Piexon
Piexon AG is a Swiss SME that designs, manufactures, and distributes patented pyrotechnic jet-protector self-defense devices and pepper sprays under the JPX, Guardian Angel, and PepperSoaker brands, serving civilian, law enforcement, wildlife management, and security customers across 18+ countries.
- Company typePrivate
- Founded2000
- HeadquartersAarwangen, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Piexon does
Piexon AG is a privately held Swiss company headquartered in Aarwangen, founded in 2000 by Jürg Thomann and Raphael Fleischhauer. The company designs, manufactures, and distributes pepper-based self-defense devices under three product families: the JPX jet protector series (JPX2, JPX2 Gen 2, JPX4, JPX4 Compact/Compact 2, JPX6), the Guardian Angel portable personal protection line (GA2, GA3, GA4), and the PSX1 PepperSoaker high-performance pepper spray. The core technology is a patented pyrotechnic or electromechanical propulsion system that delivers the proprietary Piexol 400kS irritant (a Capsicum-derived concentrate with benzyl alcohol carrier) as a high-velocity targeted jet, achieving 80 m/s velocity and an effective range of up to 7 meters, with a concentric strike pattern providing precision at distance.
All hardware is assembled and tested by specialists at the Aarwangen production facility, supporting a near-zero defect rate and Swiss quality positioning. The company monetizes through one-time hardware sales plus recurring revenue from disposable Piexol cartridges and consumables. Distribution is dual-channel: direct sales and an e-commerce storefront for Swiss customers, alongside a network of 20+ authorized distributors handling civilian and professional/government segments separately across Europe, Asia, the Americas, and Africa. Customer end-markets include law enforcement (e.g., Police Authority Karlsruhe, Police Academy Baden-Württemberg, Cantonal Police Valais, Springfield PD, County Maryland Sheriff), wildlife management (State Nature Conservancy of the Slovak Republic, Riverside Animal Control), hospital security (Rome Policlinico Gemelli, Edwards Hospital), and the general civilian market seeking portable and home defense products. Recurring training revenue is generated indirectly via authorized partners such as Elite Guard Education Ltd. and ETZEL Akademie.
Piexon firmographics
Firmographics- Name
- Piexon
- Legal name
- PIEXON AG
- Website
- https://piexon.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Piexon AG is a Swiss SME that designs, manufactures, and distributes patented pyrotechnic jet-protector self-defense devices and pepper sprays under the JPX, Guardian Angel, and PepperSoaker brands, serving civilian, law enforcement, wildlife management, and security customers across 18+ countries.
- Ownership category
- akta.pro rank
Piexon industry classification
Industry- Product category
- Non-Lethal Self-Defense Devices
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Explosives, Energetics & Pyrotechnics (Military-Grade) (IMABAHAK)
Keywords
Where Piexon is headquartered
LocationHeadquarters
- HQ city
- Aarwangen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Piexon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Self-Defense Devices: Piexon generates revenue from the sale of physical self-defense devices including the JPX series (JPX2, JPX4, JPX6), Guardian Angel series, and PepperSoaker products. These are one-time hardware purchases with no ongoing subscription requirements.
- Consumable Canisters and Cartridges: Recurring revenue from replacement cartridges and canisters for JPX devices (Piexol 400kS charges) and pepper spray refills. Both standard and training (blue dye) variants available. Canisters are disposable single-use products that require repurchase after firing.
- Accessories: Revenue from optional accessories including integrated laser sights, belt clips, holsters, and replacement magazines. Available for select JPX and Guardian Angel models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | JPX2 Series - Entry-level two-shot jet protector |
| One time/ perpetual license | Pay-as-you-go | JPX4 Series - Four-shot variable loader |
| One time/ perpetual license | Pay-as-you-go | JPX6 Series - Four-shot speedloader flagship |
| One time/ perpetual license | Pay-as-you-go | Guardian Angel Series - Portable personal protection |
| One time/ perpetual license | Pay-as-you-go | PSX1 PepperSoaker - Electric pump pepper spray |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Piexon product offering
Product offeringCore offering
Piexon AG designs, manufactures, and sells pepper-based self-defense devices using a patented pyrotechnic and electromechanical propulsion system to deliver a high-velocity liquid irritant jet (Piexol 400kS) at targets. The product portfolio includes the JPX jet protector series (JPX2, JPX4, JPX6 variants), Guardian Angel portable personal defense devices, and the PSX1 PepperSoaker, sold with consumable replacement cartridges and accessories.
Product overview
Piexon is a Swiss company specializing in pepper-based self-defense technologies. The product portfolio consists of three main product lines: the JPX (Jet Protector) series including JPX2, JPX2 Gen 2, JPX4, JPX4 Compact, JPX4 Compact 2, and JPX6 for home and professional use; the Guardian Angel series (Guardian Angel 2, 3, and 4) for personal portable protection; and the PSX1 PepperSoaker for high-performance pepper spray applications. All products use the patented Piexon pyrotechnic propulsion technology to deliver the proprietary Piexol 400kS active substance (derived from Tabasco/Cayenne pepper) as a high-velocity liquid jet. JPX devices are designed for home and professional security with 1.5-7m range and 80 m/s jet velocity, while Guardian Angel devices offer portable personal defense with 4m range and 50 m/s velocity. PepperSoaker provides up to 8m range using electric pump technology. Products are manufactured and quality-tested in Aarwangen, Switzerland.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7-meter effective range compared to typical 1-3 meter range of conventional pepper sprays
- +4 more outcomes
Companies that use Piexon
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Piexon technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Piexon partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and regional.
- Elite Guard Education Ltd.coreAuthorized training partner offering courses and introductions for all Piexon products through the Masterschool/Masterschool program. Located in Hünenberg, Switzerland with global reach through Elite Guard Ausbildungen GmbH.
- GuangZhou Yeswell Security and Technology Co Ltd.regionalAuthorized distributor for China region handling civilian and professional market segments.
- German Sport Guns GmbHregionalAuthorized distributor for Germany civilian market segment. Manages sales and distribution of Piexon products to civilian customers in Germany.
- ETZEL BehördenausstatterregionalAuthorized distributor for Germany professional and government market segment, serving law enforcement and government authorities.
- SIMAC SAregionalAuthorized distributor for France handling Piexon product sales and distribution.
- VEGA HOLSTER SRLregionalAuthorized distributor for Italy handling Piexon product sales and distribution.
- Professional Arms GmbHregionalAuthorized distributor for Austria handling Piexon product sales and distribution.
- RAVICA TRADE & MANAGEMENT SRLregionalAuthorized distributor for Romania handling Piexon product sales, distribution, and local website (piexon.ro).
- DEFENDIA LAND s.r.o.regionalAuthorized distributor for Czech Republic handling professional and government market segment.
- S.G.S. - SAFE GROUP SLOVAKIA s.r.o.regionalAuthorized distributor for Slovakia handling Piexon product sales and distribution.
- Equipamientos SDALregionalAuthorized distributor for Spain handling Piexon product sales and distribution.
- US Personal Defense ProductsregionalAuthorized distributor for USA handling JPX product line sales and distribution.
- The Pepper GunregionalAuthorized distributor for USA handling Pepper Gun products.
- Fortressdefence GroupregionalAuthorized distributor for Malaysia handling Piexon product sales and distribution.
- AprinsaregionalAuthorized distributor for Mexico handling Piexon product sales and distribution.
- Emjot S.C.regionalAuthorized distributor for Poland handling Piexon product sales and distribution.
- Mawma LtdregionalAuthorized distributor for Saudi Arabia handling Piexon product sales and distribution.
- R&S TradersregionalAuthorized distributor for South Africa handling Piexon product sales and distribution.
- DOS GroupregionalAuthorized distributor for South Africa handling Piexon product sales and distribution.
- Super Premium Co Ltd.regionalAuthorized distributor for Taiwan handling Piexon product sales and distribution.
- IMPODISOF SAregionalAuthorized distributor for Ecuador handling Piexon product sales and distribution.
- AdTech SAregionalAuthorized distributor for Columbia handling Piexon product sales and distribution.
- ETZEL AkademieregionalAuthorized training provider for German authorities and professional users offering JPX qualification courses. Located in Vaihingen an der Enz, Germany.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Piexon competitors and assessment
Company assessmentBroad incumbents
- Combined Systems (CSI): Combined Systems is a defense contractor manufacturing less-lethal munitions, distraction devices, and crowd-control products for military and law enforcement. They serve similar professional/government customers as Piexon's JPX defense market segment but with a focus on munitions rather than hand-held jet protectors.
- Safariland: Safariland is a large defense and law enforcement equipment manufacturer offering a broad portfolio including holsters, body armor, and less-lethal products. They overlap with Piexon's law enforcement and security customer base but with a much wider product portfolio.
Direct peers
- Axon Enterprise: Axon (formerly TASER International) is the market leader in less-lethal conducted-electrical weapons for law enforcement, with expanding consumer offerings. While their technology is electrical rather than chemical, they compete directly with Piexon in the law enforcement less-lethal category and have substantially greater resources.
- PepperBall: PepperBall manufactures compressed-air launchers that fire spherical projectiles containing PAVA pepper powder, competing directly with Piexon's JPX and PepperSoaker products in the less-lethal law enforcement and professional security markets.
- Mace Security International: Mace is a major manufacturer of pepper spray and personal defense products serving both consumer and law enforcement markets. While their technology is aerosol-based rather than jet-propulsion, they directly compete with Piexon's Guardian Angel and PepperSoaker products in self-defense retail channels.
- Byrna Technologies: Byrna Technologies manufactures CO2-powered less-lethal launchers for civilian self-defense and law enforcement, directly competing with Piexon's JPX jet protector line in the premium personal defense category. Both companies target civilian concealed-carry and home defense buyers seeking non-lethal alternatives to firearms.
- SABRE Security Equipment: SABRE is a leading manufacturer of pepper sprays and personal safety devices widely sold through retail and law enforcement channels. They operate in the same civilian and professional self-defense segments as Piexon, offering a lower-cost alternative to JPX jet protectors.
Emerging players
- UDAP Industries: UDAP Industries specializes in bear spray and wildlife defense products, competing with Piexon's wildlife management applications (e.g., Slovak Nature Conservancy deployment). While using aerosol technology rather than jet propulsion, they address the same human-wildlife conflict use case.
- Counter Assault: Counter Assault is a specialty manufacturer of bear deterrent sprays targeted at outdoor enthusiasts, hunters, and wildlife professionals. They overlap with Piexon's wildlife management segment but focus on aerosol bear spray rather than pyrotechnic jet delivery.
- POM Industries: POM Industries manufactures pepper sprays with a focus on civilian self-defense, marketed heavily to women and concealed-carry permit holders. They compete with Piexon's Guardian Angel series in the consumer personal protection category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Piexon social profiles
Digital presencePiexon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piexon leadership team
Management profileNumber of profiles
Piexon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piexon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piexon
What does Piexon do?
Piexon AG designs, manufactures, and sells pepper-based self-defense devices using a patented pyrotechnic and electromechanical propulsion system to deliver a high-velocity liquid irritant jet (Piexol 400kS) at targets. The product portfolio includes the JPX jet protector series (JPX2, JPX4, JPX6 variants), Guardian Angel portable personal defense devices, and the PSX1 PepperSoaker, sold with consumable replacement cartridges and accessories.
Is Piexon a public or private company?
Piexon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piexon founded?
Piexon was founded in 2000. It employs 1 to 10 people.
Where is Piexon based?
Piexon is headquartered in Aarwangen, Switzerland, in the Europe region.
How does Piexon make money?
Three revenue lines are on record. Self-Defense Devices are the primary driver. The others are consumable Canisters and Cartridges and accessories.
Who are Piexon's main competitors?
Broad incumbents on record are Combined Systems (CSI) and Safariland. Direct peers are Axon Enterprise, PepperBall, Mace Security International, Byrna Technologies and SABRE Security Equipment. Emerging players are UDAP Industries, Counter Assault and POM Industries.
Does Piexon have an API?
No public API is recorded for Piexon.
What industry is Piexon in?
Piexon's product category is Non-Lethal Self-Defense Devices. Its primary akta.pro industry code is IMABAHAK, Explosives, Energetics & Pyrotechnics (Military-Grade). Its SIC code is 3480.