Lessenplan

What Lessenplan does

Lessenplan is a Dutch EdTech company (KVK NR 71731946) founded in 2018 and operated from Oudewater/Montfoort, Netherlands. It develops and sells a modular digital physical education (bewegingsonderwijs) platform for Dutch primary schools, covering the full learner journey from kindergarten (groep 1-2) through grade 8. The core product set includes Basis Lesmethode (annual curriculum for grades 3-8, €395/yr), Kleutergym (kindergarten curriculum, €195/yr), Spellendatabase (a 1,200+ game database, €295/yr), Leerlingvolgsysteem (student movement-level tracking, €195/yr), and the Lessenplan mobile app available on iOS and Android. The platform is built around the founders' proprietary pedagogical frameworks — specifically Multi Skilled lessons and Differential Learning — with 750+ supporting videos, customizable year planning, and weekly content additions.

The platform is web-based with companion apps and includes features such as multi-user access management, child-focused skill reports, differentiated lesson cards, and a build-your-own-lesson capability. Lessenplan monetizes primarily through annual subscriptions per module (all priced ex-VAT) plus on-site professional development workshops priced at €295-€395 per session plus travel. Distribution is product-led via a 1-month free trial (proefaccount), with supplementary content marketing (free sample lessons, blog content), social media presence across Facebook, LinkedIn, Instagram, YouTube, and Pinterest, event-driven workshop demand generation, and a direct municipal/government procurement channel demonstrated by the Borne municipality-wide deployment.

Lessenplan targets Dutch primary schools as its primary segment, with secondary segments including childcare organizations (kinderopvang/BSO), municipalities and school boards (for jurisdiction-wide standardization), and teacher training institutions (PABO/ALO). The customer base is dominated by long-tail individual schools and individual PE teachers, with named referenceable accounts including Gemeente Borne (municipality-wide deployment under all primary schools), Noord-Beveland basisscholen (multi-school adoption since 2022), Sint Jozefschool Oudewater, and several individual PE specialists across the Netherlands. The company has no disclosed external funding and is founder-owned by Bart de Waal and Willem de Koning.

Name

Lessenplan

Legal name

Lessenplan

Website

https://lessenplan.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lessenplan is a Dutch EdTech platform providing a modular digital physical education curriculum, lesson database, and student tracking system for Dutch primary schools (groups 1-8), with subsidiary coverage of childcare organizations, municipalities, and teacher-training institutions.

Ownership category

akta.pro rank

Product category

K-12 Physical Education Curriculum Software

NAICS

Educational Support Services (61171), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Physical education curriculum
• Primary school lessons
• Student tracking system
• Movement education
• PE lesson planning

Headquarters

HQ city

Montfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Annual subscription model providing access to lesson methodologies, lesson databases, student tracking systems, and team access. Subscriptions are billed annually with prices per module.
2. Professional Development Workshops: On-site workshops for schools covering Lessenplan implementation, kindergarten gym inspiration & renewal, and innovation in physical education. Priced at €295-395 per workshop plus travel costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lessenplan sells an online physical education (bewegingsonderwijs) curriculum platform and companion mobile apps to Dutch primary schools. It bundles three core modules — the Basis Lesmethode for groep 3–8 (over 700 lessons), Kleutergym for groep 1–2 (over 500 lessons), and the Spellendatabase (1,200+ gym games) — together with a Leerlingvolgsysteem student tracking system and a Lessenplan iOS/Android app. Schools subscribe annually (€195–€395 per module) and can complement this with paid on-site professional development workshops (€295–€395 plus travel).

Product overview

Lessenplan is an online platform for physical education in Dutch primary schools, offering a modular portfolio comprising the Basis Lesmethode (core curriculum for grades 3-8), Kleutergym (kindergarten curriculum for groups 1-2), the Spellendatabase (a standalone game activity database with over 1,200 lessons), the Leerlingvolgsysteem (student tracking system for grades 3-8), and a companion mobile app. The platform is based on differential learning principles and Multi Skilled lessons, continuously adding new content weekly.

Differentiator

Problem solved

Functional benefit

Brands

• Kleutergym: Year-round methodology and database of gym games specifically developed for kindergarten (ages 4-6), with more than 500 lessons.
• Basis Lesmethode
• Leerlingvolgsysteem
• Spellendatabase
• Lessenplan App

Products and services

• Basis Lesmethode A year-round physical education curriculum for Dutch primary schools covering groep 3-8, built on Multi Skilled lessons and differential learning methodology, with 700+ lessons, an editable jaarplanning, custom measurement forms, clear movement levels with supporting videos, and child-focused reports. Sold as an annual subscription at €395 (excl. BTW).
• Kleutergym A year-round physical education method specifically designed for kindergarten (groep 1-2), featuring 500+ lessons with fantasy-themed activities, small skill-development series, build-your-own-lesson capability, team access, and a mobile app. Sold as an annual subscription at €195 (excl. BTW).
• Leerlingvolgsysteem Student movement tracking system for groep 3-8 that maps movement levels through 8-10 clear proficiency levels, generates child-focused skill reports, supports custom assessment forms, and recommends follow-up lessons from the database. Sold as an annual subscription at €195 (excl. BTW).
• Spellendatabase Searchable database of 1,200+ gym games and activities across all learning lines, covering lesson series, indoor and outdoor activities, classical lessons, warm-up and end games, active learning exercises, and holiday-themed games. Sold as a standalone annual subscription at €295 (excl. BTW) with team access.
• Lessenplan App Mobile application for iOS and Android providing quick access to year planning, favorites, and the full 1,200+ games database, designed for use inside the gymnasium, playroom, or school playground. Included with Kleutergym and other modules.
• On-site professional development workshops Paid on-site workshops at schools covering Lessenplan implementation, kindergarten gym inspiration and renewal, and innovation in physical education (incl. differential learning, Multi Skilled activities, jaarplanning). Workshops run 1 to 2 hours, priced €295–€395 (excl. BTW and travel costs), and serve as adoption and demand-generation vehicles.

Quantifiable outcome

• More than 1,200 unique games available
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Blink: Dutch educational publisher focused on inquiry-based and engaging learning methods for primary schools. Comparable as a smaller, methodology-led Dutch curriculum publisher competing in similar K-12 channels with a differentiated pedagogy.
• Squla: Dutch online adaptive learning platform for primary-school children used both at school and at home. Comparable as a Dutch K-12 digital learning subscription product serving primary schools with recurring B2B/B2C revenue.
• Studytube: Dutch online learning and development platform offering courses and content for both education and corporate L&D. Comparable as a Dutch subscription-based learning platform selling into schools and educational institutions.
• PE Central: US-based online resource site for K-12 physical education teachers offering lesson ideas, assessments, and best practices. Comparable as a content-driven digital resource specifically serving PE teachers, though free and ad-supported rather than subscription-based.
• Junior Einstein: Dutch online practice and learning platform for primary-school subjects. Comparable as a subscription-based digital learning product targeting Dutch primary schools and teachers with content libraries.

Broad incumbents

• Malmberg (Sanoma Learning): Major Dutch K-12 publisher under Sanoma Learning offering instructional methods and digital tools for primary schools. Comparable as a curriculum supplier to Dutch primary schools with bundled subject offerings that can crowd out specialized single-subject tools like Lessenplan.
• ThiemeMeulenhoff: Established Dutch educational publisher providing learning materials and digital platforms for primary, secondary, and vocational education. Comparable as a broad-incumbent supplier to Dutch primary schools with resources to enter or expand digital PE curriculum offerings.
• Noordhoff: Dutch publisher of educational materials with strong presence in primary and secondary schools, including digital learning platforms. Comparable as an established publisher competing for Dutch school instructional budgets across subjects.
• Zwijsen (Sanoma Learning): One of the largest Dutch K-12 educational publishers, part of Sanoma Learning. Provides curriculum, textbooks, and digital learning materials across primary and secondary subjects — competes for the same school budget allocation as Lessenplan, though PE is not its primary focus.

Regional players

• Beter Bijles: Dutch tutoring and supplementary education provider serving primary and secondary students. Comparable as a Dutch K-12 educational services business operating alongside schools, though operating in tutoring rather than curriculum content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF7kuph56-nqzMtIjx4jONg
• Facebookfacebook.com/Lessenplan
• LinkedInlinkedin.com/company/lessenplan
• Instagraminstagram.com/lessenplan.nl
• Pinterestnl.pinterest.com/Lessenplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lessenplan