Studio Max Dance

What Studio Max Dance does

Studio Max Dance is a privately-held regional dance school founded in September 2016 by Maxime Jongerius and headquartered in Oudewater, Netherlands. The company operates four physical studio locations — Oudewater (main studio and Het Muziekhuis dependance), Woerden (inside Fit2Go), Linschoten (at 'T Trefpunt community center), and Montfoort (at zalencentrum St. Joseph) — serving students from more than 20 surrounding towns and villages across the Utrecht and South Holland provinces.

The core offering consists of weekly group dance classes spanning toddlers through seniors (age 2 to 70+), with styles including Peuterdans, Kidsdance, Klassiek Ballet, Modern/Floorwork, Urban, Hiphop, Breakdance, Dancehall, Salsa, DanceFit, and DanceFit 60+. Supplementary services include children's birthday parties, wedding first dance choreography, recurring guest-instructor workshops, and an annual end-of-season theater showcase at De Goudse Schouwburg. Instruction is delivered in-person by a team of formally trained dance educators; no proprietary technology platform is disclosed, with the company relying on the BUENO member management system for operations.

The business model is primarily subscription-based, with members paying monthly fees (€27-€36 per weekly lesson depending on style, with a 30% discount on additional lessons) via automatic bank debit across a September-to-June season. Ancillary one-time revenue streams include salsa course fees (€60 per 6-week course), children's parties, and wedding choreography services. Customer acquisition leans on community-led motion, school partnerships, social media, free trial lessons, and institutional relationships with Kunst Centraal, Lessenplan, and Jeugdfonds Sport en Cultuur.

Name

Studio Max Dance

Legal name

Studio Max Dance

Website

https://studiomaxdance.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Max Dance is a regional dance school operating four studio locations across Oudewater, Woerden, Linschoten, and Montfoort in the Netherlands, offering weekly group classes in styles from toddler dance through senior fitness, plus ancillary services like children's parties and wedding choreography.

Ownership category

akta.pro rank

Product category

Dance School Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Youth/Student & Community Dance Recitals (MPAGADAI), Contemporary & Modern Dance (MPAGADAB), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

Keywords

• Dance school services
• Children dance classes
• Adult dance fitness
• Wedding dance choreography
• Regional dance studio

Headquarters

HQ city

Oudewater

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring monthly membership fees paid via automatic bank debit (incasso). Members pay per lesson per week with discounts for additional lessons. Season runs September through June, divided into two periods.
2. Salsa Course Fees: One-time course fees for 6-week Salsa courses (€60 per person). Single drop-in lessons available at €12.50 per person.
3. Children's Party Services: Full-service children's birthday parties including dance instruction, games, shirt decorating, and refreshments. Bookable on Friday or Saturday afternoons.
4. Wedding First Dance Choreography: Personalized wedding opening dance coaching services, including theme/music consultation and choreography sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Studio Max Dance is a regional dance school operating four physical studio locations across Oudewater, Woerden, Linschoten, and Montfoort in the Netherlands. It delivers weekly in-person dance classes spanning styles such as Urban, Hiphop, Breakdance, Dancehall, Modern/Floorwork, Classical Ballet, Salsa, and DanceFit, catering to participants from age 2 through 60+. Add-on paid services include guest-instructor workshops, children's birthday parties, annual theater end-shows, and personalized wedding first dance choreography.

Product overview

Studio Max Dance is a dance school offering a unified portfolio of dance lessons and services across multiple locations in the Netherlands (Oudewater, Woerden, Linschoten, and Montfoort). The core offering consists of weekly dance classes including Peuterdans (toddlers 2+), Kidsdance, Klassiek Ballet, Modern | Floorwork, Urban, Hiphop, Breakdance, Dancehall, Salsa, DanceFit, and DanceFit 60+. Supplementary services include workshops with guest instructors, children's birthday parties, professional shows and performances, and wedding first dance choreography. The school organizes annual end-of-season theater shows at De Goudse Schouwburg as a flagship event. All services are delivered through a network of dedicated dance instructors and utilize various venues including the main studio, Het Muziekhuis, Fit2Go, and zalencentrum St. Joseph.

Differentiator

Problem solved

Functional benefit

Products and services

• Peuterdans Weekly dance lessons for toddlers from age 2, using playful and creative activities with props such as ribbons, hoops, and stuffed animals. Subscription-based, EUR 27.00 per month for one lesson per week, with two free trial lessons included.
• Kidsdance Weekly dance lessons for children in groups 1 and 2 (ages 4-5), teaching first dance steps and short choreographies through children's songs and dance games. Subscription-based, EUR 27.00 per month for one lesson per week, with one free trial lesson.
• Klassiek Ballet Classical ballet lessons focused on posture, technique, flexibility, musicality, and movement enjoyment, including barre exercises, center work, and spatial movement. Subscription-based, EUR 33.00 per month for one weekly lesson; invitation-only Spitzenles at EUR 21.50 per month.
• Modern | Floorwork Modern dance combined with floor movements, teaching rolling, sliding, and free spatial movement with focus on gravity, dynamics, and expression. Available as a weekly subscription lesson.
• Urban Weekly dance lessons set to Pop, R&B, and contemporary Urban music, combining commercial hiphop, popping, locking, and house elements. Subscription-based.
• Hiphop Hiphop dance lessons covering popping, locking, waving, house, waacking, and new style, emphasizing energy, expression, and individual style. Subscription-based.
• Breakdance Breakdance lessons teaching footwork, toprock, freezes, and spins, developing strength, balance, flexibility, and creativity in children and teens. Subscription-based, EUR 27.00 per month for one weekly lesson.
• Dancehall Dancehall dance lessons originating from Jamaica, focusing on power, attitude, and full-body movement with emphasis on hips, chest, energy, and flow. Available as a weekly subscription lesson.
• Salsa Partner dance course teaching salsa basics in 6-week blocks, led by an experienced salsa instructor. Unit pricing: EUR 60.00 per person for the 6-week course (EUR 10 per lesson) with single drop-in lessons at EUR 12.50 per person.
• DanceFit Fitness dance class combining latin, salsa, merengue, and urban styles into an energetic workout set to upbeat music, focused on exercise rather than choreography. Subscription-based, EUR 36.00 per month for one weekly lesson with one free trial lesson.

Quantifiable outcome

• Accepts youth from age 2 through 60+
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kunst CentraalcoreStrategic or Co-development PartnerProvincial cultural education organization in Utrecht. Studio Max Dance provides dance education as part of Kunst Centraal's creative development programs for children in Municipality Oudewater. This partnership positions Studio Max Dance as the local provider of cultural arts education.
• LessenplancoreStrategic or Co-development PartnerOnline physical education curriculum platform for primary schools. Studio Max Dance provides 'bewegen op muziek' (movement to music) content through instructional videos teaching complete dances based on seasonal themes. Subscription-based platform serving Dutch primary schools.
• Jeugdfonds Sport en CultuurcoreStrategic or Co-development PartnerNational youth sports and culture fund that provides financial support for children from families who cannot afford extracurricular activities. Studio Max Dance accepts funding from this organization to ensure dance education is accessible to all children regardless of financial circumstances.
• Muziekhuis OudewaterminorChannel Partner/ Reseller/ DistributorMusic school in Oudewater that shares its facilities (Het Muziekhuis, Kapellestraat 39) with Studio Max Dance for Salsa courses and some children's dance classes. Provides venue space in exchange for cross-promotion.
• Oudewater VitaalminorStrategic or Co-development PartnerLocal wellness/health organization in Oudewater. Partnership aimed at promoting active aging and wellness through dance activities, potentially supporting the DanceFit 60+ program.
• Fit2Go WoerdenminorChannel Partner/ Reseller/ DistributorFitness center in Woerden where Studio Max Dance operates dance classes (Pompmolenlaan 22). Space rental arrangement for hosting Urban, Hiphop, and DanceFit classes in Woerden location.
• Zalencentrum St. Joseph MontfoortminorChannel Partner/ Reseller/ DistributorCommunity center in Montfoort (Heilig levenstraat 4) housing Studio Max Dance's Montfoort location. Space rental partnership for dance classes in this new location.
• 'T Trefpunt LinschotenminorChannel Partner/ Reseller/ DistributorCommunity center in Linschoten (Jacob Barneveldstraat 17) housing Studio Max Dance's Linschoten location. Space rental partnership for dance classes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Attitude 54: Amsterdam-based dance school mentioned in Studio Max Dance's own data as the place where teacher Julia Smit began her career. Directly comparable Dutch dance school offering multi-style youth and adult programs under similar instructor-led subscription models.
• House of Dance: Established Dutch dance school chain offering hip-hop, urban, ballet and kids classes across multiple locations in the Netherlands. Closest direct analogue to Studio Max Dance in terms of multi-style urban-leaning curriculum and subscription-based weekly lesson model.

Others

• Kunst Centraal: Utrecht provincial cultural-education organization that contracts Studio Max Dance as a local provider of children's dance education. Comparable as a dance-education delivery channel and an institutional buyer of community dance services in the same region.
• Fit2Go Woerden: Woerden fitness center that hosts Studio Max Dance's Woerden classes inside its Pompmolenlaan facility. Adjacent ecosystem participant — a venue partner rather than competitor, but a useful benchmark for fitness/recreation demand in the same catchment area.

Broad incumbents

• Codarts Rotterdam: Rotterdam-based higher-education dance conservatory whose alumni (Kim Tamse, Esmee Verkade) now teach at Studio Max Dance. Comparable through dance pedagogy and instructor pipeline, but operates at academic/pre-professional scale versus SMD's community school model.
• Lucia Marthas Institute for Performing Arts: Major Amsterdam-based performing arts training institution that has produced several of Studio Max Dance's instructors (Dionne Ferwerda graduated 2021). Broader and longer-established dance educator with a wider program portfolio than Studio Max Dance's regional niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StudioMaxDanceNieuw
• Instagraminstagram.com/studiomaxdance
• TikToktiktok.com/@studiomaxdance
• LinkedInlinkedin.com/company/studio-max-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Max Dance