Student Affairs at UNC-Chapel Hill

Name

Student Affairs at UNC-Chapel Hill

Legal name

Student Affairs at UNC-Chapel Hill

Website

https://studentaffairs.unc.edu

Company type

Private

Founded year

1795

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Higher Education Student Services

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student & Alumni Communities (BPAMABAK)

akta.pro secondary industry

Guest, Visitor & Conference Housing Services (Summer/Break Housing) (EDAEAFAN)

Keywords

• Student affairs services
• Campus health services
• Student housing services
• Higher education support
• Campus recreation programs

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. State Funding: Student Affairs receives state funding as a division of UNC-Chapel Hill, a public university.
2. Student Fees: Services are funded through student tuition and fees as part of the holistic educational experience provided to all students.
3. Private Philanthropy - Frances L. Phillips Travel Scholarship Trust: Trust established by Frances L. Phillips in the early 1980s, with scholarship awards ranging from $5,000 to $11,000 for international travel experiences. Over 120 students have received scholarships since 1991, with approximately 20 students awarded annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Student Affairs at UNC-Chapel Hill is a university division that delivers holistic student life services to more than 30,000 undergraduate, graduate, and professional students through 16 specialized departments covering campus health, counseling, housing, recreation, career services, leadership development, diversity and inclusion, and community engagement. It also operates the Hello Heels mobile app as a unified digital front door to campus resources and provides travel scholarships and fellowships such as the Frances L. Phillips Travel Scholarship and the Gerald Unks Undergraduate Travel Fellowship.

Product overview

Student Affairs at UNC-Chapel Hill operates as a division offering student services, support programs, and campus resources rather than a traditional product company. The primary technology product is the Hello Heels mobile app, which serves as the all-in-one digital platform for the Carolina campus community. The division also offers various student programs including travel fellowships, micro-internships, campus advisories, and professional development opportunities, along with wellness services and student organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Hello Heels: UNC-Chapel Hill's all-in-one mobile app for students, families, faculty, staff, and visitors, built to help Tar Heels navigate campus, stay connected, and access resources.
• Campus Y
• Tar Heel Top Five

Products and services

• Hello Heels Mobile App Official all-in-one mobile application for UNC-Chapel Hill students, families, faculty, staff, and visitors that helps Tar Heels navigate campus, stay connected, access campus resources, and keep up with events and activities happening around campus. Available on iOS and Android.
• Frances L. Phillips Travel Scholarship International travel scholarship program offering awards ranging from $5,000 to a maximum of $11,000 to include all costs of travel, subsistence, entrance fees, miscellaneous costs, and required medical and hospitalization insurance premiums. Travel must be outside the U.S., Canada, and the Caribbean for 2–6 months.
• The Gerald Unks Undergraduate Travel Fellowship Undergraduate travel fellowship administered through Student Affairs to support student travel experiences outside the classroom as part of the holistic educational experience.
• Campus Advisories Notification System Campus-wide notification and advisory system used by Student Affairs to communicate timely safety, operational, and emergency information to the UNC-Chapel Hill campus community.

Quantifiable outcome

• Over 120 students have received Frances L. Phillips Travel Scholarships enabling international travel experiences
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JED CampuscoreStrategic or Co-development PartnerPartnership with the JED Foundation supporting campus mental health through the JED Campus initiative, including the Mental Health Seminar series and comprehensive mental health programming for students.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• InvolveSoft: Student involvement and engagement platform that helps universities manage student organizations, events, and participation — directly comparable to Student Affairs' 600+ organization portfolio and Heel Life event system.
• Modo Labs: Provider of super-app campus mobile platforms used by universities to consolidate student services, events, and resources. Comparable to the Hello Heels mobile app platform and its cross-functional integration capabilities.

Broad incumbents

• Blackboard (Anthology): Higher education technology platform providing student information systems, communication tools, and engagement functionality that overlaps with Student Affairs' ConnectCarolina, web, and communications infrastructure.
• Anthology (Campus Labs): Major higher education technology vendor providing student engagement, involvement, and campus life platforms (formerly Campus Labs). Comparable because Student Affairs uses similar platforms (Heel Life) and represents the vendor's target customer base.

Direct peers

• Virginia Tech Student Affairs: Large public university student affairs division with comprehensive services across housing, dining, recreation, wellness, and student engagement. Comparable scale and portfolio structure.
• NC State University Student Affairs: UNC System peer institution providing student affairs services including housing, dining, recreation, wellness, and student organizations. Direct comparable in size, public university setting, and North Carolina market.
• UCLA Student Affairs: Student affairs division at a large public research university serving 30,000+ students with comparable portfolio of housing, recreation, health, wellness, and student life services.
• University of Michigan Student Life: Student affairs division at a flagship public research university with similar enrollment scale (~30,000+ students) and comprehensive 16+-department service portfolio.
• Duke University Student Affairs: Student Affairs division at peer North Carolina research university Duke, providing the same scope of student services (housing, health, recreation, wellness, student organizations) to a comparable student population. Most direct structural peer.
• Yale Student Affairs: Student affairs division at a leading private research university with comparable portfolio of services and a strong residential campus experience model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UNC_SA
• YouTubeyoutube.com/user/uncstudentaffairs
• LinkedInlinkedin.com/company/student-affairs-at-unc-chapel-hill
• Instagraminstagram.com/unchelloheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Student Affairs at UNC-Chapel Hill