What Studio Grayscale does

Studio Grayscale is a Melbourne-based commercial interior design studio founded in 2015, operating as a fully remote practice with a team of approximately 5-8 designers. The studio specializes in retail, hospitality, beauty clinic, and salon interior design, delivering concept development, design documentation, and national rollout programs for both individual sites and multi-site brand networks. Its technical work is built on industry-standard platforms including Revit, AutoCAD, BIM workflows, 3D modeling, and physical prototyping, with deliverables covering new builds, refurbishments, and rebrand programs.

The studio's client base is concentrated in Australian national and international brands operating in retail, hospitality, and beauty. Anchor clients include Forever New (220+ stores designed), Adidas (25+ stores), Jamaica Blue and Muffin Break under Foodco Group (62+ stores combined), Lush, Jo Mercer, and YSL Beauty (L'Oréal). The studio also performs design localization for international brands entering the Australian market, indicating cross-border design execution capability. Strategic relationships with Australian shopping centre operators, including Vicinity Centres and GPT Group, support tenancy and rollout work in major retail assets across Victoria, New South Wales, Queensland, Western Australia, and the Australian Capital Territory.

The business model is professional services-based, earning project and program fees from design, documentation, and rollout engagements. The studio has been recognized via IDEA Awards shortlisting in 2023 and 2024. It is structured as a private Australian proprietary limited company (Studio Gray-Scale Pty Ltd). No external funding, acquisitions, or public financial disclosures are available.

Name

Studio Grayscale

Legal name

Studio Gray-Scale pty ltd

Website

https://studiograyscale.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Grayscale is a Melbourne-based commercial interior design studio founded in 2015, specializing in retail, hospitality, beauty clinic, and salon design for national and international brands across Australia, with expertise in national rollout programs and design localization.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial interior design
• Retail store design
• Hospitality interior design
• National rollout design
• Beauty clinic design

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Interior Design Services: Studio Grayscale charges fees on a per-project basis determined independently based on the complexity and scale of the design, the drawings required, and the number of locations to be delivered. Each rollout fee is quoted individually. The studio offers a full-service design offering from concept through to construction documentation, and can also provide design management including shopfitter tender processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio Grayscale is a Melbourne-based commercial interior design studio providing design services for retail, hospitality, café, restaurant, beauty clinic, and salon clients. The studio delivers concept design, documentation, and design management for both individual site projects and large-scale national rollout programs across Australia. It specializes in adapting international brand concepts to Australian standards and produces construction-ready documentation for permit and fit-out.

Product overview

Studio Grayscale is a commercial interior design studio based in Melbourne, offering a unified set of design and documentation services rather than a software product. Its core offering is Commercial Interior Design Services — spanning concept development, detailed documentation, and construction management — applied across four specialty verticals: (1) Café & Restaurant Design, (2) Fashion & Retail Store Design, (3) Beauty Clinic & Salon Design, and (4) Shop Design. These are supported by three service modules: National Rollout Documentation (for multi-location brand expansions), New Concept Design (for brands building or refreshing their identity), and Design Management (end-to-end project coordination). The studio serves both individual site projects and national rollout programs, working with clients including Adidas, Forever New, Jamaica Blue, Lush, Jo Mercer, South.St, and The Lott.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interior Design Services
• National Rollout Documentation
• Café & Restaurant Design
• Fashion Store Design

Quantifiable outcome

• 400+ successful store rollouts across multiple national brands
• +3 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Foodco GroupcoreStrategic or Co-development PartnerFoodco Group is the parent company of Jamaica Blue and Muffin Break café franchises. Studio Grayscale has partnered with Foodco since at least 2015 (Jamaica Blue), developing brand store design concepts, standard joinery and store details, and implementing national rollout programs. The studio has an ongoing relationship managing design documentation and rollout support for both franchise brands.
• Faculty ShopfittingcoreImplementation/ SI/ Consulting PartnerFaculty Shopfitting is a regular construction partner for Studio Grayscale on major retail fit-out projects including Adidas Pacific Fair, Adidas Highpoint, SOUTH.ST Chadstone and Pacific Fair. The collaboration involves working directly with the shopfitter from concept through construction to resolve technical detailing and ensure design intent is achieved.
• LPA LightingminorImplementation/ SI/ Consulting PartnerLPA Lighting collaborated on the Adidas Pacific Fair project providing lighting design expertise for the biophilic store design, including LED wash-lighting for the 5.5m+ high ceiling and illuminated features.
• Bowen StorageminorImplementation/ SI/ Consulting PartnerBowen Storage provided storage solutions for the back-of-house area in the Adidas Pacific Fair project, integrated into the overall store design documentation.
• Easy Green InteriorscoreTechnology or IntegrationEasy Green Interiors supplies the 'Reindeer Moss' product used for living green walls in Adidas stores (Pacific Fair, Chadstone). The moss is suitable for outdoor application, requires no watering, and allows electrical cables to be fed through the existing wall — key for achieving Adidas's biophilic design vision sustainably.
• Topfit ProjectscoreImplementation/ SI/ Consulting PartnerTopfit Projects is the shopfitter for the Secret Sneaker Store Doncaster project, which was shortlisted for IDEA Awards 2023. Studio Grayscale worked closely with Topfit Projects to deliver the standout design.
• JHB ShopfittingcoreImplementation/ SI/ Consulting PartnerJHB Shopfitting is the shopfitter for The Lott store rollouts. Studio Grayscale works closely with JHB to produce store designs for new The Lott stores, ensuring designs suitable to shopping centres while adhering to The Lott brand guidelines.
• RamvekcoreImplementation/ SI/ Consulting PartnerRamvek is the local shopfitter for the YSL Beauty Chadstone project, working with Studio Grayscale and L'Oreal Luxe Australia to re-interpret international YSL design drawings for local construction standards.
• Vicinity CentrescoreStrategic or Co-development PartnerVicinity Centres is one of Australia's largest shopping centre operators (managing Chadstone, Highpoint, Northland, Pacific Fair, and others). Studio Grayscale works with Vicinity's retail design managers (RDMs) for approvals on tenant fit-out designs across multiple sites. Testimonial from Vinna Chea at Vicinity highlights ongoing collaboration across new fit-outs and refurbishments.
• GPT GroupcoreStrategic or Co-development PartnerGPT Group manages shopping centres including Highpoint. Studio Grayscale works with GPT's retail design managers for approvals and compliance on Adidas Highpoint and other tenant fit-out designs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landini Associates: Australian retail and hospitality interior design firm with a similarly strong national brand portfolio and track record in flagship store design. Direct comparable in sector focus (fashion, retail, hospitality), client tier (enterprise brands), and geographic market (Australia / APAC).
• New Practice: Sydney-based interior design practice specialising in retail, hospitality, and commercial spaces for brand clients in Australia. Comparable boutique scale, sector focus, and project-based service model, often serving similar fashion, beauty, and lifestyle brand accounts.
• DesignOffice: Melbourne-based multidisciplinary design practice with work spanning retail, hospitality, and commercial interior design. Similar boutique scale and Australian market focus, often competing for the same fashion, food, and lifestyle brand briefs.
• Russell & George: Melbourne-based design practice with a comparable focus on retail, hospitality, and commercial interior design for brand clients. Similar boutique scale and Australian market focus, often competing for the same brand rollout and flagship project briefs.

Broad incumbents

• Gensler: Global architecture and design firm with a substantial retail practice serving enterprise brand clients worldwide. Overlaps with Studio Grayscale in commercial interior design for retail and hospitality clients, but as part of a much broader design portfolio and at significantly larger scale.
• FITCH: Global brand experience and retail design agency with deep expertise in retail rollouts, flagship stores, and brand environments. Overlaps with Studio Grayscale in retail interior design for enterprise brands but operates at much larger scale across multiple geographies.
• HASSELL: Large Australian architecture and design firm with a retail interior practice serving enterprise brand clients across Australia and globally. Overlaps in retail and hospitality interior design but operates across a broader portfolio including commercial workplace, health, and education.

Regional players

• WOW Architects: Singapore-headquartered retail and hospitality interior design firm serving regional and global brands across APAC. Comparable in retail specialisation and brand client portfolio but operates primarily across Asia rather than Australia.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studiogray_scale
• LinkedInlinkedin.com/company/studio-grayscale

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Grayscale