studio all
Studio All is a Melbourne-headquartered B2B architectural lighting design consultancy that partners with architects, interior designers, and property developers to deliver end-to-end lighting solutions across retail, hospitality, residential, cultural, and agricultural sectors, operating internationally from offices in Australia, Singapore, and Los Angeles.
- Company typePrivate
- Founded2019
- HeadquartersSouth Melbourne, Victoria, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What studio all does
Studio All is a B2B architectural lighting design consultancy founded in 2019 and headquartered in South Melbourne, Australia, operating as part of the All Group holding structure. The company provides end-to-end lighting design services from concept generation through design development documentation to installation management, partnering with architects and interior designers rather than selling directly to end clients. Its core offering comprises three interconnected services: specialist lighting design emphasising 97-99 CRI colour rendering and sustainability, existing conditions scanning via its Tremble 7 sub-brand using high-resolution imaging and Revit integration, and luminaire supply & management sourced from multiple partner brands including ORKE Light, Lightning Thief, Lombardo, Olev, Ivela, and Lam32. Technical implementation integrates Casambi wireless lighting control systems for programmable scene management across museum, hospitality, and residential applications.
The firm serves enterprise clients in retail, hospitality, residential, cultural/public spaces, landscape, and agriculture sectors, with visible flagship engagements including Harvey Norman (a multi-site Bedbay and bedding display strategy across 300+ stores), Domayne (20+ Australian stores), Culture Kings, JB Hi-Fi's World Square flagship, Aelia Duty Free, and Hotel Vera in Ballarat. The go-to-market is relationship-led and project-based, with quote-based pricing, no public list rates, and an enterprise field sales motion targeting architects, interior designers, and property developers. Studio All operates across offices in Melbourne, Sydney, Geelong, Singapore, and Los Angeles, was recognised by the Australian Financial Review as Australia's 12th fastest growing company, and operates with a leadership team that includes Design Director Fay Greenhalgh and GM Operations Walesca Zanonato, a Lighting Design 40 under 40 recipient. Revenue and financial detail are not publicly disclosed; the firm is privately held with no venture or private equity capital on record.
studio all firmographics
Firmographics- Name
- studio all
- Legal name
- Studio All
- Website
- https://studioall.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio All is a Melbourne-headquartered B2B architectural lighting design consultancy that partners with architects, interior designers, and property developers to deliver end-to-end lighting solutions across retail, hospitality, residential, cultural, and agricultural sectors, operating internationally from offices in Australia, Singapore, and Los Angeles.
- Ownership category
- akta.pro rank
studio all industry classification
Industry- Product category
- Architectural Lighting Design
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Interior Design Services (54141)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
Keywords
Where studio all is headquartered
LocationHeadquarters
- HQ city
- South Melbourne, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
studio all business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Specialist Lighting Design Services: Concept generation, design development documentation, and project feasibilities. Creating technically astute architectural lighting experiences for retail, hospitality, landscape, residential, and agriculture sectors. Focus on sustainability and carbon neutrality.
- Luminaire Supply & Management: Supply of luminaires from brands including ORKE Light, Lightning Thief, Lombardo, Olev, Ivela, and Lam32. National installation service for seamless implementation across various locations.
- Existing Conditions Scanning: Tremble 7's existing conditions scanning service utilizing high-resolution imaging and advanced data analytics for precise data capture and informed decision-making.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
studio all product offering
Product offeringCore offering
Studio All provides specialist architectural lighting design services from concept generation through design development documentation and project feasibilities, with a focus on sustainability and carbon neutrality across retail, hospitality, landscape, residential, and agriculture sectors. The studio partners with architects and interior designers to deliver detailed custom lighting plans for contractors, and supplies luminaires from multiple brands with national installation. The offering also includes existing conditions scanning via Tremble 7 with Revit file integration for seamless design coordination.
Product overview
Studio All is a dynamic lighting studio offering specialized lighting design services as a unified service offering. The core service comprises three interconnected offerings: Specialist Lighting Design (concept through documentation), Existing Conditions Scan (via Tremble 7 partnership for infrastructure assessment), and Supply & Management (luminaire sourcing and installation). They partner with architects and interior designers to deliver tailored lighting solutions across retail, hospitality, residential, landscape, and agriculture sectors, working with luminaire brands including ORKE Light, Lightning Thief, Lombardo, Olev, Ivela, and Lam32. The company also integrates Casambi wireless lighting control systems into their projects for scene control and automation.
Differentiator
Problem solved
Functional benefit
Brands
- EQUALL: Community initiative focused on caring for people, community and environment.
- Tremble 7
Products and services
- Specialist Lighting Design
- Existing Conditions Scanning (Tremble 7)
- Supply & Management
Quantifiable outcome
- 97-99 CRI brilliance while maximizing energy savings and enhancing visual comfort
- +1 more outcomes
Companies that use studio all
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
studio all technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
studio all partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Tremble 7coreTremble 7's existing conditions scanning service utilizes state-of-the-art technology to conduct thorough assessments of infrastructure conditions. Through integration of high-resolution imaging and advanced data analytics, Tremble 7 ensures precise data capture, facilitating informed decision-making. Studio All uses this service to provide comprehensive existing conditions plans and Revit files for seamless design integration.
- ORKE LightcoreORKE Light is one of the luminaire brands featured in Studio All's comprehensive supply and management services. Studio All supplies and manages ORKE Light products as part of their national installation service.
- Lightning ThiefcoreLightning Thief is a key luminaire brand partner providing custom lighting products. Studio All collaborated with Lightning Thief on Harvey Norman projects and Point Lonsdale Residence (custom 6-metre pendant). Lightning Thief products are referenced across multiple project portfolios.
- LombardosupportingLombardo is one of the luminaire brands included in Studio All's supply and management services, providing lighting solutions for various projects.
- OlevsupportingOlev is one of the luminaire brands included in Studio All's supply and management services for Australian projects.
- IvelasupportingIvela is one of the luminaire brands included in Studio All's supply and management services.
- Lam32supportingLam32 is one of the luminaire brands included in Studio All's supply and management services.
- Breathe ArchitecturecoreStudio All partnered with Breathe Architecture on the Cobargo House project (pro-bono for bushfire-affected family) and the Jacinda Ardern Mural project (Beacon of Tolerance in Brunswick). Breathe Architecture served as Project Lead on these initiatives.
- BREC ElectricalsupportingBREC Electrical partnered with Studio All and Breathe Architecture to illuminate the Jacinda Ardern Mural (Beacon of Tolerance) in Brunswick, a 75-foot tall landmark silo.
- JCB ArchitectscoreStudio All collaborated with JCB Architects on the Point Lonsdale Surf Life Saving Club redesign. JCB Architects was the architectural firm behind the sustainable coastal design project.
- Lyons ConstructioncoreLyons Construction was the builder partnered with Studio All and JCB Architects on the Point Lonsdale Surf Life Saving Club redesign project.
- Pitch Architecture + DesigncorePitch Architecture + Design provided architectural renders for Hotel Vera project where Studio All delivered the complete lighting design.
- Kerstin Thompson ArchitectscoreStudio All worked with Kerstin Thompson Architects on the Queenscliff Historical Museum, providing museum and exhibition lighting with flexible track systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
studio all competitors and assessment
Company assessmentRegional players
- Light Project: Australian architectural lighting supplier and lighting design support provider distributing premium European luminaire brands. Comparable to Studio All on the luminaire supply and design-support side, though primarily product-led rather than services-led.
Broad incumbents
- WSP Built Ecology (Lighting): Global engineering consultancy with lighting design capability incorporated into broader building services offerings. Competes for integrated architecture-and-engineering mandates that include lighting design.
- Arup Lighting Design: Global engineering firm with a specialist lighting design group delivering architectural lighting for major commercial, transport, and cultural projects globally. Competes for enterprise-scale lighting mandates that overlap with Studio All's upper-end work.
- Buro Happold: International engineering consultancy with lighting design expertise within its building services portfolio. Targets similar cultural, hospitality, and commercial projects but as part of a broader engineering and sustainability offering.
- AECOM: Global infrastructure and engineering consultancy with lighting design capability embedded in its buildings and places practice. Competes for large enterprise and public-sector lighting mandates on a broader integrated-services basis.
- Cundall Light4: Global multi-disciplinary engineering consultancy with dedicated lighting design practice serving built environment projects. Overlaps with Studio All in architectural lighting but offers broader MEP and sustainability services as a wider portfolio.
Direct peers
- Steensen Varming: Specialist lighting design consultancy with strong Australian and Asia-Pacific presence, working across architecture, heritage, transport and public realm. Closely comparable core service to Studio All's specialist lighting design offering.
- Electrolight: Australia-based specialist architectural lighting design consultancy serving retail, hospitality, commercial and residential projects. Direct competitor to Studio All in the Australian lighting design market with comparable service scope and client base.
- LDPi (Lighting Design Partnership International): Independent specialist lighting design consultancy with global project portfolio across architecture, retail, hospitality, and cultural sectors. Closely comparable in service depth and project typology to Studio All.
- Illuminate Lighting Design: Australian lighting design practice delivering architectural lighting solutions across commercial, hospitality, and residential sectors. Comparable in scale, geography, and service offering to Studio All.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
studio all social profiles
Digital presencestudio all financial estimates
Financial estimateRevenue estimate
Valuation estimate
studio all leadership team
Management profileNumber of profiles
Profiles2 records
studio all funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
studio all M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about studio all
What does studio all do?
Studio All provides specialist architectural lighting design services from concept generation through design development documentation and project feasibilities, with a focus on sustainability and carbon neutrality across retail, hospitality, landscape, residential, and agriculture sectors. The studio partners with architects and interior designers to deliver detailed custom lighting plans for contractors, and supplies luminaires from multiple brands with national installation. The offering also includes existing conditions scanning via Tremble 7 with Revit file integration for seamless design coordination.
Is studio all a public or private company?
studio all is a private company. It is classified as corporate owned and is currently operating.
When was studio all founded?
studio all was founded in 2019. It employs 1 to 10 people.
Where is studio all based?
studio all is headquartered in South Melbourne, Victoria, Australia, in the Oceania region.
How does studio all make money?
Three revenue lines are on record. Specialist Lighting Design Services are the primary driver. The others are luminaire Supply & Management and existing Conditions Scanning.
Who are studio all's main competitors?
Light Project is listed as a regional player. Broad incumbents are WSP Built Ecology (Lighting), Arup Lighting Design, Buro Happold, AECOM and Cundall Light4. Direct peers are Steensen Varming, Electrolight, LDPi (Lighting Design Partnership International) and Illuminate Lighting Design.
Does studio all have an API?
No public API is recorded for studio all.
What industry is studio all in?
studio all's product category is Architectural Lighting Design. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 3351 and its SIC code is 3640.