisch Notuleren
- Automatische Ondertiteling
- Spraakgestuurd Rapporteren
Quantifiable outcome
- Time savings: reporting time reduced by up to 25% compared to typing
- +2 more outcomes
Companies that use SpraakLab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SpraakLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
SpraakLab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Total Specific Solutions (TSS)coreSpraakLab is part of the AI Lab team within Total Specific Solutions (TSS), one of Europe's largest groups of vertical software companies with over 180 business units in more than 30 countries. This provides SpraakLab with access to a broad portfolio of software companies and international expansion opportunities.
- NotuBizcoreNotuBiz is the parent company of SpraakLab, providing speech technology solutions for the Dutch government sector. SpraakLab works together with NotuBiz to deliver integrated solutions.
- Tell JamesflagshipTell James is a product brand powered by SpraakLab for speech-driven reporting in healthcare. SpraakLab provides the underlying speech technology while Tell James handles the healthcare-specific product branding and go-to-market.
- Notuleerservice NederlandcoreSpraakLab partners with Notuleerservice Nederland to provide a convenient online editor for viewing and correcting generated minutes. This partnership enables users to easily review and adjust transcripts produced by SpraakLab's speech technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SpraakLab competitors and assessment
Company assessmentDirect peers
- Otter.ai: AI meeting transcription and summarization platform. Directly comparable to SpraakLab's government minute-taking and summarization product (Samenvattende Verslagen).
- Oneseconds: Dutch live subtitling specialist for sports, news, and broadcasting. Directly competes with SpraakLab's media vertical subtitling offering in the Netherlands.
- AssemblyAI: Speech recognition and audio intelligence API platform with summarization and generative AI features. Closely overlaps SpraakLab's speech + generative AI stack as a cloud-native alternative.
- Deepgram: AI-powered speech-to-text API provider offering real-time and batch transcription across many languages. Competes with SpraakLab on developer-facing speech recognition accuracy and pricing.
- Verbit: AI transcription and captioning platform with strong presence in legal, education, and healthcare verticals. Closely comparable to SpraakLab's Tell James healthcare reporting offering.
- Trint: Transcription platform built for journalists, media, and enterprise content teams. Comparable to SpraakLab's media subtitling and government transcription workflow with web-based editing.
- Speechmatics: UK-based speech recognition company offering self-hosted and cloud ASR with strong European language support. Direct competitor to SpraakLab in regulated European markets requiring on-premise or sovereign deployment.
- AppTek: Speech recognition and machine translation provider serving broadcast, media, and enterprise customers. Comparable on technology stack (ASR + MT) and target verticals like media subtitling and government.
- Sonix: Automated transcription, translation, and subtitling platform with multi-language support. Competes with SpraakLab on automated transcription and subtitle generation for media customers.
Others
- NotuBiz: Dutch government software provider and parent/related entity of SpraakLab that delivers meeting and decision-making software. Adjacent ecosystem participant routing SpraakLab speech technology into Dutch government deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SpraakLab social profiles
Digital presenceSpraakLab compliance and trust
Trust signalCompliance3 records
SpraakLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpraakLab leadership team
Management profileNumber of profiles
Profiles1 record
SpraakLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpraakLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpraakLab
What does SpraakLab do?
SpraakLab develops and sells proprietary Dutch-language speech technology — including speech activity detection, speaker recognition/diarization, speech-to-text, and applied generative AI — packaged as SaaS, on-premise managed services, and usage-based licenses. Its solutions are applied to automatic subtitling for broadcasters and government, automatic minute-taking (notuleren), and voice-driven healthcare reporting under the Tell James sub-brand.
Is SpraakLab a public or private company?
SpraakLab is a private company. It is classified as corporate owned and is currently operating.
When was SpraakLab founded?
SpraakLab was founded in 2015. It employs 1 to 10 people.
Where is SpraakLab based?
SpraakLab is headquartered in Nijmegen, Netherlands, in the Europe region.
How does SpraakLab make money?
Four revenue lines are on record. SaaS Solutions are the primary driver. The others are on-Premise Custom Solutions, usage Licenses and applied Research Services.
Who are SpraakLab's main competitors?
Direct peers on record are Otter.ai, Oneseconds, AssemblyAI, Deepgram, Verbit, Trint, Speechmatics, AppTek and Sonix. NotuBiz is listed as an others.
Does SpraakLab have an API?
No public API is recorded for SpraakLab.
What industry is SpraakLab in?
SpraakLab's product category is Speech Recognition Software. Its primary akta.pro industry code is HDAAAFAH, Audio & Speech Analytics (call analytics, QA, insights), with a secondary code of HLACAAAI, Speech Recognition, Dictation & Medical Transcription Platforms. Its NAICS code is 513210 and its SIC code is 7372.