What Кулинарная студия «МУКА́» does

Кулинарная студия «МУКА́» is a single-location premium culinary experience venue operating from a multi-room space in the Presnensky district of Central Moscow (ul. 1905 goda, d. 10, str. 1, BC 'Soglasie'). The legal entity is an Individual Entrepreneur (ИП Гузараули Наталья Олеговна, OGRNIP 322508100430482, registered August 2022), and the business employs 13 staff including four named professional chefs (Maxim Kurakov, Evgeny Fedoseev, Oleg Bokhonsky, Oleg Tomilin), an Operations Director, a Studio Manager, an Event Manager, and service personnel. The physical studio is equipped with premium branded kitchen equipment (Smeg appliances, Zwilling knives, Bosch appliances, Ballarini cookware) and uses a three-zone hall layout (welcome/ceremony, open kitchen, tasting/banquet) plus liquid nitrogen for gastronomic shows.

The studio's product portfolio is a diversified set of experience-led services: scheduled open cooking master classes, sommelier-led wine tastings, cocktail master classes, private birthday celebrations, children's parties (age-segmented 6–8, 8–10, 10+), bachelorette parties, corporate team-building, New Year corporate events, standalone catering/buffet, and gift certificates. Pricing is primarily per-participant, ranging from 4,200 RUB for children's parties to 9,400 RUB for the premium set menu, with extensive add-ons (DJ, MC, photographer, nitrogen show, wine casino, custom cake, decoration) layered on top. The business is run as a sole proprietorship with no external funding and a single Moscow site.

The go-to-market model is direct-to-consumer and direct-to-enterprise via the company's own website (studiomyka.ru), phone, email, and messaging apps (WhatsApp, Telegram, Max). The website features an 8-question interactive format-selection quiz that returns two personalized event scenarios with pricing within 15 minutes, functioning as the primary digital lead-qualification funnel. Payment processing is handled through the Yukassa gateway, supporting Visa, Mastercard, Mir, and JCB. All bookings and certificate sales flow through the studio's own channels — no third-party resellers or marketplace distribution. Customer evidence is dispersed across individual consumers (Kseniya S., Maria P., Elena K.) and one named corporate account (Diana U., corporate department), with strong 5-star review presence on Yandex Maps and Google Maps.

Name

Кулинарная студия «МУКА́»

Legal name

ИП Гузараули Наталья Олеговна

Website

https://studiomyka.ru

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Кулинарная студия «МУКА́» operates a single premium culinary studio in Central Moscow (Presnensky district), offering open cooking master classes, wine tastings, and turnkey private events — birthdays, corporate team-building, children's parties, and bachelorettes — for individual consumers and corporate clients in the Moscow market.

Ownership category

akta.pro rank

Product category

Culinary Event Services

NAICS

Full-Service Restaurants (722511), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cooking Classes & Chef-Led Workshops (THAJAGAI)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Cooking master classes
• Culinary event services
• Corporate team building
• Wine tasting events
• Private celebration hosting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Open Master Classes & Wine Tastings: Scheduled public events priced per participant (4,200–5,400 rubles per person), including culinary and cocktail master classes and sommelier-led wine tastings. Revenue is transaction-based per attendee, with minimum and maximum capacity constraints.
2. Private Event Packages (Corporate & Personal): Full buyout of studio for private celebrations: birthdays, bachelor/bachelorette parties, children's parties, corporate team-building and year-end events. Packages priced per person (sets from 5,400–9,400 rubles) or as flat minimums, including master class, banquet, and basic services. Additional services (photographer, DJ, host, bartender show, nitrogen show, decorations) sold as upsells.
3. Gift Certificates: Pre-paid certificates sold in any denomination from 1,000 rubles, redeemable against any scheduled open event or partial/full private event payment. Non-refundable but transferable. Valid for 1 year from purchase.
4. Catering & Banquet Add-ons: Standalone catering and banquet food/beverage orders: buffet sets (990–1,190 rubles/person), assorted platters, hot appetizers, salads, beverages (all-inclusive beverage packages 500 rubles/person), and custom cakes (3,200 rubles/kg). Sold as add-ons to private events or independently.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Кулинарная студия «МУКА́» operates a premium culinary studio in Moscow offering hands-on cooking master classes, sommelier-led wine tastings, bartender-led cocktail classes, and full turnkey private event hosting. The studio delivers corporate team-building events, private birthday celebrations, children's parties, bachelorette parties, and New Year corporate events in multiple private halls equipped with premium Smeg, Zwilling, and Ballarini kitchen equipment, with optional catering, entertainment add-ons, and gift certificates sold as standalone offerings.

Product overview

Кулинарная студия «МУКА́» is a premium culinary studio in Moscow offering cooking master classes, corporate team-building events, birthday celebrations, children's parties, bachelorette parties, and wine tastings. The core product is the cooking master class experience combining hands-on cooking with professional chefs, open kitchen facilities, and banquet dining. The studio provides multiple event formats: private celebrations (birthdays, bachelorettes, children's parties), corporate events (team building, New Year parties), and open scheduled classes. Additional offerings include catering (фуршет), gift certificates, cocktail master classes, wine tastings, and various entertainment add-ons. The venue features premium Smeg equipment, professional Zwilling cookware, and multiple themed dining zones. Event pricing ranges from set menus (5,400-9,400 rubles per person) to all-inclusive packages with optional entertainment upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• Culinary Master Classes

Quantifiable outcome

• Each master class participant receives an individual cooking station with their own stove, cookware, and workspace. Participants prepare dishes in groups of 2–4 people, with each guest participating in different stages of dish preparation.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered moderate and core.

• SmegmoderateTechnology or IntegrationSmeg is a premium Italian kitchen appliance brand whose products (ovens, cooktops, refrigerators) are used in the studio. The partnership is evidenced by the Smeg logo displayed in the partners section of the website, indicating a commercial or endorsement relationship for equipment provision.
• Zwilling (Zwilling J.A. Henckels)moderateTechnology or IntegrationZwilling is a premium German knife and cookware brand whose products are used in the studio kitchen. The Zwilling logo appears in the partners section, indicating equipment supply or endorsement.
• BC 'Soglasie' (Business Center 'Soglasie')coreOthersThe studio operates within the Soglasie Business Center at ul. 1905 goda, d. 10, str. 1 in Moscow. This is a real estate/venue partnership providing the physical premises for the culinary studio.
• Yukassa (ЮKassa)coreTechnology or IntegrationYukassa is the payment processing service used on the studio's website for card payments (Visa, Mastercard, Mir, JCB). All online transactions pass through Yukassa's payment gateway with SSL encryption and 256-bit encryption support. This is a critical operational technology partnership for payment acceptance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CulinaryOn: Largest Russian chain of culinary studios offering cooking master classes, corporate events, and private celebrations across multiple Moscow locations and other Russian cities. Directly competes with Muka in format (open kitchen studio, per-person pricing, chef-led master classes) and customer base (individuals, corporate, celebrations).
• Cozymeal: US-based online marketplace connecting customers with local chefs for in-person cooking classes, private chefs, and culinary experiences. Operates with the same core concept (paid cooking experiences led by professional chefs) and a similar individual + corporate customer mix, but at marketplace scale.
• Classpop!: Online platform for booking in-person classes and experiences including cooking, mixology and wine tasting. Directly comparable to Muka's master-class model with individual ticket purchases, multiple cuisine formats, and gift-card-style booking options.
• Take a Chef: Global marketplace for booking private chefs for in-home dining, special occasions, and small events. Comparable in chef-led premium culinary experiences, private-event packaging, and consumer-facing booking model — though it operates as a marketplace rather than a fixed venue.

Regional players

• La Tablée des Chefs: Canadian nonprofit focused on culinary education, cooking workshops, and chef-led community programs. Operates in a different geography but is comparable in offering chef-led culinary experiences and educational cooking events as part of its mission.

Broad incumbents

• Sur La Table: US-based premium kitchenware retailer that also runs in-store cooking classes and virtual culinary experiences. Comparable in premium culinary positioning and chef-led cooking classes, but its core business is retail rather than dedicated culinary-event venues.
• Airbnb Online Experiences: Global marketplace for booking host-led experiences including cooking classes, food tours, and chef-led dining. Provides Muka's customers with an alternative discovery channel for cooking experiences and represents broad competitive pressure for premium experiential leisure spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cs-myka

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Кулинарная студия «МУКА́»