Tremble
Tremble is a bootstrapped, female-founded boutique fitness brand operating 20+ Pilates reformer studios under a hybrid corporate-and-franchise model across the US and Canada, serving affluent consumers and professional athletes with 50-minute strength-cardio-Pilates group classes, private sessions, and branded retail.
- Company typePrivate
- Founded2019
- HeadquartersCoral Gables, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tremble does
Tremble is a boutique fitness brand operating Pilates reformer-based studios under a hybrid corporate-and-franchise model, founded in 2019 by Aryan Rashed in South Florida. The core offering is a 50-minute group class that combines strength training, cardiovascular conditioning, and Pilates-inspired movement on custom reformer machines with adjustable resistance and spring-loaded carriages, supplemented by one-on-one private sessions, private party rentals, and branded retail (grip socks, athleisure, water bottles). The company also operates a franchise program providing real estate, marketing, recruitment, and training support to independent operator-LLCs that license the Tremble brand in territories spanning Florida, New York (including SoHo and a seasonal SoulCycle Barn Hamptons partnership), Nevada, Louisiana, South Carolina, Tennessee, Texas, Connecticut, and Ottawa, Canada.
The business generates revenue through five streams: usage-based class packs (4- or 8-class packages valid for 30 days, non-refundable and non-transferable between locations), recurring subscription memberships (weekly, monthly unlimited, and 6-month commitments with auto-renewal and $25 late-cancellation fees), private one-on-one sessions, private party rentals at custom pricing, and retail merchandise. Distribution is direct-to-consumer via the proprietary TREMBLE Studios mobile app on iOS and Android, the company website (makeittremble.com), and physical studio locations, with supplementary reach through ClassPass integration.
The company has grown entirely organically without outside capital, executing its expansion into 20+ locations since 2019 and partnering with luxury hospitality (SoulCycle Barn, The Ritz-Carlton Key Biscayne) to extend brand reach. Notable celebrity clientele — including Adriana Lima, Brooke Shields, Karlie Kloss, Olivia Culpo, Alex Rodriguez, Alix Earle, and multiple Miami Heat and MLB players — functions as a marketing asset rather than a contracted revenue base. Founder Aryan Rashed remains CEO, and the company is privately held with no parent company, private equity, or venture capital involvement disclosed in the source data.
Tremble firmographics
Firmographics- Name
- Tremble
- Legal name
- Tremble
- Website
- https://makeittremble.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tremble is a bootstrapped, female-founded boutique fitness brand operating 20+ Pilates reformer studios under a hybrid corporate-and-franchise model across the US and Canada, serving affluent consumers and professional athletes with 50-minute strength-cardio-Pilates group classes, private sessions, and branded retail.
- Ownership category
- akta.pro rank
Tremble industry classification
Industry- Product category
- Boutique Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Tremble is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Tremble business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Class Pack Sales: Customers purchase class packs (4-8 classes) valid for a 30-day period. Non-refundable and non-transferable between locations.
- Unlimited Memberships: Monthly unlimited memberships offering unlimited classes per month with recurring billing. Members charged $25 late fee for no-shows or late cancellations.
- Private Sessions: One-on-one private sessions available for customers wanting personalized attention, injury recovery, or pregnancy-specific workouts.
- Private Party Rentals: Group private party rentals for friends or special occasions at custom pricing.
- Retail Sales: Sale of grip socks, water bottles, and athleisure merchandise in studio and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 30-Day Passes (4-8 classes) |
| Subscription | Monthly | Monthly Unlimited Membership |
| Subscription | Pay-as-you-go | Weekly Unlimited Membership |
| Subscription | Multi-year contract | 6-Month Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tremble product offering
Product offeringCore offering
Tremble operates boutique fitness studios offering 50-minute, high-intensity, low-impact full-body workouts on specialized reformer machines that blend strength training, cardio, and Pilates-inspired movements. The brand sells these classes directly to consumers via class packs, recurring unlimited memberships, and one-on-one private sessions, and it licenses its operating model to franchisees who open additional studios under the Tremble brand.
Product overview
Tremble is a boutique fitness brand offering high-intensity, low-impact reformer-based Pilates workouts that combine strength training, cardio, and Pilates-inspired movements. The core offering consists of 50-minute group classes conducted on reformer machines in upscale studio environments. The product portfolio includes the TREMBLE Studios mobile app for booking and account management, group classes, private sessions, Pilates private parties, and various class packages (30-day passes, class packs, and unlimited memberships). Tremble operates on a franchise model with company-owned and franchised locations across multiple U.S. markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Classes
Quantifiable outcome
- 50-minute efficient full-body workout combining strength, cardio, and Pilates
- +1 more outcomes
Companies that use Tremble
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Tremble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Tremble partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SoulCycle Barn (Bridgehampton)coreSeasonal partnership bringing TREMBLE's signature reformer workouts to SoulCycle's Barn location in Bridgehampton from Memorial Day through Labor Day. TREMBLE offered both group classes and private workouts at this seasonal pop-up location. This partnership leveraged SoulCycle's affluent clientele and Hamptons presence to expand TREMBLE's reach.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Tremble competitors and assessment
Company assessmentDirect peers
- SLT (Strengthen Lengthen Tone): Boutique Pilates and strength-training studio using custom reformer-based equipment in 50-minute classes. Directly comparable offering, target customer (affluent women), and small-format class model.
- Pilates ProWorks: Reformer-based Pilates studio franchise with group classes on Allegro reformers. Overlaps on reformer methodology, group class structure, and franchise expansion model.
- Pure Barre: Largest barre-focused boutique fitness franchise with small-format group classes. Comparable boutique positioning, franchise-driven scale, and affluent female customer base.
- Club Pilates: Largest Pilates franchise in the US offering reformer-based group classes at accessible price points. Comparable franchise-led unit economics and reformer-centric method, though more value-tier positioning.
- Solidcore: National boutique fitness chain offering 50-minute high-intensity, low-impact workouts on custom reformer-like machines. Tremble's closest direct competitor in reformer-based boutique fitness, operating a similar premium, celebrity-friendly model.
- AKT: Boutique dance-based fitness concept blending cardio, strength, and toning in small group formats. Comparable premium boutique positioning, celebrity endorsement ecosystem, and 50-minute class structure.
Broad incumbents
- SoulCycle: Premium boutique indoor cycling brand with overlapping celebrity clientele and Hamptons presence; existing seasonal Bridgehampton partner of Tremble. Comparable brand prestige and target demographic.
- CorePower Yoga: National boutique yoga and fitness chain with heated, strength-blended classes. Comparable boutique studio model and small-class format, although its core modality is yoga rather than reformer Pilates.
- Barry's: Iconic boutique fitness incumbent known for high-intensity strength and cardio classes. Competes for the same affluent, results-driven customer wallet share, though not Pilates/reformer-focused.
Emerging players
- F45 Training: Global functional training franchise with 45-minute group classes. Comparable franchise-led boutique fitness model, though differentiated by modality (functional training vs. reformer Pilates).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tremble social profiles
Digital presenceTremble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tremble leadership team
Management profileNumber of profiles
Profiles1 record
Tremble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tremble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tremble
What does Tremble do?
Tremble operates boutique fitness studios offering 50-minute, high-intensity, low-impact full-body workouts on specialized reformer machines that blend strength training, cardio, and Pilates-inspired movements. The brand sells these classes directly to consumers via class packs, recurring unlimited memberships, and one-on-one private sessions, and it licenses its operating model to franchisees who open additional studios under the Tremble brand.
Is Tremble a public or private company?
Tremble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tremble founded?
Tremble was founded in 2019. It employs 11 to 50 people.
Where is Tremble based?
Tremble is headquartered in Coral Gables, United States, in the North America region.
How does Tremble make money?
Five revenue lines are on record. Class Pack Sales are the primary driver. The others are unlimited Memberships, private Sessions, private Party Rentals and retail Sales.
Who are Tremble's main competitors?
Direct peers on record are SLT (Strengthen Lengthen Tone), Pilates ProWorks, Pure Barre, Club Pilates, Solidcore and AKT. Broad incumbents are SoulCycle, CorePower Yoga and Barry's. F45 Training is listed as an emerging player.
Does Tremble have an API?
No public API is recorded for Tremble.
What industry is Tremble in?
Tremble's product category is Boutique Fitness. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394 and its SIC code is 7997.