studio rgb Co., Ltd.

What studio rgb Co., Ltd. does

studio rgb Co., Ltd. is a privately held lighting design and technical planning firm founded in 2010 in Shanghai after its founding team delivered on-site production for the Corporate Pavilion at Shanghai World Expo 2010. The firm provides four integrated service lines: (1) Lighting Design Services covering artistic and functional lighting for static and animated installations; (2) Technical Planning Services spanning lighting, sound acoustics, media technology, specialized structures, kinetics, and energy/logistics; (3) Multimedia Integration Services that transform surfaces and objects into media elements combining stage setting, exhibition architecture, and graphics content; and (4) Project Execution and Delivery including cross-trade programming, system integration, tender documentation, on-site supervision, and maintenance management.

The company's technical stack is rooted in domain specialization rather than proprietary software: deep know-how in lighting physics, acoustics, kinetics, media content production, and multi-trade integration, supplemented by simulation-driven implementation planning. The firm emphasizes supplier independence, allowing it to act as an effective controller of subcontractors and protect client budgets. Its core products are professional services rather than software products, with no APIs, SDKs, or technology platform disclosed.

studio rgb generates revenue through project-based professional services engagements with corporate, commercial, and TV/broadcast clients across Asia and Europe. Pricing is not publicly disclosed and operates on bespoke project quotes. Go-to-market is direct enterprise field sales, relying on word-of-mouth referrals and a WeChat presence for the Chinese market, with no formal channel partner program. The firm reports more than 2,000 completed projects since 1999 (firm experience) across four locations — Shanghai (HQ), Hong Kong, Hamburg, and Macau — and a team of 50+ designers, strategists, technologists, artists, and integrators. Named enterprise clients include Porsche China, Volvo, Mercedes-Benz, Honor, Londoner Hotel Macau, Yuz Museum, and TV productions such as Sing! China.

Name

studio rgb Co., Ltd.

Legal name

Technical design and conception (Shanghai) Co., Ltd

Website

https://studio-rgb.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

studio rgb is a privately held Shanghai-headquartered lighting design and technical planning firm serving corporate, commercial, and broadcast clients across Asia and Europe. It delivers integrated lighting, multimedia, and project execution services through offices in Shanghai, Hong Kong, Hamburg, and Macau.

Ownership category

akta.pro rank

Product category

Lighting Design and Technical Planning Services

NAICS

Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Lighting design services
• Technical planning services
• Multimedia integration
• Stage lighting design
• Exhibition architecture

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Design Services: Studio rgb generates revenue through professional services for lighting design, technical planning, and multimedia installations for corporate, commercial and TV clients. Services include conceptual planning, feasibility studies, cost estimation, tender documentation, implementation planning with simulations, and on-site execution/delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

studio rgb Co., Ltd. is a lighting design and technical planning firm that delivers professional services across four integrated offerings: Lighting Design Services for artistic or functional static and animated installations; Technical Planning Services covering lighting, sound acoustics, media technology, specialized structures, kinetics, and energy supply; Multimedia Integration Services that transform surfaces and objects into media elements with stage setting, exhibition architecture, and graphics content; and Project Execution & Delivery encompassing cross-trade programming, technical management, system integration, and maintenance. The firm serves international and local enterprise clients with corporate, commercial, and TV/broadcast backgrounds.

Product overview

studio rgb Co., Ltd. is a lighting design and technical planning company offering an integrated suite of services for international and local clients. The portfolio consists of four core offerings: Lighting Design Services (artistic and functional lighting design with special effects), Technical Planning Services (comprehensive technical planning for lighting, sound, media technology, structures, and energy), Multimedia Integration Services (transforming surfaces and objects into media elements with graphics content), and Project Execution and Delivery (on-site implementation, technical management, and maintenance). The company was founded in 2010 and has completed over 500 projects in China and globally, serving corporate, commercial, and TV backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Design Services

Quantifiable outcome

• 2000+ projects completed successfully
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Direct peers

• Licht Kunst Licht: Berlin-based independent lighting design consultancy serving museums, retail, and public space projects across Europe. Similar to rgb in combining artistic lighting vision with technical and energy-efficient planning, though with primarily European focus.
• ACTLD (Archtectural Creative Lighting Design & Technology): Independent architectural lighting design firm specializing in integrated lighting solutions for museums, hotels, retail, and event venues. Highly comparable to studio rgb in service scope (lighting design, technical planning, multimedia integration) and enterprise client base across luxury and cultural sectors.
• Bartenbach: Austrian lighting design and research firm known for museum, retail, and architectural lighting innovations. Comparable to rgb in offering deep technical planning, integration services, and signature architectural projects across global markets.
• Woodroffe Bassett Design: Independent architectural lighting design consultancy working on commercial, cultural, and residential projects globally. Direct peer to rgb in offering specialized lighting design and technical planning for high-profile architectural installations and events.
• L'Observatoire International: Independent lighting design practice with offices in New York and Paris, working on museums, retail, hospitality, and cultural venues. Directly comparable to rgb in combining artistic lighting design with technical planning for enterprise clients.

Broad incumbents

• Sparks: Global experience design and production agency delivering live events, exhibits, and brand activations for enterprise clients. Overlaps with rgb in producing high-profile automotive, entertainment, and cultural experiences with integrated multimedia and lighting design.
• WSP Lighting Design: Global professional services firm offering lighting design within its wider built-environment consultancy. Competes with rgb on integrated architectural and event lighting but as one service line among many engineering disciplines.
• Arup Lighting: Global engineering consultancy with a dedicated architectural lighting design practice. Competes with rgb on large enterprise lighting and integrated building projects but operates as part of a much broader engineering portfolio rather than as a specialist.
• George P. Johnson Experience Marketing: Large experience marketing agency specialising in brand activations, launch events, and experiential installations for global brands including automotive and technology. Comparable to rgb in enterprise event and showroom design at scale but with broader agency capabilities.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive brand activations for major enterprise clients. Comparable to rgb in delivering automotive, entertainment, and cultural event experiences with multidisciplinary creative and technical teams.

Market position

Strengths1 record

Weaknesses1 record

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-rgb-lighting-design-and-technical-conception

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about studio rgb Co., Ltd.