What Strzelnica does

EMJOT S.C., operating as Strzelnica EMJOT, is a privately held Polish civil partnership that runs an indoor shooting range and firearms retail operation from a 1,400m² facility at Aleja Harcerska 3b in Park Śląski, Chorzów, in the Silesian Voivodeship of Poland. Founded approximately in 2003, the business operates seven days per week (12:00–21:00) and employs 13 people. The facility houses 11 shooting stations across three range sections, a 70m² air-conditioned conference room, and an armory of more than 130 registered firearms spanning WWI/WWII historical pieces through modern military weapons. Customers pay a usage-based fee for ammunition (1.80–8.00 PLN per round depending on caliber) and targets, with no separate charge for lane time, instructor supervision, or weapon rental, and no firearms permit is required for on-site shooting.

The company's revenue model is a hybrid of on-site shooting experiences, structured training courses ranging from beginner pistol modules (Level 1 at 400 PLN) through a 130-hour instructor certification program (3,850 PLN), facility and conference room rentals for corporate events, gift voucher packages including VIP (330 PLN) and Extreme VIP (550 PLN) bundles, and a retail store selling firearms, ammunition, targets, cleaning supplies, Armytek tactical flashlights, Piexon non-lethal devices, deactivated weapons, and souvenir keychains. Distribution combines direct on-site sales with an Allegro.pl marketplace storefront and the company's own e-commerce website for vouchers and accessories. Customers span individual recreational shooters (no permit required), corporate groups seeking team-building events, security industry professionals requiring licensed certification, sports shooters training for IPSC/IDPA disciplines, and beginners entering the certified learning pathway.

EMJOT's customer acquisition is primarily reputation-driven within the Silesian region, leveraging its location in a major urban park near the Katowice metropolitan area, its 23-year operating history, instructors drawn from Polish police anti-terrorist units, and an affiliated shooting club (KSEMJOT). The business has not raised external funding, has no parent company or subsidiaries, and has not expanded beyond its single Chorzów site; reported strategic activity is limited to incremental channel additions (Allegro marketplace, online voucher purchasing, a sticker-based loyalty program) and the addition of a new shooting-patent preparatory course introduced in 2026 in response to a regulatory change effective July 2025.

Name

Strzelnica

Legal name

EMJOT S.C.

Website

https://strzelnica.com.pl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

EMJOT S.C. (Strzelnica EMJOT) operates a 1,400m² indoor shooting range in Chorzów, Poland, with 11 stations, 130+ registered firearms, and usage-based pricing. It serves recreational shooters, corporate groups, and security industry professionals with on-site shooting, certified training, and firearms retail.

Ownership category

akta.pro rank

Product category

Shooting Range Services

NAICS

Golf Courses and Country Clubs (713910)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Armed Security & Firearms Training & Qualification (BPAKAOAB), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• Shooting range services
• Firearms training courses
• Ammunition sales
• Corporate shooting events
• Tactical instruction

Headquarters

HQ city

Chorzów

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ammunition Sales: Customers pay per ammunition round fired, with prices varying by caliber (22LR: 1.80 PLN, 9mm Luger: 3.50 PLN, 7.62x39: 6.00 PLN). This is the primary revenue driver as customers do not pay for time, instructor, lane rental, or weapon rental.
2. Training Courses: Revenue from structured training programs including 130-hour instructor courses (3850 PLN), Level 1 pistol training (400 PLN), Level 2 tactical pistol (550 PLN), advanced long gun courses (500-650 PLN), and supplementary courses for qualified security personnel.
3. Range and Facility Rental: Revenue from renting shooting positions (60 PLN/hour for 1-5 positions, 50 PLN/hour for 6-11), full range sections (Oś Prawa: 250 PLN/hr, Oś Środkowa: 80 PLN/hr, Oś Lewa: 200 PLN/hr), conference room (70 PLN/hr), or entire facility (1200 PLN/hr).
4. Gift Cards and Packages: Sale of shooting vouchers (100-500 PLN denominations, or custom amounts), VIP packages (330 PLN), and Extreme VIP packages (550 PLN) which bundle multiple weapons and ammunition counts.
5. Retail Store: Physical and online store selling firearms (with permit), deactivated weapons (no permit required), ammunition, targets, cleaning supplies, keychains, watches, and tactical flashlights.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Strzelnica EMJOT operates an indoor shooting range in Chorzów, Poland, with 11 firing stations and over 130 registered firearms, providing supervised shooting experiences where customers pay per ammunition round and target used. The company complements range services with structured firearms training courses (Level 1-3 pistol, long gun tactical, and a 130-hour instructor certification), VIP shooting packages, gift vouchers, corporate team-building events, and an on-site firearms and accessories retail shop.

Product overview

Strzelnica EMJOT is a shooting range facility (not a software company) offering a unified service platform centered on firearms training and recreational shooting. The core offering consists of a physical shooting range with 11 stations where customers rent firearms (130+ registered weapons) and pay per ammunition/targets used. Adjacent to this core service, the company operates a firearms shop selling ammunition, targets, cleaning supplies, flashlights, and accessories; and offers structured training courses from beginner to instructor certification levels. Additional offerings include VIP/Extreme VIP shooting packages combining multiple weapons, gift vouchers, and event venue rental for corporate/private functions.

Differentiator

Problem solved

Functional benefit

Brands

• EMJOT Shooting Shop: Online and in-store firearms, ammunition, targets, accessories, and gun care products retail store.
• EMJOT Training Academy

Products and services

• Indoor Shooting Range Services Supervised indoor shooting experience at 11 firing stations where customers rent firearms from an armory of 130+ registered weapons and pay per ammunition round and target used. No firearms permit required; open 7 days a week with walk-ins and advance reservations.
• VIP Shooting Package

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allegro.plminorChannel Partner/ Reseller/ DistributorEMJOT operates an Allegro.pl marketplace store (emjot_sc) where customers can browse and purchase selected products including ammunition and shooting accessories with online payment options.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• KSEMJOT (Klub Strzelecki EMJOT): The affiliated shooting club of Strzelnica EMJOT, providing sports shooting memberships, competitions, and IPSC/IDPA training — comparable as a sports-shooting community but operating within the EMJOT ecosystem rather than as a fully independent peer.
• Strzelnica Myśliwska: Hunting-oriented shooting range in Poland focused on hunting-caliber practice and firearms familiarization. Overlaps with EMJOT's ammunition/firearm retail and recreational use cases but specializes in hunting segments.

Others

• Piexon: Swiss/Polish pepper-spray (less-lethal self-defense) device manufacturer whose products EMJOT retails. Adjacent ecosystem participant — not a competitor, but a product partner for non-lethal defensive equipment sold alongside firearms.
• Allegro.pl (EMJOT Storefront): Polish e-commerce marketplace where EMJOT operates a retail storefront (emjot_sc). Channel/distribution relationship rather than peer, but defines the primary online reach for ammunition and accessories outside the on-site range.

Direct peers

• Colt Shooting Club (Poland): Polish sports shooting club and range operator offering IPSC/IDPA training, recreational shooting packages, and instructor certification — directly comparable in service mix and customer segments to EMJOT's academy.
• Strzelnica Śląsk: Regional peer cross-linked from EMJOT's own social profiles. Shooting range in the Silesian Voivodeship serving the same recreational shooter and corporate customer base with comparable ammunition and course offerings.
• Inter-Combat Strzelnica: Polish indoor shooting range chain offering similar per-round ammunition sales, tactical training courses, corporate events, and firearms retail across multiple Polish cities. Closest multi-site direct competitor to EMJOT's model.
• Strzelnica Chorzów: Direct local competitor cross-linked from EMJOT's own social profiles. Another shooting range operating in Chorzów with overlapping recreational shooting, training, and event offerings in the same Silesian market.

Regional players

• Strzelnica Wrocławska: Comparable Polish indoor shooting range operating in Wrocław. Similar business model combining ammunition sales, training courses, corporate events, and retail firearms/accessories for Lower Silesian recreational and security customers.
• Strzelnica Kraków: Comparable indoor shooting range in Kraków with ammunition, training, and event offerings targeting recreational shooters, sports shooters, and corporate groups in Małopolska — same model, different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strzelnica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strzelnica