Studio One Dance Company

What Studio One Dance Company does

Studio One Dance Company is a privately held, founder-owned dance studio founded in July 2004 by Kelly Skaggs in Wales, Wisconsin. The company operates from a single 6-studio facility at 543 A J Allen Circle, Suite H, serving students from ages 2 through adult with instruction across ballet, tap, jazz, contemporary, lyrical, hip hop, pointe, and tumbling. Its product offering includes recreational dance classes, a seven-tier audition-based Competitive Company program (Dewdrops through Storm) for ages 5-18, seasonal Summer and Winter Dance Intensives, birthday party packages, tumbling classes, community Girl Scout troop sessions, and an on-site dancewear retail boutique (Dance Couture, Etc.) opened in 2006.

The business generates revenue through multiple streams. Core dance classes are priced at a flat $18.00 per hour, with class durations ranging from 30 to 90 minutes translating to per-class fees of $9.00 to $27.00, billed monthly based on session count. A non-refundable $35.00 annual registration fee is charged per student. Ancillary revenue comes from tumbling ($30 per class), birthday party packages ($10 per child), specialty intensives, and competitive company fees. Customer acquisition is community-driven: word-of-mouth referrals, local events, the studio's website (studioonedanceco.com), social media, and an annual recital at the Oconomowoc Arts Center. The studio has 8 employees, including owner/director Kelly Skaggs, Artistic Director Ashley Tomaszewski (Butler University graduate), and an instructional team credentialed across multiple institutions. There is no disclosed funding, no parent company, and no expansion beyond the single Wales, Wisconsin location.

Name

Studio One Dance Company

Legal name

Studio One Dance Company

Website

https://studioonedanceco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio One Dance Company is a privately held, founder-owned dance studio in Wales, Wisconsin, founded in 2004, offering recreational and competitive dance instruction for ages 2 through adult across ballet, jazz, tap, contemporary, lyrical, hip hop, pointe, and tumbling, with six studios, a seven-tier competitive company program, and an on-site dancewear boutique.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Dance Companies (711120), Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance education
• Dance instruction
• Competitive dance
• Dance studio
• Tumbling classes

Headquarters

HQ city

Wales

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Dance Education Classes: Per-class tuition model based on $18.00 per hour. Class pricing varies by duration: 30-minute classes cost $9.00, 45-minute classes cost $13.50, 60-minute classes cost $18.00, 75-minute classes cost $22.50, and 90-minute classes cost $27.00. Monthly tuition is based on the number of class sessions in each month.
2. Birthday Party Packages: Birthday party packages offered at $10 per child, including 45 minutes of dance instruction, 45 minutes of party space, and a special gift for the birthday child.
3. Annual Registration Fee: Non-refundable annual registration fee of $35.00 per student charged upon registration to hold the student's place in class.
4. Specialty Programs and Events: Additional revenue from specialty programs including tumbling classes ($30 per class), Summer and Winter Dance Intensives, and competitive company fees.
5. Dancewear Retail (Dance Couture, Etc.): Dancewear retail boutique offering dancewear needs to students and clientele, opened in 2006.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio One Dance Company is a Wales, Wisconsin-based dance education studio delivering in-person recreational and competitive dance instruction for students ages 2 through adult across ballet, tap, jazz, contemporary, lyrical, hip hop, pointe, and tumbling. Core offerings include tiered age-based dance classes, an audition-based seven-level Competitive Company program, seasonal Summer and Winter Dance Intensives, tumbling classes, birthday party packages, community Girl Scout sessions, and an on-site dancewear retail boutique (Dance Couture, Etc.). The studio operates six purpose-built dance studios with sprung marley floors.

Product overview

Studio One Dance Company is a dance studio offering a comprehensive suite of services centered on dance education and performance. The core offerings include recreational dance classes (ages 2-adult) in ballet, tap, jazz, contemporary, lyrical, hip hop, pointe, and tumbling; an audition-based Competitive Company program with seven progressive levels; seasonal programming (Summer Intensive, Summer Dance Programs); and community events (recitals, showcases, themed parties). The studio operates from Wales, Wisconsin and serves dancers from recreational to competitive levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Education Classes Recreational dance instruction for ages 2 to adult, covering ballet, tap, jazz, contemporary, lyrical, hip hop, pointe, and tumbling with age-appropriate skill progression from beginner to advanced levels.
• Competitive Company Program Audition-based competitive dance program with seven progressive levels (Dewdrops, Sprinkles, Raindrops, Bolt, Lightning, Thunder, Storm) offering weekly training in ballet, jazz, tap, contemporary, and lyrical technique with local and regional competition participation for ages 5-18.
• Birthday Party Package Private 1.5-hour birthday party including 45 minutes of dance instruction in any style, party space for activities, and a special gift for the birthday child, priced at $10 per child.
• Girl Scout Troop Sessions Free 45-minute facilitated dance instruction for Girl Scout troops to earn their dance badge, covering rhythm, technique, terminology, and emotions in dance, with access to party space.
• Summer Dance Programs Seasonal summer programming including Mini May-June classes, July Dance Camp, Summer Dance Intensive (July 20-23), and Mini August sessions, with registration based on monthly tuition.
• Summer Intensive Multi-day intensive training with 12 master teachers offering high-caliber instruction across all four levels (Rookie, Beginner, Intermediate, Advanced) in various dance styles.
• Tumbling Classes Age-appropriate tumbling instruction for ages 7+ with Beginner, Intermediate, and Advanced levels focusing on cartwheels, walkovers, aerials, front aerials, and hand springs, priced at $30 per class for intermediate/advanced.
• Recitals and Showcases Annual Season Recital (Lights, Camera, Action!) at Oconomowoc Arts Center, Dress Rehearsal, and Winter Showcase featuring competitive company teams and dance education classes.
• Special Events Various themed events including Boo Fest, Holly Jolly Dance Party, Frozen Fest, Winter Dance Intensive, SODC Swifty Era Party, and Come on Barbie Let's go Party for dancers and community.
• Dance Couture, Etc. Dancewear Retail On-site dancewear retail boutique offering dance shoes, leotards, and apparel to students and walk-in clientele, opened in 2006 as part of studio expansion.

Quantifiable outcome

• Since 2004 - 20+ years of continuous operation and community service
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Broadway Dance Center: New York dance studio offering drop-in and ongoing classes across multiple genres for children through adults — directly comparable recreational dance instruction business with parallel age-segmented programming.
• Steps on Broadway: Iconic NYC-based multi-studio dance school offering recreational and pre-professional classes across ballet, jazz, contemporary, tap, and hip hop — a closely matched multi-discipline independent dance studio.
• Just For Kix: National dance education organization offering recreational and competitive programs for youth across multiple locations — directly comparable business model to Studio One's recreational-to-competitive pipeline.
• Peridance Capezio Center: Long-running NYC dance school with multi-studio facilities offering ballet, contemporary, jazz, hip hop, and tumbling for all ages — closely comparable facility footprint and curriculum breadth.
• Debbie Allen Dance Academy: Independent dance school offering youth and adult instruction across multiple genres with competitive troupes — directly comparable studio operating model and competitive-company pathway.

Broad incumbents

• Arthur Murray Dance Studios: Established national dance studio franchise with a century of history — comparable multi-studio operator model with structured curriculum and recurring lesson revenue, though oriented toward adult social/ballroom dance.
• Fred Astaire Dance Studios: National franchise network of dance studios with broad ballroom/social dance focus — overlapping business model (multi-studio operator, instruction-led revenue, recurring memberships) but at much larger scale and different specialty.

Others

• Dancewear Center / Capezio (retail): Major dancewear retailer and supplier that competes with Studio One's on-site Dance Couture, Etc. boutique — adjacent competitor on the retail side rather than the instructional side of the business.

Regional players

• Water Street Dance Milwaukee: Professional contemporary dance company based in the same Wisconsin/Milwaukee metro where Studio One's Artistic Director also performs — competes for advanced dancers, instructors, and visibility in the regional dance ecosystem.
• Madison Contemporary Dance Company: Wisconsin-based contemporary dance company and training program that has employed instructors cross-affiliated with Studio One — competes in the same regional pool for serious dancers and teaching talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-one-dance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio One Dance Company